Julia Kuznetsov has experience creating interactive display advertising and managing marketing programs for mobile device launches. She has designed interactive banner ads that educate consumers about new smartphones through objective product reviews. Her ads drive awareness of launches and encourage readers to learn about device benefits and features. She has also redesigned university websites to be easily navigated, visually compelling, and adapted to multimedia content updates.

1. Selected Portfolio
Work
julia.kuznetsov@gmail.com
(415) 290 - 4810 mobile
juliakuznetsov.com
© 2007- 2013 Julia Kuznetsov

2. Interactive Display Advertising
Work

3. Role:
Pre-sale:
1. RFP (Request for proposal) response in Powerpoint format where I pitched the interactive banner solution
Post-sale:
2. Wireframe and User Interface Design
3. Project management including resource allocation, financial budgeting, and oversight of graphic design and development teams
4. Collaborated with Ad Ops on ongoing Reporting and Optimization
Task:
Verizon Wireless wanted to make a splash and raise awareness of their new smartphone, the HTC Thunderbolt.
NetShelter Technology Media is an ad network that has the advantage of representing over 230 tech websites, including over 50 sites
that cover mobile handset technology. We pitched an interactive display ad solution that was attention-grabbing, as well as made a
lasting impact on the consumer by harnessing the persuasive power of objective product reviews from independent journalists from
across the network.
Goals:
Raise awareness of the device’s launch, educate the consumers about the benefits of ownerships, and drive users to read objective,
editorial coverage of the product.
Tactics:
1. Create an interactive experience that could be widely-syndicated across our “Mobile Technology” context-aware ad-server
2. Drive user awareness about the product’s launch
3. Drive home benefits of device ownership and ease of use
4. Drive consumer education regarding the device by encouraging consumers to read thorough and detail-oriented reviews of the
device’s hardware and operating system offerings by independent and objective journalists
Verizon HTC Thunderbolt “Smart Stories”

4. Final “HTC Thunderbolt Smart Stories” Interactive Banner Experience
300x600 banner provided
the real-estate necessary to
create an interactive
landing page within the
banner, instead of asking
the user to “click” to learn
more. User learns major
hardware and software
features purely by rolling
over flash-powered “hover
spots.”
Clicking on one of the
stories opens up the article
page in a new browser
tab, enabling the user to
stay in their trusted
editorial environment and
to read about the
Thunderbolt™ when they
have a moment between
tasks, rather than forcing
them to read the article
immediately

5. I worked as a Marketing Program Manager in the Mobile Division where we created similar
experiences with other handset manufacturers, leveraging available multimedia assets.
Launch Ad Launch Ad

6. LG Optimus S “Smart Stories”

7. Project:
LG Optimus S “Smart Stories”
Role:
1. RFP Response in PowerPoint format where I pitched the interactive banner solution
2. Wireframe and Interface Design of Solution
3. Project Management of production including resource allocation and financial budgeting. Central oversight of graphic design and
development team members.
4. Collaborated with Ad Ops on ongoing Reporting and Optimization
Task:
LG wanted to make a splash and raise awareness of their new smartphone, the LG Optimus S.
NetShelter Technology Media is an ad network that has the advantage of representing over 230 tech websites, including over 50 sites
that cover mobile handset technology! We pitched an interactive display ad solution that was attention-grabbing, as well as made a
lasting impact on the consumer by harnessing the persuasive power of objective product reviews from independent journalists from
across the network.
Goals:
• Raise awareness of the device’s launch,
• Educate the consumers about the benefits of ownerships,
• Drive users to read objective, editorial coverage of the product
• Minimize user drop-off
Tactics:
1. Create an interactive experience that could be widely-syndicated across our “Mobile Technology” context-aware ad-server
2. Drive user awareness about the product’s launch
3. Drive home benefits of device ownership and ease of use
4. Drive consumer education regarding the device by encouraging consumers to read thorough and detail-oriented reviews of the
device’s hardware and operating system offerings by independent and objective journalists

8. • Features promo video which emphases functionality in everyday situations
• Features “hover spots” on the 300x600 ad that educate a traditional user whose interest may be
piqued, but does not want to commit to clicking a banner, potentially because of “banner
antagonism” caused by negative historical experiences
“LG Optimus S Smart Stories” Overlay Design

9. Sprint Galaxy Tab – Overlay Experience

10. Sprint Galaxy Tab – Overlay Experience

11. Sprint Galaxy Tab – Overlay Experience

12. ATT Mobile VOIP – Clickturn Unit

13. Adobe
Acrobat
–
Clickturn

14. ATT
Pushdown
Unit

15. Qualcomm Snapdragon
300x600 to Overlay

16. Qualcomm Snapdragon - 300x600 to Overlay

17. Samsung
Galaxy
Tab
–
Twig
to
Overlay

18. Samsung
Galaxy
Tab
–
Twig
to
Overlay

19. Web
and
Software
Interface Work

20. Project:
Redesign of UCLA Anderson School of Business Professional MBA Websites
Role:
User Experience Design,
Wireframing,
Project Management
Goals:
Usable, contemporary sites. Ease of navigation and information extraction for potential
applicants. Visually-compelling design that’s easily updated with multimedia content (text,
photo and video) to bring Professional MBA experience to life.
Tactics:
1. Conducted interviews with stakeholders including Directors of Admission and current
students to capture necessary site content
2. Created and iterated wireframes based on feedback from Deans, Directors, and current
students.
3. Managed team of designers and developers during the production of a CMS backend
system and an updated front-end design
UCLA Anderson School of Business
Professional MBA Websites

22. FEMBA Completed Site – http://www.anderson.ucla.edu/x24270.xml

24. EMBA Completed Site – http://www.anderson.ucla.edu/x24273.xml

26. Ph.D. Completed Site – http://www.anderson.ucla.edu/x24271.xml

28. Exec. Education Prg – Completed – http://www.anderson.ucla.edu/x24218.xml

30. Ziman Center - Completed Site – http://www.anderson.ucla.edu/ziman.xml

32. Alumni Network - Completed Site – http://www.anderson.ucla.edu/x24248.xml

33. Thank you!
Julia Kuznetsov
juliakuznetsov.com
julia.kuznetsov@gmail.com
(415) 290-4810 cell