Social News, Discussion Boards and Online Rating & Review Websites : Yelp , Mouthshut , Reddit , Stumble upon , social media marketing , comparison

1. Social News, Discussion
Boards and Online
Rating & Review
Websites
Prepared By:-
Dixon Dominic Palett

3. Search by keyword,
business or special
offer
Search by address,
city, state or zip
Rating
out of 5
stars
No. of
reviews
User/Mobile
generated
photos
Google
map
Business
Information

4. User
Information
Rating
Provided
Review
Given
Date of
Review
Share the
Review

5. Profile
Picture
155 Friends
62 Reviews
18 Firsts
15 Quick
Tips
7 Fans
422 Photos
2 Lists
Consumer
Level
Follow Friend’s
Activity
16
Compliments

6. Locate places
by your vicinity
automatically
Check into
places/businesses
visited
View Recently
Visited Places
Talk with
“friends on Yelp”
Name
of
busines
s
5 Star
Ratings
Offers
Available
Upload
Photos
Write
Reviews
Upgrade
Your Levels

15. and other review websites

16. • Zomato
• Mouthshut
• Compare India
• Policy Bazaar
• Car Dekho
TOP REVIEW SITES (DOMESTIC)

17. TOP REVIEW SITES (INTERNATIONAL)

18.  2000 - Faisal Farooqui - Mumbai
 A platform for sharing reviews on different products and services.
 A forum to let the People speak their mind and have a discussion on the same.
 User generated content space
 “Word of mouth” - most powerful tool.
 It is a part of GOOGLE SNIPPET PROGRAM
 Review : Movies, restaurant, current affairs, products and many more.
 Innovative campaigning adapted to advertise posters on back of rickshaws.
 It became a mode of Market research for companies to understand consumer
behavior.
HISTORY OF MOUTHSHUT.COM

19. • Compareindia.com
• Indiareviewchannel.com
• Webindia123.com
• Consumersearch.com
• Epinions.com
• Reviewcentre.com
COMPETITORS OF MOUTHSHUT.COM

21.  Mouthshut.com << consumer review site to a buyer’s guide >>
• A blog where consumers can file complaints for bad service or products and companies can
act and react to complaints
 How to Login?
• Using registration or one click Google / Facebook Access
 Review Collection Criteria
• Age wise, occupation wise, education distribution
 Why MouthShut.com?
• 8 million influential consumers visit the platform per month
• About 5 million registered users express their brutally honest opinion on more than
440,000 products and services including restaurants, movies, travel, car, bikes etc.
 What is the source of Revenue?
• Ad sales – Display, video, contests
 How does it recognize public contribution?
• Review of the day
• Star Writer
• Featured Blog Post
Platform & Features

23. Rating the review
Trust the member or not?
Movie Reviews
Overall rating in terms of 5 stars
Plot:
Cast Performance:
Sound Track:
Cinematography:

24. •Platform for the exchange of ideas, opinions and the feedback by
customers on the various products.
•Provides user opportunity to engage in a meaningful interaction
with brands.
•Royal Enfield, Hero Dare and Honda Activa
•Option of blogs - Customer can write views with ratings.
How Brands Are Using This Platform

25. • Categories : EDUCATION,MOBILE,PERSONAL
FINANCE,RESTAURANT etc
• Location , category , facility etc filters
How Brands Are Using This Platform

26. •Control the conversation in market
•Thought leadership
•Delight customers
•Demonstrate corporate openness
•Word of mouth marketing
•Amplify a message
•Mitigate PR damage risks
•Harness a rapid response tool
KENT RO SYSTEMS

28. • International Brands leveraging MouthShut.com to create their brand
equity.
• Get in touch with their customers and understand their needs
• Bridge between the customer and the brand manager.
• Customer service managers and Brand managers consistently cater
to customer reviews and complaints and individually rectify them.
• Helped to create a +ve word of mouth among its customer base &
establish goodwill among its consumers.
IFB-HOME APPLIANCES

29. • Advertisements, running campaigns, contests offering attractive
prizes to attract customers.
• Blogs written to market their products and inform customers about
the latest offerings of IFB.
IFB-HOME APPLIANCES

30. Select a niche
Build subscriber
base
Expand readership
Create backlinks
to E-retail
platforms
Monetize
Enhance pre-purchase
readership

31. • Enhanced network effect
• Cost per click model
• Fresh and authentic content
• Build on great products, unique users and advertisers
• Enhanced SEO by leveraging on search friendly content
• Set Footprints on all social media platforms
HOW IT HELPS A MARKETER

32. • Mouthshut permits others to make judgments about users content
• Take actions that it deems necessary to preserve its relationships with its
service providers
• MS-Points program rewards users for writing high quality Opinions (18+)
• Does not allow any brand to artificially inflates reputation
• Users are not allowed to use robots, scripts or other automated processes to
access any portion of the site.
ADDITIONAL FEATURES

33. • Mouthshut enforces user’s ownership rights in the content against the infringement
• Users can authorize Mouthshut.com to take any actions on their behalf
• Mouthshut can restrict their ability to edit or delete their opinions without further
notice.

35. What is REDDIT it ?!
For most of the people REDDIT is the gateway to
every thing interesting going on in the world
The site is a collection of entries submitted by its
registered users, essentially a bulletin board
system.
in June 2005Inception

36. Reading REDDIT is like
Reading a daily news paper

37. The site's content is divided into numerous categories a.k.a
subreddits,
50such most popular categories, or "default
subreddits", are visible on the front page
What is REDDIT it ?!
&

38. NO
EDITORS!
The way it works….

39. The way it works….

40. The way it works….

41. The way it works….
New!

42. • Rapid democracy
• Instant decisions
• Social digital curation
The way it works….
A list of interesting stuff according to the
people interested in that stuff

43. What’s more?! – Discussions!
Links are
just the tip.
Discussion is where the true
heart of REDDIT lies.

44. Discussions
The same algorithm used for rating links and stories is
used to arrange comments and discussions

45. Discussions

46. Discussions
IamA – I am a .
Lawyer
Fireman
World traveler
AMA – Ask Me Anything.
{used by public figures to interact with their fans and supporters etc.
}

47. Discussions

48. Social aspect
Redditors can "friend" one another, which gives a
redditor quick access to posting and comments of
their friend list. The commenting system and
friend system, along with a certain "Reddit ethos"
(Reddit gold/credits), lend Reddit aspects of a
social networking service, though not to the
extent of Facebook, Google.

50. Stumble Upon
Ever wished you can shrink Facebook?
Share common interest, photos and videos with different people
Talk about things you love?
Meet...

51. History
• Founded in November 2001
• Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd
• Owned by eBay from May 2007 to April 2009

52. Sign Up!
• Simply press the sign up option
• The number of interest are limitless
• Now the fun begins!

53. How Does it Function?
• Collaborative filtering
• Rating Web sites

54. Likes and Dislikes
• Find pages trending in your social circle
• Like or dislike a page
• Stumble Upon another page

55. Comments & Sharing
• Easy commenting
• Start a discussion
• Talk about what you like or don't like

56. Creating a list
• Search or create a list of your favorite sites
• Save a list for later to add more sites
• Have your friends view your list and comment on them

57. Adding a page
• Add a site, photo, or videos
• Have people stumble upon your site
• Anyone can share or comment on your sites

58. Different from searching
Stumble Upon
• Discover by chance
• One at a time
• Never repeats
• Constantly adapting
• Fit to your likes
Search Engine
• Intentionally driven
• Lists of articles
• Always repeats
• Fixed results
• Impersonal

60. Why is StumbleUpon Better than Digg?
• Digg lacks personalization & does not recommend stories
• Digg does not cluster its users and make recommendations
based on social networks

61. Why is it Better than GOOGLE?
• Saves Time
• Significant, Systematic Displaying of Data
• StumbleUpon emphasizes discovery over utility
• Google is a librarian, while StumbleUpon is your tv

62. HOW DO YOU USE STUMBLEUPON FOR BUSINESS?

63. Driving Traffic
• Use StumbleUpon to bookmark posts you have created on your blog
• They will be logged in as “discovery” , added to the stumbleUpon network
• When you write the description, optimize the keywords acording to your post
• Gives StumbleUpon users a chance to view and rate your post

64. Increase social sharing
• StumbleUpon offers users the chance to like or tweet about your post, as they read
it
• This boosts your social profile, adds new fans and followers to your core social
networks
• Make sure that you do the same foe other people’s posts that you come across!

65. Information Resource
• StumbleUpon is also an invaluable information sourcing tool
• Posts are ranked by real people-you will come across a lot of superb information
• It would not be possible to achieve the same through a search engine
• Use StumbleUpon to make your articles and posts interesting

67. 5

69. ”

71. 4

72. 5

74. THANK YOU