This document discusses various techniques for enhancing the solubility of drugs, which is important for improving bioavailability. It describes techniques such as particle size reduction through micronization and nanosuspensions, hydrotropy, cosolvency using water-miscible solvents, solubilization using surfactants, and solid dispersions. It also discusses pH adjustment to enhance solubility of acidic or basic drugs depending on their pKa. Enhancing drug solubility is crucial for formulation development since less than 40% of new drug candidates fail to reach the market due to poor solubility and bioavailability.