As the population ages, it becomes increasingly female. Furthermore, as the population ages, men and women become more similar in their attitudes, priorities and preferences. 30% of women out-earn their husbands
In fact, the whole notion of word of mouth referrals and loyalty is so powerful, that it is considered the most powerful indicator of profitability.
Purchasing decisions are made and heavily influenced on the floor of the store The store The aisle
The most powerful inducement to shopping is the opportunity to touch, try, taste, smell and otherwise experience the world of desirable objects , and how the artful juxtaposition of those objects can sometimes make all the difference in the world.
Using our senses as the basis for choosing or rejecting something. Virtually all unplanned purchases, and many planned ones, come as a result of the shopper seeing, touching, smelling, or tasting something that promises pleasure if not total fulfillment. Shoppers want to spend time investigating and considering those products in which they have a high level of ‘involvement’, meaning products that offer possibilities or invite comparison.
By the way, you will notice that every page addressing women will have more text, more detail, more words.