The typical perception of Big Data, Analytics, and Predicative/AI is that only the big companies can reap the benefits. Many believe they need a data warehouse, expensive reporting software, & an army of data scientists to get any value out of effort and cost. This session will explore and debunk that myth and showcase how companies of any size can participate. While there are many maturity models available, most are not designed to be practical guides to solving common business problems. Because of the explosion in cloud services, the barrier to entry has eroded significantly. We will look at some practical steps to access these capabilities and provide examples to where market-leading and growth companies have seen large benefits. Attendees will walk away with broader understanding of what’s possible to move their company through the journey in 2017. We will take a close look at IBM Watson solutions and how they integrate with IBM Collaboration and Social solutions.

1. THE DATA &
ANALYTICS JOURNEY
Why it’s more attainable for your company than ever
before
Social Connections 11
Chicago June 1-2 2017
© 2017 PSC
Group, LLC

2. PLATINUM SPONSORS
GOLD SPONSORS
SILVER SPONSORS

3. THE THREE THINGS YOU ARE GOING
TO LEARN
1. Big Data does not mean “Big
Costs”
2. How mid-market / market-
leading and growth companies
have seen large benefits
3. Broader understanding of
what’s possible to move their
company through the journey
© 2017 PSC
Group, LLC

4. WHAT YOU ARE NOT GOING TO LEARN
• How to be a data scientist
• What products actually exist
• Vendor endorsement
© 2017 PSC
Group, LLC

5. • Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up
© 2017 PSC
Group, LLC

6. JOHN HEAD
• Chief Evangelist & Business Development
• IBM Dual Champion - Collaboration and Cloud
• 25 years experience - 19 Consulting, 6 sales
• Speaker of 70+ sessions at conferences and user groups around
the world
• Specialize in Application Modernization & Integration
• 5 year Lumity Exec Board Member
• YWCA of Metropolitan Chicago Board Member
© 2017 PSC
Group, LLC

7. DR. MARK RODEN
• PSC Group LLC (Chicago USA)
• 20 years working with Web Technologies
• Principal Architect at PSC Group
• Project Leader
• Developer
• Evangelist
© 2017 PSC
Group, LLC

8. OUR METHODOLOGY
MODERNIZATION, NOT MIGRATION
Inventory
Existing
Application
Portfolio
Categorize and
Prioritize
Estimate
Modernization
Costs
Determine
Landing Platform
Network Impact
Analysis
Data Center
Impact Analysis
Define Security
Model on
Landing Platform
Establish
Tools &
Standards
Application
Transformation
Data
Transformation
Sunset
Legacy
Environment
Develop Support
and Staffing Plan
Application
Modernized!
Reduce Licensing
of Legacy
Environment
Define
Governance
Model
Modify
Infrastructure
Establish
Development
Environment
Specify and
Procure
Production
Hardware and
Software
Analysis & Design
Prepare for a more data driven,
mobile, social and dynamic future
Identify opportunities to enhance
processes, workflow and security
Technical
Analysis
Business Value
Analysis
Cultural Change
Analysis
Develop Training
Plan and
Materials
Train End Users
on Modernized
Application
ANALYZE
MODERNIZE
© 2017 PSC
Group, LLC

9. © 2017 PSC
Group, LLC
• Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up

10. © 2017 PSC
Group, LLC

11. WHY NOW?
• Before 2014, Big Data/BI/Analytics was a game of the big enterprises
• Infrastructure
• Resources
• Cost
• “Reporting” was the Mid-Market sweet spot
• Excel / Crystal / Tableau
© 2017 PSC
Group, LLC

12. WHAT CHANGED
• Since 2014, the following has changed:
1. Acceptance of the cloud
1. Start-ups vs Mid-Market vs. Enterprise
2. Cost of Entry dramatically decreased
3. Need for specialization has decreased
4. Competitive Advantage of using your data is attainable
© 2017 PSC
Group, LLC

13. “BIG” MYTHS
• “Big” in Big Data/BI/Analytics no longer means
• Big Cost
• Big Infrastructure
• Big Maintenance
• Big Teams
• Big Data/BI Analytics is accessible to companies of any size
© 2017 PSC
Group, LLC

14. BUSINESS INTELLIGENCE
MATURITY ROADMAP
Fixed
What is going on?
Self Service
Let me see what is going on.
Monitoring
Are we meeting our KPIs?
Predictive
How can we be more efficient?
Increasingly
Mission Critical
Increasingly
resource intensive
© 2017 PSC
Group, LLC

15. © 2017 PSC
Group, LLC
• Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up

16. VISUALIZATION
• (Data) Visualization is a general term that describes any
effort to help people understand the significance of data
by placing it in a visual context. Patterns, trends and
correlations that might go undetected in text-based data
can be exposed and recognized easier with data
visualization software.
© 2017 PSC
Group, LLC

17. VISUALIZATION
Traditional On Premises Tools
• Visualization as an IT service
• Excel to enterprise grade
• Reliance on someone else providing the
data service
Cloud Based Tooling
• Visualization as a Platform
• API Architecture
• Consumption of services
© 2017 PSC
Group, LLC

18. BI FOR THE MASSES
Everyone
Analysttoenduser
ITtoenduser
2nd wave
Self-service BI
1stwave
Technical BI
3rdwave
End user BI
© 2017 PSC
Group, LLC

19. TURNING DATA INTO BUSINESS
INSIGHTS IS CHALLENGING
Common BI challenges include…
Multiple data sources Data residing in SaaS solutions and other external locations is
difficult to access and refresh securely
End-to-end view Data often resides in disparate locations, making it difficult to
see a complete picture of your business
Right data for the right users
at the right time
Different roles have different needs and business users need
the latest operational data
© 2017 PSC
Group, LLC

20. DATA SOURCES
• Connect to cloud services you
already use - popular SaaS solutions
• Quickly start with solution-specific
content packs which include
• Explore data with fast data
processing
• Automatic data refresh is built-in
© 2017 PSC
Group, LLC

21. © 2017 PSC
Group, LLC
• Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up

22. DATA WAREHOUSING AS A SERVICE
• Data Warehousing as a Service (DWaaS) is an outsourcing
model in which a service provider configures and
manages the hardware and software resources a data
warehouse requires, and the customer provides the data
and pays for the managed service.
© 2017 PSC
Group, LLC

23. DATA WAREHOUSING AS A SERVICE
• IBM dashDB
• Amazon RedShift
• Microsoft Azure Data Warehouse
• Google Big Query
© 2017 PSC
Group, LLC

24. A MODERN DATA WAREHOUSE AS A SERVICE

25. MASSIVELY PARALLEL PROCESSING

26. CLOUD FLEXIBILITY

27. © 2017 PSC
Group, LLC
• Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up

28. COGNITIVE SERVICES
• Cognitive computing is the simulation of human thought
processes in a computerized model. Cognitive computing
involves self-learning systems that use data mining,
pattern recognition and natural language processing to
mimic the way the human brain works.
© 2017 PSC
Group, LLC

29. EVOLUTION OF BUSINESS
INTELLIGENCE
• Next step in BI and analytics is service based
• Cognitive analytics
• Service based intelligence
© 2017 PSC
Group, LLC

30. WHAT ARE COGNITIVE SERVICES?
• Set of core services delivered via API’s and SaaS products
• Core Services:
• Translation
• Discovery
• Image recognition
• Language patterns
© 2017 PSC
Group, LLC

31. COGNITIVE API SERVICES
• Vision
• Content Moderator
• Emotion
• Face
• Video
• Text to Speech
• Speaker Recognition
• Linguistic Analysis
• Text Analytics
• Translator
• Knowledge Exploration Service
• Recommendations
• Search
© 2017 PSC
Group, LLC

32. COGNITIVE API SERVICES

33. BUILDING COGNITIVE SERVICES INTO
YOUR APPLICATION
© 2017 PSC
Group, LLC

34. © 2017 PSC
Group, LLC
• Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up

35. MACHINE LEARNING
• Machine learning is the subfield of computer science that
gives "computers the ability to learn without being
explicitly programmed.“ Evolved from the study of
pattern recognition and computational learning theory in
artificial intelligence,machine learning explores the study
and construction of algorithms that can learn from and
make predictions on data.
© 2017 PSC
Group, LLC

36. CLOUD PREDICTIVE ANALYTICS
• Drag and drop Predictive Analysis
• Visual comprehension of the ideas and concepts
• Cloud based
• As complex as you need it to be
• Accessible as a service
© 2017 PSC
Group, LLC

37. DRAG AND DROP PREDICTIVE ANALYTICS
© 2017 PSC
Group, LLC

38. DRAG AND DROP CONNECTIVITY
© 2017 PSC
Group, LLC

39. ACCESSIBILITY OF KNOWLEDGE
© 2017 PSC
Group, LLC

40. • Introductions
• State of the Union – Analytics, BI & Big Data for the Mid-Market
• Visualization
• Data Warehouse as a Service
• Cognitive Services
• Machine Learning for the Masses
• Wrap-up

41. THE THREE THINGS YOU LEARNED
1. Big Data does not mean “Big
Costs”
2. How mid-market / market-
leading and growth companies
have seen large benefits
3. Broader understanding of
what’s possible to move their
company through the journey
© 2017 PSC
Group, LLC

42. Thank You! Questions?
Contact:
John Head Mark Roden
312.999.5617 571.213.6618
jhead@psclistens.com mroden@psclistens.com
© 2017 PSC
Group, LLC