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Mcd vs bgrkng
- 1. Fast Food Industry In Indian Market Mc Donald’s vs Burger King Strategies
- 2. Presentation Prepared by - • Md. Yasser Nadeem Dawnak - • Anushka Manoj Jain -
- 4. Fast food Industry In India • Food consumption pattern is rapidly evolving. • Higher disposable income results in greater spendings as well as consumption. • Value of fast food market - $1 Billion approx. • Sales growing at the rate of 28%. • Major local competitors – Street food eg. Sev puri, pav bhaji etc. • Growing income levels and western influence give rise to fast food chains
- 5. Mc Donald’s in India • Worlds largest food service retailer. • First operation in India in Jan 1996 in joint ventures with two indian restaurateurs – Vikram Bakshi and Amit Jatia. • 200 family restaurants in India across 60 cities, serving half a million Indians everyday. • Major competitors – Pizza Hut, Burger King, Domino’s, Papa Jones. • Key strategy is to be affordable to masses
- 6. • In 2009 – Won most preferred multi brand fast food outlet. • No beef and no pork products in India. • More than 5000 employees.
- 7. Burger King in India • Second largest fast food chain in the US. • Major competitors – Mc Donald’s Corporation, Wendy’s International Corporation, Yum! Brands Inc. • Target customers are primarily the youth and not family. • Low cost hamburgers and additional veg menu.
- 9. Supply Chain of Mc Donald's Dynamics Dairy Ind. Trikaya Agriculture. Vista Jiffy Amrit Food Land
- 10. Supply Chain of Burger King • It is more franchise oriented due to which there are large number suppliers through those franchise holders. • Some Farnchise holders are as follows – Carrols and Rest. Group • Such franchise holders have various suppliers such as Kraft Foods, Coca cola, Seatle's best.
- 11. Swot Analysis on Mc Donald's Strengths – Successful advertisement and brand name. Colaboration with coke. Clean evironment and play space for kids. Competetive price. Weaknesses – Weak product development. Management of franchise/joint venture. Opportunities – Internationalisation. Growing dining out market. Improvement in Mc café menu. Threats – More health consiouse customer. Threat from local competitors. Global economic recession. Playing in a mature and saturated industry.
- 12. Swot Analysis on Burger Strengths- Strong market position. Great franchise mix. Robust financial performance. Offers all sizes of burgers. Weaknesses – Market concentration. Scattered marketting campaign. High prices. Opportunities – New product development. New opportunities in growing economies. Positive outlook for the rest. Industry. Threats – Intense competition. Expiry of franchise agreements. Acrylamide in franchise.
- 13. Mc Donald’s vs Burger King 2015 Mc Donald’s • World’s largest food chain. • 36,538 outlets in 119 countries. • 6502 company restaurants.(12%) • 30081 franchise locations(88%). Burger King • Second largest fast food chain in the world . • 15,000 outlets in 100 countries. • 1,400 Company Restaurants(11%) • 12,000 Franchise Restaurants (89%)
- 14. Conclusion Mc Donald’s • Customisable menu. • Improving customer service. • Revamping Marketting. Burger King • Expand International Platform. • To Introduce new products. • Reduce Cost of product .