Digital marketing is the future of law firm marketing. It gives attorneys the ability to target prospective clients on social media and broadcast content to a large audience. However, digital marketing remains a challenge for small firm attorneys with limited time and money. Gina Rubel will help you understand the digital marketing realm and implement a strategy that works for your firm.
Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, Snapchat… so many ways to promote your practice and connect with potential clients, so little time! In fact, managing all of these profiles and platforms can be downright overwhelming. In this session we will discuss tips, tricks, tools, and platforms that help you stay on top of the big three – LinkedIn, Twitter and Facebook.
Sarah Carter, VP of Marketing at Actiance, will present a workshop on social media security and compliance for financial institutions. She will discuss why social media is important for reaching younger customers, who is using it effectively in the industry, and key requirements for adoption like content distribution, analytics, and sales integration. The workshop will also address participants' questions and concerns around their firms' social media policies and adoption challenges. Carter aims to provide best practices for financial organizations to safely harness the opportunities in social media.
Presentation: Leveraging Social Business Amid The Changing Regulatory Landscape
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc & Victor Gaxiola, Subject Matter Expert - Social Media, Actiance, Inc
Learn how the latest forms of electronic communications can help your firm become a social business. Hear case studies that show how social media is being used by Financial Advisors and others to build awareness, attract leads and generate revenues. Learn about the evolving regulatory landscape and gain an understanding how your firm can use social tools effectively while complying with these rules and regulations.
www.bdionline.com
What's a government department doing on Twitter?Steph Gray
The document discusses how government departments can use social media to better engage with the public. It provides statistics on social media usage among youth and employers. It then outlines the benefits of digital engagement and public services using social media to discuss ideas, deliver information and services, and prompt action. It emphasizes the importance of listening, identifying key issues, designing solutions, and sustaining relationships online.
The document discusses social media policies in the workplace. It begins by posing the question of whether social media content belongs to the institution or employee. It then notes that while social media is beneficial for businesses, employees sometimes use it in ways that harm the employer like publishing proprietary information. The solution proposed is for companies to have clear social media policies governing personal use on company time and compliance with other policies. However, the National Labor Relations Board has ruled that companies cannot control employees' personal accounts or prohibit legal complaints. A good social media policy needs to balance employer interests with worker rights.
In-house counsel are increasingly relying on blogs, Twitter, LinkedIn and Facebook rather than traditional print sources to obtain business and legal industry information and to judge law firms. A survey found that blogs are a preferred mechanism for obtaining this information. One lawyer landed six clients in 12 months directly from his social media activities like blogging and Twitter. Successful social media use requires engagement, adding value to communities, starting conversations and building relationships rather than just self-promotion. The document promotes attending webinars on using social media for business development.
Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, Snapchat… so many ways to promote your practice and connect with potential clients, so little time! In fact, managing all of these profiles and platforms can be downright overwhelming. In this session we will discuss tips, tricks, tools, and platforms that help you stay on top of the big three – LinkedIn, Twitter and Facebook.
Sarah Carter, VP of Marketing at Actiance, will present a workshop on social media security and compliance for financial institutions. She will discuss why social media is important for reaching younger customers, who is using it effectively in the industry, and key requirements for adoption like content distribution, analytics, and sales integration. The workshop will also address participants' questions and concerns around their firms' social media policies and adoption challenges. Carter aims to provide best practices for financial organizations to safely harness the opportunities in social media.
Presentation: Leveraging Social Business Amid The Changing Regulatory Landscape
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc & Victor Gaxiola, Subject Matter Expert - Social Media, Actiance, Inc
Learn how the latest forms of electronic communications can help your firm become a social business. Hear case studies that show how social media is being used by Financial Advisors and others to build awareness, attract leads and generate revenues. Learn about the evolving regulatory landscape and gain an understanding how your firm can use social tools effectively while complying with these rules and regulations.
www.bdionline.com
What's a government department doing on Twitter?Steph Gray
The document discusses how government departments can use social media to better engage with the public. It provides statistics on social media usage among youth and employers. It then outlines the benefits of digital engagement and public services using social media to discuss ideas, deliver information and services, and prompt action. It emphasizes the importance of listening, identifying key issues, designing solutions, and sustaining relationships online.
The document discusses social media policies in the workplace. It begins by posing the question of whether social media content belongs to the institution or employee. It then notes that while social media is beneficial for businesses, employees sometimes use it in ways that harm the employer like publishing proprietary information. The solution proposed is for companies to have clear social media policies governing personal use on company time and compliance with other policies. However, the National Labor Relations Board has ruled that companies cannot control employees' personal accounts or prohibit legal complaints. A good social media policy needs to balance employer interests with worker rights.
In-house counsel are increasingly relying on blogs, Twitter, LinkedIn and Facebook rather than traditional print sources to obtain business and legal industry information and to judge law firms. A survey found that blogs are a preferred mechanism for obtaining this information. One lawyer landed six clients in 12 months directly from his social media activities like blogging and Twitter. Successful social media use requires engagement, adding value to communities, starting conversations and building relationships rather than just self-promotion. The document promotes attending webinars on using social media for business development.
This document provides an overview of social media and its use for business development. It analyzes key networks like LinkedIn, Facebook, and Twitter and emphasizes focusing on relationship building over constantly posting content. Social media is best used to listen, research contacts, and collect client information that can generate new business opportunities when combined with social CRM tools.
This document summarizes a webinar about using social media for law firms. It discusses how law firms are using platforms like LinkedIn, Facebook, Twitter, and blogs for business development and client acquisition. Statistics are provided showing the growing use of these platforms by legal professionals and law firms. Scenarios demonstrate how attorneys have obtained new clients through engaging on social media. The webinar then reviews best practices for setting up and engaging on key social media platforms and blogs to help law firms grow their business online.
The document summarizes a virtual roundtable discussion on Facebook threats and opportunities within enterprises. Kristin Burnham from CIO.com presented on how Facebook was initially seen as a major threat due to risks of information leakage, lost productivity, and security issues. However, views have evolved and many enterprises now use Facebook for marketing, managing reputation, and developing social business strategies. The role of CIOs is to lead adoption of social media by developing acceptable use policies and focusing on productivity rather than just risk avoidance.
Managing Social Media in the WorkplaceEric Swenson
The impact of social media in the workplace is growing. Time is being wasted, employees are 'friending' each other and liability for these issues is a litigation attorney's dream come true.
How can you adequately mitigate risk and regulatory concerns while ensuring your employees understand the policy? What about outlining workflow and escalation processes that are understandable and thorough? What do the best in class companies do when multiple employees are using social media on behalf of the brand? Join us for some highlights, lowlights, brand examples and fantastic discussion around social media policies & procedures. We promise, it won’t be boring.
Presentation: The Social Law Firm Index:
How the Top U.S. and U.K. Law Firms Rank in their Use of Social Technology
Presented by: Guy Alvarez, Chief Engagement Officer, Good2bSocial, LLC
The audience will learn the results and general findings from a series of studies, which were conducted to assess the extent to which U.S. and U.K. law firms are currently using and relying on social technologies and practices as part of their business operations. The study reviewed the websites and social media profiles of the 50 largest law firms in the U.S. and the 100 largest law firms in the U.K. across all public platforms, including LinkedIn, Facebook, Twitter, Google+, YouTube, Slideshare and others. The study assessed each firm’s publically available substantive content as well as its social reach and engagement, assigning a point value based on the number of followers, friends, likes, comments and so forth. This enabled us to rank the overall effectiveness of each firm’s efforts in social media.
The U.S. study was undertaken jointly by Above the Law and Good2bSocial between June and October of 2013. The U.K. study was undertaken jointly by The Ark Group and Good2bSocial between March and June of 2014.
The document provides an overview of social media and its use for businesses. It defines social media as free tools that allow users to generate and share content, widening their network and allowing them to share information with targeted audiences. The document then discusses popular social media platforms like Twitter, Facebook, LinkedIn and YouTube and provides tips on how to effectively use these tools for business purposes. It also shares statistics on current social media usage.
Scottish Government 'Digital Summit' 29-May-09diusgovuk
This document discusses digital engagement strategies for the Department for Innovation, Universities and Skills (DIUS). It provides statistics from surveys on youth internet and social media usage. It outlines DIUS's vision for using social media to listen to public debates, identify issues, gather ideas, understand problems, and refine policy proposals. It discusses audiences, tools, and challenges for digital engagement, emphasizing the need for interactive organizations and moderating social media carefully.
Michael Weisfeld presented on privacy issues sparked by Facebook's growth and changes to its privacy settings and policies. Facebook saw explosive growth reaching over 400 million users. However, updates to allow sharing of personal information through the "Open Graph" and partner sites led to public backlash over user privacy controls. Facebook then simplified its privacy settings and allowed users more control over how their information is shared in response to these concerns. Weisfeld concluded by noting the importance of respecting user privacy and being aware of clients' privacy policies as an agency.
This document outlines the importance of social media for law firms and lawyers. It discusses the goals of understanding why social media is important, the types of social media platforms and their benefits, who is using social media effectively, and important ethical considerations. Some key points include: 59% of lawyers said their firms have a social media presence in 2013, up from 17% in 2010. LinkedIn, blogs, Twitter, YouTube and Facebook are the top social media platforms for law firms. Firms should have a LinkedIn company page and lawyer profiles at a minimum. Ethical rules on confidentiality and conflicts of interest apply to social media conduct.
This presentation is about Facebook Scandal. It covers it's overview, timeline, Key names in Facebook Scandal and why it is needed to know such news and facts. To make such presentations for a reasonably cheaper price, please visit https://sbsolnlimited.wixsite.com/busnedu/bookings-checkout/hire-designer-for-powerpoint-slides
1. The document discusses the growing adoption of Web 2.0 technologies by enterprises for both internal collaboration and external customer engagement.
2. It provides statistics on the use of blogs, wikis, instant messaging and other Web 2.0 tools by employees and discusses how companies are using these technologies.
3. The trends indicate companies will increasingly use social media and Web 2.0 technologies to engage customers as younger digital native employees and consumers demand more participation and sharing.
A Survey of Security & Privacy in Online Social Networks (OSN) with regards t...Frances Coronel
Published December 14, 2015, in Social media
Research Presentation on Online Social Networks (OSN) Privacy.
CSC 425
Senior Seminar
Hampton University
Fall 2015
---
FVCproductions
https://fvcproductions.com
Social Media Policies, Procedures and Governance part 1: EmployeesNikComm Inc.
Social media opens your brand up to risk of reputation damage. You can’t just stick your head in the sand and ignore the risks, and you can’t not participate. What questions do you need to ask your organization to make sure you’re reducing the risk of participation? Do you need a social media policy? How should you deal with issues that arise? How do you make sure your employees aren’t damaging your brand? How do you handle detractors?
In Part 1 of this two-part breakout session offered at the 2015 iMedia Conference we looked at how to reduce risk of damage caused by employees (either inadvertently or on purpose). Learn strategies to develop policies and procedures around getting your governance ducks in a row, and educating and coaching employees to reduce risk to your organization.
Presented by Steve Matthews (Stem Legal Web Enterprises) and Susan Van Dyke (Van Dyke Marketing & Communications) at the Pacific Legal Technology Conference, October 2, 2009, in Vancouver, BC, Canada.
This document summarizes a webinar about using social media for law firms. It discusses how law firms are using platforms like LinkedIn, Facebook, Twitter, and blogs for business development, client acquisition, and knowledge management. The webinar covers social media statistics, scenario-based workflows, setting up profiles and pages, and developing an effective strategy. Attendees are encouraged to start with one platform like LinkedIn, listen and engage with others, and be consistent with high-quality content.
Give the People What They Want: Authentic Interaction and Compliant Communica...David Harlow
David Harlow discusses building a social media infrastructure for healthcare organizations that balances authentic interaction and compliant communication. He emphasizes understanding social media tools, policies and procedures for staff, and complying with regulations regarding privacy, endorsements, intellectual property and more. The goal is using social media for patient-centric engagement while respecting legal liabilities and maintaining a straight and narrow approach.
FindLaw completed the 2014 U.S. Consumer Legal Needs Survey. FindLaw commissioned this updated research to look at the online consumer legal market and to better meet the needs of law firms and their customers. This presentation provides insight into some of the most noteworthy trends among legal consumers today.
Digital Marketing Transformation in Law Firmsedynamic
This document discusses digital transformation and digital marketing strategies for law firms. It begins with an agenda covering digital engagement, technology, websites, content and communications, data and analytics, demand generation, and social media. It then discusses challenges departments face and where firms are on the digital maturity curve. The remainder of the document provides guidance on developing a digital strategy and roadmap, focusing on an engaging website, content strategy, demand generation, and the importance of data and analytics. The overall message is that law firms must transform digital marketing from static, spray and pray approaches to integrated, personalized, and measurable multi-channel engagement to succeed going forward.
This document provides an overview of social media and its use for business development. It analyzes key networks like LinkedIn, Facebook, and Twitter and emphasizes focusing on relationship building over constantly posting content. Social media is best used to listen, research contacts, and collect client information that can generate new business opportunities when combined with social CRM tools.
This document summarizes a webinar about using social media for law firms. It discusses how law firms are using platforms like LinkedIn, Facebook, Twitter, and blogs for business development and client acquisition. Statistics are provided showing the growing use of these platforms by legal professionals and law firms. Scenarios demonstrate how attorneys have obtained new clients through engaging on social media. The webinar then reviews best practices for setting up and engaging on key social media platforms and blogs to help law firms grow their business online.
The document summarizes a virtual roundtable discussion on Facebook threats and opportunities within enterprises. Kristin Burnham from CIO.com presented on how Facebook was initially seen as a major threat due to risks of information leakage, lost productivity, and security issues. However, views have evolved and many enterprises now use Facebook for marketing, managing reputation, and developing social business strategies. The role of CIOs is to lead adoption of social media by developing acceptable use policies and focusing on productivity rather than just risk avoidance.
Managing Social Media in the WorkplaceEric Swenson
The impact of social media in the workplace is growing. Time is being wasted, employees are 'friending' each other and liability for these issues is a litigation attorney's dream come true.
How can you adequately mitigate risk and regulatory concerns while ensuring your employees understand the policy? What about outlining workflow and escalation processes that are understandable and thorough? What do the best in class companies do when multiple employees are using social media on behalf of the brand? Join us for some highlights, lowlights, brand examples and fantastic discussion around social media policies & procedures. We promise, it won’t be boring.
Presentation: The Social Law Firm Index:
How the Top U.S. and U.K. Law Firms Rank in their Use of Social Technology
Presented by: Guy Alvarez, Chief Engagement Officer, Good2bSocial, LLC
The audience will learn the results and general findings from a series of studies, which were conducted to assess the extent to which U.S. and U.K. law firms are currently using and relying on social technologies and practices as part of their business operations. The study reviewed the websites and social media profiles of the 50 largest law firms in the U.S. and the 100 largest law firms in the U.K. across all public platforms, including LinkedIn, Facebook, Twitter, Google+, YouTube, Slideshare and others. The study assessed each firm’s publically available substantive content as well as its social reach and engagement, assigning a point value based on the number of followers, friends, likes, comments and so forth. This enabled us to rank the overall effectiveness of each firm’s efforts in social media.
The U.S. study was undertaken jointly by Above the Law and Good2bSocial between June and October of 2013. The U.K. study was undertaken jointly by The Ark Group and Good2bSocial between March and June of 2014.
The document provides an overview of social media and its use for businesses. It defines social media as free tools that allow users to generate and share content, widening their network and allowing them to share information with targeted audiences. The document then discusses popular social media platforms like Twitter, Facebook, LinkedIn and YouTube and provides tips on how to effectively use these tools for business purposes. It also shares statistics on current social media usage.
Scottish Government 'Digital Summit' 29-May-09diusgovuk
This document discusses digital engagement strategies for the Department for Innovation, Universities and Skills (DIUS). It provides statistics from surveys on youth internet and social media usage. It outlines DIUS's vision for using social media to listen to public debates, identify issues, gather ideas, understand problems, and refine policy proposals. It discusses audiences, tools, and challenges for digital engagement, emphasizing the need for interactive organizations and moderating social media carefully.
Michael Weisfeld presented on privacy issues sparked by Facebook's growth and changes to its privacy settings and policies. Facebook saw explosive growth reaching over 400 million users. However, updates to allow sharing of personal information through the "Open Graph" and partner sites led to public backlash over user privacy controls. Facebook then simplified its privacy settings and allowed users more control over how their information is shared in response to these concerns. Weisfeld concluded by noting the importance of respecting user privacy and being aware of clients' privacy policies as an agency.
This document outlines the importance of social media for law firms and lawyers. It discusses the goals of understanding why social media is important, the types of social media platforms and their benefits, who is using social media effectively, and important ethical considerations. Some key points include: 59% of lawyers said their firms have a social media presence in 2013, up from 17% in 2010. LinkedIn, blogs, Twitter, YouTube and Facebook are the top social media platforms for law firms. Firms should have a LinkedIn company page and lawyer profiles at a minimum. Ethical rules on confidentiality and conflicts of interest apply to social media conduct.
This presentation is about Facebook Scandal. It covers it's overview, timeline, Key names in Facebook Scandal and why it is needed to know such news and facts. To make such presentations for a reasonably cheaper price, please visit https://sbsolnlimited.wixsite.com/busnedu/bookings-checkout/hire-designer-for-powerpoint-slides
1. The document discusses the growing adoption of Web 2.0 technologies by enterprises for both internal collaboration and external customer engagement.
2. It provides statistics on the use of blogs, wikis, instant messaging and other Web 2.0 tools by employees and discusses how companies are using these technologies.
3. The trends indicate companies will increasingly use social media and Web 2.0 technologies to engage customers as younger digital native employees and consumers demand more participation and sharing.
A Survey of Security & Privacy in Online Social Networks (OSN) with regards t...Frances Coronel
Published December 14, 2015, in Social media
Research Presentation on Online Social Networks (OSN) Privacy.
CSC 425
Senior Seminar
Hampton University
Fall 2015
---
FVCproductions
https://fvcproductions.com
Social Media Policies, Procedures and Governance part 1: EmployeesNikComm Inc.
Social media opens your brand up to risk of reputation damage. You can’t just stick your head in the sand and ignore the risks, and you can’t not participate. What questions do you need to ask your organization to make sure you’re reducing the risk of participation? Do you need a social media policy? How should you deal with issues that arise? How do you make sure your employees aren’t damaging your brand? How do you handle detractors?
In Part 1 of this two-part breakout session offered at the 2015 iMedia Conference we looked at how to reduce risk of damage caused by employees (either inadvertently or on purpose). Learn strategies to develop policies and procedures around getting your governance ducks in a row, and educating and coaching employees to reduce risk to your organization.
Presented by Steve Matthews (Stem Legal Web Enterprises) and Susan Van Dyke (Van Dyke Marketing & Communications) at the Pacific Legal Technology Conference, October 2, 2009, in Vancouver, BC, Canada.
This document summarizes a webinar about using social media for law firms. It discusses how law firms are using platforms like LinkedIn, Facebook, Twitter, and blogs for business development, client acquisition, and knowledge management. The webinar covers social media statistics, scenario-based workflows, setting up profiles and pages, and developing an effective strategy. Attendees are encouraged to start with one platform like LinkedIn, listen and engage with others, and be consistent with high-quality content.
Give the People What They Want: Authentic Interaction and Compliant Communica...David Harlow
David Harlow discusses building a social media infrastructure for healthcare organizations that balances authentic interaction and compliant communication. He emphasizes understanding social media tools, policies and procedures for staff, and complying with regulations regarding privacy, endorsements, intellectual property and more. The goal is using social media for patient-centric engagement while respecting legal liabilities and maintaining a straight and narrow approach.
FindLaw completed the 2014 U.S. Consumer Legal Needs Survey. FindLaw commissioned this updated research to look at the online consumer legal market and to better meet the needs of law firms and their customers. This presentation provides insight into some of the most noteworthy trends among legal consumers today.
Digital Marketing Transformation in Law Firmsedynamic
This document discusses digital transformation and digital marketing strategies for law firms. It begins with an agenda covering digital engagement, technology, websites, content and communications, data and analytics, demand generation, and social media. It then discusses challenges departments face and where firms are on the digital maturity curve. The remainder of the document provides guidance on developing a digital strategy and roadmap, focusing on an engaging website, content strategy, demand generation, and the importance of data and analytics. The overall message is that law firms must transform digital marketing from static, spray and pray approaches to integrated, personalized, and measurable multi-channel engagement to succeed going forward.
This presentation was given by Jabez LeBret, author of Online Law Practice Strategies, in partnership with AVVO. Jabez informs you on updates for online marketing for your firm.”
Many lawyers who blog become “go-to” authorities in their practice areas. This leads to benefits including; new clients, speaking engagements, and job offers. So, how do you create a blog that you enjoy writing and that others find interesting? This blogging webinar will show you how to create a legal blog and start building your online audience.
Law is a demanding field, and attorneys demand even more of themselves. Attorneys often turn to substances to escape from daily problems and cope with their enormous workload. In this webinar, we will explore addiction in the legal profession. Why lawyers suffer at significantly greater rates than the general public and what the profession should be doing to address the problem.
Technology has changed the practice of law dramatically in recent years and will continue to do so at a stunning pace. The hard reality is that law firms must become more efficient or their bottom line will suffer. Susan Cartier Liebel, lawyer and Founder & CEO of Solo Practice University will give you sage advice for being a successful 21st century lawyer.
Jay Berkowitz, CEO of Ten Golden Rules presents the Top 10 Strategies to Market Your Company and Build Personal Brands on the Internet at the Legal Marketing Association event on April 2, 2009.
Building an efficient law practice means digging deep and figuring out what works and what doesn’t. Stacey Burke has audited law firms of varying practice areas across the country. In this webinar she will give her top tips for running an efficient law practice by using appropriate technology and other best practices.
This document summarizes a presentation about using social media for law firms. It discusses how social media can help build a firm's public reputation and support business development efforts. It explores common social media platforms like LinkedIn, blogs, and Twitter and how they are growing significantly in use. The presentation aims to dispel myths that social media is just a fad, only for younger users, or that clients and competitors are not using it. It provides data showing social media use is widespread across age groups and that clients and law firms widely use platforms like LinkedIn, blogs and Twitter.
The document discusses social media and ethics. It begins by providing statistics on the growth and usage of major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It then defines different social media platforms and explores how to develop a social media presence and policy for organizations. The document also covers potential issues with social media, such as privacy and the monitoring of employees' accounts. It concludes by discussing whether and how law firms can ethically use social media for marketing, public relations, and research.
Exhibitor2011 S404 Leveraging Social Media to Drive Better Engagement & ResultsLumen Consulting
With social media transforming the way we network and communicate, how do you leverage it for your events? In this interactive workshop, you will learn how any size organization can use social media to build awareness, foster word of mouth, deepen attendee engagement, and extend the reach of your program.
How the Top Law Firms rank in Social Media- 1024 The Social Law Firm Index - ...Guy Alvarez
The document summarizes the findings of the 2015 Social Law Firm Index study, which ranked the top 100 U.S. law firms based on their use of social media. Some key findings include: 1) Large law firms have substantially increased their social media efforts and resources over the past year; 2) American law firms still lagged behind U.K. firms in social media usage; and 3) Marketing remains the top purpose for social media use among large law firms, though recruiting and client support have grown in importance.
This document summarizes a presentation about social intelligence and influencer identification and engagement. It discusses how social intelligence can help companies improve decision making by providing insights into customer sentiment, competitors, trends and more. It outlines the key elements of social intelligence like reach, topic authority, resonance and sentiment analysis. Case studies show how companies have used social intelligence to guide branding, monitor performance, manage crises and identify influencers. The presentation emphasizes gaining a web-wide perspective beyond social media and targeting second and third-level influencers to disseminate content.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
This document provides an introduction to social networking and its opportunities and risks for legal professionals. It defines social media and discusses major social networking sites like Facebook, LinkedIn, and Twitter. It outlines law-specific sites and how social media can help lawyers connect with clients and peers. The document warns of privacy and ethical risks and provides tips for a social media presence and policy. It concludes with additional resources on using social media for legal marketing.
Beyond LinkedIn: Leveraging Social Media to Build Your Professional BrandSt. Nick Media Services
It's not just for corporations, brand building can benefit every individual and help achieve both personal and career goals. Social media is more than a frivolous activity. It's more than wasting time gossiping with friends as so many people believe. It is instead a critical tool which can help you achieve your 2015 New Year's Resolution - build my professional brand.
Conclusions de l'enquête Parties PrenantesYoumatter
The survey summarizes findings from Lundquist's 2014 CSR Online Awards Survey, which tracked trends in how experts and stakeholders engage with companies' CSR information online. Key findings include:
- LinkedIn and Facebook are the most popular social media channels for CSR discussions, with LinkedIn being the top choice. Videos and infographics are valued but must showcase material topics and multiple perspectives.
- Stakeholder engagement requires following up on feedback, transparency, and avoiding superficial interactions. Users want more personal engagement with CSR managers on social media.
- Respondents want concrete examples of strategies in action, case studies, and unbiased perspectives from a variety of sources on material topics. Self-promotional content is frustrating.
A survey of Orange County law firms found that in 2016, 84% used social media primarily for visibility and thought leadership. LinkedIn was used by 100% of firms, while 56% used Facebook and 67% used Twitter. The use of videos on firm websites doubled from 2015, with half of firms now posting videos. Content marketing was an important part of social media strategy for 61% of firms.
Dana Zezzo discusses how social networking can benefit promotional professionals. He explains that social media allows companies to stay connected with current clients, better understand customer needs, and find new prospects. Zezzo argues that using social networking sites like Facebook, LinkedIn, and YouTube can help brands build relationships, drive website traffic, and improve sales.
IASA2014 Session Slides - Building Your Brand Via Social MediaDarin Reffitt
Session slides from the IASA Educational Conference and Business Show. Co-Presented with Jennifer Overhulse of St. Nick Media, this session focused on why you need to be on Social Media to enhance your career, how to build a professional image socially, tips and tricks for protecting yourself, and practical first steps.
This document provides an overview of social media and how businesses can engage with social media. It discusses how social media has evolved from emails in 1997 to today's major platforms of LinkedIn, Facebook, and Twitter. The document also provides statistics on social media usage and advises businesses to identify their audiences, listen to conversations, engage in discussions, and promote their business while adding value through social media. The goal is to build relationships and strengthen connections through two-way interactions.
This document discusses five common sins of nonprofit marketing and how social media can help address them. It begins by explaining why nonprofit marketing matters to attract donors, members and volunteers. It then outlines five sins of nonprofit marketing: 1) Marketing not grounded in research of audiences. 2) Ignoring basic marketing principles. 3) Communications not focused on consumers. 4) Undervaluing content development. 5) Treating marketing as a cost rather than investment. The document then discusses why social media is important given changes in information delivery and consumer behaviors. It provides examples of how some nonprofits have benefited from social media. In the end, it stresses the importance of measuring results and having a strategic marketing approach.
Social Data for Politics, Issues Advocacy, and Community AffairsChris Treadaway
Facebook and other social media outlets represent the biggest opportunity currently available for easily and affordably understanding consumer opinion.
Millions of comments are made each day and are available for data mining and analysis. This information can arm you and your organization with the tools you need to optimize for people to respond.
Arm your campaign or issues advocacy efforts with modern tools and the power of data.
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
State of Social 2018 by Buffer and Social Media WeekRUBEN LICERA
Produced by Buffer and Social Media Week, this 41-slide presentation is the data collected from more than 1,700 social media marketers.
This presentation can help us marketers, of all business sizes, on how we can maximise social media marketing for our businesses from the insights gathered from the experts of the field.
The content of the deck details 5 key areas of social media marketing:
1. Social media platforms (Which social media platforms are businesses using?).
2. Social media content and strategy (What types of content are businesses sharing? )
3. Social media advertising (How are businesses using social media ads? )
4. Social media effectiveness (How is social media helping businesses overall?)
5. About the data (A full breakdown of who took the survey).
Similar to (Webinar Slides) Digital Marketing for Lawyers (20)
This document discusses how law firms can future proof themselves through disaster planning and remote work capabilities. It emphasizes that lawyers have an ethical obligation to plan for business continuity and maintain communication with clients. This includes having remote access to client files and data, implementing secure communication technologies, and developing policies for working remotely. The document also provides guidance on reopening law offices safely, such as creating a reopening committee, developing health and safety protocols, and configuring the office space to protect employees and clients.
The document provides strategies for staying productive during COVID-19 and beyond. It discusses focusing on happiness by doing things that make you happy, getting organized through proper file naming conventions, limiting interruptions and multitasking to find focus, planning your work weeks and days in advance, and taking care of yourself through sleep, breaks, and exercise. The presentation aims to provide lawyers with practical tips for maintaining productivity while working remotely.
As the COVID-19 epidemic hits its projected peak in many parts of the United States, law firms face significant changes in the way they operate financially and operationally. In our recent webinar panel, attorneys Todd Spodek, Al Provinziano, and Mark Metzger shared their unique experiences of securing their businesses financially and operationally to withstand the economic uncertainties of the pandemic.
In times of unprecedented business disruption, it can be challenging to keep your firm’s day-to-day operations on track. However, clients need assurance their cases are still being handled, your staff needs to work in sync to remain productive, and your firm needs to keep its cash flow moving.
You can’t wing it when it comes to law firm financials. In order to run a successful law firm, you need to be numbers-oriented and vigilant in deriving insights from your performance. Your finances have to run on rails. To that end, visibility into your firm’s revenue, accounts receivable, and cash flow are your gateway to increased profitability.
You can’t wing it when it comes to law firm financials. In order to run a successful small law firm, you need to become a numbers guy, or gal. Your finances have to run on rails; you have to remain in control. To that end, visibility into your firm’s profitability, billing productivity and account receivables are your gateways to increased revenue.
Law firms spend a significant amount of time and money attracting new clients, but many struggle to manage them beyond the initial touchpoint. Implementing a strong lead and intake process can help your firm convert more referrals into paying clients, grow monthly revenue, and lower the cost to acquire clients.
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Law practice demands are tough, especially in the digital age. Clients want more for less, and thus running an efficient law practice is more important than ever. Automating tasks can help you save time, reduce mistakes, enhance client service, and improve your bottom line (and maybe even give you time to take a break).
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Since its 26.2 billion dollar acquisition by Microsoft at the end of 2016, we've begun to see an awakening by skeptics and users alike as to the possibilities that lie within LinkedIn to stand up and stand out. Many attorneys are turning to the revamped platform to connect with clients, potential clients, influencers, and others important to the growth of their practice.
Practicing at the top of your law license means that you’re doing those creative things that lawyers get paid the most money for. It means you’re not getting paid to answer phone calls. You’re not getting paid to schedule appointments with clients. You’re not getting paid to get coffee for someone. You’re ARE getting paid to do the high level creative work that lawyers do: creating strategies, crafting briefs, and in some cases conducting legal research.
Billing by the hour, though seemingly more profitable for law firms, presents a compounding conflict of interest between an attorney and their clients. For this reason, many lawyers celebrate the transition to a packaged flat-fee billing model — introducing predictability, incentive to make progress, and even a competitive advantage for their firms.
This document discusses considerations for law firms moving their practices to the cloud. It outlines common concerns raised by those hesitant to adopt cloud-based solutions, and argues that cloud services can address these concerns. Specifically, the document notes that cloud providers offer strong security protections, reliable data access and availability, lower costs over time, and compliance with ethics rules. It provides tips for firms successfully transitioning to the cloud, including inventorying their systems, researching providers, developing a project plan, and focusing on security throughout the process. The overall message is that cloud computing has become a safe, cost-effective and responsible option for modern law practices.
Rainmaking is simple, but it’s not easy. It takes deliberate actions on your part as an attorney to create the practice of your dreams. And it all starts with a plan. Build and execute your own rainmaking plan, tailored to your life and your career to make 2018 the best year ever!
Is it possible to improve your law practice and your life at the same time?Yes! You really can increase your productivity and improve your practice and your life. Every day, lawyers help to change their clients’ lives for the better. But all too often, you can lose sight of this reality and get caught up in your hectic daily routine.
Now, it’s time for you to change your life for the better.
Join MyCase and Nora Bergman, law firm business coach and author of “50 Lessons for Lawyers,” for a free legal webinar: “Simple Lessons to Improve Your Law Practice and Your Life.”
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5. About our presenter
Gina F. Rubel, Esq.
‣ CEO of Furia Rubel Communications, Inc. since 2002
‣ Represents mid-size to Am Law 200 Law Firms
‣ Practiced law before returning to her proactive
communication roots
‣ Is active on social media (Twitter: @ginarubel)
‣ Lives on a farm outside of Philadelphia, Pa., but grew
up in the City of Brotherly Love
5
7. What is most effective for business development
according to lawyers?
7
Lack of integration
“The most striking finding of the survey was
an overall lack of integrated use of social
media and other electronic tools.”
Source: National Trial Lawyers;
January 26, 2016
9. 33% of lawyers and 52% of law firms
maintain a Facebook presence.
10% of lawyers and 19% of law firms
maintain a Twitter presence.
Source: American Bar Association; MyCase
96% of lawyers and 90% of law firms
maintain a LinkedIn profile.
62% of law firms maintain social networks.
78% of lawyers maintain one or more social
media for professional purposes.
Lawyers spend 1.7 hours per week using
social networking sites for professional purposes.
10. Poll Slide #1
How do you manage your social media profiles?
• I manage them myself.
• Someone other than me manages them for me.
• I don’t use social media.
10
12. Poll Slide #2
If you use social media for your law practice, for
what predominant purpose do you use it?
• Career development and/or networking
• Education and/or awareness
• Client development
• Case investigation
• Other
12
13. Source: American Bar Association; MyCase
The most common reasons
lawyers maintain social networks
14. Source: American Bar Association; MyCase
Lawyers in the following practice areas
PERSONALLY maintain social networks
Stephanie Phelan (Failin’) will conduct intro 4-5 minutes and will handle housekeeping and questions
Good day everyone. I am excited to share this time with you. As Stephanie said, we are going to cover digital marketing which is also known as content marketing. We are going to talk mostly about blogging, social media and video and how they can be integrated with your firm’s website strategically. So let’s talk numbers…
According to an ABA Legal Technology report from 2014, lawyers are using digital marketing but, for the most part, there is a lack of integration across the board.
As you can see by this chart, law firms are certainly using website (and I suspect this number has increased even more since this study was conducted), LinkedIn, outbound email marketing and electronic newsletters the most.
But – they are not integrating their tactics for maximum effectiveness.
2016 Social Media and Digital Marketing Survey Reveals Lack of Integration
Posted on January 26, 2016 by John Healy
Overwhelming Majority Enjoy Support From Their Firms
http://www.thenationaltriallawyers.org/2016/01/2016-social-media-and-digital-marketing-survey-reveals-lack-of-integration/
A 2016 qualitative and quantitative survey conducted among attorneys nationwide revealed that their use of social media and digital marketing tools is not integrated, with one tool typically dominating all others depending upon an attorney’s experience and comfort level with social and digital.
Survey findings were analyzed by age – ranging from 21 years to 60+ years – and by geographic location. While no strong variances in use exist by location, age is a factor in only one case: younger attorneys who report using Twitter more than any other age group.
Most effective
Social and digital tools examined in the survey included LinkedIn (396 million users worldwide), Facebook for Business (1.55 billion monthly active users), Twitter (320 million monthly active users), personal blogs, law firm websites, electronic newsletters and outbound email marketing. When asked to choose what tools were the most effective for business development, respondents indicated the following:John Keyes, a patent attorney at Chicago’s Blanchard & Associates, describes the collective use of social media platforms as his firm’s “shop window of the 21stcentury.”
Surprisingly, the attorneys surveyed believe that “passive” tools – like a firm’s website – are more effective than electronic newsletters and outbound email marketing, which are typically considered “active” tools. Nearly three-quarters of the survey’s respondents said that their firm’s website is an effective communication tool among clients and prospects, while only a third of respondents indicate that outbound marketing tools are equally effective.
Lack of integrated use
The most striking finding of the survey was an overall lack of integrated use of social media tools.
Those attorneys who favor personal blogs as a social media tool use LinkedIn less than all other attorneys; only 32 percent of bloggers are using LinkedIn. In fact, those in smaller firms use blogs two times more than others.
If an attorney is predominantly using LinkedIn as a business development tool, then he or she is significantly less likely to use Facebook for Business or Twitter to generate business. Among those who find LinkedIn to be the most effective tool for business development (78% of all respondents), only 11% find Facebook for Business to be effective and 24% find blogs and Twitter to be effective.
“I know in-house counsel are looking at my LinkedIn profile as part of their due diligence,” says Mark Williams, a litigation and trial partner at Sherman & Howard’s Denver office. “I actively use LinkedIn to endorse clients, prospects and referrals sources because helping them succeed strengthens the relationship, which is what social media is all about.”
Jeff Lange, a solo practitioner in Chicago, says he uses LinkedIn for lead generation and partnering. “It’s a great way to research potential clients,” Lange says, “and I also use it to connect with potential partners who can help me build my business.” Some attorneys, like Jacob Zahniser of Jordan Ramis PC in Vancouver, WA, are less interested in using LinkedIn for sales purposes: “I think it helps me establish myself as a thought leader, someone who is educated and knowledgeable about specific areas of the law.”
Twitter v. Facebook
Attorneys who favor Twitter as an effective communications tool are less likely to use Facebook for Business. “Tweeting has been a very enjoyable way to track and share developments in the highly regulated area of employee benefits and executive compensation,” according to Sarah Roe Sise, a partner at Armstrong Teasdale in St. Louis. “It also has been an effective method to share ideas with other practitioners from around the country. Further, it has provided additional exposure and traffic to articles I’ve written on blogs.”
Conversely, Bryan Jones of Meldon Law in Gainesville, FL, predominantly uses Facebook for Business because he believes it promotes a “more human connection. I can provide links (to our website), post photos of other attorneys and staff, and really get a dialogue going with my Facebook followers.”
The ever-growing array of social media tools provides opportunities to reach diverse client bases beyond the most well-known tools. “Using Google+ has been an effective tool to share information directly with clients,” says David M. Serafin, a Denver-based bankruptcy attorney. “Several clients have also used Google+ to post reviews about my practice.”
Firms support digital marketing
An overwhelming majority of the survey’s respondents state that their firms provide support for digital and social media marketing efforts: 85 percent say that “support” comes in the form of dedicated marketing staff, while 40 percent are provided with “financial resources/budget.” Other, less predominant support includes the services of an outside public relations or marketing firm, an executive assistant, or “other support staff.”
In examining the use of social and digital marketing tools by firm size, there exists few dramatic findings except among respondents in firms with 26-100 attorneys, 81 percent of whom favored LinkedIn over all other social and digital tools. Other similar findings revealed:
Bloggers are more prevalent (55.6 percent) in firms with 6-25 attorneys, compared to 17.4 percent in firms with more than 100 attorneys.
Facebook for Business is used by 42.5 percent of attorneys in firms with 1-5 attorneys versus 11 percent of those in firms with more than 100 attorneys.
LinkedIn is most favored by attorneys in firms with 26-100 attorneys (81 percent), while only 17.4 of respondents in firms of 1-5 attorneys report using LinkedIn.
Surprisingly, Twitter showed almost no variance by firm size.
When asked about their personal use of social media tools in the future, 63.5 percent of respondents say that it will increase, 34.5 percent say that it will “stay the same,” and only two percent say that it will decrease.
Chicago’s Jeff Lange elaborates, saying, “I intend to up my game in 2016, both creating original content and curating existing content. I need to do more than just connect with others and collect ‘Likes.’ So, I plan to be more disciplined about setting aside time every week to get engaged with others on LinkedIn.”
Like most things in life, it appears that with social and digital marketing, the more time and effort you invest the greater the return
Here are some of the trends in digital marketing from last year.
Mobile – Is your website responsive?
Social distribution – Are you sharing content on social media platforms used by your target audience?
In 2012 LexisNexis analyzed an Attorney Selection Research Study which found that more than 76% of adults looking to hire an attorney used online resources at some point in their search and selection process. This number continues to increase.
The study found that consumers still relied on friends and family for referral advice, but they were slightly more likely to conduct an Internet search instead. And I stress – CONSUMERS. ……
This minimal change in behavior in 2012 will become more pronounced with the continued rise in popularity and credibility of legal ratings and review sites such as AVVO.com (and with the continued “rise” in Google search results for these websites).
Now, more than ever, attorneys need to work really hard to own, manage and maintain their online positions in order to be found by these 76% of the public looking for legal services.
So what are the lawyers and law firms doing?
Go through stats…
Previous slide – lawyers spend 2.1 hours per week blogging. Now think about if those blogging lawyers were to share their blogs via social media regularly.
So lets get into social media for lawyers
But first I have a another questions:
READ
http://www.mycase.com/blog/2015/02/lawyers-social-media-2015-infographic
Let’s compare your answers to a 2015 survey conducted by the ABA and MyCase
http://www.mycase.com/blog/2015/02/lawyers-social-media-2015-infographic/
Your practice area and the audience you serve is important when considering where on social media you should actively engage.
You need to be asking –
What is my strategy
Is my audience on social media
What is relevant and timely
What content will people read and engage with
How can I get them to engage further
It goes without saying, be ethical, know your states’ rules of professional conduct
And what visuals can I use
Let’s talk about Facebook.
Stats…
Share interesting photos and videos that will attract attention and are relevant to your audience, or engaging enough to be of value. Rich media will allow your messages to stand out from others.
Have conversations either via your individual profile or your firm’s Facebook page. Many law firms
overlook the fact that when sharing content, they should also be prompting users to take action, ask for thoughts and feedback, and encourage ongoing discussion on a topic. The potential for negative comments makes many professionals shy away from this tactic, but in reality, those types of comments are a very small proportion of a social media experience.
Be a resource by taking time to craft original content and also providing exclusive content when appropriate.
Schedule time to review and respond to other users on Facebook. Timely responses play a critical role in remaining relevant.
When posting a status update, include a link to your website in the post which attracts attention by feeding in an image from the site.
If establishing or building a company page, fully complete the Page Info section which includes
options for a general description, business services, mission statement, awards, contact information and more.
Remember that the instantaneous nature of this platform makes Facebook a convenient option for communicating with the firm’s employees and clients in times of crisis. For example, when a natural disaster affects the region and the office is not able to open or is functioning in a limited capacity, let people know by posting information on the firm’s Facebook page.
Over the years, there has been a growing blend of personal use with professional use on Facebook. This mirrors the boom in technology which effectively blurred the division between our personal and professional lives by allowing us to work virtually, work at home after office hours, and be constantly available to others.
Because of the sheer volume of users on this platform, many lawyers and law firms have started to appreciate Facebook as a serious channel for marketing and public relations.
Excellent content that is relevant to your audience will almost always garner attention.
In addition, when necessary:
- Rich media will allow your messages to stand out from others
- When sharing content, prompt users to take action, ask for thoughts and feedback and encourage ongoing discussion on a topic
- Be a resource by taking time to craft original content
- Schedule time to review and respond to other users on Facebook
- Link back to website
- Complete full company profile
- Post status in crisis situations
And let’s look at Twitter
Review statistics
In 2013, 59% of Journalists worldwide were using Twitter http://www.adweek.com/socialtimes/journalists-twitter/486900
And according to Poynter, a global leader in journalism, in 2015 Journalists were the largest most active verified group on Twitter
Last year, journalists made up nearly 25% of all verified accounts on Twitter. I suspect that the number of journalists on Twitter will continue to grow.
- http://www.poynter.org/2015/report-journalists-are-largest-most-active-group-on-twitter/346957/
Promote your Twitter handle everywhere. Add it to your email signature, include it in articles and columns, add it to the footer of PowerPoint presentations, and put it on your business cards.
Employ the use of hashtags (#) to collate content by topic.
Just like we have a hashtag for today’s presentation: #MarketingforLawyers
Tweet resourceful and creative content and images and engage in trending, timely topics.
Always attribute links to other peoples’ articles, blog posts, images, etc. when tweeting or
retweeting.
Pose questions to fellow members of Twitter.
Develop relationships with members of the media.
Use a productivity tool (such as HootSuite or CoSchedule) to schedule a series of tweets about the content you are presenting for a CLE or other presentation. Since the content has been written in advance of the event, short snippets of relevant information can be scheduled that include your custom hashtag for the program. Be sure to monitor scheduled tweets to ensure they remain appropriate for the times; avoid sending pre-programmed tweets when Twitter is focused on a breaking news event or major crisis.
http://www.socialmediaexaminer.com/twitter-tactics-to-increase-engagement/
MAYBE:
https://www.searchenginejournal.com/6-tips-to-get-retweeted-more-often/48970/
http://www.seochat.com/c/a/social/twitter-engagement-measure/
Twitter is not for everyone.
Both individuals and firms can set up a Twitter account to post tweets – the exchange of small pieces of text that can include links to photos, videos, websites, and blogs.
The methodology and strategy for use will depend on the objectives of the firm. One goal might be to promote the specific knowledge of an individual attorney at the firm – perhaps focusing on a niche within a larger practice group. Another goal may be to attract attention to the firm’s collective knowledge by creating a firm account. Establishing objectives for Twitter use, just like any other social media platform, must be a priority before engagement.
- Promote your Twitter handle everywhere
- Employ the use of hashtags (#) to collate content by topic
- Be a resource, engage in topical discussions
- Always attribute
- Use a productivity tool
In to LinkedIn
Review stats
For lawyers with corporate practices, LinkedIn should be the social media platform of choice.
Add a showcase page to highlight specific practice areas. Note that you will need photographs or illustrations for this section and the firm’s logo in custom sizes. These showcase pages are valuable search tools that target specific audiences.
Alert employees that they are able to select the firm’s name from the company dropdown list on their LinkedIn profile. This will associate their position with the firm’s official page.
Post updates that are brief, authentic (not sales-oriented), and relevant for the firm’s audiences.
Look for content that speaks to a wide segment of audience – business, career, employees, motivation
Post your own content as publications on LinkedIn Pulse and share that with others
LinkedIn – if you’re a working professional and I’m going to make the safe assumption that you are, you need to be on LinkedIn. We’re not even going to talk about LinkedIn because it is so fundamental to working professionals growing and maintaining a relationship network in today’s business environment.
People are verifying you on social media – this is professional attorney-to-attorney referrals too, not just the public. There is no reason not to be here.
- Network naturally
- Include keywords
- Complete profile
- Headshot, professional, not social
- Share articles of interest and original content, post questions, and answer questions.
- Groups
- Search LinkedIn for your company name to see whether a rudimentary company profile already exists in the database
- Complete profile
- Add a showcase page to highlight specific practice areas. Note that you will need photographs or illustrations for this section and the firm’s logo in custom sizes. These showcase pages are valuable search tools that target specific audiences.
- Alert employees that they are able to select the firm’s name from the company dropdown list on their LinkedIn profile. This will associate their position with the company’s official page.
- Post company updates that are brief, authentic (not sales-oriented), and relevant for the firm’s audiences.
Recap the benefits of social media
Branding
Business Development
Client / Referral Relations
Community Relations
Crisis Management
Discovery
Information / Event Sharing
Internal Communications
Issue Advocacy
Marketing / Public Relations
Media Relations
Message Management
Networking
Publicity
Reputation Management
Research
Social Responsibility
Thought Leadership
Note – SlideShare is Owned by LinkedIn
The largest firms are still the most likely to have a legal blog; 62% of respondents from firms of 500 or more lawyers and 47.1% of respondents from firms with 100-499 lawyers reported their firm having a legal blog. The largest growth in blogging is in the largest firms; in 2013, 47% of the 500+ lawyer firms had blogs—a 15% jump in blogs for firms of that size.
In 2014, lawyers who reported having individual (as opposed to firm) blogs for professional purposes remained small; 91.9% of respondents do not have their own blog that they use for professional purposes, remaining steady from the 2013 Survey. Solos and lawyers in firms of 100-499 lawyers (9.9% and 10.2%, respectively) were the most likely to have a personal blog for professional purposes, while less than 7% of respondents from firms in each of the other categories reported maintaining a personal blog for professional purposes.
For those who do maintain a personal blog for professional purposes, an average of 2.1 hours per week is spent on the blog. Firms with between 50-99 and 100-499 lawyers spent the most time per week on their blogs, reporting 5.5 hours and 3.8 hours respectively, but in all categories, those who blog spend at least 1.7 hours weekly on blogging activities.
http://www.americanbar.org/publications/techreport/2014/blogging-and-social-media.html
Benefits of Blogging
Increased exposure
Increased traffic to your blog and/or website
Provides industry focused insight
Develops loyalty
Generates leads
Improves search engine rankings
Reduces marketing expenses (in some cases)
Your long-term business goals should be considered when deciding if you should blog. For instance, if you handled government and municipal work, and yet you know that your business strictly comes in through relationships and referrals, then you may not want to spend a ton of time blogging.
An evergreen topic in family law would be I am getting divorced. Do I need an attorney? Or How do courts determine who gets custody of children in a divorce?
A timely family law topic would be, for example, one that is responsive to a Supreme Court ruling such as the rights for LGBT couples to marry, or issues in a celebrity divorce case – Angolina Jolie and Brad Pitt’s divorce will spark all sorts of family law blogs.
The rise of online videoOnline video is a much more viable format now than it was a few years ago because of the changes in online user behavior, online technology advances and reduced costs. Here are a few other factors that have contributed to the growth of video:
Popularity. According to a recent Pew Internet study, “Generations 2010,” 66% of Internet traffic was video!
Sociability. If you use Facebook and/or YouTube, you’ve likely seen video emerging as a primary social medium that is regularly viewed, shared and commented on.
Discoverability. Videos are indexed, tagged and fed into the blogosphere and aggregated on websites at an astounding rate, especially when integrated with written summaries of their content.
Accessibility. More people can make reasonable quality videos more inexpensively than ever before.
Video: keep it short, feature VIPs, highlight key takeaways DON’T: air live broadcasts mid-afternoon, obsess over mobile, relay on executives to make videos go viral
Making videos aimed at decision makers – need to understand executive consumption habits – Source Alpha Grid – a media company owned by the Financial Times and Unruly (a video tech firm) surveyed senior business and government leaders and when, why and how they watch online videos.
http://www.thealphagrid.com/wp-content/uploads/2016/06/AlphaGrid_Unruly_ResearchPaper_FINAL.pdf
https://www.youtube.com/watch?v=BsVpEj13Ta4
Address websites, thought leadership, PR and syndicates
These too should be considered in your strategic digital marketing plan
but there is not enough time in a one-hour program to speak to each directly.
And while I can personally corroborate these statistics based on analytics data we analyze at Furia Rubel on behalf of our clients, I wish to add that BLOGS have been coming up second to attorney profiles for websites that incorporate blogs in their content.
With that, I turn the mic over to Stephanie Phalan.