SlideShare a Scribd company logo
2:45
 
 
information r/evolution http://www.youtube.com/watch?v=-4CV05HyAbM 5:28
 
 
Web 1.0 vs. Web 2.0 DoubleClick     Google AdSense  Ofoto     Flickr Akamai     BitTorrent Napster     Free internet radio (last.fm) Britannica Online     Wikipedia Personal websites     Blogging Domain name speculation     Search engine optimization Page views     Cost per acquisition Publishing     Participation Directories (taxonomy)     Tagging / social bookmarking  (delicious)  Stickiness     Syndication Forums     Social networking sites
 
How web 2.0  are you?
 
 
What is Carlson 2.0? It’s about evolving what we are already known for (i.e. CRM, Loyalty, Rewards, Events) in order to…  Reach, engage, influence and measure today’s consumer, employee, or channel partner It’s about leveraging innovations in thinking, process and technology to get there
The break-up http://www.youtube.com/watch?v=D3qltEtl7H8&e
How is Carlson Marketing leveraging the “new way” into their existing products and services?
Mobile e-Catalogue “ dotmobi” version of Carlson Marketing’s e-catalogue is coming soon Enable redemptions on the go Account balances Text message alerts based on points or merchandise or sales Other features: Tickets to mobile / Coupons / Wish list NEW  Mobile content category: redeem for ringtones & wallpaper + other mobile content
 
Meetings 2.0 is about leveraging mobile and web 2.0 to create a two-way, interactive experience  before ,  during , and  after  your meeting, event or experience
Meetings 2.0 Create a social network that will facilitate   relevant   and  valuable  interactions that will extend beyond physical meeting days
What social networks to you participate in?
What is social networking?
 
Carlson 2.0 – Best profile picture
Carlson 2.0 - Best Profile
Now what do we do with it??? (can we resell it as a special item through our rewards catalogue?)
How often do you text?
Canadian Mobile Landscape Carriers now offer 98% coverage  More than 19 million Canadians are mobile phone customers.  4.3 Billion text messages were sent in 2006 – nearly three times more than 2005!  10 billion messages projected in 2007 Adoption is as high as 80% in urban markets  Email is for old people!
1 billion have access to the Internet via their computer 1.4 billion televisions world wide ------------------------------------------ ~3 Billion Mobile Phone Users World Wide!
As important as the web is today, mobile will be more important  TOMOROW
Accessorize http://www.youtube.com/watch?v=T2la_aGzpw8 58 seconds
Mobility  is part of who we are now…
… and we can’t live any other way?
 
The future of marketing A gradual decline of power among mass media – caused by both fragmentation and by greater audience control (the PVR effect) An explosion in one‐to‐one, addressable, real‐time and permission based media – along with a sensational fall in cost A great increase in the power of c2c communication
The future of Marketing – 1,000 foot view  Location based services (LBS) that leverage GPS location to deliver relevant messaging Portability of profiles / online identities Migration / integration of the Mobile channel into the marketing mix both as an extension of social media and as a separate enabling device
Audience Polling time….
When did the term “web 2.0” first get coined?   1997 2004 2006 Text a, b, or c to “22422”
The future… http://www.youtube.com/watch?v=xj8ZadKgdC0 5:14

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Top five predictions today, .
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Top five predictions today, .
 

Carlson 2.0 Web Version

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  • 7. Web 1.0 vs. Web 2.0 DoubleClick  Google AdSense Ofoto  Flickr Akamai  BitTorrent Napster  Free internet radio (last.fm) Britannica Online  Wikipedia Personal websites  Blogging Domain name speculation  Search engine optimization Page views  Cost per acquisition Publishing  Participation Directories (taxonomy)  Tagging / social bookmarking (delicious) Stickiness  Syndication Forums  Social networking sites
  • 8.  
  • 9. How web 2.0 are you?
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  • 11.  
  • 12. What is Carlson 2.0? It’s about evolving what we are already known for (i.e. CRM, Loyalty, Rewards, Events) in order to… Reach, engage, influence and measure today’s consumer, employee, or channel partner It’s about leveraging innovations in thinking, process and technology to get there
  • 14. How is Carlson Marketing leveraging the “new way” into their existing products and services?
  • 15. Mobile e-Catalogue “ dotmobi” version of Carlson Marketing’s e-catalogue is coming soon Enable redemptions on the go Account balances Text message alerts based on points or merchandise or sales Other features: Tickets to mobile / Coupons / Wish list NEW Mobile content category: redeem for ringtones & wallpaper + other mobile content
  • 16.  
  • 17. Meetings 2.0 is about leveraging mobile and web 2.0 to create a two-way, interactive experience before , during , and after your meeting, event or experience
  • 18. Meetings 2.0 Create a social network that will facilitate relevant and valuable interactions that will extend beyond physical meeting days
  • 19. What social networks to you participate in?
  • 20. What is social networking?
  • 21.  
  • 22. Carlson 2.0 – Best profile picture
  • 23. Carlson 2.0 - Best Profile
  • 24. Now what do we do with it??? (can we resell it as a special item through our rewards catalogue?)
  • 25. How often do you text?
  • 26. Canadian Mobile Landscape Carriers now offer 98% coverage More than 19 million Canadians are mobile phone customers. 4.3 Billion text messages were sent in 2006 – nearly three times more than 2005! 10 billion messages projected in 2007 Adoption is as high as 80% in urban markets Email is for old people!
  • 27. 1 billion have access to the Internet via their computer 1.4 billion televisions world wide ------------------------------------------ ~3 Billion Mobile Phone Users World Wide!
  • 28. As important as the web is today, mobile will be more important TOMOROW
  • 30. Mobility is part of who we are now…
  • 31. … and we can’t live any other way?
  • 32.  
  • 33. The future of marketing A gradual decline of power among mass media – caused by both fragmentation and by greater audience control (the PVR effect) An explosion in one‐to‐one, addressable, real‐time and permission based media – along with a sensational fall in cost A great increase in the power of c2c communication
  • 34. The future of Marketing – 1,000 foot view Location based services (LBS) that leverage GPS location to deliver relevant messaging Portability of profiles / online identities Migration / integration of the Mobile channel into the marketing mix both as an extension of social media and as a separate enabling device
  • 36. When did the term “web 2.0” first get coined? 1997 2004 2006 Text a, b, or c to “22422”