This document discusses choosing the right digital marketing tools for different tasks. It recommends using a website with easy hosting, installation, SEO plugins and support as the foundation. It then discusses optimizing conversion rates through testing. For paid search, it suggests starting small, researching competitors, using targeted landing pages and sticking to a monthly budget. For SEO, it outlines on-page techniques like structure, content and links as well as off-page activities like local listings, link building and social media engagement. It provides tips for using different social media platforms like Twitter, Facebook and mobile effectively in digital marketing.
Is Your Brand Missing Out On Reddit? (Part 2)Brent Csutoras
With over 200 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand's Reddit strategy.
Is Your Brand Missing Out On Reddit? (Part 2)Brent Csutoras
With over 200 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand's Reddit strategy.
In a digital age where attention spans are short and everyone is screaming to be heard, the content you share can make or break you. Creating or distributing unique, valuable content that your audience will read (and hopefully share) is as important to your marketing strategy as your public service announcement, your direct mailer, or your Facebook page.
Find. Organize. Share.
Efficient content curation is important for a variety of reasons - it can keep you on top of industry trends, help boost your search engine ranking, publicize your opinion on a specific subject, or establish your as a niche expert. Finding this content, however, can be daunting.
This presentation delves into the fundamentals of content curation - what it is, what purpose it serves, how you can apply it to your communications strategy, and the tools that make it easier.
Hopefully after reading this presentation you’ll be more proficient in finding and disseminating all sorts of awesome content. Or, at the very least, you’ll have a few more tools in your pocket to allow you to do what you do a little more efficiently.
This is a beginner level presentation I gave in May 2014 on using Pinterest for Marketing. Updated information on how to set up business tools, analytics, creating a strategy, setting up boards, what works and case studies.
Introduction to Online Marketing, Part 3 - Placer 2013Coryon Redd
Learn how to find the best audience for your business online and build your search rankings while your at it. This presentation is the 3rd of 3 classes for the Placer School for Adults in Auburn CA. Taught by Coryon Redd, an experienced Internet marketer and entrepreneur, this class presentation is designed for beginners, experts and everyone in between.
Intro to Pinterest and Instagram MarketingSharad Verma
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
A wide ranging presentation to the New York Times Travel and Trade Show about the state of travel blogging today, working with travel bloggers, and how to evaluate travel bloggers, plus a few interesting marketing campaigns that have been going on the last few years.
Webinar slides from the ARCS Australia Independent Consultants Interest Area Meeting 21 September 2017. Presentation by Hayley Webb, Social Media Brand Manager Healthcare Professionals Group
How To Use Pinterest For Brand BuildingSocialmatica
Things you will learn:
3 Tactics, using Google + That Will Destroy Your Competitions Morale
3 Of the most notable features of Google +
Why You Should, or Should Not Spend Any Time Worrying About Google +
Unleashed Biz 2013 - Create Great Content to Market Your WebsiteCoryon Redd
Win The Internet Marketing Game with Great Content - Presented by Coryon Redd at Unleashed Biz on May 16th and 17th 2013. Discover the system that gets top Google ranking while saving you loads of time with your social media marketing. Experienced Internet Marketer, Coryon Redd, shows you how to develop the best content topics and deliver them to your audience. Google is paying attention and your content is the key to top rankings.
Blogging for Writers - Engage Your Audience Online Coryon Redd
What does it take for a writer to succeed online? Blogging and Internet marketing to find our audience, pick the topics they're passionate about, and blog effectively.
Presented for the Gold Country Writers group on April 16th 2014 by Coryon Redd.
Topics covered include:
Why Writers Should Blog
Blogging Best Practices
Finding and Engaging your Ideal Audience
Why Wordpress is a Good Choice for Blogging
Manage your Blogging with an Editorial Calendar
"Getting Started with Social Media Marketing" is part of an introductory course taught by Christopher Short and Jannette Pazer of Dragonsearch on How to Get Started Using Social Media Marketing to get your message out to the right people, whether they are customers, potential clients, donors or voters. This is Part 2 of the presentation focusing on how to manage your social community, the importance of engagement, and how to analyze what’s working using social platform insights and google analytics.
Check out Part 1 by Jannette Wing Pazer here: http://www.slideshare.net/cliffmama/getting-started-with-social-media-marketing-58775321
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
In a digital age where attention spans are short and everyone is screaming to be heard, the content you share can make or break you. Creating or distributing unique, valuable content that your audience will read (and hopefully share) is as important to your marketing strategy as your public service announcement, your direct mailer, or your Facebook page.
Find. Organize. Share.
Efficient content curation is important for a variety of reasons - it can keep you on top of industry trends, help boost your search engine ranking, publicize your opinion on a specific subject, or establish your as a niche expert. Finding this content, however, can be daunting.
This presentation delves into the fundamentals of content curation - what it is, what purpose it serves, how you can apply it to your communications strategy, and the tools that make it easier.
Hopefully after reading this presentation you’ll be more proficient in finding and disseminating all sorts of awesome content. Or, at the very least, you’ll have a few more tools in your pocket to allow you to do what you do a little more efficiently.
This is a beginner level presentation I gave in May 2014 on using Pinterest for Marketing. Updated information on how to set up business tools, analytics, creating a strategy, setting up boards, what works and case studies.
Introduction to Online Marketing, Part 3 - Placer 2013Coryon Redd
Learn how to find the best audience for your business online and build your search rankings while your at it. This presentation is the 3rd of 3 classes for the Placer School for Adults in Auburn CA. Taught by Coryon Redd, an experienced Internet marketer and entrepreneur, this class presentation is designed for beginners, experts and everyone in between.
Intro to Pinterest and Instagram MarketingSharad Verma
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
A wide ranging presentation to the New York Times Travel and Trade Show about the state of travel blogging today, working with travel bloggers, and how to evaluate travel bloggers, plus a few interesting marketing campaigns that have been going on the last few years.
Webinar slides from the ARCS Australia Independent Consultants Interest Area Meeting 21 September 2017. Presentation by Hayley Webb, Social Media Brand Manager Healthcare Professionals Group
How To Use Pinterest For Brand BuildingSocialmatica
Things you will learn:
3 Tactics, using Google + That Will Destroy Your Competitions Morale
3 Of the most notable features of Google +
Why You Should, or Should Not Spend Any Time Worrying About Google +
Unleashed Biz 2013 - Create Great Content to Market Your WebsiteCoryon Redd
Win The Internet Marketing Game with Great Content - Presented by Coryon Redd at Unleashed Biz on May 16th and 17th 2013. Discover the system that gets top Google ranking while saving you loads of time with your social media marketing. Experienced Internet Marketer, Coryon Redd, shows you how to develop the best content topics and deliver them to your audience. Google is paying attention and your content is the key to top rankings.
Blogging for Writers - Engage Your Audience Online Coryon Redd
What does it take for a writer to succeed online? Blogging and Internet marketing to find our audience, pick the topics they're passionate about, and blog effectively.
Presented for the Gold Country Writers group on April 16th 2014 by Coryon Redd.
Topics covered include:
Why Writers Should Blog
Blogging Best Practices
Finding and Engaging your Ideal Audience
Why Wordpress is a Good Choice for Blogging
Manage your Blogging with an Editorial Calendar
"Getting Started with Social Media Marketing" is part of an introductory course taught by Christopher Short and Jannette Pazer of Dragonsearch on How to Get Started Using Social Media Marketing to get your message out to the right people, whether they are customers, potential clients, donors or voters. This is Part 2 of the presentation focusing on how to manage your social community, the importance of engagement, and how to analyze what’s working using social platform insights and google analytics.
Check out Part 1 by Jannette Wing Pazer here: http://www.slideshare.net/cliffmama/getting-started-with-social-media-marketing-58775321
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
In this presentation we cover the basics of what Social and Digital Marketing are, the benefits of Facebook as well as why using LinkedIn is important for personal and business.
Essence of Facebook Marketing and Advertising: Introduction, Strategies, Stag...Asif Anwar
Essence of Facebook Marketing covers:
- Introduction to Facebook Marketing,
- Facebook Marketing Strategies,
- Stages of Facebook Marketing,
- Organic and Paid Facebook Marketing,
- Facebook EdgeRank (The Facebook Post Algorithm)
- Facebook Marketing KPIs
- Facebook Marketing Research
- Social Media Listening
- Facebook Advertising
- Social Media Reputation Management (SMRM)
- Reputation Monitoring
- Social CRM
- Social PR
- Sentiment Analysis
- Authority Measurement and Social Authority
- Other Keywords & Strategies for Facebook Marketing
- Learn More about Facebook Marketing
Social media marketing can be daunting. We explain easy ways for you to get started engaging new and existing customers and using social media to build your brand.
Empower Your Jobsearch with a Social Resume - updated 2016 Steen.digital
The whole presentation:
How to build and brand your own search and selectable social media cv (social media resume) and social reputation:
Empower your job search and next career move with your personal go to market plan.
For jobseekers, freelancers and small business entrepreneurs.
For e newer version: Go to Your Social CV (4 parts) Intro, step1, step 2 and 3 and step 4 and 5
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
17. PPC
•Start small, be specific
•Competitor research – find your USP
•Targeted landing pages
•Allocate a budget month 1 and stick to it!
•Think about the buying cycle (last click!)
18. SEO
• Structure, content & links
• Research your keywords & focus (PPC can help)
• Get your local listings sorted – Google Places
• Submit to Google products/base
• Start your own link building (partners/suppliers)
• Social Media & Community engagement will be
key
• Make the most of SEOmoz
19. Social Media
• Choose a name and bag it! (example)
• Community engagement
• Monitoring (Radian 6/Sysomos/Google alerts)
• Think about website content (many benefits)
• Think about useful resources – Race planner for Martin?
•Blog/Content – promote through social media
21. Social Media
• Choose a name and bag it! (example)
• Community engagement
• Monitoring (Radian 6/Sysomos/Google alerts)
• Think about website content (many benefits)
• Think about useful resources – Race planner for Martin?
• Infographics?
•Blog/Content – promote through social media
22. Twitter
• Get on with it!!!
• Fully complete your profile (including image)
• CoTweet – multiple supporters
• TweetDeck – Good single user tool
• Backtweets.com – who is linking through
twitter?
•Great way of finding people to engage with
• Start following your target market
• Look for and target key influencers
• Competitions
• Talk about what you know
• Think about your style (Smart casual?)
24. Facebook
• Make the most of the demographic targeting
• Test different images, ad text and bespoke landing pages
• Adverts can be removed suddenly with negative feedback
– have others ready
27. Mobile
• Get the basics rights (can you view the site?)
• Think about click to call
• Remember to consider Twitter as part of mobile
• Be realistic!