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Social Web 2.0 Class Week 8: Social Metadata, Ratings, Social Tagging

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Shelly D. Farnham, Ph.D.
Shelly D. Farnham, Ph.D.

Week 8 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Social metadata, ratings, and social tagging.

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Social Web 2.0 Implications of Social Technologies for Digital Media Shelly Farnham, Ph.D. Com 597 Winter 2007
Week 8 ,[object Object],[object Object]
Class exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem Statement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
blogs home pages digital libraries news search hyperlinked browsing readers meme maps tag clouds social metadata collaborative filtering prominence network, group affinity photos Content Filters UI authorship user activity tags Groups/networks music user filtering by preference similarity filtering by social proximity filtering by highest rank ratings co-presence social metadata
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Automated Recommendation Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Tagging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Delicious ,[object Object],[object Object],[object Object],[object Object]
 
Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object]
Flickr ,[object Object]
Meme Maps
BlueDot ,[object Object],[object Object],[object Object],[object Object]
The Power of Social Tagging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
The Power of Social Tagging (cont’d) ,[object Object],[object Object],[object Object],[object Object],http://www.shirky.com/writings/ontology_overrated.html
Problems with Social Tagging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Primary Objects of Social Tagging ,[object Object],[object Object],[object Object]
Social Uses of Tags ,[object Object],[object Object],[object Object],[object Object],[object Object]
Kinds of Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User incentives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing algorithms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inferring Prominance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inferring Tag Relatedness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Similarity Measures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connectionist Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Automated tagging? ,[object Object],[object Object],[object Object]
Inferring Quality of Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inferring Structures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inferring Structures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UI considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Web 2.0 Class Week 8: Social Metadata, Ratings, Social Tagging

  • 1. Social Web 2.0 Implications of Social Technologies for Digital Media Shelly Farnham, Ph.D. Com 597 Winter 2007
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