D-Crypt is a reflective digital media agency that builds relationships between brand and consumer through interactive mediums. We’re forever obsessed with the possibilities of digital marketing, where design, technology and analytics merge together to create today, a reflection of tomorrow’s possibilities.

1. Digital Advertising – Enriching
Experiences with Progressive Web
Apps
The digital space is filled with brands and businesses attempting to deliver a rich
brand experience to its consumers. In such age where everything is available
instantaneously, that oomph factor gets missed out. To combat such disadvantage,
mobile apps is what comes in handy.
Mobile apps make it possible for brand to push its rich, personalised content directly
onto the consumer’s smartphone. But the evolving technology never ceases to amaze.
At present, the war is underway for the type of mobile apps: native apps and
progressive web apps.
Native apps are the ones developed for a specific operating system. Perfect examples
of company’s central native app includes Facebook or Instagram. But a new trend is
slowly emerging which is directly in competition against native apps. They are known
as Progressive Web Apps (PWA).
Technically, PWA is not an app in the true sense but rather a modified version of
website that fits the display size of smartphone or tablet. One of the salient features of
the PWA is it uses less data than the regular mobile app. This is particularly important
for markets that suffer from poor internet connectivity. The PWAs have taken over the
world for creating more seamless mobile experience for the consumers.