LinkedIn is a professional social network with over 120 million members that grows by more than 2 members per second. It connects customers, businesses, employers, job seekers, and prospects through personal and company pages as well as groups and discussions. LinkedIn users are more likely to have a bachelor's degree or higher compared to other social networks and 81% of users belong to at least one LinkedIn group where they can share, receive information, and discuss topics. Company pages on LinkedIn allow over 2 million companies to announce news, boost their status, and count activity related to their company overview, products, and content.

1. LinkedIn for Business

2. What Is LinkedIn? Lead Generation LinkedIn Groups LinkedIn Company Pages + live demo Next Steps 1 2 3 4 5

3. What Is LinkedIn? 1

4. 3 2 3 4 1 Launched in 2003 120m+ professionals worldwide Professional network Grows at a rate faster than 2 members/second

5. 1 1 LinkedIn connects: Customers Businesses Employers College Students & Grads Job Seekers Prospects

6. Personal Pages Company Pages Groups Q&A Discussions 5 4 3 2 1

7. 37% of LinkedIn users are female 63% of LinkedIn users are male *Pew Research Center

8. 36% of Twitter users are male 64% of Twitter users are female *Pew Research Center 37% female 63% male

9. LinkedIn by Age *Ignite Social Media

10. *Pew Research Center Fully 75% of LinkedIn users have at least a bachelor’s degree or graduate school. The comparable figure for Twitter is 39%.

11. Lead Generation 2

12. Customer Acquisition by Channel

13. Customer Acquisition by Channel B2B vs. B2C

14. 14% Visit-to-Lead Percentage

15. LinkedIn Groups 3

16. Anybody can join a LinkedIn group!

17. *Lab42 81% of LinkedIn users belong to a LinkedIn group.

18. Share & Receive

19. Discuss

20. LinkedIn Company Pages 4

21. Does your company have a LinkedIn company page? Over 2 million others do .

22. 1 Announce News

23. 2 1 Announce News Boost Status

24. 3 2 3 1 Announce News Boost Status Count activity

25. Overview

26. Products

27. Content & News

28. Live Demo

29. Next Steps 5

30. 1 2 1 3 2 4 Create a company page. Have your employees link from their LinkedIn profiles. Share the page with your social networks. Network!

31. Thank you!