Herbal cosmetics face various formulation challenges due to the properties of the phytoconstituents used as active ingredients. Phytoconstituents can be water soluble, water insoluble, fibrous, or poorly wettable. They also exist as concentrated extracts, resins, or liquid extracts. This makes them difficult to incorporate into cosmetic formulations. Novel drug delivery systems are being developed using nanotechnology approaches like liposomes, phytosomes, and solid lipid nanoparticles to improve solubility, stability, and efficacy. Specific herbal extracts face challenges like poor absorption, rapid metabolism, and low bioavailability. Herbal antioxidants and photoprotectives are prone to oxidation and instability. Anti-aging herbs have issues with