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Emerging Technologies and Trends in Social Media

The document discusses emerging technologies and trends in social media over the past decade. It covers the rise of popular social media sites and platforms like Facebook, Twitter, YouTube, and mobile apps. It also discusses new technologies like cloud computing, HTML5, and the growth of internet-connected devices beyond traditional computers. Finally, it examines strategies for monetizing digital content and measuring the success of social media marketing efforts.

Technology◦

Emerging Technologies and Trends in Social Media By: Jawad Shuaib W : http://jawadonweb.com

The mobile web is growing 8x faster than the equivalent desktop web from 10 years ago.

TCP/IP , Browser Wars , Internet Bubble and Search .

Web 1.0 -> Web 2.0 Limitations of Web 1.0 and the eventual transition to Web 2.0

60 billion web pages! How big is the WWW?

ACTIVE VS. PASSIVE Content is consumed in two ways:

Internet Is Not Going to Replace Television

What Makes Website Social? Identity: who are you? Reputation: what do people think you stand for? Presence: where are you? Relationships: who are you connected with? who do you trust? Groups: how do you organize your connections? Conversations: what do you discuss with others?

The Consumers Of Content Are Also Its Producers

Social News & Bookmarking Blogs Blogger Wordpress Tumblr Posterous Social Bookmarking Delicious Digg/Reddit/HN Mixx

Social Networking Personal Twitter Ning Hi5 MySpace Facebook Professional LinkedIn Sprouter Ryze Plaxo Xing

Facebook is for real-time communication MySpace is for music artists and fan groups Hi5 is for gamers and high-school students LinkedIn is for business professionals and recruiters Ning is for creating niche social networks .

“ Facebook is like a jail; You sit around and waste time, you write on walls and get poked by people you don’t even know.”

The Social Graph “ The global mapping of everybody and how they're related.”

Social Graph Attributes Users Pages Events Movies Likes Photos Videos Notes Check-ins

Twitter is as of 2010 processing more than one billion tweets per month

Facebook Real relationships Connected network Media updates On-site third party applications Twitter Open relationships Idea network Status updates Off-site third party applications Facebook vs. Twitter

Virtual Currency Virtual Goods Are Worth $1.5 billion

Social Photos and Videos Flickr/Getty Images Twitpic YouTube/Hulu

Social Collaboration Wikipedia Google Wave Google Maps Collaborative Documents/Wikis

Social Bookmarking Digg was built for less than $2000 Delicious sold for $30 million

Collaborative Buying WagJag/LivingSocial/RedFlagDeals Groupon rumoured to be sold for $5.3 billion

Location Based Services (LBS) Search today has a new dimension to it: location. Locating people on a map ( Facebook Places, Google Lat ) Recommending social events ( Meetup, Gowalla ) Finding nearby services, such as a restaurant ( Yelp, Google Places ) Turn by turn navigation to any address Mobile Commerce in terms of redeeming coupons ( Foursquare )

Foursquare FourSquare used by businesses to reward their most loyal customers (Starbucks)

Micro Applications (Widgets and Mashups) Causes Mafia Wars Farmville iGoogle Apps Pip.io

Industry Leading Blogs Social Media: Mashable.com Startup News: TechCrunch.com New Media Analysis: ReadWriteWeb.com Latest Gadgets: Engadget.com Television and Media: GigaOm.com Canadian Startups: StartupNorth.ca

HOW IS CONTENT SPREAD? SEARCH VS. DISCOVERY

Content Syndication Me Facebook Twitter Other Users

Open Source Content License GNU General Public License (GPL) Creative Commons MIT License

Content Aggregation Content Aggregator Blog NY Times Facebook Me

Useful Concepts API Torrents/P2P Content Tags Cloud Computing Mashups and Widgets HTML 5 and Semantic Web Augmented Reality

Cloud Computing Amazon S3 Microsoft Azure Google App Engine

HTML 5 HTML 5 bridges the gap between desktop and web apps. Video without Flash Geolocation SQL Storage (for offline support) Defined markup, header, footer, aside, content, article

ENABLING TECHNOLOGIES The quiet revolution

There Is An Ongoing Movement Towards Open Data

Open Data Facebook Connect and API Twitter OAuth OpenID OpenSocial Google Connect

When Picking a Platform, Consider: Geographic location of target users Ownership of data (copyright issues) Flexibility of platform Usage limits Potential for monetization Ability to leverage the social graph

EXTENDING THE DESKTOP EXPERIENCE The Social Smart Phone

Review Of Popular Mobile Phones Windows 7 Mobile

Review Of Popular Mobile Phones Sony Ericsson Xperia X10

Review Of Popular Mobile Phones BlackBerry

More than 300, 000 iPads sold on first day

Canada’s Service Provider Rogers Fido, Chatr Wireless Bell Virgin Telus Koodo Wind Mobile/Mobilicity/Public Mobile

Network Types CDMA Good national coverage GSM Supports SIM 3G Fast broadband support HSPA Bell and Telus moved from 3G 4G

A Device That’s Not Connected Is Not Interesting

Popular Mobile Platforms iPhone Windows Mobile 7 Series Android BlackBerry Ovi

Applications Sell For More On BlackBerry $1.99 on iPhone $2.72 on Android $5.99 on BlackBerry

WAP vs. Native WAP applications are easier to build for. It works across devices. Native applications can better leverage the device hardware (i.e. gps, compass, accelerometer).

Application Examples Angry Birds Yelp Augmented Reality/TinEye Google Translator Netflix ING Mobile Payments TomTom GPS Audible Books Yellow Pages

A Phone Is No Longer A Phone, It’s Your Alter Ego

Gaming Is A Bigger Industry Than Hollywood

“ Call of Duty” Sold 14 Million Copies In 24 Hours

Three Types Gaming Consoles Handheld Devices Web Based

Gaming Consoles Nintendo Wii Sony Playstation Microsoft Xbox

Handheld Devices Sony PSP Nintendo DS Microsoft Zune, Apple iPhone, etc

Emerging Technologies and Trends in Social Media

1.
Emerging Technologies andTrends in Social Media By: Jawad Shuaib W : http://jawadonweb.com
2.
THERE ARE ONLY24 HRS IN A DAY
3.
4.
5.
6.
7.
None Of TheseSites Existed 8 Years Ago
8.
9.
The mobile webis growing 8x faster than the equivalent desktop web from 10 years ago.
10.
The Long Tailof Startups
11.
New Media is“ Present Media ”
12.
HOW DID WEGET HERE? Internet vs. WWW
13.
TCP/IP , Browser Wars , Internet Bubble and Search .
14.
Web 1.0 ->Web 2.0 Limitations of Web 1.0 and the eventual transition to Web 2.0
15.
60 billion web pages! How big is the WWW?
16.
28% of WorldPopulation
17.
ACTIVE VS. PASSIVEContent is consumed in two ways:
18.
Evolution of Media
19.
Internet Is NotGoing to Replace Television
20.
SO WHAT’S SOSOCIAL ABOUT SOCIAL MEDIA?
21.
22.
What Do TheseSites Have In Common?
23.
What Makes WebsiteSocial? Identity: who are you? Reputation: what do people think you stand for? Presence: where are you? Relationships: who are you connected with? who do you trust? Groups: how do you organize your connections? Conversations: what do you discuss with others?
24.
The Consumers OfContent Are Also Its Producers
25.
Social News &Bookmarking Blogs Blogger Wordpress Tumblr Posterous Social Bookmarking Delicious Digg/Reddit/HN Mixx
26.
News Has BecomeInstantaneous
27.
Social Networking
28.
29.
30.
Social Networking PersonalTwitter Ning Hi5 MySpace Facebook Professional LinkedIn Sprouter Ryze Plaxo Xing
31.
Facebook is for real-time communication MySpace is for music artists and fan groups Hi5 is for gamers and high-school students LinkedIn is for business professionals and recruiters Ning is for creating niche social networks .
32.
“ Facebook islike a jail; You sit around and waste time, you write on walls and get poked by people you don’t even know.”
33.
The Social Graph“ The global mapping of everybody and how they're related.”
34.
Social Graph AttributesUsers Pages Events Movies Likes Photos Videos Notes Check-ins
35.
What can youdo with the Social Graph?
36.
Facebook vs. Twitter
37.
Twitter is asof 2010 processing more than one billion tweets per month
38.
Facebook Real relationshipsConnected network Media updates On-site third party applications Twitter Open relationships Idea network Status updates Off-site third party applications Facebook vs. Twitter
39.
40.
41.
Virtual Currency VirtualGoods Are Worth $1.5 billion
42.
Social Photos andVideos Flickr/Getty Images Twitpic YouTube/Hulu
43.
Social Collaboration WikipediaGoogle Wave Google Maps Collaborative Documents/Wikis
44.
Social Bookmarking Diggwas built for less than $2000 Delicious sold for $30 million
45.
Collaborative Buying WagJag/LivingSocial/RedFlagDealsGroupon rumoured to be sold for $5.3 billion
46.
Location Based Services(LBS) Search today has a new dimension to it: location. Locating people on a map ( Facebook Places, Google Lat ) Recommending social events ( Meetup, Gowalla ) Finding nearby services, such as a restaurant ( Yelp, Google Places ) Turn by turn navigation to any address Mobile Commerce in terms of redeeming coupons ( Foursquare )
47.
Facebook Places
48.
Foursquare FourSquare usedby businesses to reward their most loyal customers (Starbucks)
49.
Micro Applications (Widgetsand Mashups) Causes Mafia Wars Farmville iGoogle Apps Pip.io
50.
Industry Leading BlogsSocial Media: Mashable.com Startup News: TechCrunch.com New Media Analysis: ReadWriteWeb.com Latest Gadgets: Engadget.com Television and Media: GigaOm.com Canadian Startups: StartupNorth.ca
51.
HOW IS CONTENTSPREAD? SEARCH VS. DISCOVERY
52.
Content Syndication vs.Aggregation
53.
Content Syndication MeFacebook Twitter Other Users
54.
Open Source ContentLicense GNU General Public License (GPL) Creative Commons MIT License
55.
Content Aggregation ContentAggregator Blog NY Times Facebook Me
56.
TECHNICAL TERMS ANDLEXICON
57.
Useful Concepts APITorrents/P2P Content Tags Cloud Computing Mashups and Widgets HTML 5 and Semantic Web Augmented Reality
58.
Cloud Computing AmazonS3 Microsoft Azure Google App Engine
59.
HTML 5 HTML5 bridges the gap between desktop and web apps. Video without Flash Geolocation SQL Storage (for offline support) Defined markup, header, footer, aside, content, article
60.
ENABLING TECHNOLOGIES Thequiet revolution
61.
There Is AnOngoing Movement Towards Open Data
62.
Open Data FacebookConnect and API Twitter OAuth OpenID OpenSocial Google Connect
63.
When Picking aPlatform, Consider: Geographic location of target users Ownership of data (copyright issues) Flexibility of platform Usage limits Potential for monetization Ability to leverage the social graph
64.
EXTENDING THE DESKTOPEXPERIENCE The Social Smart Phone
65.
When Forecasting TheFuture, Look East
66.
67.
Some New Devices
68.
Review Of PopularMobile Phones Windows 7 Mobile
69.
Review Of PopularMobile Phones Sony Ericsson Xperia X10
70.
Review Of PopularMobile Phones iPhone
71.
Review Of PopularMobile Phones Samsung
72.
Review Of PopularMobile Phones BlackBerry
73.
Reference: http://gigaom.com
74.
75.
iTunes has soldover 1 billion songs
76.
TABLET WARS Year2011
77.
Tablet Wars AppleiPad
78.
All iPhone ApplicationsRun On iPad
79.
More than 300,000 iPads sold on first day
80.
Tablet Wars SamsungGalaxy Tab
81.
Tablet Wars BlackBerryPlaybook
82.
Tablet Wars DellStreak
83.
Tablet Wars Microsoft
84.
Canada’s Service ProviderRogers Fido, Chatr Wireless Bell Virgin Telus Koodo Wind Mobile/Mobilicity/Public Mobile
85.
Network Types CDMAGood national coverage GSM Supports SIM 3G Fast broadband support HSPA Bell and Telus moved from 3G 4G
86.
A Device That’sNot Connected Is Not Interesting
87.
Popular Mobile PlatformsiPhone Windows Mobile 7 Series Android BlackBerry Ovi
88.
It’s Cheaper ToDevelop For iPhone
89.
Applications Sell ForMore On BlackBerry $1.99 on iPhone $2.72 on Android $5.99 on BlackBerry
90.
TYPES OF MOBILEAPPLICATIONS
91.
How To ChooseBetween WAP vs. Native
92.
WAP vs. NativeWAP applications are easier to build for. It works across devices. Native applications can better leverage the device hardware (i.e. gps, compass, accelerometer).
93.
Application Examples AngryBirds Yelp Augmented Reality/TinEye Google Translator Netflix ING Mobile Payments TomTom GPS Audible Books Yellow Pages
94.
A Phone IsNo Longer A Phone, It’s Your Alter Ego
95.
GAMING PLATFORMS
96.
Gaming Is ABigger Industry Than Hollywood
97.
“ Call ofDuty” Sold 14 Million Copies In 24 Hours
98.
Three Types GamingConsoles Handheld Devices Web Based
99.
Gaming Consoles NintendoWii Sony Playstation Microsoft Xbox
100.
Handheld Devices SonyPSP Nintendo DS Microsoft Zune, Apple iPhone, etc

Editor's Notes

#7 You know you need to be on a website when both your barber and your city mayor are on it!
#13 Difference between Internet and WWW. Any two persons can be connected through a social network by 5 degrees of separation or less.
#14 How does TCP/IP work? What were the Browser Wars? Why did the Internet Bubble happen? The evolution of search.
#15 Collective Intelligence (Wisdom of the Crowds) Dynamic Site Content pip.io Communities
#17 More than the population of China.
#19 Couch to computer chair
#20 Just as the television did not replace the radio, and radio did not replace the newspapers, and newspapers didn’t replace office gossip, the internet is not going to replace the television.
#24 My interactions define me.
#27 Google searches for popular terms returns 'Twitter, Facebook, MySpace, Google News results' http://www.google.com/realtime
#32 Real-time updates: http://pip.io/ Ning – Viral Loop
#34 A collection of objects in the graph (people, pages, photos, etc) and the connections between them (e.g., friend relationships, shared content, and photo tags). What's the goal (Facebook): Offer Facebook social graph to websites so that they may utilize the objects and the connections between them outside of Facebook. What's the goal (Google): Google Social Graph API takes advantage of public connections and makes them accessible to developers. Social Plugins available on nextMEDIAEvents
#35 Users: https://graph.facebook.com/btaylor (Bret Taylor) Pages: Movies https://graph.facebook.com/me/movies?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY Likes https://graph.facebook.com/me/likes?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY
#36 Most breakups happen 2 weeks before Christmas.
#38 Twitter has passed more than 10 billion tweets
#39 TweetDeck
#42 SecondLife lindens Zynga reported that direct purchases of virtual currency and goods accounted for most of its more than $100 million in revenue for 2009. Mafia Wars.
#43 YouTube has more than two billion views per day Hulu: Fox and NBC Universal, $100 million in revenue
#46 LivingSocial received $175 million in funding
#47 GPS/Signal Triangulation has made this possible
#49 Location Based Advertising (LBA)
#50 What’s the difference between Widgets and Mashups? Applications Built On Top Of Applications Find speed traps using Google Maps: http://www.trapster.com/
#52 Search vs. Discovery: Amazon recommendation engine
#53 User Generated Content (UGC)
#54 RSS Feeds Show how I use Google Reader to Syndicate Content Ping.fm
#55 http://www.flickr.com/creativecommons/
#56 http://nextmedia-source.com Google Buzz Show how I use Google Reader http://jawadonweb.com/projects/spy/ http://jawadonweb.com/projects/feed2blog
#58 API -> Facebook CUTC Competition
#59 Evernote Shazam
#60 Browser based offline outlook.
#63 OpenSocial vs. Facebook Markup Language
#68 Netbooks vs. Tablets
#69 Hubs and Pivots .NET Framework
#70 Android
#71 Retina Display
#75 Calls over Data vs. Traditional Telecom
#78 9 inches $549 for 16GB + Wifi No USB How will your website look in iPad: http://ipadpeek.com
#81 7 inches 600, 000 units sold Includes dual camera Plays Flash $650
#82 HTML 5 7 inches Executives (not heavy on games) Dual cameras Supports HDMI and USB
#83 5 inches Android based
#84 Microsoft Surface
#87 Google Goggles Shazam, search AC/DC Iron Man
#88 Windows XNA technology will support cross device development XNA Demonstration: http://www.engadget.com/2010/03/09/microsoft-shows-off-xna-games-running-on-windows-phone-full-3d/
#90 70% to %30 Revenue Sharing Model for iPhone Applications
#94 Angry Birds -> Why is it so successful - Easy to learn - Utilizing features of the platform - Easy to pickup but it has depth - Graphics
#95 Mobile first.
#100 MMOs/MMORPG (Massive Multiplayer Role Playing Game): World of Warcraft, Farmville FPS: Medal of Honor
#101 Sony PSP is also a media player Sony PSP is used for fighting games DS is usually used for adventure or educational games (casual)
#102 Your whole body becomes the controller. http://www.youtube.com/watch?v=Mf44bWQr3jc
#103 Microsoft Silverlight
#104 Surf the internet Run apps like Netflix, games, flash Stream content from mobile to your tv Translate content real-time
#105 Apple: Rent 99c shows Microsoft : Nascar races: Choose your own cockpit driver view CNN: Show polls on candidates
#108 FREE audible book SalesForce.com RakeSecret.com ZendCart, PayPal, Google Checkout LonelyGirl15
#109 Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; Free version for Flickr, charge for pro. Zero marginal cost to distribute: music. give away for free - charge on merchandise, licensing, and concerts.
#111 Monetizing Facebook Applications: http://blogs.zdnet.com/social/?p=215
#113 Well-executed product placement adds value to the content and no longer becomes a “cost” to the consumer at all. Brand equity will be measured by the strength of the brand community. OldSpice : http://www.youtube.com/watch?v=0Cs95FmimP0&feature=channel Seth Macfarlane : http://www.youtube.com/sethcomedy YouTube Insights: http://www.youtube.com/my_videos_insight
#116 Define position
#117 Search vs. Discovery ads CPM -> cost per 1000 impressions When someone says something like, &quot;our CPM is $5,&quot; this means that the cost per impression is $0.005. Campaign Monitor
#118 How Google Social Search Works: http://www.youtube.com/watch?v=BlpTjP6h6Ms SEO: Show AlphaWolfram Something out of the ordinary, “Will it Blend” http://www.youtube.com/watch?v=lAl28d6tbko Wedding Dance: http://www.youtube.com/watch?v=4-94JhLEiN0 FlameWhale
#119 Don’t interrupt. Permission Marketing.
#120 Search ads: 12 billion Display ads: 6 billion Search advertising is more effective because it targets intent.
#123 Groupon strategy for sharing content “ Sent via iPhone” makes the user appear cool Figure out how your application will make your users promote themselves, and you will have built a viral loop.
#125 A/B testing http://www.youtube.com/watch?v=1yTjj9MnzRY
#127 #HoHoTo, CaseCamp, DemoCamp

Emerging Technologies and Trends in Social Media

1.
Emerging Technologies andTrends in Social Media By: Jawad Shuaib W : http://jawadonweb.com
2.
THERE ARE ONLY24 HRS IN A DAY
3.
4.
5.
6.
7.
None Of TheseSites Existed 8 Years Ago
8.
9.
The mobile webis growing 8x faster than the equivalent desktop web from 10 years ago.
10.
The Long Tailof Startups
11.
New Media is“ Present Media ”
12.
HOW DID WEGET HERE? Internet vs. WWW
13.
TCP/IP , Browser Wars , Internet Bubble and Search .
14.
Web 1.0 ->Web 2.0 Limitations of Web 1.0 and the eventual transition to Web 2.0
15.
60 billion web pages! How big is the WWW?
16.
28% of WorldPopulation
17.
ACTIVE VS. PASSIVEContent is consumed in two ways:
18.
Evolution of Media
19.
Internet Is NotGoing to Replace Television
20.
SO WHAT’S SOSOCIAL ABOUT SOCIAL MEDIA?
21.
22.
What Do TheseSites Have In Common?
23.
What Makes WebsiteSocial? Identity: who are you? Reputation: what do people think you stand for? Presence: where are you? Relationships: who are you connected with? who do you trust? Groups: how do you organize your connections? Conversations: what do you discuss with others?
24.
The Consumers OfContent Are Also Its Producers
25.
Social News &Bookmarking Blogs Blogger Wordpress Tumblr Posterous Social Bookmarking Delicious Digg/Reddit/HN Mixx
26.
News Has BecomeInstantaneous
27.
Social Networking
28.
29.
30.
Social Networking PersonalTwitter Ning Hi5 MySpace Facebook Professional LinkedIn Sprouter Ryze Plaxo Xing
31.
Facebook is for real-time communication MySpace is for music artists and fan groups Hi5 is for gamers and high-school students LinkedIn is for business professionals and recruiters Ning is for creating niche social networks .
32.
“ Facebook islike a jail; You sit around and waste time, you write on walls and get poked by people you don’t even know.”
33.
The Social Graph“ The global mapping of everybody and how they're related.”
34.
Social Graph AttributesUsers Pages Events Movies Likes Photos Videos Notes Check-ins
35.
What can youdo with the Social Graph?
36.
Facebook vs. Twitter
37.
Twitter is asof 2010 processing more than one billion tweets per month
38.
Facebook Real relationshipsConnected network Media updates On-site third party applications Twitter Open relationships Idea network Status updates Off-site third party applications Facebook vs. Twitter
39.
40.
41.
Virtual Currency VirtualGoods Are Worth $1.5 billion
42.
Social Photos andVideos Flickr/Getty Images Twitpic YouTube/Hulu
43.
Social Collaboration WikipediaGoogle Wave Google Maps Collaborative Documents/Wikis
44.
Social Bookmarking Diggwas built for less than $2000 Delicious sold for $30 million
45.
Collaborative Buying WagJag/LivingSocial/RedFlagDealsGroupon rumoured to be sold for $5.3 billion
46.
Location Based Services(LBS) Search today has a new dimension to it: location. Locating people on a map ( Facebook Places, Google Lat ) Recommending social events ( Meetup, Gowalla ) Finding nearby services, such as a restaurant ( Yelp, Google Places ) Turn by turn navigation to any address Mobile Commerce in terms of redeeming coupons ( Foursquare )
47.
Facebook Places
48.
Foursquare FourSquare usedby businesses to reward their most loyal customers (Starbucks)
49.
Micro Applications (Widgetsand Mashups) Causes Mafia Wars Farmville iGoogle Apps Pip.io
50.
Industry Leading BlogsSocial Media: Mashable.com Startup News: TechCrunch.com New Media Analysis: ReadWriteWeb.com Latest Gadgets: Engadget.com Television and Media: GigaOm.com Canadian Startups: StartupNorth.ca
51.
HOW IS CONTENTSPREAD? SEARCH VS. DISCOVERY
52.
Content Syndication vs.Aggregation
53.
Content Syndication MeFacebook Twitter Other Users
54.
Open Source ContentLicense GNU General Public License (GPL) Creative Commons MIT License
55.
Content Aggregation ContentAggregator Blog NY Times Facebook Me
56.
TECHNICAL TERMS ANDLEXICON
57.
Useful Concepts APITorrents/P2P Content Tags Cloud Computing Mashups and Widgets HTML 5 and Semantic Web Augmented Reality
58.
Cloud Computing AmazonS3 Microsoft Azure Google App Engine
59.
HTML 5 HTML5 bridges the gap between desktop and web apps. Video without Flash Geolocation SQL Storage (for offline support) Defined markup, header, footer, aside, content, article
60.
ENABLING TECHNOLOGIES Thequiet revolution
61.
There Is AnOngoing Movement Towards Open Data
62.
Open Data FacebookConnect and API Twitter OAuth OpenID OpenSocial Google Connect
63.
When Picking aPlatform, Consider: Geographic location of target users Ownership of data (copyright issues) Flexibility of platform Usage limits Potential for monetization Ability to leverage the social graph
64.
EXTENDING THE DESKTOPEXPERIENCE The Social Smart Phone
65.
When Forecasting TheFuture, Look East
66.
67.
Some New Devices
68.
Review Of PopularMobile Phones Windows 7 Mobile
69.
Review Of PopularMobile Phones Sony Ericsson Xperia X10
70.
Review Of PopularMobile Phones iPhone
71.
Review Of PopularMobile Phones Samsung
72.
Review Of PopularMobile Phones BlackBerry
73.
Reference: http://gigaom.com
74.
75.
iTunes has soldover 1 billion songs
76.
TABLET WARS Year2011
77.
Tablet Wars AppleiPad
78.
All iPhone ApplicationsRun On iPad
79.
More than 300,000 iPads sold on first day
80.
Tablet Wars SamsungGalaxy Tab
81.
Tablet Wars BlackBerryPlaybook
82.
Tablet Wars DellStreak
83.
Tablet Wars Microsoft
84.
Canada’s Service ProviderRogers Fido, Chatr Wireless Bell Virgin Telus Koodo Wind Mobile/Mobilicity/Public Mobile
85.
Network Types CDMAGood national coverage GSM Supports SIM 3G Fast broadband support HSPA Bell and Telus moved from 3G 4G
86.
A Device That’sNot Connected Is Not Interesting
87.
Popular Mobile PlatformsiPhone Windows Mobile 7 Series Android BlackBerry Ovi
88.
It’s Cheaper ToDevelop For iPhone
89.
Applications Sell ForMore On BlackBerry $1.99 on iPhone $2.72 on Android $5.99 on BlackBerry
90.
TYPES OF MOBILEAPPLICATIONS
91.
How To ChooseBetween WAP vs. Native
92.
WAP vs. NativeWAP applications are easier to build for. It works across devices. Native applications can better leverage the device hardware (i.e. gps, compass, accelerometer).
93.
Application Examples AngryBirds Yelp Augmented Reality/TinEye Google Translator Netflix ING Mobile Payments TomTom GPS Audible Books Yellow Pages
94.
A Phone IsNo Longer A Phone, It’s Your Alter Ego
95.
GAMING PLATFORMS
96.
Gaming Is ABigger Industry Than Hollywood
97.
“ Call ofDuty” Sold 14 Million Copies In 24 Hours
98.
Three Types GamingConsoles Handheld Devices Web Based
99.
Gaming Consoles NintendoWii Sony Playstation Microsoft Xbox
100.
Handheld Devices SonyPSP Nintendo DS Microsoft Zune, Apple iPhone, etc

Editor's Notes

#7 You know you need to be on a website when both your barber and your city mayor are on it!
#13 Difference between Internet and WWW. Any two persons can be connected through a social network by 5 degrees of separation or less.
#14 How does TCP/IP work? What were the Browser Wars? Why did the Internet Bubble happen? The evolution of search.
#15 Collective Intelligence (Wisdom of the Crowds) Dynamic Site Content pip.io Communities
#17 More than the population of China.
#19 Couch to computer chair
#20 Just as the television did not replace the radio, and radio did not replace the newspapers, and newspapers didn’t replace office gossip, the internet is not going to replace the television.
#24 My interactions define me.
#27 Google searches for popular terms returns 'Twitter, Facebook, MySpace, Google News results' http://www.google.com/realtime
#32 Real-time updates: http://pip.io/ Ning – Viral Loop
#34 A collection of objects in the graph (people, pages, photos, etc) and the connections between them (e.g., friend relationships, shared content, and photo tags). What's the goal (Facebook): Offer Facebook social graph to websites so that they may utilize the objects and the connections between them outside of Facebook. What's the goal (Google): Google Social Graph API takes advantage of public connections and makes them accessible to developers. Social Plugins available on nextMEDIAEvents
#35 Users: https://graph.facebook.com/btaylor (Bret Taylor) Pages: Movies https://graph.facebook.com/me/movies?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY Likes https://graph.facebook.com/me/likes?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY
#36 Most breakups happen 2 weeks before Christmas.
#38 Twitter has passed more than 10 billion tweets
#39 TweetDeck
#42 SecondLife lindens Zynga reported that direct purchases of virtual currency and goods accounted for most of its more than $100 million in revenue for 2009. Mafia Wars.
#43 YouTube has more than two billion views per day Hulu: Fox and NBC Universal, $100 million in revenue
#46 LivingSocial received $175 million in funding
#47 GPS/Signal Triangulation has made this possible
#49 Location Based Advertising (LBA)
#50 What’s the difference between Widgets and Mashups? Applications Built On Top Of Applications Find speed traps using Google Maps: http://www.trapster.com/
#52 Search vs. Discovery: Amazon recommendation engine
#53 User Generated Content (UGC)
#54 RSS Feeds Show how I use Google Reader to Syndicate Content Ping.fm
#55 http://www.flickr.com/creativecommons/
#56 http://nextmedia-source.com Google Buzz Show how I use Google Reader http://jawadonweb.com/projects/spy/ http://jawadonweb.com/projects/feed2blog
#58 API -> Facebook CUTC Competition
#59 Evernote Shazam
#60 Browser based offline outlook.
#63 OpenSocial vs. Facebook Markup Language
#68 Netbooks vs. Tablets
#69 Hubs and Pivots .NET Framework
#70 Android
#71 Retina Display
#75 Calls over Data vs. Traditional Telecom
#78 9 inches $549 for 16GB + Wifi No USB How will your website look in iPad: http://ipadpeek.com
#81 7 inches 600, 000 units sold Includes dual camera Plays Flash $650
#82 HTML 5 7 inches Executives (not heavy on games) Dual cameras Supports HDMI and USB
#83 5 inches Android based
#84 Microsoft Surface
#87 Google Goggles Shazam, search AC/DC Iron Man
#88 Windows XNA technology will support cross device development XNA Demonstration: http://www.engadget.com/2010/03/09/microsoft-shows-off-xna-games-running-on-windows-phone-full-3d/
#90 70% to %30 Revenue Sharing Model for iPhone Applications
#94 Angry Birds -> Why is it so successful - Easy to learn - Utilizing features of the platform - Easy to pickup but it has depth - Graphics
#95 Mobile first.
#100 MMOs/MMORPG (Massive Multiplayer Role Playing Game): World of Warcraft, Farmville FPS: Medal of Honor
#101 Sony PSP is also a media player Sony PSP is used for fighting games DS is usually used for adventure or educational games (casual)
#102 Your whole body becomes the controller. http://www.youtube.com/watch?v=Mf44bWQr3jc
#103 Microsoft Silverlight
#104 Surf the internet Run apps like Netflix, games, flash Stream content from mobile to your tv Translate content real-time
#105 Apple: Rent 99c shows Microsoft : Nascar races: Choose your own cockpit driver view CNN: Show polls on candidates
#108 FREE audible book SalesForce.com RakeSecret.com ZendCart, PayPal, Google Checkout LonelyGirl15
#109 Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; Free version for Flickr, charge for pro. Zero marginal cost to distribute: music. give away for free - charge on merchandise, licensing, and concerts.
#111 Monetizing Facebook Applications: http://blogs.zdnet.com/social/?p=215
#113 Well-executed product placement adds value to the content and no longer becomes a “cost” to the consumer at all. Brand equity will be measured by the strength of the brand community. OldSpice : http://www.youtube.com/watch?v=0Cs95FmimP0&feature=channel Seth Macfarlane : http://www.youtube.com/sethcomedy YouTube Insights: http://www.youtube.com/my_videos_insight
#116 Define position
#117 Search vs. Discovery ads CPM -> cost per 1000 impressions When someone says something like, &quot;our CPM is $5,&quot; this means that the cost per impression is $0.005. Campaign Monitor
#118 How Google Social Search Works: http://www.youtube.com/watch?v=BlpTjP6h6Ms SEO: Show AlphaWolfram Something out of the ordinary, “Will it Blend” http://www.youtube.com/watch?v=lAl28d6tbko Wedding Dance: http://www.youtube.com/watch?v=4-94JhLEiN0 FlameWhale
#119 Don’t interrupt. Permission Marketing.
#120 Search ads: 12 billion Display ads: 6 billion Search advertising is more effective because it targets intent.
#123 Groupon strategy for sharing content “ Sent via iPhone” makes the user appear cool Figure out how your application will make your users promote themselves, and you will have built a viral loop.
#125 A/B testing http://www.youtube.com/watch?v=1yTjj9MnzRY
#127 #HoHoTo, CaseCamp, DemoCamp

Emerging Technologies and Trends in Social Media

Emerging Technologies and Trends in Social Media

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