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Synopsis
• Calvin and Tosh
• Discussion of result of
examination
• Expression of thoughts
• Prosocial behavior
• Persuasion towards
attending a concert
Downward Social Comparison
• Use others as a standard
• Judgement made towards
ourselves
• Against people who are
incompetent
• Enhance self-esteem
Downward Social Comparison
• Tosh felt better with a sense of relieved when he
found out that Calvin scored a lower grade than
he did in the exams.
Counterfactual
Thinking
• Tendency to create possible alternatives to life events
that have already occurred
• Epitomized by the phrase “what might have been”
• Is usually associated with bad/negative events
Counterfactual Thinking
• Upward counterfactual thinking
– "What if..."
– Tosh thought of how he could have done better
in the exams if he had worked harder for it.
Counterfactual Thinking
• Downward counterfactual thinking
– "atleast I..."
– Although Calvin has got a grade 'C' in the
exams but he felt satisfied enough by thinking
that atleast he did not failed the exams.
Altruism
• Any behavior that is designed to increase
another person’s welfare
• Done for selfless reason
Altruism
• Calvin had kindly offer a hand to Crystal when he
noticed that she was carrying a handful of heavy
books.
• Calvin helps without seeking for any potential
rewards.
Observational Learning
• Learning that occurs through observing the
behaviors of others
Observational Learning
• Calvin learnt to be helpful to the others as a
result of what he has observed from her
aunt who acts as a role model for him.
Cialdini's Six Weapon of Influence -
Scarcity
• Things become more attractive and valuable
when their availability is limited.
• Or when we stand to lose the opportunity to
acquire them on favorable terms.
• Scarcity tactics :
– "limited-number technique"
– “deadline technique”
Cialdini Six Weapon of Influence
- Scarcity
• Tosh persuaded Calvin to go to a concert by
telling him that the tickets are selling out soon.
THANK YOU !
REFERENCES
• Duff, K. (2012). Think social psychology. Boston, MA: Allyn & Bacon/Pearson.
• Fraser-Thill, R. (2015). Downward Comparisons. About.com Parenting. Retrieved
29 May 2015, from http://tweenparenting.about.
com/od/physicalemotionalgrowth/a/Downward-Comparisons.htm
• Mindtools.com,. (2015). Cialdini's Six Principles of Influence: Convincing Others to
Say. Retrieved 29 May 2015, from http://www.mindtools.com/pages/article/six-
principles-influence.htm
• Sites.google.com,. (2015). Chapter 7: Scarcity - Revised - 724e Cialdini wiki.
Retrieved 29 May 2015, from https://sites.google.
com/site/724ecialdiniwiki/tyrone-dixon--scarcity-summary
• Stangor, C. (2012). Social Psychology Principles (1st ed., p. 753). Andy Schmitz.
Retrieved from http://2012books.lardbucket.org/pdfs/social-psychology-
principles.pdf

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Social psychology (comic)

  • 1.
  • 2. Synopsis • Calvin and Tosh • Discussion of result of examination • Expression of thoughts • Prosocial behavior • Persuasion towards attending a concert
  • 3. Downward Social Comparison • Use others as a standard • Judgement made towards ourselves • Against people who are incompetent • Enhance self-esteem
  • 4. Downward Social Comparison • Tosh felt better with a sense of relieved when he found out that Calvin scored a lower grade than he did in the exams.
  • 5. Counterfactual Thinking • Tendency to create possible alternatives to life events that have already occurred • Epitomized by the phrase “what might have been” • Is usually associated with bad/negative events
  • 6. Counterfactual Thinking • Upward counterfactual thinking – "What if..." – Tosh thought of how he could have done better in the exams if he had worked harder for it.
  • 7. Counterfactual Thinking • Downward counterfactual thinking – "atleast I..." – Although Calvin has got a grade 'C' in the exams but he felt satisfied enough by thinking that atleast he did not failed the exams.
  • 8. Altruism • Any behavior that is designed to increase another person’s welfare • Done for selfless reason
  • 9. Altruism • Calvin had kindly offer a hand to Crystal when he noticed that she was carrying a handful of heavy books. • Calvin helps without seeking for any potential rewards.
  • 10. Observational Learning • Learning that occurs through observing the behaviors of others
  • 11. Observational Learning • Calvin learnt to be helpful to the others as a result of what he has observed from her aunt who acts as a role model for him.
  • 12. Cialdini's Six Weapon of Influence - Scarcity • Things become more attractive and valuable when their availability is limited. • Or when we stand to lose the opportunity to acquire them on favorable terms. • Scarcity tactics : – "limited-number technique" – “deadline technique”
  • 13. Cialdini Six Weapon of Influence - Scarcity • Tosh persuaded Calvin to go to a concert by telling him that the tickets are selling out soon.
  • 15. REFERENCES • Duff, K. (2012). Think social psychology. Boston, MA: Allyn & Bacon/Pearson. • Fraser-Thill, R. (2015). Downward Comparisons. About.com Parenting. Retrieved 29 May 2015, from http://tweenparenting.about. com/od/physicalemotionalgrowth/a/Downward-Comparisons.htm • Mindtools.com,. (2015). Cialdini's Six Principles of Influence: Convincing Others to Say. Retrieved 29 May 2015, from http://www.mindtools.com/pages/article/six- principles-influence.htm • Sites.google.com,. (2015). Chapter 7: Scarcity - Revised - 724e Cialdini wiki. Retrieved 29 May 2015, from https://sites.google. com/site/724ecialdiniwiki/tyrone-dixon--scarcity-summary • Stangor, C. (2012). Social Psychology Principles (1st ed., p. 753). Andy Schmitz. Retrieved from http://2012books.lardbucket.org/pdfs/social-psychology- principles.pdf