Presented by:       Presented to:
Vinay Prajapati     Ms. Anjali Masand
M.F.Tech, Sem-I,    Asst. Professor,
NIFT, Gandhinagar   NIFT, Gandhinagar
Definition

      
Social Networking is a new means of
communicating and sharing
information between two or more
individuals on an online
community.
What You Can Do…

                         
 Simple online profile page creation
 Displays personal and professional information
 Profile page shows network of contacts/friends
 Friends may be offline actual friends or online
  friends
 Send personal messages, wall messages/scraps
 Post photos, video and often music on their profiles
 Online chat with friends is now also available
How It Works?

    
Types of Social Networking

                                
 Online Communities
     -   facebook, myspace, orkut, netlog

 Professional Communities
     -   linkedin

 Blogging Platforms
     -   wordpress, blogger, tumblr

 Micro-blogging Platforms
     -   twitter, plurk, identi.ca
Types of Social Networking, Cont’d…

                                 
 Artwork Communities
      -   deviantart, artician

 Photo Sharing Sites
      -   flickr, photobucket, imageshack

 Video Sharing Sites
      -   youtube, vimeo, audiotube


 Social Bookmarking Sites
      -   technorati, delicious, digg, stumbleupon
Get Involved…

   Facebook: www.facebook.com
                                  
   Myspace: www.myspace.com
   Orkut: www.orkut.com
   LinkedIn: www.linkedin.com
   Flickr: www.flickr.com
   Photobucket: www.photobucket.com
   WordPress: www.wordpress.com
   Blogger: www.blogger.com
   Twitter: www.twitter.com
   Identi.ca: www.identi.ca
   DeviantArt: www.deviantart.com
   Youtube: www.youtube.com
   Technorati: www.technorati.com
   Delicious: www.delicious.com
   Digg: www.digg.com
Social Networking Thru Internet Mean

                                         
 It reduces the cost of social networking
  - You can connect with a person who’s in America while you’re in India.

 Very easy to communicate rather than face-to-face
  meeting
  - Because sometimes face-to-face meetings may be much stressful
  - Audio and video chat made it as the face-to-face meeting

 Bond between people grows quickly
  - Share likes, dislikes and discuss any experience easily without hesitation

 People always tries to convey their selves
  - Most of the times people only want to express themselves rather than listening to
  others, e.g. blogging
Popular Social Networking Activities

                
Social Networking Leader Facebook

People on Facebook
                                        
   More than 500 million active users
   50% of our active users log on to Facebook in any given day
   Average user has 130 friends
   People spend over 700 billion minutes per month on Facebook

Activity on Facebook

 There are over 900 million objects that people interact with (pages, groups, events
  and community pages)
 Average user is connected to 80 community pages, groups and events
 Average user creates 90 pieces of content each month
 More than 30 billion pieces of content (web links, news stories, blog posts, notes,
  photo albums, etc.) shared each month.
Social Networking Leader Facebook,
                 Cont’d…
                                   
Global Reach

 More than 70 translations available on the site
 About 70% of Facebook users are outside the United States
 Over 300,000 users helped translate the site through the translations
  application

Mobile

 There are more than 150 million active users currently accessing Facebook
  through their mobile devices.
 People that use Facebook on their mobile devices are twice as active on
  Facebook than non-mobile users.
 There are more than 200 mobile operators in 60 countries working to
  deploy and promote Facebook mobile products
Social Networks’ Stats
Name         Alexa
             Rank
                     Registered
                     Users
                                   
                                   Focus                  Date
                                                          Launched

Facebook     2       500,000,000   General                Feb 2004
Myspace      30      130,000,000   General                Aug 2003
Orkut        82      100,000,000   General                Jan 22, 2004
Twitter      9       75,000,000    Micro-blogging         Jul 15, 2006
Blogger      8       90,000,000    Blogging               Aug 23, 1999
Linkedin     14      75,000,000    Professional networking May 2003
Flickr       36      32,000,000    Photo sharing          Feb 2004
Deviantart   118     10,000,000    Art community          Aug 7, 2000
Delicious    259     9,000,000     Social bookmarking     Sep 2003
Social Networks’ Icons Identificaion

                
Privacy And Scandals

                                      
 Today all social networking communities/sites are
  full fledge with the user privacy options but very
  few users have interests until they face a serious
  problem related to privacy
      - sneaks, ill-doers, con artists, terrorists may take its advantage
 Scandals on social networking sites are nothing new.
  -      Apoorva Lakhia in social networking scandal
  -      On Facebook, he spoke to an unknown woman and said, “C’mon
         baby, let’s talk shit.”
Security And Attacks

                                       
Malware and adware are exploiting

   -   Malicious banner ads
       -   New communities usually put non-trusted ads to run there community
   -   Adware
       -   In most of the cases adware nags irritates the users
   -   Phishing attacks
       -   For login details/personal info retrieval phishing attacks are planned
   -   Customizable scripts
       -   Customizable java scripts unlock the locked photo albums/restricted
           personal information of anyone as it was possible for orkut as we all few
           days before
Create Own Social Network

                              
Customized Social Networking software are available.
These can be classified in two categories:
  1.   Commercial Software
        - Software that are available for purchase
        - With out purchasing you can not use them
        - Need to pay for copyright removal
  2.   Open Source Software
        - Software that are available for free
        - You can modify it according to your need
        - Author’s copyright removal is not permissible without cost
Commercial Software

                           
SocialEngine
  It is an independent software that is available with
  variety of plugins according to need of customers

JomSocial
  This a Joomla     dependent software. You’ll need Joomla
  CMS as base platform to install it. It also comes with
  variety of plugins according to need of customers
Open Source Software

                                  
Dolphin
      - It consists of Web 2.0 features: forums, blogs, groups, video sharing
      and recording, private chat with video, built-in music player,
      whiteboards, and even an open source iPhone App that you can
      connect to you social network.
      - Dolphin has an community of collaborators building extensions and
      offering support

Elgg Social Engine
      - The default install includes profiles, groups, blogs
      - The ability to embed or upload a variety of media, simple social
      bookmarking tools, tags and categories
      - Have a micro-blogging feature called “The wire”
      - 766 plugins are available
      - Plugins to add everything from geo-location capabilities


Social networking

  • 1.
    Presented by: Presented to: Vinay Prajapati Ms. Anjali Masand M.F.Tech, Sem-I, Asst. Professor, NIFT, Gandhinagar NIFT, Gandhinagar
  • 2.
    Definition  Social Networking is a new means of communicating and sharing information between two or more individuals on an online community.
  • 3.
    What You CanDo…   Simple online profile page creation  Displays personal and professional information  Profile page shows network of contacts/friends  Friends may be offline actual friends or online friends  Send personal messages, wall messages/scraps  Post photos, video and often music on their profiles  Online chat with friends is now also available
  • 4.
  • 5.
    Types of SocialNetworking   Online Communities - facebook, myspace, orkut, netlog  Professional Communities - linkedin  Blogging Platforms - wordpress, blogger, tumblr  Micro-blogging Platforms - twitter, plurk, identi.ca
  • 6.
    Types of SocialNetworking, Cont’d…   Artwork Communities - deviantart, artician  Photo Sharing Sites - flickr, photobucket, imageshack  Video Sharing Sites - youtube, vimeo, audiotube  Social Bookmarking Sites - technorati, delicious, digg, stumbleupon
  • 7.
    Get Involved…  Facebook: www.facebook.com   Myspace: www.myspace.com  Orkut: www.orkut.com  LinkedIn: www.linkedin.com  Flickr: www.flickr.com  Photobucket: www.photobucket.com  WordPress: www.wordpress.com  Blogger: www.blogger.com  Twitter: www.twitter.com  Identi.ca: www.identi.ca  DeviantArt: www.deviantart.com  Youtube: www.youtube.com  Technorati: www.technorati.com  Delicious: www.delicious.com  Digg: www.digg.com
  • 8.
    Social Networking ThruInternet Mean   It reduces the cost of social networking - You can connect with a person who’s in America while you’re in India.  Very easy to communicate rather than face-to-face meeting - Because sometimes face-to-face meetings may be much stressful - Audio and video chat made it as the face-to-face meeting  Bond between people grows quickly - Share likes, dislikes and discuss any experience easily without hesitation  People always tries to convey their selves - Most of the times people only want to express themselves rather than listening to others, e.g. blogging
  • 9.
  • 10.
    Social Networking LeaderFacebook People on Facebook   More than 500 million active users  50% of our active users log on to Facebook in any given day  Average user has 130 friends  People spend over 700 billion minutes per month on Facebook Activity on Facebook  There are over 900 million objects that people interact with (pages, groups, events and community pages)  Average user is connected to 80 community pages, groups and events  Average user creates 90 pieces of content each month  More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
  • 11.
    Social Networking LeaderFacebook, Cont’d…  Global Reach  More than 70 translations available on the site  About 70% of Facebook users are outside the United States  Over 300,000 users helped translate the site through the translations application Mobile  There are more than 150 million active users currently accessing Facebook through their mobile devices.  People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.  There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
  • 12.
    Social Networks’ Stats Name Alexa Rank Registered Users  Focus Date Launched Facebook 2 500,000,000 General Feb 2004 Myspace 30 130,000,000 General Aug 2003 Orkut 82 100,000,000 General Jan 22, 2004 Twitter 9 75,000,000 Micro-blogging Jul 15, 2006 Blogger 8 90,000,000 Blogging Aug 23, 1999 Linkedin 14 75,000,000 Professional networking May 2003 Flickr 36 32,000,000 Photo sharing Feb 2004 Deviantart 118 10,000,000 Art community Aug 7, 2000 Delicious 259 9,000,000 Social bookmarking Sep 2003
  • 13.
    Social Networks’ IconsIdentificaion 
  • 14.
    Privacy And Scandals   Today all social networking communities/sites are full fledge with the user privacy options but very few users have interests until they face a serious problem related to privacy - sneaks, ill-doers, con artists, terrorists may take its advantage  Scandals on social networking sites are nothing new. - Apoorva Lakhia in social networking scandal - On Facebook, he spoke to an unknown woman and said, “C’mon baby, let’s talk shit.”
  • 15.
    Security And Attacks  Malware and adware are exploiting - Malicious banner ads - New communities usually put non-trusted ads to run there community - Adware - In most of the cases adware nags irritates the users - Phishing attacks - For login details/personal info retrieval phishing attacks are planned - Customizable scripts - Customizable java scripts unlock the locked photo albums/restricted personal information of anyone as it was possible for orkut as we all few days before
  • 16.
    Create Own SocialNetwork  Customized Social Networking software are available. These can be classified in two categories: 1. Commercial Software - Software that are available for purchase - With out purchasing you can not use them - Need to pay for copyright removal 2. Open Source Software - Software that are available for free - You can modify it according to your need - Author’s copyright removal is not permissible without cost
  • 17.
    Commercial Software  SocialEngine It is an independent software that is available with variety of plugins according to need of customers JomSocial This a Joomla dependent software. You’ll need Joomla CMS as base platform to install it. It also comes with variety of plugins according to need of customers
  • 18.
    Open Source Software  Dolphin - It consists of Web 2.0 features: forums, blogs, groups, video sharing and recording, private chat with video, built-in music player, whiteboards, and even an open source iPhone App that you can connect to you social network. - Dolphin has an community of collaborators building extensions and offering support Elgg Social Engine - The default install includes profiles, groups, blogs - The ability to embed or upload a variety of media, simple social bookmarking tools, tags and categories - Have a micro-blogging feature called “The wire” - 766 plugins are available - Plugins to add everything from geo-location capabilities
  • 19.