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Implementing Semantic Search  in the Enterprise Paul Wlodarczyk Director of Consulting Services Earley & Associates Amber Swope
Questions we will answer today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Semantic Search? ,[object Object],[object Object],[object Object],[object Object]
Key concept: Taxonomy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key concept: Named Entity ,[object Object],[object Object],[object Object],[object Object]
Example: Named Entities
Key concept: Ontology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does semantic search work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Meaning [search term] Meaning Meaning
Enterprise Search vs. Web Search Web Search Enterprise Search Search corpus Every public webpage – the whole internet Public documents in the enterprise, departmental docs, plus local docs (My Documents) Context Generic : Shopping or seeking news and information Company-specific: Executing a role in a business process Taxonomies / categories Generic – Open Directory Project, Wikipedia, News, etc.  Domain Specific  (customers, organization, products, technologies, processes) Info Security Information is public Information is secure with role-based access controls  Search algorithms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Perfect result Most popular content Highest quality content
Why  Semantic  Enterprise Search? ,[object Object],[object Object],[object Object],[object Object]
Another key difference in Enterprise Search:  Social Context ,[object Object],[object Object]
Roadmap for implementing semantic search ,[object Object],[object Object],[object Object],[object Object],Implement ECM Implement Enterprise Search Exploit Semantic Search
ECM and Enterprise Search Roll-out  Strategy & Plan Implement Deploy Maintain People Use cases and User Experience  Job Redesign, Communities Training  Incentives for participation Process Content  Lifecycle  Analysis Workflow, bus. rules, process redesign Governance Evergreen process for maintaining IA Technology Business  & system req’ts,  technical architecture ECM and Search Implementation Desktop integration (classification, search) Social tech (ratings, tags, bookmarks) Content Content Analysis, Information Architecture, Taxonomy dev’t Content migration Content classification tools, search tools Taxonomy maintenance, folksonomy Strategy & Plan Implement Deploy Maintain
Layer-in Semantic Enterprise Search Semantic technologies play a role in content classification – from defining taxonomies and ontologies, to tagging documents, to improving search terms and hits – as well as in search and discovery Strategy & Plan Implement Deploy Maintain People Use cases and User Experience  Job Redesign Training  Incentives for participation Process Content  Lifecycle  Analysis Workflow, bus. rules, process redesign Governance Evergreen process for maintaining IA Technology Business  & system req’ts,  technical architecture ECM and Search Implementation , Semantic search implementation Desktop integration (classification, search) Social tech (ratings, tags, bookmarks) , machine learning Content Content Analysis,  Information Architecture,  Taxonomy dev’t Content migration , build triple stores, semantic training sets Content classification tools, search tools Taxonomy maintenance,  folksonomy Strategy & Plan Implement Deploy Maintain
Classify, Navigate, Search, Retrieve Content  within the Enterprise Content  Author Check-in & Classify Document or Content Object Retrieve Document or Content Object Retrieve Unformatted Content End User Retrieve Formatted Content Retrieve Document End User End User
Strategy and Plan: Key Activities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy and Plan: Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy and Plan:  Semantic Search Considerations: Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy and Plan:  Semantic Search Considerations: Content ,[object Object],[object Object]
Preparing Content for Semantic Search Strategy & Plan Implement Deploy Maintain
Analyze existing content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Define content structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classify content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Define metadata ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Control content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information Architecture for Semantic Search ,[object Object],[object Object],[object Object]
What technology does semantic search  implementation require? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can I search? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Standards ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object]

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Implementing Semantic Search

  • 1. Implementing Semantic Search in the Enterprise Paul Wlodarczyk Director of Consulting Services Earley & Associates Amber Swope
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  • 13. ECM and Enterprise Search Roll-out Strategy & Plan Implement Deploy Maintain People Use cases and User Experience Job Redesign, Communities Training Incentives for participation Process Content Lifecycle Analysis Workflow, bus. rules, process redesign Governance Evergreen process for maintaining IA Technology Business & system req’ts, technical architecture ECM and Search Implementation Desktop integration (classification, search) Social tech (ratings, tags, bookmarks) Content Content Analysis, Information Architecture, Taxonomy dev’t Content migration Content classification tools, search tools Taxonomy maintenance, folksonomy Strategy & Plan Implement Deploy Maintain
  • 14. Layer-in Semantic Enterprise Search Semantic technologies play a role in content classification – from defining taxonomies and ontologies, to tagging documents, to improving search terms and hits – as well as in search and discovery Strategy & Plan Implement Deploy Maintain People Use cases and User Experience Job Redesign Training Incentives for participation Process Content Lifecycle Analysis Workflow, bus. rules, process redesign Governance Evergreen process for maintaining IA Technology Business & system req’ts, technical architecture ECM and Search Implementation , Semantic search implementation Desktop integration (classification, search) Social tech (ratings, tags, bookmarks) , machine learning Content Content Analysis, Information Architecture, Taxonomy dev’t Content migration , build triple stores, semantic training sets Content classification tools, search tools Taxonomy maintenance, folksonomy Strategy & Plan Implement Deploy Maintain
  • 15. Classify, Navigate, Search, Retrieve Content within the Enterprise Content Author Check-in & Classify Document or Content Object Retrieve Document or Content Object Retrieve Unformatted Content End User Retrieve Formatted Content Retrieve Document End User End User
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  • 20. Preparing Content for Semantic Search Strategy & Plan Implement Deploy Maintain
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