1. Build an Expert Community with Social Media

2. If you were to learn about World War I, would you:

3. A)

4. B) 103,000,000

5. B) 152,700

6. C)

7. Web “1.0” gave “Everyone” a voice 7

8. ^ the opportunity to have Web “1.0” gave “Everyone” a voice 8

9. Web 1.0 was no different…

10. A select few have a voice

11. Search became the mechanism to find info as the few with a voice became connected

13. 2,003

14. 2.5 Days

15. 2.5 Days 2,003

16. 1 out of 3 searches fail 2009 Outsell Inc.

17. ~700 Million 200+ Million 100+ Million

18. Everyone has a voice

21. Social is about connecting people, not linking documents

22. In a world where the web is about connecting people, not documents…

23. You need to connect to the right people.

24. What can topical experts do for me?

25. Mobile, led by smartphones and tablets, is rapidly transforming the information consumption habits of business professionals What can topical experts do for my users?

26. What can topical experts do for my users?

27. Quora www.quora.com A “Question and Answer” site Human powered, “crowd sourced” like wikipedia Deep Twitter integration Founded by ex-Facebook executives

28. Quora Search the questions and answers

29. Quora Feed of questions, topics, people you are following

30. Quora People you may want to follow based on your interests

31. Quora Overview of topic, and recent questions and answers

32. Quora Single question and recent answers

33. Quora Users can vote up and down an answer

34. Quora Users can comment on an answer

35. Quora Follow a question to easily get updates

36. Quora Get detailed information on a user

37. Quora Follow a user to easily see their activity

38. LinkedIn www.linkedin.com Digital “Rolodex” 100+ million users, global Provide news, research in addition to professional biographies

39. LinkedIn LinkedIn Groups are searchable and contain great topical information and sources

40. LinkedIn Filter groups by type of group and language

41. LinkedIn Latest discussions in the group contain questions & answers plus sources; experts

42. LinkedIn Top discussions selected by group owner

43. LinkedIn Overview of a company, open positions, products, recent hires/departures

44. LinkedIn Ability to follow a company for ongoing updates

45. LinkedIn News on topics selected by members in that industry

46. LinkedIn Ability to save articles for later reading, share with others

47. LinkedIn Surfaces the top sources of news being shared; ability to follow source

48. LinkedIn Shows who in your network has shared the news

49. LinkedIn See everyone that has shared the news

50. LinkedIn LinkedIn Signal: Updates from social media being shared by your network

51. What can topical experts do for me?

53. Thank you!! kensickles@gmail.com http://linkedin.com/kensickles bstg http://letstalkknowledge.com/ http://www.slideshare.net/bstg

54. Appendix

55. Twitter Search http://search.twitter.com/ Search engine for Twitter Lot’s of advanced search options Not great with historical search Twitter Search will help you with: Finding information sources Finding experts Real-time monitoring 55

56. Twitter Search Advance search options link for best results 56

57. Twitter Search Search free text of tweets, and/or by hashtagand language 57

58. Twitter Search Use a Twitter user name as a filter (without the @) 58

59. Twitter Search Geo-location filter 59

60. Twitter Search Date filter (usefulness limited by minimal archive) 60

61. Twitter Search Sentiment filter 61

62. Twitter Search Restrict to tweets with links useful for finding sources 62

63. Twitter Search Results on a hashtag containing a question 63