SoCon 12 : Where are you in your mobile maturity?

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Keynote presentation by Jeff Haynie for the SoCon12 conference in Atlanta, GA at Kennesaw University on February 4, 2012.

Technology Business

Where are you in
your mobile maturity?

Jeff Haynie

Founded in 2007

130 Employees

Mountain View,CA HQ,
Offices in London, Tokyo

$31.5M -
Mayfield, Translink, Storm,
Sierra, eBay, RedHat

2011 Magic Quadrant for Mobile
Consumer Application Platforms: Visionary

Desktop Mobile

December 2010
Mobile Out Ships
Desktop

What are the two keys to unlocking the
mobile opportunity?

How can mobile
How do I build a
add value to my
scalable mobile
customer
strategy?
relationships?

The Need for a Mobile Strategy

Yesterday Today
3-tier centralized web architecture Cloud connected app centric model

Presentation

Logic

Data

Building Your Mobile Strategy:
5 Key Questions

1) Objectives: What are my key needs in mobile?

2) Scope: How many projects will I take on over the next 3
years?

3) Platforms: What devices and OSes do I want to be on?

4) Business Model: How will I monetize my move to mobile?

5) Plan: How do I create a sustainable mobile strategy?

Step 1: Define Objectives

Option A Option B
I need my iPhone app! Grow revenue
Port website to app Drive down cost
Outsource everything Extend business
Monthly time horizon Engage mobile customers

Multi month time horizon

Step 2: Three-year outlook

Number of projects
Complexity
Scope your needs
and determine
platforms Step 3: Platforms

Step 5: Build a Mobile Strategy
Mobile Maturity Model

Exploration Acceleration Innovation

Perspectives

Customer Inform Engage Transact

Platforms 1 2 All Major Platforms

People Outsourced Mix In-House

Reusable Modular Integrated Mobile
Technology Native Components Platform

Building a Mobile Strategy
Mobile Maturity Model: 2011 vs. 2010

Companion slides to the Webcast: "8 Steps to Scaling Your Mobile Strategy" The webcast describes how smart organizations are using mobile to enhance customer relationships. By reviewing the slides and watching the webcast recording, you'll learn: - Why mobile adds value to customer relationships - Secrets of apps that get used every day - How to design success into your first app - Techniques that enable your existing development team to support multiple platforms, apps and businesses through an integrated mobile platform

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Driver’s of Enterprise Mobility Current Landscape Mobile 1.0 Mobile 2.0 Mobile 3.0 Why do we need mobile strategy for enterprise More penetration of smart devices Rapid Deployment of BYOD Need Real-Time information by CXO’s Business Benefit Drivers of Enterprise Mobility Approach to Enterprise Mobile Strategy Identify Mobile Infrastructure & Security Requirements Understand the Challenges in Enterprise Mobility Identify Business Functions to Mobilize Prioritize Requirements Prioritize Applications Calculate Return Of Investments (ROI) Decide on the Application Framework & Technology Technology Considerations Execute and Deploy the Mobile App Support and Maintain Mobile Applications Mobilizing Enterprise Systems Typical Components of Enterprise Mobile Systems Enterprise backend system Mobile Middleware Mobile Application Extending Oracle ERP to Mobile Typical components of Oracle Mobile Suite Oracle Apps ERP system Oracle Fusion Middleware Mobile Application About Oracle ADF Mobile Application Cross-Platform Development Framework Benefits of Oracle ADF Mobile

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