The document discusses social networking and defines it as communicating and sharing information between individuals online. It provides details on how social networking works, popular sites like Facebook and Twitter, and common activities on social networks like creating profiles, sharing photos and messages. The document also covers privacy, security issues, and options for creating your own social networking site.

1. Presented by: Presented to:
Vinay Prajapati Ms. Anjali Masand
M.F.Tech, Sem-I, Asst. Professor,
NIFT, Gandhinagar NIFT, Gandhinagar

2. Definition

Social Networking is a new means of
communicating and sharing
information between two or more
individuals on an online
community.

3. What You Can Do…

 Simple online profile page creation
 Displays personal and professional information
 Profile page shows network of contacts/friends
 Friends may be offline actual friends or online
friends
 Send personal messages, wall messages/scraps
 Post photos, video and often music on their profiles
 Online chat with friends is now also available

4. How It Works?


5. Types of Social Networking

 Online Communities
- facebook, myspace, orkut, netlog
 Professional Communities
- linkedin
 Blogging Platforms
- wordpress, blogger, tumblr
 Micro-blogging Platforms
- twitter, plurk, identi.ca

6. Types of Social Networking, Cont’d…

 Artwork Communities
- deviantart, artician
 Photo Sharing Sites
- flickr, photobucket, imageshack
 Video Sharing Sites
- youtube, vimeo, audiotube
 Social Bookmarking Sites
- technorati, delicious, digg, stumbleupon

7. Get Involved…
 Facebook: www.facebook.com

 Myspace: www.myspace.com
 Orkut: www.orkut.com
 LinkedIn: www.linkedin.com
 Flickr: www.flickr.com
 Photobucket: www.photobucket.com
 WordPress: www.wordpress.com
 Blogger: www.blogger.com
 Twitter: www.twitter.com
 Identi.ca: www.identi.ca
 DeviantArt: www.deviantart.com
 Youtube: www.youtube.com
 Technorati: www.technorati.com
 Delicious: www.delicious.com
 Digg: www.digg.com

8. Social Networking Thru Internet Mean

 It reduces the cost of social networking
- You can connect with a person who’s in America while you’re in India.
 Very easy to communicate rather than face-to-face
meeting
- Because sometimes face-to-face meetings may be much stressful
- Audio and video chat made it as the face-to-face meeting
 Bond between people grows quickly
- Share likes, dislikes and discuss any experience easily without hesitation
 People always tries to convey their selves
- Most of the times people only want to express themselves rather than listening to
others, e.g. blogging

9. Popular Social Networking Activities


10. Social Networking Leader Facebook
People on Facebook

 More than 500 million active users
 50% of our active users log on to Facebook in any given day
 Average user has 130 friends
 People spend over 700 billion minutes per month on Facebook
Activity on Facebook
 There are over 900 million objects that people interact with (pages, groups, events
and community pages)
 Average user is connected to 80 community pages, groups and events
 Average user creates 90 pieces of content each month
 More than 30 billion pieces of content (web links, news stories, blog posts, notes,
photo albums, etc.) shared each month.

11. Social Networking Leader Facebook,
Cont’d…

Global Reach
 More than 70 translations available on the site
 About 70% of Facebook users are outside the United States
 Over 300,000 users helped translate the site through the translations
application
Mobile
 There are more than 150 million active users currently accessing Facebook
through their mobile devices.
 People that use Facebook on their mobile devices are twice as active on
Facebook than non-mobile users.
 There are more than 200 mobile operators in 60 countries working to
deploy and promote Facebook mobile products

12. Social Networks’ Stats
Name Alexa
Rank
Registered
Users

Focus Date
Launched
Facebook 2 500,000,000 General Feb 2004
Myspace 30 130,000,000 General Aug 2003
Orkut 82 100,000,000 General Jan 22, 2004
Twitter 9 75,000,000 Micro-blogging Jul 15, 2006
Blogger 8 90,000,000 Blogging Aug 23, 1999
Linkedin 14 75,000,000 Professional networking May 2003
Flickr 36 32,000,000 Photo sharing Feb 2004
Deviantart 118 10,000,000 Art community Aug 7, 2000
Delicious 259 9,000,000 Social bookmarking Sep 2003

13. Social Networks’ Icons Identificaion


14. Privacy And Scandals

 Today all social networking communities/sites are
full fledge with the user privacy options but very
few users have interests until they face a serious
problem related to privacy
- sneaks, ill-doers, con artists, terrorists may take its advantage
 Scandals on social networking sites are nothing new.
- Apoorva Lakhia in social networking scandal
- On Facebook, he spoke to an unknown woman and said, “C’mon
baby, let’s talk shit.”

15. Security And Attacks

Malware and adware are exploiting
- Malicious banner ads
- New communities usually put non-trusted ads to run there community
- Adware
- In most of the cases adware nags irritates the users
- Phishing attacks
- For login details/personal info retrieval phishing attacks are planned
- Customizable scripts
- Customizable java scripts unlock the locked photo albums/restricted
personal information of anyone as it was possible for orkut as we all few
days before

16. Create Own Social Network

Customized Social Networking software are available.
These can be classified in two categories:
1. Commercial Software
- Software that are available for purchase
- With out purchasing you can not use them
- Need to pay for copyright removal
2. Open Source Software
- Software that are available for free
- You can modify it according to your need
- Author’s copyright removal is not permissible without cost

17. Commercial Software

SocialEngine
It is an independent software that is available with
variety of plugins according to need of customers
JomSocial
This a Joomla dependent software. You’ll need Joomla
CMS as base platform to install it. It also comes with
variety of plugins according to need of customers

18. Open Source Software

Dolphin
- It consists of Web 2.0 features: forums, blogs, groups, video sharing
and recording, private chat with video, built-in music player,
whiteboards, and even an open source iPhone App that you can
connect to you social network.
- Dolphin has an community of collaborators building extensions and
offering support
Elgg Social Engine
- The default install includes profiles, groups, blogs
- The ability to embed or upload a variety of media, simple social
bookmarking tools, tags and categories
- Have a micro-blogging feature called “The wire”
- 766 plugins are available
- Plugins to add everything from geo-location capabilities

19. 