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![Why should you podcast?
Blogger vs. Podcaster Density
• # Blogs = 643,000,000 [2,000 to 1]
• # Podcasts = 300,000 [2 to 1]
Mobility
• On-Demand Downloads
• Uses your ears
• Intimate Messaging
#1 – THE MEDIUM
* 2017 Statistics (Source: Libsyn.com)](https://image.slidesharecdn.com/gagglepod-start-a-podcast-v2-02122018-180213230020/75/How-to-Start-a-Podcast-An-Introduction-to-Podcasting-15-2048.jpg)
![Secure your Podcast Identity
• Website URL (Namecheap) ($)
[podcastname].com
• Gmail Email Account
[podcastname]@gmail.com
• Social Media Presence
facebook.com/[podcastname]
#4 – YOUR VOICE](https://image.slidesharecdn.com/gagglepod-start-a-podcast-v2-02122018-180213230020/75/How-to-Start-a-Podcast-An-Introduction-to-Podcasting-41-2048.jpg)
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How to Start a Podcast - An Introduction to Podcasting
- 1.
- 2. Start a Podcast KyleBondo gagglepod@gmail.com Gagglepod.com START A PODCAST Introduction to Podcasting
- 3. #1 – TheMedium #2 – The Process #3 – Your Passion #4 – Your Voice START A PODCAST #5 – The Tools #6 – Performance #7 – Production #8 – Launch Meetup Topics At-A-Glance
- 4. START A PODCAST Doyou think having 30 people in a classroom enough to teach a class?
- 5. START A PODCAST …from the back of the room. What 30 people looks like…
- 6. START A PODCAST PodcastingDownload Averages • Median: 50% - 150 dpe • Top 20% - >1,200 dpe • Top 10% - >3,500 dpe • Top 7.8% - >5,000 dpe • Top 5% - >9,000 dpe • Top 2% - >21,000 dpe • Top 1% - >39,000 dpe
- 7. TAKEAWAY #1 Audience sizeis relative in Podcasting “How many people are in your topic?” START A PODCAST
- 8. #1 – THEMEDIUM #1 – The Medium What is a podcast? “The two best times to start a podcast: In 2006… and NOW!” – Dave Jackson, School of Podcasting
- 9. #1 – THEMEDIUM What is a podcast?
- 10. #1 – THEMEDIUM What is a Podcast? • On-Demand Digital Media Voice Recording of Any Length • Media Format Compressed *.mp3 Audio • Format Delivery Real Simple Syndication (RSS)
- 11. What is aPodcast? • Collection of *.mp3 files • Single Brand • Available via Directories • Released Periodically • C2C Shared RSS Feed #1 – THE MEDIUM
- 12. How are PodcastsFound? Podcasting Media Directories • List your files (does not Host them) • 100’s of Lists to choose from Not all are equal • 75% Downloads from iTunes • 13% From Blogs/Social Media • 7% From Others (Devices/Apps) #1 – THE MEDIUM * 2017 Statistics (Source: Libsyn.com)
- 13. How Podcasts Consumed? #1– THE MEDIUM Computer/Laptop Media Host Smartphone/Device RSS File #1 - Request #2 - What files do you have? #3 - Here’s my list!
- 14. How Podcasts Consumed? #1– THE MEDIUM Computer/Laptop Smartphone/Device Headphones Earbuds #3 - Download Media Host RSS File #2 - Here it is! #1 - Where’s the file?
- 15. Why should youpodcast? Blogger vs. Podcaster Density • # Blogs = 643,000,000 [2,000 to 1] • # Podcasts = 300,000 [2 to 1] Mobility • On-Demand Downloads • Uses your ears • Intimate Messaging #1 – THE MEDIUM * 2017 Statistics (Source: Libsyn.com)
- 16. Why should youPodcast? • On-Demand Delivery • Leverage Mobile • Native Applications • Growing Interest • Talk to your Audience #1 – THE MEDIUM
- 17. TAKEAWAY #2 Podcasting hasroom to grow “The median downloads out of all the podcasts that exist are 150 downloads per episode.” – Rob Walsh, Libsyn #1 – THE MEDIUM
- 18. #2 – THEPROCESS #2 – The Process How do you start podcasting? “Begin at the beginning, and go on till you come to the end: then stop.” – Lewis Carol, Alice in Wonderland
- 19. #2 – THEPROCESS MEDIUM PROCESS VOICE Podcast Production Lifecycle PASSION PREP PEFORM PRODUCE RELEASE SERVE GROW Phase I -- CREATE Phase II – BUILD Phase III – MARKET PUBLISH TOOLS
- 20. Podcasting Maturity Model •Level.01 – Start • Level.02 – Content Serious • Level.03 – Focused Production • Level.04 – Smart Upgrades • Level.05 – Go Pro #2 – THE PROCESS
- 21. #2 – THEPROCESS
- 22. – Characters on“Last Man Standing” producing a podcast with everything you need. (Source: ABC) #2 – THE PROCESS Level.02 – Content Serious
- 23. – Marc Marioninterviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com) #2 – THE PROCESS Level.03 – Focused Production
- 24. – Marc Marioninterviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com) #2 – THE PROCESS Level.04 – Smart Upgrades
- 25. – NPR podcasttraining and production room. (Source: npr.org) #2 – THE PROCESS Level.05 – Go Pro
- 26. #2 – THEPROCESS EXPERTISE IDEA BUILD RECORDTOOLS LAUNCH The Startup Process DEV 1. Something you’re good at 2. Have an idea 3. Develop your show 4. Get some tools 5. Record your content 6. Launch it 7. Build an Audience
- 27. #2 – THEPROCESS EXPERTISE IDEA RECORDTOOLS The Startup Process DEV YES! THAT IS IT! BUILD LAUNCH
- 28. TAKEAWAY #2 Simple Process withmany moving parts *The Devil is in the Details #2 – THE PROCESS
- 29. #3 – YOURPASSION #3 – Your Passion What will you say? “Let me ‘splain… No, there is too much. Let me sum up..” – Inigo Montoya, The Princess Bride
- 30. #3 – WHATTO SAY EXPERTISE IDEA The Gagglepod Part 1
- 31. iTunes Podcast Categories •Arts • Business • Comedy • Education • Games & Hobbies • Government & Organizations • Health • Music EXPERTISE – WHAT DO YOU KNOW? • News & Politics • Religion & Spirituality • Science & Medicine • Society & Culture • Sports & Recreation • Technology
- 32. EXPERTISE – WHATDO YOU KNOW? Arts Design Fashion & Beauty Food Literature Performing Arts Visual Arts Business Business News Careers Investing Management & Marketing Shopping Comedy Education Educational Technology Higher Education K-12 Language Courses Training Games & Hobbies Automotive Aviation Hobbies Other Games Video Games Government & Organizations Local National Non-Profit Regional Health Alternative Health Fitness & Nutrition Self-Help Sexuality Kids & Family Music News & Politics Religion & Spirituality Buddhism Christianity Hinduism Islam Judaism Other Spirituality Science & Medicine Medicine Natural Sciences Social Sciences Society & Culture History Personal Journals Philosophy Places & Travel Sports & Recreation Amateur College & High School Outdoor Professional TV & Film Technology Gadgets Podcasting Software How-To Tech News
- 33. What do youknow? • What are you an expert in? • What are you passionate about? • What are you good at? • What do you want to learn about? • What do you want to document? EXPERTISE – WHAT DO YOU KNOW?
- 34. What do youwant to say? • What is your point of view? • What are others not saying? • What do you want your audience to know? • How will YOU say it? THE IDEA – WHAT DO YOU WANT TO SAY? Brett Tippie from “Just the Tip” (Pinkbike.com)
- 35. TAKEAWAY #3 EXPERTISE –WHAT DO YOU KNOW? “What are you good at that you are ALSO passionate about?”
- 36. #4 – YOURVOICE #4 – Your Voice What are your podcast requirements? “It’s not about the microphone.” – Dave Jackson, School of Podcasting
- 37. #4 – YOURVOICE IDEA Developing Your Podcast Idea DEV
- 38. Your Podcast NeedsForm • What will you Name it? • How will you pitch it? • What will it be about? • What will it not be about? • What will keep you podcasting? #4 – YOUR VOICE
- 39. Design Your Podcast Branding •Podcast Name sets your brand • Name that means something Podcast Design • Podcast art/logo for your show • What can stand out • What you like #4 – YOUR VOICE
- 40. #4 – YOURVOICE Top 40 Business Podcasts
- 41. Secure your PodcastIdentity • Website URL (Namecheap) ($) [podcastname].com • Gmail Email Account [podcastname]@gmail.com • Social Media Presence facebook.com/[podcastname] #4 – YOUR VOICE
- 42. What are yourrequirements? • Decide on a Direction • Choose your Talent • Choose your Format • Decide on your Duration • Decide on your Frequency #4 – YOUR VOICE
- 43. Work out thedetails • Create a show format (recipe) • Decide on hosts and/or guests • Research and Script your show • Decide on tone and music • Control your stage #4 – YOUR VOICE
- 44. #5 – THETOOLS #5 – The Tools What gear do you need? “It’s not about the microphone.” – Dave Jackson, School of Podcasting
- 45. #5 – THETOOLS TOOLS The Tools You Need to Build Your Podcast DEV
- 46. Simple Recording Setup •Computer/Smartphone • Microphone • Headphones/Ear Buds • Recording Software/App • Place to Record #5 – THE TOOLS
- 47. Bad Podcasting Microphones •Condenser Microphones • Great for Musicians/Singers • Take in too much sound • Difficult to edit out sounds #5 – THE TOOLS – Blue Snowball – Blue Yeti
- 48. Good Podcasting Microphones •Dynamic/Cardioid Mics • Made for Radio/Podcasting • Audio Technica ATR2100 ($65) • Heil PR-40 ($330) #5 – THE TOOLS – Audio Technica ATR2100 USB – Heil PR-40
- 49. Recording Software • Audacity(Free) • Apple Garage Band ($5) • Hindenburg ($95/copy) • Adobe Audition ($49/mo.) #5 – THE TOOLS
- 50. Place to Record •Soundproofing: Block-out external noise (periodic) • Acoustic Treatment: Absorbing excessive ambiance (constant) • Alternatives Recording Areas and Acoustic Treatments ($) #5 – THE TOOLS
- 51. #6 – PERFORMANCE #6– Performance How do you record your voice? “Nobody is going to punch you in the face if you change your show.” – Dave Jackson, School of Podcasting
- 52. #6 – PERFORMANCE TOOLSRECORD Using the Tools to Record Your Voice
- 53. Recording Process • Planningyour content • Preparing your space/gear • Warming up your voice • Use a script/bullets • Hit Record #7 – PRODUCTION
- 54. Simple Recording Setups #7– PRODUCTION USB Microphone Laptop Media Host USB Microphone Smartphone Headphones Earbuds
- 55. Advanced Recording Setups #7– PRODUCTION USB Microphone Laptop Media Host Headphones Audio Mixer Smartphone Recorder
- 56. Create an episode •Focus on your main content first • Think about Intro/Outro • Music – Audiojungle.net ($20) • Export final recording to *.mp3 • Use script for Show Notes #6 – PERFORMANCE
- 57. #7 – PRODUCTION #7– Production How do I turn my recording into a media file? “It’s not about the microphone.” – Dave Jackson, School of Podcasting
- 58. #7 – PRODUCTION RECORD TransformYour Recording into Digital Media LAUNCH
- 59. Producing Your Episode •Review all your *.WAV files • Clean up your audio • Add your music/effects • Balance out your sounds • Export your Final *.mp3 #7 – PRODUCTION
- 60. #7 – PRODUCTION FinishedRecording • Celebrate what you’ve done! • Record another episode • Find Your Voice • Make Improvements • Practice, Practice, Practice
- 61. #8 – LAUNCH #8– Launch How do I get my podcast to my listener? “The battle is all over except the 'shouting‘…” – Napoleon Hill
- 62. #8 – LAUNCH GiveYour Digital Media to your Audience LAUNCH BUILD
- 63. Where do yourPodcast Files live? • Media Hosting Account ($15/mo) • Generates RSS and Stats • External to your website • Launch without a website #8 – LAUNCH
- 64. Uploading to yourMedia Host • Upload your episode file Final *.mp3 • Add episode metadata Title, Description, Art • Social Media add-ons • Publish your episode #8 – LAUNCH
- 65. Who do yousend you RSS feed to? • Podcasting Media Platforms List your show More connections are better • iTunes is still king 75% Downloads from iTunes 13% From Blogs/Social Media 7% Other #8 – LAUNCH
- 66. Build a Website •Shared Hosting (FREE-$25/mo) • Website Hosting ($20-$50/mo) • Website ($1,000-$5,000) Podcast Amplifying Content • Host Contact Info • Archive of Episodes • Subscription Links • Searchable • Easy to Share #8 – LAUNCH – WordPress CMS
- 67. #8 – LAUNCH Serveyour audience • Celebrate what you’ve done! • Record another episode • Find Your Voice • Make Improvements • Practice, Practice, Practice
- 68. Find other podcasters •Go to Podcasting Conferences • Listen to Podcasts about Podcasting • Learn more at Podcasting meetups • Analyze other podcasters • Experiment #8 – LAUNCH
- 69. INVESTING IN YOURPODCAST Investing What do you do after you start podcasting? “The battle is all over except the 'shouting‘…” – Napoleon Hill
- 70. Getting Past Zero •No Podcast – No Audience • Have Something to Say • Don’t Be Boring • Slow, Measured Growth • It’s a Marathon ZERO DAY
- 71. Podcasting after Episode#1 • Plan another episode • Practice, Practice, Practice • Record another episode • Make Improvements • Find Your Voice INVESTING IN YOUR PODCAST
- 72. Podcasting after Episode#10 • Review your themes and topics • Build a schedule • Plan out your year out • Have predictable releases • Review your format INVESTING IN YOUR PODCAST
- 73. Podcasting after Episode#100 • Marathon not a Sprint Build your audience over time Build an email list • Downloads Per Episode (DPE) Number of Listeners (?) • Discover your Best Episodes Revisit/Update Best Topics INVESTING IN YOUR PODCAST
- 74. INVESTING IN YOURPODCAST What 30 Listeners looks like. Remember…
- 75. RESOURCES Resources Get help withyour podcast “You don't learn to walk by following rules. You learn by doing, and by falling over.” – Richard Branson
- 76. RESOURCES Dave Jackson • Schoolof Podcasting – schoolofpodcasting.com • Ask the Podcast Coach – askthepodcastcoach.com Daniel J. Lewis • Audacity to Podcast – audacitytopodcast.com Ray Ortega • Podcasters’ Roundtable – podcastersroundtable.com Carey Green • Podcast Fast Track – podcastfasttrack.com Podcasts about Podcasting
- 77. Gagglepod Podcasters Meetup gagglepod.com meetup.com/gagglepod RESOURCES Local Community •Monthly Meetups • Podcast – Gaggleworthy • Articles and Newsletter • Workshops – April/May 2018 • Events – DC Podfest in Nov 2018 • One-on-One Sessions
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