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Houston hug 12.4.2014
The document summarizes an agenda for a HubSpot User Group meetup in Houston. It includes: - An agenda for the event with networking, announcements, a speaker from HubSpot, and time for questions. - Information about the Houston HUG, including their website, social media accounts, and how to get involved in their blogging team. - Details of the featured speaker Dee Dee from HubSpot and her background. - The topics Dee Dee will cover including what websites need in 2015 like clear headers, calls-to-action, responsive design, and personalization.
Houston hug 12.4.2014
- 1. HubSpot User Group December Meetup
- 2. Agenda 5:30 Networking 6:15 Announcements 6:30 HubSpot Speaker Dee Dee 7:15 Event ends. Stick around if you have any questions!
- 3. Who We Are We’re a community of online marketers, designers, developers, and overall cool people. We’re also a HubSpot sponsored group (Thank @HubSpot for free food and drinks!)
- 4. Houston HUG Website For info on our next meetup, pictures, blog posts, and contact info check out: houston.hubspotusergroups.com Interested in joining the Houston HUG Blogging Team? Talk to Jennifer.
- 5. Follow us onsocial! @HUGHouston Check yoself in with #HUGHouston HubSpot Houston User Group bit.ly/hughouston
- 6. Next Meetup Markyour calendars for the next meetup: Thursday, March 5th, 2015 Topic TBD! Want to present or have an idea to share? Let us know!
- 7. What’s Happenin’ ●#INBOUND14 was a success! ● Congrats HubSpot on a successful IPO ● Walking Dead Facebook spoiler alert-millions of fans enraged. ● JJ Watt for MVP
- 8. What’s New inHubSpot ● CRM is now available for all HubSpot users ● Social Inbox now features 5 pre-populated reports so you can accurately report on your social media marketing ● New Social Inbox Daily Checklist (Chrome Extension) ● Calendar within HubSpot for all of your blog, email, landing page, and social media needs
- 9. HubSpot User Group December Meetup
- 10. WELCOM E! HoustonHUG December 4th, 2014 Dee Dee de Kenessey Senior Inbound Professor HubSpot @deedeedkc Jennifer Sanchez HUG Leader LyntonWeb @lyntonweb
- 11. From HubSpot HQ Dee Dee de Kenessey @deedeedkc A few facts: • First time in Houston. • Loves BBQ. • Dislikes cold weather. • Is a keywords, blogging and website personalization expert.
- 14. Enough about me. FWindh soamte oaneb ino tuhet r oyomo utha?t you don’t already know and introduce yourself.
- 15. LET’S TALK ABOUT WHAT YOUR WEBSITE NEEDS IN 2015
- 16. FLICKR USER MICHAEL POLLACK It’s not about what you need - it’s about what your users need.
- 17. 6 THINGS YOURWEBSITE NEEDS IN 2015
- 18.
- 19. Answer one questionat a time. Think about the top questions a visitor will be trying to answer when they land on your page.
- 20. 2. Calls-to-action abovethe fold.
- 21. Request one actionat a time. Your users will need to engage with your content. What options will you give them?
- 22. 3. 2015 TREND: Large, relevant images or videos.
- 23. 4. Page titlesunder 55 characters.
- 24. PAUSE & THINK: When was the last time you did a search on your smart phone or tablet?
- 25. Around 50% ofwebsite visitors are on mobile devices and tablets. (source: Dekh)
- 26. 5. Responsive Design Responsive websites are designed to automatically display correctly, regardless of the user’s screen size. FLICKR USER CHRISJL
- 27. 6. 2015 TREND: scrolling over clicking. Scrolling sites are better optimized for mobile.
- 28. FLICKR USER KELLYZZKT 7. Website personalization (smart content).
- 29. 19% uplift insales from companies using personalization (Source: Econsultancy + Monetate)
- 30. HubSpot’s homepage showsthree case studies to any first-time visitor.
- 31. These case studiesare tailored to an Enterprise-size business.
- 32. 42% higher submissionrate for Smart Calls-to-Action. (Source: HubSpot)
- 33. If I’ve alreadyseen this eBook…
- 34. Show me aconsultation!
- 35.
- 36. ACTIVITY Website SpeedDating! 1. Pair up with a small group. 2. Decide what works and what doesn’t work on the homepage.
- 44.
- 45.
- 46. What do youstruggle with on your current website?
- 47. What are yourtop goals for your website in 2015?