Social movement
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This document defines and discusses various types of social movements and mass media. It outlines four types of social movements: alternative movements which aim for limited individual change, redemptive movements which seek total individual change, transformative movements which aim for total social change, and reformative movements which emphasize changing society through moderate reforms. It also discusses mass communication, print and broadcast media, the purposes and negative characteristics of mass media, and defines propaganda as purposeful persuasion to influence attitudes for ideological purposes.
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social movement
Define the concept social movement
Discuss the characteristics of social movements
Explain why social movements arise
Discuss in detail the requirements for an effective social movement
Indicate in what ways resistance can be offered against social movements
Social movement
Social movements are group actions focused on political or social issues in order to create or resist social change. They involve networks of individuals and organizations engaged in political or cultural conflicts based on shared identities. There are various definitions but they generally involve sustained interactions between ordinary people and those in power to make collective claims. Social movements employ tactics like protests, demonstrations, and petitions. They have historically emerged alongside broad economic and political changes. Key processes that facilitated their growth include urbanization, industrialization, education, and new communication technologies. Social movements can be classified based on their goals, methods, targets, and whether they aim to reform or radically transform society. Theories have attempted to explain their emergence and development. In India, new social movements emerged
Social movements
This document discusses theories of social change and social movements. It covers evolutionary and revolutionary views of social change, as well as early social evolutionary theories from the 19th century and more modern resource mobilization and new social movement theories. Key figures discussed include Marx, Weber, Bell, and Castells. The document also defines key terms like social change, cultural lag, and globalization and provides discussion questions about different aspects of social change and social movement theories.
Social change
This document provides an introduction and overview of the topic of social change. It defines social change as changes that take place in human interactions and interrelations. It notes that society is constantly changing and influenced by many forces. It also lists some key characteristics of social change, such as it being continuous, inevitable, and having various causes. The document then discusses some causes and sources of social change, as well as theories around how social change evolves.
Social change
This document provides an overview of social change and its theories. It defines social change as changes that occur in human interactions, relationships, and social organization over time in response to various factors. It then discusses several prominent theories of social change: evolutionary theory proposes societies progress through similar stages of development; functionalist theory focuses on what maintains social equilibrium; cyclical theory views societies having life cycles of rise and fall; and conflict theory emphasizes the role of power and coercion in producing social order and driving changes to correct inequalities.
Social Movements
Social movements aim to bring about or prevent societal changes. There are several types of social movements including reactionary, conservative, reformist, revolutionary, escapist, assimilationist, pluralist, expressive, alternative, and redemptive movements. Successful social movements require different types of leaders and followers working together using various tactics like educational, political, and direct action approaches.
Social Movement
This document provides an overview of social movements. It defines social movements as group actions that empower oppressed populations to enact social or political change. The document then discusses the history and theories of social movements, including resource mobilization theory, political process theory, and deprivation theory. It also outlines different types of social movements such as reform, revolutionary, reactionary, resistance, and utopian movements. Examples of social movements from around the world are also presented. The document concludes by noting some advantages of social movements in bringing about beneficial social change.
Social movements
Topic: Social Movements
Subject: social action & social movement social change
BSW & MSW study material
social work profession
Recommended
social movement
Define the concept social movement
Discuss the characteristics of social movements
Explain why social movements arise
Discuss in detail the requirements for an effective social movement
Indicate in what ways resistance can be offered against social movements
Social movement
Social movements are group actions focused on political or social issues in order to create or resist social change. They involve networks of individuals and organizations engaged in political or cultural conflicts based on shared identities. There are various definitions but they generally involve sustained interactions between ordinary people and those in power to make collective claims. Social movements employ tactics like protests, demonstrations, and petitions. They have historically emerged alongside broad economic and political changes. Key processes that facilitated their growth include urbanization, industrialization, education, and new communication technologies. Social movements can be classified based on their goals, methods, targets, and whether they aim to reform or radically transform society. Theories have attempted to explain their emergence and development. In India, new social movements emerged
Social movements
This document discusses theories of social change and social movements. It covers evolutionary and revolutionary views of social change, as well as early social evolutionary theories from the 19th century and more modern resource mobilization and new social movement theories. Key figures discussed include Marx, Weber, Bell, and Castells. The document also defines key terms like social change, cultural lag, and globalization and provides discussion questions about different aspects of social change and social movement theories.
Social change
This document provides an introduction and overview of the topic of social change. It defines social change as changes that take place in human interactions and interrelations. It notes that society is constantly changing and influenced by many forces. It also lists some key characteristics of social change, such as it being continuous, inevitable, and having various causes. The document then discusses some causes and sources of social change, as well as theories around how social change evolves.
Social change
This document provides an overview of social change and its theories. It defines social change as changes that occur in human interactions, relationships, and social organization over time in response to various factors. It then discusses several prominent theories of social change: evolutionary theory proposes societies progress through similar stages of development; functionalist theory focuses on what maintains social equilibrium; cyclical theory views societies having life cycles of rise and fall; and conflict theory emphasizes the role of power and coercion in producing social order and driving changes to correct inequalities.
Social Movements
Social movements aim to bring about or prevent societal changes. There are several types of social movements including reactionary, conservative, reformist, revolutionary, escapist, assimilationist, pluralist, expressive, alternative, and redemptive movements. Successful social movements require different types of leaders and followers working together using various tactics like educational, political, and direct action approaches.
Social Movement
This document provides an overview of social movements. It defines social movements as group actions that empower oppressed populations to enact social or political change. The document then discusses the history and theories of social movements, including resource mobilization theory, political process theory, and deprivation theory. It also outlines different types of social movements such as reform, revolutionary, reactionary, resistance, and utopian movements. Examples of social movements from around the world are also presented. The document concludes by noting some advantages of social movements in bringing about beneficial social change.
Social movements
Topic: Social Movements
Subject: social action & social movement social change
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Theories of social change
Social change involves alterations to social institutions, behaviors, and relations within a society. It can occur through innovation, invention, contact with other societies, or changes in areas like technology, ideas, and the environment. When one part of a culture changes faster than others, it can create tensions known as "cultural lag." Cultural lag refers to a gap between material and non-material aspects of culture that arises when technological or economic changes happen more rapidly than cultural norms and values can adapt.
Social movements
This document discusses social movements, defining them as informal collective groups coordinated loosely to enact flexible tactics and achieve common goals. It explores why social movements proliferated in the 20th-21st centuries due to advances in communication technology. Social movements differ from political parties and interest groups in that they can seek to influence or replace government leadership and policies. The document analyzes advantages like agility and networking capabilities, and disadvantages such as lack of structure and funding. It provides the example of the Philippine "People Power" movement that ousted President Marcos in 1986.
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This document discusses social change and its theories. It defines social change as observable differences in social phenomena over time, such as changes in social structure, relationships, patterns, and institutions. Several theories of social change are outlined, including:
1. Immanent change theory which sees societies moving in cycles between ideational, sensate, and mixed cultural systems.
2. Functionalism which views society as a system striving for equilibrium, so any change disrupts the system and requires adjustment.
3. Marxist economic theory which sees economic forces as the prime movers of social change through class struggle over modes of production.
4. Technological theories which argue technology drives social change and cultural lag as institutions
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This document discusses social change and its theories. It defines social change as observable differences in social phenomena over time, such as changes in social structure, relationships, patterns, and institutions. Several theories of social change are outlined, including:
1. Immanent change theory which sees societies moving in cycles between ideational, sensate, and mixed cultural systems.
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1) Social change is continuous and ongoing throughout history as societies are constantly evolving.
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The document discusses definitions and theories of propaganda. According to Doob, propaganda aims to control attitudes and actions through suggestions. Laswell defined propaganda as the deliberate expression of opinions to influence others for predetermined ends through psychological manipulation. Jowett and O'Donnell link propaganda and persuasion, seeing them as forms of soft power through communication and cultivated materials. The document also discusses the psychological basis of propaganda and how it can shape personality and conform to group attitudes. It notes propaganda often uses emotional appeals and techniques like bandwagoning. Finally, it outlines different kinds of propaganda such as direct, indirect, primary, secondary, conscious, and unconscious varieties.
Chapter 5 PUBLIC RELATION
1. This document discusses public opinion and persuasion, defining strategic publics, public opinion, and the persuasion process.
2. It identifies the key factors that influence public opinion formation, including personal, religious, educational, social class, and cultural factors.
3. Persuasion involves using communication to influence attitudes and behaviors, and relies on audience analysis, source credibility, appealing to self-interest, clear messaging, timing, participation, and well-structured content.
Recognizing Common Propaganda Techniques.pptx
This document discusses common propaganda techniques such as the bandwagon technique, testimonials, transfer, emotional words, card stacking, appeals to fear, plain folks, name-calling, and glittering generalities. The bandwagon technique persuades people to do something by making them feel like they are part of a popular trend or movement. Testimonials use famous people to recommend a product or idea. Transfer relates a person, idea, or thing to others that have proved good or beneficial.
Public opinion and Persuasion
Public opinion is shaped by opinion leaders who influence others. Opinion leaders are knowledgeable experts on specific issues who help frame debates. There are two types of public - the attentive public who rely on opinion leaders, and the inattentive public. Individuals adopt new ideas through a five stage process of awareness, interest, trial, evaluation, and adoption. Persuasion involves transmitting messages to induce attitude or behavior change while allowing some free choice. Effective persuasion considers audience analysis, appealing to self-interest, audience participation, clear calls to action, source credibility, message clarity, context, and appropriate communication channels.
Bba L15 Dt Propaganda
Propaganda can be defined as the planned use of symbols and psychological techniques to control public opinion and ultimately behavior. There are various types of propaganda including direct/indirect, primary/secondary, and conscious/unconscious propaganda. Effective propaganda appeals to human motives, needs, beliefs, attitudes, feelings and emotions using techniques like name calling, transfer, glittering generalities, testimonials, plain folk appeals, bandwagon effect, and card stacking to distort facts and perspectives. Media plays an important role in the dissemination of propaganda.
social mobilization and role of media
The document defines mobilization as preparing resources for action, especially in military or emergency contexts. It discusses mobilizing communities to organize and actively participate in their own development. Key groups to mobilize include national policymakers, media, program administrators, service providers, traditional and religious leaders, and program beneficiaries. The main approaches to mobilization are political, community, corporate, government, and beneficiary mobilization. Guidelines for effective community mobilization include knowing the community well, understanding existing practices, listening to members, gradual introduction of new ideas, and involving the entire community.
Public relations practice and theory
What is Public Relations
PR Process
Models of Public Relations
Objectives
PR Functions
Methods and Tools
Practical applications of theory for strategic planning
1. Effective strategic messaging relies on the right combination of credible evidence and emotional appeals.
2. Credibility comes from trustworthiness and expertise, while emotion makes people feel even if they don't think deeply about the information.
3. Both mass media and interpersonal channels have strengths and weaknesses for disseminating messages, and the best approach depends on the target audience and goals of the campaign.
Chapter 10
Collective behavior refers to forms of social behavior in which people collectively bypass or subvert established institutional patterns. It was once thought to be highly emotional and irrational, but research shows it is more cautious and less emotional. There are various types of collective behavior including crowds, audiences, masses, fashions/fads/crazes, disasters, publics, social movements, and mass communication through media like newspapers, radio, television, and film. While some seek to resist change, collective behavior generally leads to social changes through the establishment of new social norms and values.
Agitation and Propaganda.pptx
The document outlines the Communist Party of the Philippines' approach to agitation and propaganda. It discusses historical uses of propaganda and how the CPP uses propaganda as its central activity to influence public opinion and organize the masses. Key tactics discussed include combining legal and illegal means, sweeping work to broadly propagate ideology followed by solid organizing, and using mass actions and campaigns to mobilize the public and provoke authorities.
Chapter 18
The document discusses sources of social change, types of crowds and collective behavior, social movements, and cultural diffusion. It defines key concepts like social change, collective behavior, crowds, dispersed collectives, social movements stages, and cultural diffusion. Sources of social change include internal factors like technology, ideology, and reactions to inequality, as well as external factors like diffusion and forced acculturation. Crowds are temporary groups that can be acting, expressive, conventional, or casual. Dispersed collectives include masses, fads, fashions, rumors, public opinion, propaganda, and hysteria/panic. Social movements progress through incipiency, coalescence, institutionalization, fragmentation, and demise stages as they seek to
What is Public Communication
This document provides an overview of public communication campaigns and strategies for effective public speaking. It defines public communication campaigns as attempts to shape behavior through coordinated media and messaging. The document outlines two main types of campaigns - those aimed at individual behavior change and those for mobilizing public action. It also discusses theories guiding campaigns, challenges, and how to plan and deliver effective public speeches that further organizational messaging goals.
Chapter four health communication
This document provides an overview of health communication. It defines communication and discusses its objectives, components, methods, and stages. The key components of communication identified are the source, message, channel, and receiver. The document outlines two main methods of communication - interpersonal communication between two or more people, and mass communication using mass media to reach a large audience. Barriers to effective communication are also examined, including noise, language differences, age differences, and attitudes/beliefs. The overall purpose is to educate about concepts important for health communication.
Typology of Media Effects
Media effects refer to the influence that mass media can have on individuals and society. There are various typologies used to classify media effects, including based on the type of cognitive or behavioral changes produced. The main types are persuasion, agenda setting, priming, and framing. Persuasion involves changing attitudes and beliefs through messages. Agenda setting influences what issues are perceived as important. Priming activates associations that affect judgments. Framing influences interpretation by emphasizing some aspects over others. Media can impact cultural and social change both positively, such as promoting diversity, and negatively, such as undermining social cohesion or distorting information.
Propaganda vs. Advertisement
contrasting of propaganda and advertisement. the effect of propaganda to socio-politcal is also included.
Effects of Representations
Media representations can have both positive and negative effects on individuals, groups, and society. They can influence attitudes and behaviors through copycat behavior, education and information, socialization, objectification, and stereotypes. Representations can reinforce dominant ideologies but also potentially challenge them. The media is an effective vehicle for spreading dominant worldviews to wide audiences.
Public opinion and media politics presentation
Public opinion is shaped by various environmental and social factors. Family, friends, social groups, and mass media like newspapers, television and the internet influence the formation of public attitudes and opinions on issues. Interest groups and opinion leaders also play a role in cultivating and spreading public opinion on certain issues. Governments are influenced by public opinion in democratic systems, where citizens form views on political topics. Polling is used to measure public opinion through surveys, but has limitations in identifying influential opinion leaders. The accuracy of public opinion polls can be affected if respondents do not take the surveys seriously or give socially desirable answers rather than their true views.
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- 1. Social Movement -is a large group of people who are organized to promote or resist some social change.
- 2. Types of Social Movement Alternative Movements – refers to movements that aim to achieve some limited but specific change in individuals. Redemptive Movements - refers to movements that also focus on the individual, but they seek total, not partial change.
- 3. Transformative Movements – refers to movements that aim at total change in the existing social order. There is a need to re- structure or to completely overhaul the existing structure which members perceive as unjust, exploitive and anti people’s well being. Reformative Movements - refers to movements that emphasize changing society rather individuals. Their aim is moderate or partial change since they view the present social order as basically workable.
- 4. Mass Communication and Mass Media Mass Communication – refers to an organized communication through organizational structures. It is directed towards a relatively charged audience during a short period of time. Mass Media - refers to the various means materials or products, both in print and electronic broadcasting form used by transmitting, distributing or diffusing information to a large number of people.
- 5. Print – involves printing, publishing, photocopy , copy reproduction, duplication etc. Broadcast – is the distribution of the audio or video signals which transmit programs to an audience or a large number of people.
- 6. Purposes of Mass Media• To provide information to a large number of people. • To provide education to masses. • To provide entertainment such as movies, music sports, video and computer games. • To clarify /versatile issues and social concerns. • To serve as avenues for propaganda, public relations & political communications.
- 7. •To provide avenues for expression of partisan and non partisan ideas. •To provide avenues for public service announcement. •To generate public opinion or call for collective behaviour and social movements. •To serve as a vehicle for the expression or aroused feeling, pent-up emotions and redress grievances.
- 8. Negative Characteristics of Mass Media•The manipulation of information for the benefit of a particular interest group or group of people most especially by the moneyed class who can pay the prohibitive cost of the print and electronic broadcast media. •The manipulation of the large groups of people through media outlets for the benefits of the particular political party and or group of people. •Bias political or otherwise towards favouring a certain individual.
- 9. Meaning and Nature of Propaganda• Propaganda is a form of communication aimed at influencing the attitude of a community toward some cause or position. • Propaganda is neutrally defined as a systematic form of purposeful persuasion that attempts to influence the emotion, attitudes, opinions, and actions of specified target for ideological, political purposes through the controlled transmission of one sided messages.
- 10. ad nauseam - referring to something that has been done or repeated so often that it has become annoying or tiresome. ad hominem - directed against a person rather than the position they are maintaining. "vicious ad hominem attacks“. -relating to or associated with a particular person. Appeal to fear – this approach is to build support by arousing panic and anxiety in the people. Jump on the Banwagon - includes the inventible victory and join the crowd appeals.
- 11. • Black and White Fallacy – Approach presents only two choices, with the product or idea being propagated as the better choice. • Testimonials – these are quotations or statements in or out of context especially cited to support or reject a given policy, action program or personality. • Beautiful People – This Propaganda deals with famous people or depicts attractive, happy people. • Transfer or Association - This is the technique that involves projecting the positive or negative qualities of a person.
- 12. • Name calling or demonizing the enemy – this refers to a giving of a derogatory name to a person or group to make people reject or condemn the person or the idea of that person or group w/out examining the evidence. • Glittering Generalities – These are emotionally – loaded words and stereotypes applied an idea or analysis. • Scapegoating - is assigning a blame to an individual or group, thus alleviating feelings or guilt from responsible parties and / or distracting attention from the need to fix the problem for which blame is being assigned. • Euphoria – refers to the use of an event that generates euphoria for happiness or using an appealing even to boost moral.