This document provides an introduction to predictive marketing through mobile media buying. It discusses using rich content push notifications or silent notifications in premium mobile apps, which can achieve click-through rates of 10-60%. It also discusses targeting users through geolocation or geofencing based on points of interest. The document then outlines the media buying process, including setting a marketing objective, designing campaigns, allocating budgets, running campaigns, and examining analytics and feedback to iterate campaigns. It provides examples of marketing objectives and mobile mediums for different industries like automotive, financial services, retail, and travel.