Social networks allow for new forms of communication and interaction between users. Key social networks discussed include Twitter, YouTube, and Facebook. Twitter allows users to share short "tweets" of up to 140 characters. Having a large following on Twitter can help information spread quickly. YouTube allows sharing of video content which can be engaging and help promote websites. Facebook allows individuals to connect with friends but also allows organizations to create fan pages to engage with followers. The document discusses best practices for organizations and leaders to effectively utilize social media while mitigating risks.
This document provides guidance on how to start and nurture an online alumni community using social media platforms. It discusses engaging different generations of alumni and their preferences across platforms like Facebook, LinkedIn, blogs and podcasts. The summary recommends defining goals, engaging active alumni with exclusive content, and launching a social media presence to connect alumni and measure engagement over time.
The document discusses how technology can be used to create online communities. It provides examples of how the Webheads community has survived for over 10 years using various online tools for communication, collaboration and sharing resources. While online connections are different than physical communities, technology enables people to connect globally with others who share similar interests and values when they may otherwise be isolated.
The document discusses the effective use of social media in human resources. It defines social media and lists popular social networking sites like Facebook, YouTube, and LinkedIn. It notes that social media can be used to promote job openings, interact with candidates, and build a company brand. The document provides tips on setting up pages, using social media for recruitment, and developing policies for employee social media use.
An introduction to social media (with animation) october 4Shanta Nathwani
This document provides an introduction to social media. It discusses the author's qualifications and what social media is defined as. The main types of social networks are explained, including Facebook, Twitter, YouTube, and LinkedIn. Tips are provided on blogging, email marketing, and using social media. Examples of how companies have used social media successfully are also presented.
Social networking involves building social relationships online through platforms that allow sharing interests and activities. It has greatly affected leisure time as many people log in daily to interact with friends and family. Major social networks like Facebook allow worldwide connectivity, helping people connect, seek advice, jobs, and share feelings and information that spreads quickly. However, social networking can also waste time through distraction and addiction. It risks cyberbullying, reduces real human contact, and can weaken communication skills and grammar through excessive use of abbreviations. Users should take precautions like avoiding oversharing personal details.
This document provides guidance on how to start and nurture an online alumni community using social media platforms. It discusses engaging different generations of alumni and their preferences across platforms like Facebook, LinkedIn, blogs and podcasts. The summary recommends defining goals, engaging active alumni with exclusive content, and launching a social media presence to connect alumni and measure engagement over time.
The document discusses how technology can be used to create online communities. It provides examples of how the Webheads community has survived for over 10 years using various online tools for communication, collaboration and sharing resources. While online connections are different than physical communities, technology enables people to connect globally with others who share similar interests and values when they may otherwise be isolated.
The document discusses the effective use of social media in human resources. It defines social media and lists popular social networking sites like Facebook, YouTube, and LinkedIn. It notes that social media can be used to promote job openings, interact with candidates, and build a company brand. The document provides tips on setting up pages, using social media for recruitment, and developing policies for employee social media use.
An introduction to social media (with animation) october 4Shanta Nathwani
This document provides an introduction to social media. It discusses the author's qualifications and what social media is defined as. The main types of social networks are explained, including Facebook, Twitter, YouTube, and LinkedIn. Tips are provided on blogging, email marketing, and using social media. Examples of how companies have used social media successfully are also presented.
Social networking involves building social relationships online through platforms that allow sharing interests and activities. It has greatly affected leisure time as many people log in daily to interact with friends and family. Major social networks like Facebook allow worldwide connectivity, helping people connect, seek advice, jobs, and share feelings and information that spreads quickly. However, social networking can also waste time through distraction and addiction. It risks cyberbullying, reduces real human contact, and can weaken communication skills and grammar through excessive use of abbreviations. Users should take precautions like avoiding oversharing personal details.
Social Networks
(Téléchargez la présentation pour voir la version complète et les commentaires)
Si vous avez besoin d'informations complémentaires n'hésitez pas a me contacter sur mon e-Mail : walidaitisha@gmail.com
The document discusses the evolution of Coca-Cola's marketing approach from focusing on brand, message, and person to focusing on person, message, and brand. It provides examples of how individuals' personal brands became associated with or disconnected from their corporate brands based on their messages and actions. The document also discusses how social media has leveled the playing field for businesses by allowing all to participate at low cost and reach target audiences through various popular platforms like LinkedIn, Facebook, Twitter, YouTube, Google+, and Pinterest. It provides statistics on the usage and demographics of each platform.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Online Communities: How brands are edging their way into the heart of the con...Linqia
Social network numbers are exploding. It’s conservatively estimated there exists over 2,500 social networks globally. Over a billion people are active in tens of millions of communities and groups across many social networks. Activity and interest is high and the opportunity for brands to be part of this social space is possible through communities and groups. There are challenges however.
This presentation looks specifically at the realities surrounding communities and groups online. How communities and groups have evolved, the opportunities and challenges facing brands and their agencies and how becoming part of the conversation beyond the banner ad will be key themes.
Facebook was founded by Mark Zuckerberg in 2004 and has grown to over 800 million active users worldwide. It allows users to connect with friends and family, join groups of shared interests, and share photos, videos, and updates. While Facebook has positively impacted political discourse and helped reconnect people, it also presents negative risks like addiction, privacy issues, and spreading of misinformation if users are not careful about their privacy settings and the information they post.
The document discusses using microblogging in education. It provides an agenda for a workshop on the topic, including an introduction to social learning and microblogging. The document then summarizes several microblogging platforms like Twitter, Edmodo, and Yammer that can be used for educational purposes like building classroom community and collaboration. It also discusses using the microblogging platform Cirip.eu for delivering online courses, collaborative projects, and personal learning networks in education.
The document discusses various issues related to social networking, including privacy concerns, identity manipulation, and the impact on real-world relationships. It provides an overview of popular social networking sites like Facebook, MySpace, Twitter, YouTube, and Flickr. It also discusses some proposed solutions like increased regulation of social networking sites and educating users, especially children, about privacy risks.
Social media are Internet-based tools that allow people to share information, experiences, and perspectives. They integrate various media like text, photos, videos, and audio. Many large companies are increasingly embracing social media tools like blogs, wikis, podcasts, and social networks to interact with customers, partners, and employees. Social media offer affordable and accessible ways for organizations to globally share updates and gain feedback from a wide audience.
Capital University is launching a social media campaign to connect with accepted students and encourage enrollment. They will use Facebook to introduce admitted students to their admissions counselors, invite students to join a "College Choice Day" event, and drive traffic to a microsite promoting why students should commit to Capital. The strategy aims to expand Capital's audience and recruit 600 students through personalized outreach on social media.
This document summarizes a workshop on using microblogging in education. The workshop agenda includes introducing microblogging platforms like Twitter and Cirip, demonstrating their educational uses for activities like class discussions and collaborations, and discussing their future potential. Examples of how microblogging can enhance teaching and learning are provided.
Here, I lay out a marketing plan for the University of Washington Department of Communication. This plan zeroes in on changes that can be made within the physical building and enhancements that can be made in the social media realm in order to reinforce the perception of community among UWComm's primary audience: students.
On Road Media is a social enterprise that provides training to help people communicate their messages and stay connected online through tools like podcasting, video blogging, and social networks. They teach people how to use blogs, microblogging platforms like Twitter, share photos, and engage with social networks like Facebook. Their training emphasizes allowing conversations rather than controlling them, experimenting with different tools, and blending online and offline activities to engage audiences.
The document discusses how to use microblogging in education. It provides an overview of microblogging platforms like Twitter and their educational uses for collaboration, project management, and more. It also describes various microblogging tools and their features that could be useful for educational purposes.
This document discusses using social media in academics. It outlines how faculty can use blogs, Facebook, and Twitter as thought leaders. Blogs allow showcasing research and stories, and WordPress, Blogger, and Tumblr are free blogging platforms. Facebook enables creating pages and groups for courses. Twitter is for conversing through hashtags and balancing personal and professional content. The document provides examples and tips for using these platforms to enhance learning and engagement.
Clubs nsw gold coast social media presentationLaurel Papworth
The document discusses social media and social networks. It provides information on measuring social media success through clear objectives, agreed upon platforms and metrics, and tools for measurement. Examples of metrics include reach, exposure, velocity, sentiment and apps/ecosystem. It also discusses outcomes like reputation, awareness, engagement, education and entertainment. The document suggests owning an online community can provide returns on marketing investments through loyalty, brand recall, low customer acquisition costs and cost-effective support. It also discusses handling negative comments on social media and using a hub-and-spoke model to distribute content across multiple platforms.
Social media can be summarized in 3 sentences:
Social media refers to online platforms that allow users to engage, share content, and communicate with other users. Popular social media sites include Facebook, Twitter, YouTube, and LinkedIn. These platforms enable individuals and businesses to connect with customers, market products and services, and share information around common interests.
Social Networking: Advantages, Disadvantages, Uses, Examples, Means of social communicating, Risks while communicating, Cautions to be taken.
This presentation is made for teachers who want to teach about social networking (Note: No pictures and fancy backgrounds added, so that you can edit it if you want).
The How Tos Of Social Media For Recruiting FinalSusan Leverentz
This document discusses how companies can utilize social media platforms for recruitment activities. It begins by defining social media and social networking, and outlines some of the major social networking platforms like LinkedIn, Facebook, and Twitter. It then discusses how companies can get started by observing how candidates engage on these platforms. The document provides tips on how companies can engage candidates by starting conversations and providing ongoing relevant content. It also discusses the importance of creating social media guidelines and policies to align online behaviors with company codes of conduct. Finally, it stresses the need for companies to monitor social media usage and be aware of how these platforms are evolving.
The presentation provided an overview of social media and how organizations can use different social media platforms like Facebook, Twitter, LinkedIn, and Pinterest to connect with members and share information. It discussed the types of social media and common tools, and provided tips on how to get started using social media to build relationships and promote an organization.
Justine Sacco, a PR consultant, tweeted a racially insensitive joke before a flight to South Africa in 2013. The tweet was spotted and spread widely on social media, garnering outrage and leading to Sacco being fired from her job. The document discusses the risks of social media posts, including how they can seriously damage careers and reputations. It provides tips on using social media professionally and maintaining privacy and appropriate conduct online.
Social Networks
(Téléchargez la présentation pour voir la version complète et les commentaires)
Si vous avez besoin d'informations complémentaires n'hésitez pas a me contacter sur mon e-Mail : walidaitisha@gmail.com
The document discusses the evolution of Coca-Cola's marketing approach from focusing on brand, message, and person to focusing on person, message, and brand. It provides examples of how individuals' personal brands became associated with or disconnected from their corporate brands based on their messages and actions. The document also discusses how social media has leveled the playing field for businesses by allowing all to participate at low cost and reach target audiences through various popular platforms like LinkedIn, Facebook, Twitter, YouTube, Google+, and Pinterest. It provides statistics on the usage and demographics of each platform.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Online Communities: How brands are edging their way into the heart of the con...Linqia
Social network numbers are exploding. It’s conservatively estimated there exists over 2,500 social networks globally. Over a billion people are active in tens of millions of communities and groups across many social networks. Activity and interest is high and the opportunity for brands to be part of this social space is possible through communities and groups. There are challenges however.
This presentation looks specifically at the realities surrounding communities and groups online. How communities and groups have evolved, the opportunities and challenges facing brands and their agencies and how becoming part of the conversation beyond the banner ad will be key themes.
Facebook was founded by Mark Zuckerberg in 2004 and has grown to over 800 million active users worldwide. It allows users to connect with friends and family, join groups of shared interests, and share photos, videos, and updates. While Facebook has positively impacted political discourse and helped reconnect people, it also presents negative risks like addiction, privacy issues, and spreading of misinformation if users are not careful about their privacy settings and the information they post.
The document discusses using microblogging in education. It provides an agenda for a workshop on the topic, including an introduction to social learning and microblogging. The document then summarizes several microblogging platforms like Twitter, Edmodo, and Yammer that can be used for educational purposes like building classroom community and collaboration. It also discusses using the microblogging platform Cirip.eu for delivering online courses, collaborative projects, and personal learning networks in education.
The document discusses various issues related to social networking, including privacy concerns, identity manipulation, and the impact on real-world relationships. It provides an overview of popular social networking sites like Facebook, MySpace, Twitter, YouTube, and Flickr. It also discusses some proposed solutions like increased regulation of social networking sites and educating users, especially children, about privacy risks.
Social media are Internet-based tools that allow people to share information, experiences, and perspectives. They integrate various media like text, photos, videos, and audio. Many large companies are increasingly embracing social media tools like blogs, wikis, podcasts, and social networks to interact with customers, partners, and employees. Social media offer affordable and accessible ways for organizations to globally share updates and gain feedback from a wide audience.
Capital University is launching a social media campaign to connect with accepted students and encourage enrollment. They will use Facebook to introduce admitted students to their admissions counselors, invite students to join a "College Choice Day" event, and drive traffic to a microsite promoting why students should commit to Capital. The strategy aims to expand Capital's audience and recruit 600 students through personalized outreach on social media.
This document summarizes a workshop on using microblogging in education. The workshop agenda includes introducing microblogging platforms like Twitter and Cirip, demonstrating their educational uses for activities like class discussions and collaborations, and discussing their future potential. Examples of how microblogging can enhance teaching and learning are provided.
Here, I lay out a marketing plan for the University of Washington Department of Communication. This plan zeroes in on changes that can be made within the physical building and enhancements that can be made in the social media realm in order to reinforce the perception of community among UWComm's primary audience: students.
On Road Media is a social enterprise that provides training to help people communicate their messages and stay connected online through tools like podcasting, video blogging, and social networks. They teach people how to use blogs, microblogging platforms like Twitter, share photos, and engage with social networks like Facebook. Their training emphasizes allowing conversations rather than controlling them, experimenting with different tools, and blending online and offline activities to engage audiences.
The document discusses how to use microblogging in education. It provides an overview of microblogging platforms like Twitter and their educational uses for collaboration, project management, and more. It also describes various microblogging tools and their features that could be useful for educational purposes.
This document discusses using social media in academics. It outlines how faculty can use blogs, Facebook, and Twitter as thought leaders. Blogs allow showcasing research and stories, and WordPress, Blogger, and Tumblr are free blogging platforms. Facebook enables creating pages and groups for courses. Twitter is for conversing through hashtags and balancing personal and professional content. The document provides examples and tips for using these platforms to enhance learning and engagement.
Clubs nsw gold coast social media presentationLaurel Papworth
The document discusses social media and social networks. It provides information on measuring social media success through clear objectives, agreed upon platforms and metrics, and tools for measurement. Examples of metrics include reach, exposure, velocity, sentiment and apps/ecosystem. It also discusses outcomes like reputation, awareness, engagement, education and entertainment. The document suggests owning an online community can provide returns on marketing investments through loyalty, brand recall, low customer acquisition costs and cost-effective support. It also discusses handling negative comments on social media and using a hub-and-spoke model to distribute content across multiple platforms.
Social media can be summarized in 3 sentences:
Social media refers to online platforms that allow users to engage, share content, and communicate with other users. Popular social media sites include Facebook, Twitter, YouTube, and LinkedIn. These platforms enable individuals and businesses to connect with customers, market products and services, and share information around common interests.
Social Networking: Advantages, Disadvantages, Uses, Examples, Means of social communicating, Risks while communicating, Cautions to be taken.
This presentation is made for teachers who want to teach about social networking (Note: No pictures and fancy backgrounds added, so that you can edit it if you want).
The How Tos Of Social Media For Recruiting FinalSusan Leverentz
This document discusses how companies can utilize social media platforms for recruitment activities. It begins by defining social media and social networking, and outlines some of the major social networking platforms like LinkedIn, Facebook, and Twitter. It then discusses how companies can get started by observing how candidates engage on these platforms. The document provides tips on how companies can engage candidates by starting conversations and providing ongoing relevant content. It also discusses the importance of creating social media guidelines and policies to align online behaviors with company codes of conduct. Finally, it stresses the need for companies to monitor social media usage and be aware of how these platforms are evolving.
The presentation provided an overview of social media and how organizations can use different social media platforms like Facebook, Twitter, LinkedIn, and Pinterest to connect with members and share information. It discussed the types of social media and common tools, and provided tips on how to get started using social media to build relationships and promote an organization.
Justine Sacco, a PR consultant, tweeted a racially insensitive joke before a flight to South Africa in 2013. The tweet was spotted and spread widely on social media, garnering outrage and leading to Sacco being fired from her job. The document discusses the risks of social media posts, including how they can seriously damage careers and reputations. It provides tips on using social media professionally and maintaining privacy and appropriate conduct online.
This document discusses online communications and social media. It begins by looking at rational and experiential aims for using social media. It then outlines what will be covered, including looking at social media options, setting up profiles, opportunities, pitfalls to avoid, and developing an online presence. Definitions of social media are provided. Features and uses of Facebook, Twitter, YouTube, and blogging are explained. The document concludes with tips on security and privacy and a glossary of social media terms. It also includes an example of how a creative arts organization called CAPAF uses social media.
This document provides an overview of several popular social media platforms, including their key features and statistics. It discusses Twitter, noting that it allows users to post short messages called tweets. It outlines Facebook's core features of user profiles and connections between friends. Usage statistics for Facebook in Hungary are presented. Foursquare is described as a location-based social app where users check-in at venues. YouTube is summarized as a video sharing site where users can upload, view and share videos. FarmVille is characterized as a social farming game on Facebook. Wikipedia is defined as a free, collaborative online encyclopedia. Flickr is noted as an image and video hosting site. In closing, the document states there are many other social media services beyond
The document discusses various social media platforms and how organizations can utilize them. It provides tips for using Facebook, Twitter, Flickr, YouTube, blogs, and websites effectively. Some key points made are that social media can engage broad audiences at low costs, but privacy concerns should be addressed. Tips include posting regularly, engaging with users, and using images and videos to attract more interest. The effectiveness of social media is demonstrated by how consumer reaction on platforms like Facebook and Twitter influenced decisions by large companies in high-profile cases.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Social media has had a significant impact on marketing. It allows companies to interact directly with customers and build brand awareness through platforms like Facebook, Twitter, and LinkedIn. Companies can target specific audiences and drive traffic to their websites through social media advertising and engaging posts. As social media evolves, it is becoming an increasingly important part of marketing strategy, enabling personal connections and conversations at scale. Market research can also be conducted through feedback on social networks.
Social media is a fundamental shift in communication that businesses should utilize for customers, marketing, and industry awareness. It can help with customer feedback, word-of-mouth marketing, and monitoring competitors. Key platforms include Facebook, blogs, Twitter, and photos/videos. Proper social media use requires consistency, engaging content, and monitoring interactions.
This document provides an overview and introduction to using social media and digital tools for marketing, community engagement, and campaigning. It discusses using blogs, Twitter, and other text and social media platforms to share content, build relationships and followers, and promote causes. The key aspects covered are using these tools to tell your organization's story, engage audiences, and mobilize people around your mission in an authentic way. It also provides tips on personalizing outreach, being present where audiences are online and in locations through tools like Foursquare, and creating a sense of real-time experience for followers through livestreaming and sharing updates. The overall goal discussed is effectively harnessing social media and digital platforms to develop communities and spread your message.
The document provides an overview of the first session of a beginning social media class. It introduces the instructor, Yadira Galindo, and outlines the class agenda, requirements, and goals. These include introducing students to social media tools like Facebook, Twitter, LinkedIn, and exploring how media professionals can use social media for tasks like content promotion, community building, and personal branding. The class discussion will focus on using social media effectively and developing strategies for high-quality engagement and measuring results.
The document discusses social media and provides an overview of Twitter and Facebook. It defines social media as online conversations and interactions between people. Twitter is described as a microblogging service that allows users to send and read short messages called tweets. Statistics are provided on the growth of Twitter usage. Facebook is summarized as a social network that allows users to create profiles, connect with friends, and join interest groups.
Guide to Unthink - the new social network on the block. Still in beta, Unthink preaches empowerment and encourages people to take control of their own destinies. Taking down Facebook is the core of Unthink’s marketing campaign.
This document provides an overview of social media and tips for using it effectively for business. It discusses the major social media networks including Facebook, Twitter, LinkedIn, and blogs. It notes that these networks are popular, free to use, and allow businesses to connect with customers. The document recommends setting goals for social media use, choosing the most relevant networks, starting small, promoting your presence, maintaining separate personal and professional accounts, and staying actively involved in ongoing conversations.
The document provides guidance on how charities can use social media to engage young people. It discusses which social media platforms are popular among different age groups, the importance of being present on platforms where the target audience spends time, and tips for using social media appropriately and effectively for nonprofit engagement. These tips include starting by using the tools personally, listening to audience conversations, driving traffic to the organization's website, being friendly and keeping content fresh, responding to messages and comments, and monitoring efforts. Resources for volunteering, safety, and social media monitoring are also listed.
This document summarizes a presentation by Steel Rose Communications about setting up social media for companies. It discusses the goals of using social media for investor relations, highlights several key social media platforms and how to use them, and quotes CEOs who have changed their perceptions about social media. The presentation addresses common fears about social media and provides statistics about major platforms like Facebook, Twitter, YouTube and LinkedIn.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
The document discusses social media best practices and covers several topics:
- The history of social media from its origins in the 1970s to current popular platforms.
- Legal issues to consider when using social media, including trademarks, discovery, human resources, and securities laws.
- Popular social media platforms and how customers engage with brands on each.
- Ways for businesses to leverage social media to grow, such as engaging customers on multiple platforms.
- Key performance indicators and tools for measuring the success of social media campaigns, like traffic, engagement, and buzz generation.
This document provides an overview of the first session of a social media course. The instructor, Yadira Galindo, introduces herself and outlines the course agenda. Over the next four weeks, students will learn about popular social media sites, how to effectively engage an audience, and create a quality personal profile. The first assignment is due at the end of the week and involves participating on the course Facebook page and reviewing one's own Facebook profile. The goals of the course are to understand how to use social media as a professional tool to engage audiences and promote brands across multiple platforms.
This document provides an overview and assignments for a session on understanding social media. It discusses developing a social media strategy and analyzing an organization's social media efforts. It also assigns students to post a link to a social media article with a summary and comment on two classmates' posts.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
How to Download & Install Module From the Odoo App Store in Odoo 17Celine George
Custom modules offer the flexibility to extend Odoo's capabilities, address unique requirements, and optimize workflows to align seamlessly with your organization's processes. By leveraging custom modules, businesses can unlock greater efficiency, productivity, and innovation, empowering them to stay competitive in today's dynamic market landscape. In this tutorial, we'll guide you step by step on how to easily download and install modules from the Odoo App Store.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
2. Social networks
• Precedents:
Chat (IRC, forums, communities …)
• Innovations:
Interconect Users
Real user profiles vs nicks
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
3. Social Networks
The main social networks
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
4. Social Networks
The main social networks: Twitter
Twitter
This is a social network and microblogging service that allows its users to
send and read micro-texts with a maximum length of 140 characters
known as “tweets”
Having a good
presence on Twitter (a good
number of users following our
account) makes the arrival of any
information grow quickly and
exponentially, especially if it is
informative and “last-minute”
data, as the immediacy of news is
highly valued on Twitter. (C) PEDRO SOLER ROJAS &
Trainers
AMPARO PEIRO GOMEZ
5. Social Networks
The main social networks: YouTube
YouTube
Multimedia content always has a special appeal, and many companies have
understood this.
Create attractive videos that include the address of our web page is an
excellent method of promotion, and a specially innovative and surprising
video can become “viral”.
YOUTUBE is the world’s largest
video network and allows users
to upload, see and share video
clips via Internet.
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
6. Social Networks
The main social networks: Facebook
Facebook
• Facebook is a social network that brings together people based on
friendly relationships of common interests, and now also organisations,
groups and companies. It is the most important in the world in number of
users.
• For organisations, without a doubt the most useful tools it provides are
the applications and fan pages.
• It offers three types of accounts:
1. The personal profile (which is what most people use)
2. Fan pages
3. Groups
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
7. Social Networks
Participation levels: institution, group, individual
Facebook: Personal profile VS fan page
• Facebook pages are visible to everyone
User profiles require previous authorisation.
• Facebook pages can have an unlimited number of fans,
personal profiles only allow 5,000 contacts.
• You can send updated content to all your fans
User profiles can only send individual messages
• Pages can promote products. If you do it with a personal profile,
Facebook can suspend the account.
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
8. Social Networks
Participation levels: institution, group, individual
Facebook: Group VS fan page
• Restricted access: Possible in groups. On fan pages, access can only be
restricted for certain ages and places.
• Applications and personalisation. Only on fan pages.
• Listing in search engines: Only user profiles and fan pages. Groups are
not listed.
• Statistics of visits: Only on fan pages.
• Creating events: Possible on fan pages. In groups, only for groups with
fewer than 1,000 members.
• Messages to fans/group members: Possible on fan pages. In groups, only
for groups with fewer than 5,000 members.
• Promotion through advertising: Only on fan pages.
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
9. Social Networks
Use in the field of trade unions
• Video-trade unionism and cyberactivism. Online diffusion of ideas and
awareness. CCOO held a competition of short videos at the time of the General
Strike of 29 September 2010.
• Virtual protest. The first virtual strike took place in Second Life, in 2007, by the
workers of IBM.
• Mobilisation. The campaign known as Democracia Real Ya originated on the
social networks, and has managed to mobilise thousands of people in the whole
country, who, coordinated through Twitter and Facebook, have camped in the
main squares of the capital cities.
• Create communities: private communities for company employees or open
communities for users with common interests. The social network Ning allows
access to be restricted and users to be chosen.
• Instant Messaging, conversation and videoconference: They reduce costs and
allow digital contents to be shared.
Trainers (C) PEDRO SOLER ROJAS &
• Internet campaigns, events, etc PEIRO GOMEZ
AMPARO
10. Social Networks
Use and abuse in the field of trade unions
• Drawbacks:
• Impersonation of the profile of an organisation or of its leaders. In CCOO there
already exists a fan page of its leader, I.F. Toxo, with considerable interaction,
which the organisation later recovered.
• Insecurity:
Intruders from outside the organization or the physical integrity of facilities (20%)
Errors by employees (50%)
Employees' dishonesty. (15%)
In teams and the internal network: virus, trojan horses, malware and intrusions. For
Example: The "Don't Like" button on Facebook: it requests a telephone number and
other personal data that can register affected user with fraudulent services.
In the facilities: photos, closing times, holday dates, can be exploited by criminals,
who are also on the network.
• In information: methods, processes, plans, confidential or sensitive information,
personal data of the rest of employees may enter the network in a way that is
damaging for the organisation and even constitute a crime (Data Protection Act)
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
11. Social Networks
Use and abuse in the field of trade unions
• Damage to the image of the organisation: Jokes, comments or complaints made by
workers can seriously damage the image of the organisation. For example, complaining
about a superior. It can be prevented with the use of tools like Defensio. In a trade
union organisation, it is of vital importance to control what is published on its behalf, as
it may cause a whole wave of adverse comments that affect the whole organisation.
• Waste of time by workers: They may spend too much time, distracting them from their
everyday work.
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
12. Social Networks
Quality and quantity of contents and followers
• Relevant, convincing, quality content on social networks is vital to maintain the
interest of users.
• Quality followers, who are really attentive to shared contents, and motivated to
share them with their own followers.
• Followers interested in our information, otherwise it will annoy them and soon
they will stop following us or will develop a subconscious rejection of our
organisation.
• The quality of our contacts and mainly the quality of our contributions when
collaborating with them, will finally lead us to quantity. And the quantity of
followers and friends is what finally decides popularity in the network
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
13. Social Networks
Adapting messages to the medium
“you have to be, but not: you have to be good“.
You have to empathise with followers.
The same content is not valid for all the networks, each one has its own characteristics.
The more adapted the message is to users' reality, the more effective it will be.
Interaction and participation are required to be visible in the network.
Each network has its own identity.
On Facebook the information published is more personal. Twitter mostly shares
information that people want to make public. As a result, Facebook defines
contacts as friends and fans, Twitter defines them as “following” y
“followers”.
On Facebook personal identity with a right to privacy predominates. On Twitter
an identity with public vocation predominates. On YouTube, audiovisual
contents are shared. Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
14. Social Networks
Quality and quantity of contents and followers
… So as not to crash on internet…
Content should cause a feeling of “I have to tell this to my friends or
followers", focusing especially on the 10% of users who are
influencers (1% create content, 10% spread it to their friends and 89% are
final recipients), establishing the idea “I have to be the first to pass this
news on to my friends"
Quality before Quantity
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
15. To bear in mind when we are on social networks:
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
16. To bear in mind when we are on social networks:
• Who controls our contents?
• Who accesses our contents?
• Decontextualisation of contents
• Cyberbullying
• Privacy of contents
• Published contents.
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
17. Social Networks
Who controls our contents?
All that goes up… doesn’t
come down.
All that is deleted, doesn’t
disappear.
All that can be seen, can be
copied.
• Anyone can make copies of what we upload and republish it on internet
at any time.
• Transfer of rights to companies: Deletion is never definitive
• Everything we do on internet… leaves a trace.
• Screens can be recorded and snapshots can be taken of them.
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
18. Social Networks
Who accesses our contents?
The friends of my friends, are
they my friends?
“Rear window”, do you know
who’s watching?
Companies, is anyone there?.
• How do we accept strangers? Is it enough to be a friend of a friend?
• There is no absolute privacy, everything is accessible... For everyone.
Hackers exist. Don't upload to internet what you don't want to be known.
• Do you accept companies as a friend (not as a fan)? Do you know who
controls the profile? Are colleagues or superiors in the organisation our
friends?
• In Twitter and Youtube, anyone can follow us or watch our videos, unless
we restrict them. Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
19. Social Networks
Decontextualisation of contents
From the intimacy of home…
to the public arena.
Past, present… and future?
• Any comments and/or contents can be made public.
• Girl/boyfriends, friends, companions... forever?
• Will a company that intends to contract us think the same when they see
what we have published?
• That comment about your superior - can it be misinterpreted in the
organisation and have repercussions? What will people reading us think
about our organisation?
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
20. Social Networks
Cyberbulling, Harrassment, Delinquency
Don’t shout, I can’t see you.
Confidence is the mother of
carelessness. Baltasar Gracián
• Convenience leads us to say things we would not say face-to-face.
• Careful with what we upload or comment, it might be misused.
• Many profiles can be false and disguise criminals. Careful with providing
data on when we leave our home unattended. There are criminal
networks taking advantage of this data. Also, if you communicate from a
mobile device with a geolocator, it provides data on where we are.
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
21. Social Networks
Privacy of contents
No trespassing… private
property?
Social networks vs privacy…
the recovery starts
• We have to be careful with our level of privacy.
• Careful with personal data like phone numbers, address, school, etc…
everything is accessible if it is not restricted. In Twitter and in Youtube,
everything is public by default, if the configuration is not changed.
• Careful with Facebook applications and where we click. They might be
viruses. Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
22. Social Networks
Contents.
A witty touch is one of the keys
to success.
You have to be sociable, yes,
where are the limits?
• Special attention to what we publish about our organization.
• It could damage its image.
• We could commit a crime if we publish personal data.
• Inappropriate publications on Twitter can turn into a storm. Their
tremendous virality, speed, and the users' sarcasm can work against us.
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
23. Social Networks
Leaders’ accounts.
• Direct, controlled and multidirectional communication that can be managed
perfectly within a reasonable strategy.
• Greater level of approximation between the organisation leader and the workers.
• Greater response to notification of events and acts by the organisation.
• Does not allow conversing with everybody at the same time.
Precautions:
• Separate personal and professional aspects. Example: the councillor of the
Popular Party for Getafe City Council, Manuel Ortiz Lázaro, published on his
Facebook noticeboard “the trade unions are disgusting"; "a band of scum that only
thinks of their own interest". The rectification was immediate and the councillor
apologised to anyone who might feel "annoyed or offended‘' by these words
which, he said, "were the result of a sudden outburst" and which took place in
"the context of a private conversation held on a personal profile on Facebook".
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
24. Social Networks
Leaders’ accounts.
• Notify if the social network account is managed by a team: as this may give rise
to controversial situations. For example, Rosa Diez supposedly sent a tweet, but at
the same time, she was being interviewed by the traditional media and she had to
close her account after the controversy. (Now it is she who personally writes on
her account on Facebook). Esperanza Aguirre welcomes users with the following
message: "Welcome to my Twitter (and my team's)"'. Tomás Gómez has delegated
his account's updates to his team
• If the account is managed by a communication team: there must be coherence
and you can’t write personal messages.
• Recommendations for the following section.
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
25. Social Networks
Rules in order not to get crucified on Twitter
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
26. Social Networks
Twitter
Twitter Terminology
• Jargon:
• Tweets = 140-character updates on Twitter
• Follower = A user interested in your updates
• Symbols:
• @username = identify the user.
• # = adding a tag to a tweet
• RT = retweeting is sharing tweets with
others
• d= direct messages are similar to e-mails
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
27. Social Networks
1.- Don’t reject dialogue: As soon as you begin to receive criticism, you
should keep a cool head, try to dialogue elegantly at all times and be
communicative.
Examples:
Alejandro Sanz Vs Alex de la Iglesia: Both started off from a clear position in
favour of the Anti-Download Act. Alex de la Iglesia used Twitter to open a
debate, Alejandro Sanz confronted public opinion using, on occasion,
manners that were too direct and insulting, and compared intellectual
property rights and rights in Africa. The result: Alex de la Iglesia has sympathy
on Twitter; Sanz was quickly crucified, on numerous occasions, and
continually threatens to leaveTrainers (C) PEDRO SOLER ROJAS &
Twitter.
AMPARO PEIRO GOMEZ
28. Social Networks
• 2: Don’t delete your contents. You cannot pretend it didn't happen. You can - and
must - apologise, retract or rectify, but to delete a Tweet that thousands of people
have read is useless and the only thing it will do is multiply the reactions against
you.
Example:
• The film director Nacho Vigalondo launched a publicity campaign in "El País" in
January. Soon afterwards, he published on Twitter “Now I have more than 50,000
followers and I've downed four wines I can tell you my message: The holocaust
was a hoax!”. Joking about the holocaust goes beyond what's considered correct
and didn't go down well. Vigalondo didn't only not apologise, but instead
continued joking on the subject. The consequences: the hashtag
#holocaustovigalondo was created and hours later "El País" closed his blog and
fired the film director.
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
29. Social Networks
• 3.- Don’t attack or denigrate any group or user.
Example.
Arturo Pérez Reverte, on Twitter, wrote: “I nearly forgot. I saw Moratinos
crying. He didn’t even have the balls to leave". He was accused of being
“machista”, to which he answered:“I see there are people who need to
have things explained. I thought it wasn’t necessary, at this stage, but
OK", or “Let’s explain it to people who can’t read without blinkers and see
“machistas” under every key. Nobody’s less of a man for crying. Nobody’s
saying that“, “You’re a shit when you show in public that you don’t know
how to leave”, among others.
The hashtag "#perezrevertefacts“ was created, and we could read tweets like
“Pérez Reverte doesn’t write his books, his books write themselves and
put his name on them because(C) PEDRO SOLER ROJAS &of him".”
Trainers
they’re scared
AMPARO PEIRO GOMEZ
30. Social Networks
4.- Never give in to facile insults or use foul language. Even though you are attacked
(and with more justification when this is the case) you should keep your cool. Respond
with composure at all times and especially in the more violent conversations .
Examples:
The TV presenter Jordi González joined in criticising Intereconomía for certain
homophobic declarations. A user responded by calling Jordi González’s work “tele-
trash”. González’s answer was “@Dalvarmedina teletrash the whore of your mother,
darling.” This brought about the hashtag #tuputamadreguapa. Although he
apologised immediately, he didn’t delete the controversial tweet. However, the
damage was done.
The singer Juanes caused a ruckus with this Tweet: “I’ve been given the PIN of Chávez,
does anyone want it to send messages to his Blackberry?”. His own answer:
‘H1J0D3PUT4’. Faced with criticism, he responded, “You think they’re going to come
and censor me? You’re crazy!”.
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
31. Social Networks
5.- Careful with spelling mistakes and language.
Don’t show off your cultural level
Example:
Paulina put her foot in it even more when defending Alicia Machado, who
tweeted “Tonight I want to ask you to join me in a prayer for peace that
these attacks between CHINESE don’t worsen our situation” (Confusing China
with Korea). Paulina, in her defence, made the problem worse. “Leave her
alone all the japanese look the same and China is very big”. Alicia Machado
closed her Twitter account.
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
32. Social Networks
6.- Don’t post Spam or try to manipulate.
Examples:
This happened in the PSOE electoral campaign. The goal was to position the Twitter
hashtag #psoered among the most popular after launching their electoral strategy on
Internet. And they achieved it, but thanks to a wave of criticism. They tried to make
people talk about what they wanted. Consequence? A catastrophe of image and
communication. The hashtag was turned into psoEREd (“ERE” = collective redundancy)
The same thing happened with the hashtag #graciaszp, when he announced he was
stepping down as a candidate. Tweets reached unimaginable levels of sarcasm:
("graciaszp thanks to you I’m 15 years younger, I’m back in my parents house, I get
pocket money on Sundays and I’ve bought some J´Hayber") or ("graciaszp for the Anti-
Download Act. Signed: Barack Obama").
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
33. Social Networks
On Facebook, there have also been some well-known mistakes, some of which took a
heavy toll:
• A house in Marbella destroyed for a party announced on Facebook. An English
teenager announced her birthday in a Facebook event, and a rumour began that
her parents didn't care about the damage due to their divorce. A television, seats
and tables appeared in the swimming pool; doors were broken. People there
described the house like a 'war zone‘.
• Edward Richardson, 41 years old, attacked his wife with a knife in 2008. The man
was condemned to life in England. The “crime” of his wife was to have declared
herself “single” on Facebook.
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ
34. Conclusions
• Have institutional presence on networks where the organisation runs the
risk of being impersonated.
• Establish protocols for the use of each social network where the
organisation is present and take care of internal and external
communication.
• Centralise all the information on the main web site, and channel it from
there to the other social networks. Link up all the organisation sites
considered appropriate.
• Proper training for those responsible for Social Networks and for everyone
actively participating
You have to be, but you have to be good
Trainers (C) PEDRO SOLER ROJAS &
AMPARO PEIRO GOMEZ