SlideShare a Scribd company logo
Faceted Metadata for  Site Navigation and Search Marti Hearst 12/17/2009
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus: Search and Navigation  of Large Collections Image Collections E-Government Sites Shopping Sites Digital Libraries
What we want to Achieve ,[object Object],[object Object],[object Object]
Main Idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Problem With Categories ,[object Object],[object Object],[object Object],otter penguin robin salmon wolf cobra bat Skin Covering Locomotion Diet robin bat wolf penguin otter, seal salmon robin bat salmon wolf cobra otter penguin seal robin penguin salmon cobra bat otter wolf
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Problem with Hierarchy
The Problem With Hierarchy start fur scales feathers swim fly run slither fur scales feathers fur scales feathers fish rodents insects fish rodents insects fish rodents insects fish rodents insects fish rodents insects fish rodents insects fish rodents insects fish rodents insects fish rodents insects salmon bat robin wolf …
The Idea of Facets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Idea of Facets ,[object Object],[object Object],[object Object],[object Object],Course Main Course Cooking Method Stir-fry Cuisine Thai Ingredient Bell Pepper Curry Chicken
The Idea of Facets ,[object Object],[object Object],[object Object],Preparation Method Fry Saute Boil Bake Broil Freeze  Desserts Cakes Cookies Dairy Ice Cream Sorbet Flan Fruits Cherries Berries Blueberries Strawberries Bananas Pineapple
Using Facets ,[object Object],Preparation Method Fry Saute Boil Bake Broil Freeze  Desserts Cakes Cookies Dairy Ice Cream Sherbet Flan Fruits Cherries Berries Blueberries Strawberries Bananas Pineapple Fruit > Pineapple Dessert > Cake Preparation > Bake Dessert > Dairy > Sherbet Fruit > Berries > Strawberries Preparation > Freeze
Using Facets ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Advantage of Facets ,[object Object]
The Advantage of Facets ,[object Object],Note that other diet choices have disappeared
The Advantage of Facets ,[object Object]
The Advantage of Facets ,[object Object],[object Object]
Advantages of Facets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages of Facets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information previews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Limitation of Facets ,[object Object],[object Object],Aquamarine Red Orange Door Doorway Wall ,[object Object],Photo by J. Hearst, jhearst.typepad.com
Example: Nobel Prize Winners Collection (Before and After Facets)
Only One Way to View Laureates
First, Choose Prize Type
Next, view the list! The user must first choose an  Award type (literature), then browse through the laureates in  chronological order. No choice is given to, say organize by year and then award, or by country, then decade, then award, etc.
Navigation and Search  with Faceted Metadata
Opening View Select literature from PRIZE facet
Group results by YEAR facet
Select 1920’s from YEAR facet
Current query is PRIZE > literature AND YEAR: 1920’s.  Now remove PRIZE > literature
Now Group By YEAR > 1920’s
Hierarchy Traversal: Group By YEAR > 1920’s, and drill down to 1921
Select an individual item
Use Endgame to expand out
Use Endgame to expand out
Or use “More like this” to find similar items
Start a new search using keyword “California”
Note that category structure remains after the keyword search
The query is now a keyword ANDed with a facet subhierarchy
The Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Usability Study Results
Search Usability Design Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From Shneiderman, Byrd, & Croft, Clarifying Search, DLIB Magazine, Jan 1997. www.dlib.org
Usability Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most Recent Usability Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Baseline System ,[object Object]
 
 
Post-Interface Assessments All significant at p<.05 except “simple” and “overwhelming”
Post-Test Comparison Faceted Baseline Overall Assessment More useful for your tasks Easiest to use Most flexible More likely to result in dead ends Helped you learn more Overall preference Find images of roses Find all works from a given period Find pictures by 2 artists in same media Which Interface Preferable For: 15 16 2 30 1 29     4 28 8 23 6 24 28 3 1 31 2 29
Software Tools
Flamenco (flamenco.berkeley.edu) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FacetMap (facetmap.com)
Open Source ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commercial Implementations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Faceted Navigation Designs
nymag.com
whitehouse.gov
whitehouse.gov
Linked In People Search Beta
 
Design Issues
How many facets? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Revealing Hierarchy ,[object Object]
Revealing Hierarchy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reversibility ,[object Object],[object Object],[object Object]
Choosing Labels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Facets ,[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Thank you! Marti Hearst Http://flamenco.berkeley.edu

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