SlideShare a Scribd company logo
Wap vs. App June 18, 2009 @ Marketing Magazine Mobile 2.0 Conference Phil Barrett VP Digital & Mobile BSTREET Communications  Toronto & London, UK
VS
VS
VS
VS VS
VS
VS
Wap vs. App What is a marketer to do? VS
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SmartIdeas BSTREET is a marketing communications agency dedicated to creating for your brand.
 
 
Access to Mobile Phones 1997 - 2008 Source: 2008 Wireless Attitudes Study: harris /  decima for the CWTA
Usage by Province and Age Source: 2008 Wireless Attitudes Study: harris /  decima for the CWTA
[object Object],SMS is now mainstream Source : CWTA Over 1  billion  SMS messages sent in 2008 on shortcodes 40 billion in 2009 forecasted
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],Smartphone stats
 
 
 
 
 
Apps
 
Apps are not new!
Apps stores… More than Apple. Image source: http://doroteos2.files.wordpress.com/2009/05/apple_logo_rainbow_fruit.jpg
 
 
 
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],5 tips to make your App a success
Example - Kraft
Example - Coke
Example – Weather Network
Example: Taptu
Example: Hockey News
[object Object],[object Object],[object Object],[object Object],[object Object],5 Advantages to an App
 
Wap (Actually, lets call it the mobile web)
We’ve been predicting this for a while…
Mobile Web… becomes relevant
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6 things you should know about the mobile web
.mobi thinking is not .com thinking
Mobile domain / URL strategies Source: http://www.mobilemarketer.com/cms/news/research/2988.html
[object Object],[object Object],[object Object],[object Object],Mobile domain recommendations
[object Object],[object Object],[object Object],[object Object],[object Object],10 tips for designing for the mobile web
[object Object],[object Object],[object Object],[object Object],[object Object],10 tips for designing for the mobile web
Examples of mobile web
Examples: Masters.org & cbc.ca
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6 Advantages of mobile web
Summary: Advantages to both ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So… Wap or App? VS
(but probably start with a mobile website) DO BOTH! (Unless an App really fits with your audience)
[object Object],[object Object],[object Object],[object Object],[object Object],What’s Next?
Let’s continue the conversation… twitter.com/phryl My Mobile & Interactive Marketing Blog burningthebacon.com (copy of presentation has been posted) phil@b-street.com  Phil Barrett (.mobi) VP Digital & Mobile BSTREET Communications  Toronto & London, UK ‏

More Related Content

What's hot

What role can news app play in the marketing of paid content? The Jacobson Fl...
What role can news app play in the marketing of paid content? The Jacobson Fl...What role can news app play in the marketing of paid content? The Jacobson Fl...
What role can news app play in the marketing of paid content? The Jacobson Fl...
PressPad - Digital Publishing Software
 
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy
Wall Dariz
 
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks Report
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks ReportMedialets H1-2014 Mobile & Tablet Advertising Benchmarks Report
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks Report
Medialets
 
Create and Convert Mobile Moments of Truth
Create and Convert Mobile Moments of TruthCreate and Convert Mobile Moments of Truth
Create and Convert Mobile Moments of Truth
Greg Hickman
 
Mobile app marketing - Latest Trends 2016
Mobile app marketing - Latest Trends 2016Mobile app marketing - Latest Trends 2016
Mobile app marketing - Latest Trends 2016
TargetingMantra
 
E marketer key_digital_trends_for_2014
E marketer key_digital_trends_for_2014E marketer key_digital_trends_for_2014
E marketer key_digital_trends_for_2014
Elena Pikunova
 
So you have an App? Who cares?
So you have an App? Who cares? So you have an App? Who cares?
So you have an App? Who cares?
Social Innovation Generation
 
What Facebook acquisition of WhatsApp means for Simplify360
What Facebook acquisition of WhatsApp means for Simplify360What Facebook acquisition of WhatsApp means for Simplify360
What Facebook acquisition of WhatsApp means for Simplify360
Simplify360
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
marketingplus
 
Brand Management Example - T Mobile Presentation
Brand Management Example - T Mobile PresentationBrand Management Example - T Mobile Presentation
Brand Management Example - T Mobile Presentation
lisaj5472
 
Addictive Mobility Capabilities
Addictive Mobility CapabilitiesAddictive Mobility Capabilities
Addictive Mobility Capabilities
FaraazH
 
Mobile Media & Convergence 2010
Mobile Media & Convergence 2010Mobile Media & Convergence 2010
Mobile Media & Convergence 2010
Carl Vanormelingen
 
March 2013 White Paper
March 2013 White PaperMarch 2013 White Paper
March 2013 White Paper
MCSaatchiMobile
 
Mobile in 2013: Our Take On The Top Trends & Insights
Mobile in 2013: Our Take On The Top Trends & InsightsMobile in 2013: Our Take On The Top Trends & Insights
Mobile in 2013: Our Take On The Top Trends & Insights
MCSaatchiMobile
 
Ad Blocking: A Consumer Right.
Ad Blocking: A Consumer Right. Ad Blocking: A Consumer Right.
Ad Blocking: A Consumer Right.
Shine Technologies
 
Media barcamp 2013
Media barcamp 2013Media barcamp 2013
Media barcamp 2013
svemet
 
How to attract readers to digital magazine? How to increase the readership of...
How to attract readers to digital magazine? How to increase the readership of...How to attract readers to digital magazine? How to increase the readership of...
How to attract readers to digital magazine? How to increase the readership of...
PressPad - Digital Publishing Software
 
50 Mobile Marketing Statistics, Trends & Insights
50 Mobile Marketing Statistics, Trends & Insights50 Mobile Marketing Statistics, Trends & Insights
50 Mobile Marketing Statistics, Trends & Insights
Pocket Your Shop
 
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best PracticeseMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer
 
Mobile: Powering Anytime Any Place Communications
Mobile: Powering Anytime Any Place CommunicationsMobile: Powering Anytime Any Place Communications
Mobile: Powering Anytime Any Place Communications
Resource/Ammirati
 

What's hot (20)

What role can news app play in the marketing of paid content? The Jacobson Fl...
What role can news app play in the marketing of paid content? The Jacobson Fl...What role can news app play in the marketing of paid content? The Jacobson Fl...
What role can news app play in the marketing of paid content? The Jacobson Fl...
 
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy
 
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks Report
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks ReportMedialets H1-2014 Mobile & Tablet Advertising Benchmarks Report
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks Report
 
Create and Convert Mobile Moments of Truth
Create and Convert Mobile Moments of TruthCreate and Convert Mobile Moments of Truth
Create and Convert Mobile Moments of Truth
 
Mobile app marketing - Latest Trends 2016
Mobile app marketing - Latest Trends 2016Mobile app marketing - Latest Trends 2016
Mobile app marketing - Latest Trends 2016
 
E marketer key_digital_trends_for_2014
E marketer key_digital_trends_for_2014E marketer key_digital_trends_for_2014
E marketer key_digital_trends_for_2014
 
So you have an App? Who cares?
So you have an App? Who cares? So you have an App? Who cares?
So you have an App? Who cares?
 
What Facebook acquisition of WhatsApp means for Simplify360
What Facebook acquisition of WhatsApp means for Simplify360What Facebook acquisition of WhatsApp means for Simplify360
What Facebook acquisition of WhatsApp means for Simplify360
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Brand Management Example - T Mobile Presentation
Brand Management Example - T Mobile PresentationBrand Management Example - T Mobile Presentation
Brand Management Example - T Mobile Presentation
 
Addictive Mobility Capabilities
Addictive Mobility CapabilitiesAddictive Mobility Capabilities
Addictive Mobility Capabilities
 
Mobile Media & Convergence 2010
Mobile Media & Convergence 2010Mobile Media & Convergence 2010
Mobile Media & Convergence 2010
 
March 2013 White Paper
March 2013 White PaperMarch 2013 White Paper
March 2013 White Paper
 
Mobile in 2013: Our Take On The Top Trends & Insights
Mobile in 2013: Our Take On The Top Trends & InsightsMobile in 2013: Our Take On The Top Trends & Insights
Mobile in 2013: Our Take On The Top Trends & Insights
 
Ad Blocking: A Consumer Right.
Ad Blocking: A Consumer Right. Ad Blocking: A Consumer Right.
Ad Blocking: A Consumer Right.
 
Media barcamp 2013
Media barcamp 2013Media barcamp 2013
Media barcamp 2013
 
How to attract readers to digital magazine? How to increase the readership of...
How to attract readers to digital magazine? How to increase the readership of...How to attract readers to digital magazine? How to increase the readership of...
How to attract readers to digital magazine? How to increase the readership of...
 
50 Mobile Marketing Statistics, Trends & Insights
50 Mobile Marketing Statistics, Trends & Insights50 Mobile Marketing Statistics, Trends & Insights
50 Mobile Marketing Statistics, Trends & Insights
 
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best PracticeseMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
 
Mobile: Powering Anytime Any Place Communications
Mobile: Powering Anytime Any Place CommunicationsMobile: Powering Anytime Any Place Communications
Mobile: Powering Anytime Any Place Communications
 

Viewers also liked

Erwin Blom - Mobile Music
Erwin Blom - Mobile MusicErwin Blom - Mobile Music
Erwin Blom - Mobile Music
Mobile Monday Amsterdam
 
James Rosewell 51 degrees Monetising music on mobile - Music 4.5 The Music I...
James Rosewell  51 degrees Monetising music on mobile - Music 4.5 The Music I...James Rosewell  51 degrees Monetising music on mobile - Music 4.5 The Music I...
James Rosewell 51 degrees Monetising music on mobile - Music 4.5 The Music I...
MME 4.5 / Music 4.5 / 2Pears
 
Opetusteknologian trendit 16.2.15
Opetusteknologian trendit 16.2.15 Opetusteknologian trendit 16.2.15
Opetusteknologian trendit 16.2.15
Matleena Laakso
 
Imagen kirjoittajakoulu, Esa Mäkinen: 10 tapaa kirjoittaa pureva otsikko, ja ...
Imagen kirjoittajakoulu, Esa Mäkinen: 10 tapaa kirjoittaa pureva otsikko, ja ...Imagen kirjoittajakoulu, Esa Mäkinen: 10 tapaa kirjoittaa pureva otsikko, ja ...
Imagen kirjoittajakoulu, Esa Mäkinen: 10 tapaa kirjoittaa pureva otsikko, ja ...
Image-lehti
 
Mobile computing unit-5
Mobile computing unit-5Mobile computing unit-5
Mobile computing unit-5
Ramesh Babu
 
Kids' games and educational app design
Kids' games and educational app designKids' games and educational app design
Kids' games and educational app design
Microsoft Mobile Developer
 
Pricing of Kids' Games on the App Store
Pricing of Kids' Games on the App StorePricing of Kids' Games on the App Store
Pricing of Kids' Games on the App Store
Dubit
 
Mining Frequent Patterns, Association and Correlations
Mining Frequent Patterns, Association and CorrelationsMining Frequent Patterns, Association and Correlations
Mining Frequent Patterns, Association and Correlations
Justin Cletus
 
WAP 2.0
WAP 2.0WAP 2.0
WAP 2.0
Ramasubbu .P
 
4 (mlp my website) mobile leadership program mobile marketing
4 (mlp my website) mobile leadership program   mobile marketing4 (mlp my website) mobile leadership program   mobile marketing
4 (mlp my website) mobile leadership program mobile marketing
Rein Mahatma
 
The Best Mobile App Marketing of 2016
The Best Mobile App Marketing of 2016 The Best Mobile App Marketing of 2016
The Best Mobile App Marketing of 2016
Localytics
 
App Music: Musical Apps on Android
App Music: Musical Apps on AndroidApp Music: Musical Apps on Android
App Music: Musical Apps on Android
Matthias Krebs
 
Application Layer
Application Layer Application Layer
Application Layer
Dr Shashikant Athawale
 
Basics of telecommunication and networking
Basics of telecommunication and networkingBasics of telecommunication and networking
Basics of telecommunication and networking
Milan Padariya
 
Mobile Metrics 101: Everything web marketers need to know about app analytics
Mobile Metrics 101: Everything web marketers need to know about app analyticsMobile Metrics 101: Everything web marketers need to know about app analytics
Mobile Metrics 101: Everything web marketers need to know about app analytics
Localytics
 
Mobile apps marketing
Mobile apps marketingMobile apps marketing
Mobile apps marketing
Cogniter Technologies
 
Mobile Computing
Mobile ComputingMobile Computing
Mobile Computing
gaurav koriya
 
telecommunication-ppt
telecommunication-ppttelecommunication-ppt
telecommunication-ppt
secomps
 

Viewers also liked (18)

Erwin Blom - Mobile Music
Erwin Blom - Mobile MusicErwin Blom - Mobile Music
Erwin Blom - Mobile Music
 
James Rosewell 51 degrees Monetising music on mobile - Music 4.5 The Music I...
James Rosewell  51 degrees Monetising music on mobile - Music 4.5 The Music I...James Rosewell  51 degrees Monetising music on mobile - Music 4.5 The Music I...
James Rosewell 51 degrees Monetising music on mobile - Music 4.5 The Music I...
 
Opetusteknologian trendit 16.2.15
Opetusteknologian trendit 16.2.15 Opetusteknologian trendit 16.2.15
Opetusteknologian trendit 16.2.15
 
Imagen kirjoittajakoulu, Esa Mäkinen: 10 tapaa kirjoittaa pureva otsikko, ja ...
Imagen kirjoittajakoulu, Esa Mäkinen: 10 tapaa kirjoittaa pureva otsikko, ja ...Imagen kirjoittajakoulu, Esa Mäkinen: 10 tapaa kirjoittaa pureva otsikko, ja ...
Imagen kirjoittajakoulu, Esa Mäkinen: 10 tapaa kirjoittaa pureva otsikko, ja ...
 
Mobile computing unit-5
Mobile computing unit-5Mobile computing unit-5
Mobile computing unit-5
 
Kids' games and educational app design
Kids' games and educational app designKids' games and educational app design
Kids' games and educational app design
 
Pricing of Kids' Games on the App Store
Pricing of Kids' Games on the App StorePricing of Kids' Games on the App Store
Pricing of Kids' Games on the App Store
 
Mining Frequent Patterns, Association and Correlations
Mining Frequent Patterns, Association and CorrelationsMining Frequent Patterns, Association and Correlations
Mining Frequent Patterns, Association and Correlations
 
WAP 2.0
WAP 2.0WAP 2.0
WAP 2.0
 
4 (mlp my website) mobile leadership program mobile marketing
4 (mlp my website) mobile leadership program   mobile marketing4 (mlp my website) mobile leadership program   mobile marketing
4 (mlp my website) mobile leadership program mobile marketing
 
The Best Mobile App Marketing of 2016
The Best Mobile App Marketing of 2016 The Best Mobile App Marketing of 2016
The Best Mobile App Marketing of 2016
 
App Music: Musical Apps on Android
App Music: Musical Apps on AndroidApp Music: Musical Apps on Android
App Music: Musical Apps on Android
 
Application Layer
Application Layer Application Layer
Application Layer
 
Basics of telecommunication and networking
Basics of telecommunication and networkingBasics of telecommunication and networking
Basics of telecommunication and networking
 
Mobile Metrics 101: Everything web marketers need to know about app analytics
Mobile Metrics 101: Everything web marketers need to know about app analyticsMobile Metrics 101: Everything web marketers need to know about app analytics
Mobile Metrics 101: Everything web marketers need to know about app analytics
 
Mobile apps marketing
Mobile apps marketingMobile apps marketing
Mobile apps marketing
 
Mobile Computing
Mobile ComputingMobile Computing
Mobile Computing
 
telecommunication-ppt
telecommunication-ppttelecommunication-ppt
telecommunication-ppt
 

Similar to Wap Vs App - What is a marketer to do?

Understanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketingUnderstanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketing
bNetCentric Ltd
 
Marketing in a Mobile World
Marketing in a Mobile WorldMarketing in a Mobile World
Marketing in a Mobile World
Andrea Hoffman
 
Mobile Web 101 (by Mobile Web Up - Oct 2011)
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web 101 (by Mobile Web Up - Oct 2011)
Mobile Web 101 (by Mobile Web Up - Oct 2011)
Mobile Web Up
 
Mobile media strategies 2011 john barnes - what to build now
Mobile media strategies 2011   john barnes - what to build nowMobile media strategies 2011   john barnes - what to build now
Mobile media strategies 2011 john barnes - what to build now
Briefing Media
 
Mobile Web vs. Native apps
Mobile Web vs. Native appsMobile Web vs. Native apps
Mobile Web vs. Native apps
SoDA Speaks
 
Social media and mobile presentation 2011
Social media and mobile presentation 2011 Social media and mobile presentation 2011
Social media and mobile presentation 2011
Galit Fein
 
Iconmobile
IconmobileIconmobile
Iconmobile
guest8f854f9fc
 
Mobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunitiesMobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunities
Simon Kibsgård
 
Going mobile practical guide share2
Going mobile practical guide share2Going mobile practical guide share2
Going mobile practical guide share2
Aquent
 
15 things you probably don’t know about mobile app development
15 things you probably don’t know about mobile app development15 things you probably don’t know about mobile app development
15 things you probably don’t know about mobile app development
ThinkTanker Technosoft PVT LTD
 
Enough_Software_Guide_16thEdition_Web
Enough_Software_Guide_16thEdition_WebEnough_Software_Guide_16thEdition_Web
Enough_Software_Guide_16thEdition_Web
Marco Tabor
 
Mobile Marketing Strategy
Mobile Marketing StrategyMobile Marketing Strategy
Mobile Marketing Strategy
Kenko Health, Inc.
 
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
Jeff Haynie
 
Jan 2011 app presentation
Jan 2011 app presentationJan 2011 app presentation
Jan 2011 app presentation
propertynews.com
 
The mobile website kit.templated
The mobile website kit.templatedThe mobile website kit.templated
The mobile website kit.templated
bwiredgroup
 
Tablet Advertising for 2011
Tablet Advertising for 2011Tablet Advertising for 2011
Tablet Advertising for 2011
Crisp Media
 
Mobile Developer's Guide To The Galaxy, 14th Edition
Mobile Developer's Guide To The Galaxy, 14th EditionMobile Developer's Guide To The Galaxy, 14th Edition
Mobile Developer's Guide To The Galaxy, 14th Edition
Marco Tabor
 
Mobile app developers guide
Mobile app developers guideMobile app developers guide
Mobile app developers guide
Prayukth K V
 
Gg mobile apps_vs_web_july2011-5
Gg mobile apps_vs_web_july2011-5Gg mobile apps_vs_web_july2011-5
Gg mobile apps_vs_web_july2011-5
DMI
 
Mobile Developer's Guide To The Galaxy, 15th edition
Mobile Developer's Guide To The Galaxy, 15th editionMobile Developer's Guide To The Galaxy, 15th edition
Mobile Developer's Guide To The Galaxy, 15th edition
Marco Tabor
 

Similar to Wap Vs App - What is a marketer to do? (20)

Understanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketingUnderstanding mobile apps and mobile marketing
Understanding mobile apps and mobile marketing
 
Marketing in a Mobile World
Marketing in a Mobile WorldMarketing in a Mobile World
Marketing in a Mobile World
 
Mobile Web 101 (by Mobile Web Up - Oct 2011)
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web 101 (by Mobile Web Up - Oct 2011)
Mobile Web 101 (by Mobile Web Up - Oct 2011)
 
Mobile media strategies 2011 john barnes - what to build now
Mobile media strategies 2011   john barnes - what to build nowMobile media strategies 2011   john barnes - what to build now
Mobile media strategies 2011 john barnes - what to build now
 
Mobile Web vs. Native apps
Mobile Web vs. Native appsMobile Web vs. Native apps
Mobile Web vs. Native apps
 
Social media and mobile presentation 2011
Social media and mobile presentation 2011 Social media and mobile presentation 2011
Social media and mobile presentation 2011
 
Iconmobile
IconmobileIconmobile
Iconmobile
 
Mobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunitiesMobile Solutions: Challenging opportunities
Mobile Solutions: Challenging opportunities
 
Going mobile practical guide share2
Going mobile practical guide share2Going mobile practical guide share2
Going mobile practical guide share2
 
15 things you probably don’t know about mobile app development
15 things you probably don’t know about mobile app development15 things you probably don’t know about mobile app development
15 things you probably don’t know about mobile app development
 
Enough_Software_Guide_16thEdition_Web
Enough_Software_Guide_16thEdition_WebEnough_Software_Guide_16thEdition_Web
Enough_Software_Guide_16thEdition_Web
 
Mobile Marketing Strategy
Mobile Marketing StrategyMobile Marketing Strategy
Mobile Marketing Strategy
 
SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?SoCon 12 : Where are you in your mobile maturity?
SoCon 12 : Where are you in your mobile maturity?
 
Jan 2011 app presentation
Jan 2011 app presentationJan 2011 app presentation
Jan 2011 app presentation
 
The mobile website kit.templated
The mobile website kit.templatedThe mobile website kit.templated
The mobile website kit.templated
 
Tablet Advertising for 2011
Tablet Advertising for 2011Tablet Advertising for 2011
Tablet Advertising for 2011
 
Mobile Developer's Guide To The Galaxy, 14th Edition
Mobile Developer's Guide To The Galaxy, 14th EditionMobile Developer's Guide To The Galaxy, 14th Edition
Mobile Developer's Guide To The Galaxy, 14th Edition
 
Mobile app developers guide
Mobile app developers guideMobile app developers guide
Mobile app developers guide
 
Gg mobile apps_vs_web_july2011-5
Gg mobile apps_vs_web_july2011-5Gg mobile apps_vs_web_july2011-5
Gg mobile apps_vs_web_july2011-5
 
Mobile Developer's Guide To The Galaxy, 15th edition
Mobile Developer's Guide To The Galaxy, 15th editionMobile Developer's Guide To The Galaxy, 15th edition
Mobile Developer's Guide To The Galaxy, 15th edition
 

More from Phil Barrett

Top 10 social media
Top 10 social mediaTop 10 social media
Top 10 social media
Phil Barrett
 
Polar Ice Case Study
Polar Ice Case StudyPolar Ice Case Study
Polar Ice Case Study
Phil Barrett
 
Twitter101 For Marketers - Updated
Twitter101 For Marketers - UpdatedTwitter101 For Marketers - Updated
Twitter101 For Marketers - Updated
Phil Barrett
 
Twitter 101 for Marketers
Twitter 101 for MarketersTwitter 101 for Marketers
Twitter 101 for Marketers
Phil Barrett
 
Social Media tool box for Health Care
Social Media tool box for Health CareSocial Media tool box for Health Care
Social Media tool box for Health Care
Phil Barrett
 
Impact Of Social Media On Design
Impact Of Social Media On DesignImpact Of Social Media On Design
Impact Of Social Media On Design
Phil Barrett
 
Ford Case Study
Ford Case StudyFord Case Study
Ford Case Study
Phil Barrett
 
Impact Of Social Media On Meetings & Events
Impact Of Social Media On Meetings & EventsImpact Of Social Media On Meetings & Events
Impact Of Social Media On Meetings & Events
Phil Barrett
 

More from Phil Barrett (8)

Top 10 social media
Top 10 social mediaTop 10 social media
Top 10 social media
 
Polar Ice Case Study
Polar Ice Case StudyPolar Ice Case Study
Polar Ice Case Study
 
Twitter101 For Marketers - Updated
Twitter101 For Marketers - UpdatedTwitter101 For Marketers - Updated
Twitter101 For Marketers - Updated
 
Twitter 101 for Marketers
Twitter 101 for MarketersTwitter 101 for Marketers
Twitter 101 for Marketers
 
Social Media tool box for Health Care
Social Media tool box for Health CareSocial Media tool box for Health Care
Social Media tool box for Health Care
 
Impact Of Social Media On Design
Impact Of Social Media On DesignImpact Of Social Media On Design
Impact Of Social Media On Design
 
Ford Case Study
Ford Case StudyFord Case Study
Ford Case Study
 
Impact Of Social Media On Meetings & Events
Impact Of Social Media On Meetings & EventsImpact Of Social Media On Meetings & Events
Impact Of Social Media On Meetings & Events
 

Recently uploaded

Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
marufrahmanstratejm
 
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
saastr
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Neo4j
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
Edge AI and Vision Alliance
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
Edge AI and Vision Alliance
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
c5vrf27qcz
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Precisely
 
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and BioinformaticiansBiomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Neo4j
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
Fwdays
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
DianaGray10
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
Javier Junquera
 

Recently uploaded (20)

Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
 
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
 
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and BioinformaticiansBiomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
 

Wap Vs App - What is a marketer to do?

Editor's Notes

  1. I’m here today to talk to you about a great rivalry that is evolving for marketers looking for smart ways to spend their budgets within mobile. Although SMS is still a killer application, we can finally say that Mobile Marketing has evolved to include more than our favorite text to win campaign. With the success of the Apple App store in the last year, marketers are now wondering – should we skip over the mobile web and develop an App? This is shaping up to be a great rivalry – much like many we’ve seen in our history that has shaped our culture and society Such as…
  2. We’ve also had great rivalries in entertainment starting with comic books in the 1940s
  3. And of course we’ve grown up with great brand rivalries that have defined more than one generation…
  4. And there have been over the last decade brand rivalries that have redefined industries and how people perceive them
  5. With one of the greatest current rivalries being….
  6. Which has transcended geeks and technology and into every day consciousness People now define themselves as Mac or PC But for those of us here today old enough to remember the days before the mighty PVR, the ultimate platform debate used to be all about….
  7. Although not quite beta vs. VHS 2.0…. Today’s rivalry topic may be just as significant for marketers, brands, and consumers
  8. About me: Involved in digital for about 15 years and mobile in the last 5. 5 years ago when I pitched mobile marketing clients thought I was talking about ads on the side of trucks on the 401. I’ve been active in the mobile ecosystem both in Canada, U.S., and over-seas BSTREET is a full service below the line marketing agency specializing in retail, experiential, and digital solutions that create smart ideas for our clients and their brands
  9. We work with great Fortune 1000 brands in both the Canadian and UK market
  10. Matt asked me to cover off some current Canadian Mobile stats for the audience today – so here are some updated stats (mostly courtesy of our friends at the CWTA)
  11. NOTE: 10 billion in 2007, 4.3 billionin 2006, and 2.1 billion in 2005 in Canada
  12. The home phone is dying. 6% of Canadians have made their mobile phone their home phone and 19% say they will consider doing the same over the next 18 months
  13. Let’s look at the broader universe of mobile for a minute as it relates to smartphones and our wap vs app rivalry
  14. Although we don’t have specific Canadian web traffic data to share today, clearly Canadians are highly engaged with their mobile web relative to the rest of the world and our population size.
  15. Let’s switch our focus away from mobile stats and get right to our topic for today….
  16. What’s an App? It’s a native application that “sits” on the “desktop” of your mobile device – whether that be a new Palm Pre or HTC Android, Blackberry, iphone, Samsung, LG, Motorola, or Nokia mobile device They usually site as separate icons that are accessible through the mobile interface and the best ones leverage the operating system and hardware features to enhance the overall device experience
  17. Apps are not new - they have been around for many years App stores are new – well at least the current model of App stores that Apple invented about a year ago that suddenly made applications really easy to find, install, and use on a mobile device Having said that…
  18. Although Apple was the first to popularize the App store, every major mobile OS has rolled out their own version. Such as…
  19. Microsoft Marketplace
  20. Blackberry App World
  21. Nokia Ovi (replaces Mosh as well) which has a more social media focus
  22. Palm Pre
  23. Android – which is over-indexing mobile web usage in the marketplace relative to market share. HTC just rolled out their first device in Canada through Rogers
  24. Having said all that, the Apple App store still rules them all They have figured out that user experience trumps technology… although it helps that they aren’t supporting multiple screen sizes and platforms like some of the other OEMs
  25. Agree that Apple will dominate for the foreseeable future, but believe RIM will do better than 10% - especially when they decide to focus / own the business application market
  26. Great example of content driven App
  27. Great example of App that leveraged devices features More game / promotional / fun oriented (vs content)
  28. Example of a popular App that is already optimized for Blackberry and the iphone by leveraging their OS to deliver a simple & effective user experience
  29. Mobile / iphone specific search tool that leverages touch features of phone while indexing “iphone friendly” websites over others
  30. Another multi-platform App developed by Polar mobile (Toronto shop)
  31. Ok – I’ve covered a ton of ground already… does anybody need a moment to reflect & gather themselves?
  32. It just sounded better to use the legacy term for this presentation
  33. It seems that every year is the “year of the mobile web” Just like those predictions from the 50s, the mobile web has become…
  34. Finally relevant - although it’s final form is perhaps not exactly as visioned
  35. Just as we learned that brochures didn’t make great websites in the 90s, desktop websites do not automatically make great mobile website. Different context, different purpose, different opportunity
  36. Once you decide you are going on the mobile web, there are several options on how you brand / identify that you’ve gone mobile