The document discusses emerging technologies and trends in social media over the past decade. It covers the rise of popular social media sites and platforms like Facebook, Twitter, YouTube, and mobile apps. It also discusses new technologies like cloud computing, HTML5, and the growth of internet-connected devices beyond traditional computers. Finally, it examines strategies for monetizing digital content and measuring the success of social media marketing efforts.

1. Emerging Technologies and Trends in Social Media By: Jawad Shuaib W : http://jawadonweb.com

2. THERE ARE ONLY 24 HRS IN A DAY

7. None Of These Sites Existed 8 Years Ago

9. The mobile web is growing 8x faster than the equivalent desktop web from 10 years ago.

10. The Long Tail of Startups

11. New Media is “ Present Media ”

12. HOW DID WE GET HERE? Internet vs. WWW

13. TCP/IP , Browser Wars , Internet Bubble and Search .

14. Web 1.0 -> Web 2.0 Limitations of Web 1.0 and the eventual transition to Web 2.0

15. 60 billion web pages! How big is the WWW?

16. 28% of World Population

17. ACTIVE VS. PASSIVE Content is consumed in two ways:

18. Evolution of Media

19. Internet Is Not Going to Replace Television

20. SO WHAT’S SO SOCIAL ABOUT SOCIAL MEDIA?

22. What Do These Sites Have In Common?

23. What Makes Website Social? Identity: who are you? Reputation: what do people think you stand for? Presence: where are you? Relationships: who are you connected with? who do you trust? Groups: how do you organize your connections? Conversations: what do you discuss with others?

24. The Consumers Of Content Are Also Its Producers

25. Social News & Bookmarking Blogs Blogger Wordpress Tumblr Posterous Social Bookmarking Delicious Digg/Reddit/HN Mixx

26. News Has Become Instantaneous

27. Social Networking

30. Social Networking Personal Twitter Ning Hi5 MySpace Facebook Professional LinkedIn Sprouter Ryze Plaxo Xing

31. Facebook is for real-time communication MySpace is for music artists and fan groups Hi5 is for gamers and high-school students LinkedIn is for business professionals and recruiters Ning is for creating niche social networks .

32. “ Facebook is like a jail; You sit around and waste time, you write on walls and get poked by people you don’t even know.”

33. The Social Graph “ The global mapping of everybody and how they're related.”

34. Social Graph Attributes Users Pages Events Movies Likes Photos Videos Notes Check-ins

35. What can you do with the Social Graph?

36. Facebook vs. Twitter

37. Twitter is as of 2010 processing more than one billion tweets per month

38. Facebook Real relationships Connected network Media updates On-site third party applications Twitter Open relationships Idea network Status updates Off-site third party applications Facebook vs. Twitter

41. Virtual Currency Virtual Goods Are Worth $1.5 billion

42. Social Photos and Videos Flickr/Getty Images Twitpic YouTube/Hulu

43. Social Collaboration Wikipedia Google Wave Google Maps Collaborative Documents/Wikis

44. Social Bookmarking Digg was built for less than $2000 Delicious sold for $30 million

45. Collaborative Buying WagJag/LivingSocial/RedFlagDeals Groupon rumoured to be sold for $5.3 billion

46. Location Based Services (LBS) Search today has a new dimension to it: location. Locating people on a map ( Facebook Places, Google Lat ) Recommending social events ( Meetup, Gowalla ) Finding nearby services, such as a restaurant ( Yelp, Google Places ) Turn by turn navigation to any address Mobile Commerce in terms of redeeming coupons ( Foursquare )

47. Facebook Places

48. Foursquare FourSquare used by businesses to reward their most loyal customers (Starbucks)

49. Micro Applications (Widgets and Mashups) Causes Mafia Wars Farmville iGoogle Apps Pip.io

50. Industry Leading Blogs Social Media: Mashable.com Startup News: TechCrunch.com New Media Analysis: ReadWriteWeb.com Latest Gadgets: Engadget.com Television and Media: GigaOm.com Canadian Startups: StartupNorth.ca

51. HOW IS CONTENT SPREAD? SEARCH VS. DISCOVERY

52. Content Syndication vs. Aggregation

53. Content Syndication Me Facebook Twitter Other Users

54. Open Source Content License GNU General Public License (GPL) Creative Commons MIT License

55. Content Aggregation Content Aggregator Blog NY Times Facebook Me

56. TECHNICAL TERMS AND LEXICON

57. Useful Concepts API Torrents/P2P Content Tags Cloud Computing Mashups and Widgets HTML 5 and Semantic Web Augmented Reality

58. Cloud Computing Amazon S3 Microsoft Azure Google App Engine

59. HTML 5 HTML 5 bridges the gap between desktop and web apps. Video without Flash Geolocation SQL Storage (for offline support) Defined markup, header, footer, aside, content, article

60. ENABLING TECHNOLOGIES The quiet revolution

61. There Is An Ongoing Movement Towards Open Data

62. Open Data Facebook Connect and API Twitter OAuth OpenID OpenSocial Google Connect

63. When Picking a Platform, Consider: Geographic location of target users Ownership of data (copyright issues) Flexibility of platform Usage limits Potential for monetization Ability to leverage the social graph

64. EXTENDING THE DESKTOP EXPERIENCE The Social Smart Phone

65. When Forecasting The Future, Look East

67. Some New Devices

68. Review Of Popular Mobile Phones Windows 7 Mobile

69. Review Of Popular Mobile Phones Sony Ericsson Xperia X10

70. Review Of Popular Mobile Phones iPhone

71. Review Of Popular Mobile Phones Samsung

72. Review Of Popular Mobile Phones BlackBerry

73. Reference: http://gigaom.com

75. iTunes has sold over 1 billion songs

76. TABLET WARS Year 2011

77. Tablet Wars Apple iPad

78. All iPhone Applications Run On iPad

79. More than 300, 000 iPads sold on first day

80. Tablet Wars Samsung Galaxy Tab

81. Tablet Wars BlackBerry Playbook

82. Tablet Wars Dell Streak

83. Tablet Wars Microsoft

84. Canada’s Service Provider Rogers Fido, Chatr Wireless Bell Virgin Telus Koodo Wind Mobile/Mobilicity/Public Mobile

85. Network Types CDMA Good national coverage GSM Supports SIM 3G Fast broadband support HSPA Bell and Telus moved from 3G 4G

86. A Device That’s Not Connected Is Not Interesting

87. Popular Mobile Platforms iPhone Windows Mobile 7 Series Android BlackBerry Ovi

88. It’s Cheaper To Develop For iPhone

89. Applications Sell For More On BlackBerry $1.99 on iPhone $2.72 on Android $5.99 on BlackBerry

90. TYPES OF MOBILE APPLICATIONS

91. How To Choose Between WAP vs. Native

92. WAP vs. Native WAP applications are easier to build for. It works across devices. Native applications can better leverage the device hardware (i.e. gps, compass, accelerometer).

93. Application Examples Angry Birds Yelp Augmented Reality/TinEye Google Translator Netflix ING Mobile Payments TomTom GPS Audible Books Yellow Pages

94. A Phone Is No Longer A Phone, It’s Your Alter Ego

95. GAMING PLATFORMS

96. Gaming Is A Bigger Industry Than Hollywood

97. “ Call of Duty” Sold 14 Million Copies In 24 Hours

98. Three Types Gaming Consoles Handheld Devices Web Based

99. Gaming Consoles Nintendo Wii Sony Playstation Microsoft Xbox

100. Handheld Devices Sony PSP Nintendo DS Microsoft Zune, Apple iPhone, etc

101. Microsoft Kinect

102. Flash vs. Apple

103. INTERNET TELEVISION

104. Internet Television (IPTV) Google TV Android Software Platform Make content searchable Apple TV Hardware box Stream YouTube, iTunes, Music Collection Microsoft Media Room SDK to add more depth to content

105. MONETIZATION OF DIGITAL MEDIA

106. On The Internet There Are A Few Millionaires But Hardly Any Billionaires

107. Monetization Models Freemium Software as a Service (SaaS) Advertising Affiliate Marketing E-Commerce Product Placement Branded Entertainment Subscription Model

108. Freemium The marginal cost of an additional user is almost zero Free products with pro subscriptions

109. Advertising Embedded YouTube Ads Google Adsense / Adbrite TextLinkAds

110. Affiliate Marketing Commission Junction Amazon Affiliates

111. E-Commerce EventBrite (Event Registration) Monster (Job Board) E-Bay (PayPal) ING Mobile Payments

112. Product Placement and Branded Entertainment The future of branded entertainment is social. OldSpice Commercials Seth Macfarlane LoneyGirl15 Maynards

113. Subscription Model Wall Street Journal Netflix/Rogers on Demand

114. PAID VS. ORGANIC GROWTH

115. Advertising Is Not Marketing Turn strangers into friends and friends into customers.

116. Paid Growth Social Ads Google Adwords (CPC/CPM/CPL) Newsletter Campaigns

117. Organic Growth Direct Traffic Search Engine Optimization (SEO) Viral

118. Suggested Reading Material

119. Suggested Reading Material

120. SOCIAL MEDIA MARKETING

121. Users Have An Attention Span Of An Orangutan

122. How Is Content Spread? Content That Stands Out User Gets Rewarded For Sharing It

123. SUCCESS METRICS What Gets Measured Gets Improved

124. Traffic Metrics Measure Web Traffic with Google Analytics, Crazy Egg, ChartBeat Measure Social Interactions with TweetDeck, Alerts, and Google Blog Search Measure Blog Subscriptions with Feedburner Compare traffic using Compete/Alexa Identify success using A/B testing and conversions

125. “ When I took office, only high energy physicists had ever heard of what is called the World Wide Web ... Now even my cat has it's own page.” – Bill Clinton

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