PowerPoint Presentation on Propaganda

3. • According to Doob “propaganda is a systematic
attempt by interested individuals to control the attitudes
of groups of individuals through the use of suggestions
and consequently to control their action”
• Harold Laswell provided a broad definition of the term
propaganda, writing it as: "the expression of opinions or
actions carried out deliberately by individuals or groups
with a view to influencing the opinions or actions of
other individuals or groups for predetermined ends and
through psychological manipulations."
• Garth Jowett and Victoria O'Donnell theorize that
propaganda and persuasion are linked as humans use
communication as a form of soft power through the
development and cultivation of propaganda materials.

5.  The word "propaganda" is frequently used negatively, particularly in reference to politicians who make up
stories to win votes or propagate rumors to further their agendas.
 Propaganda is fundamentally a method of influencing behavior.
 Propaganda is a word that has Latin roots. "Propagate" refers to creating or artificially reproducing
anything.
 Every political party, every church, and every commercial organisation uses specific strategies to
disseminate their own beliefs, attitudes, perspectives, religions, or customs, whether through public
gatherings, personal efforts, or advertising.
 Therefore, propaganda always seeks to influence the masses by a variety of means, techniques, and
strategies in order to shape their attitudes and behavior in the direction of the propagandist.

6. PSYCHOLOGICAL BASIS OF PROPAGANDA
• In a more specific definition, propaganda refers to a purposeful effort to shape public opinion and
behavior in order to control it.
• Propaganda, on the other hand, provides us with a foundation for active belief and behavior towards the
circumstance. It can cause our entire personality to become integrated into our attitudes and behaviors.
• Propaganda conforms to the unconscious attitudes that have always satisfied both our own egos and those
of the other group members.
• Propaganda frequently uses emotional appeals to sway audiences' opinions.
• For instance, propaganda could appeal to people's fear or rage to persuade them to support a specific
cause.
• Using peer pressure to persuade people to take a particular action is known as "band wagoning."

7. KINDS OF PROPAGANDA
1. Direct propaganda,
In direct propaganda, the audience is made aware of the propagandist's intent, as in the case of government- or
non-government-sponsored propaganda campaigns on issues like family planning, literacy, women's welfare,
dowry-free marriage, education for all, savings plans, national integration, health care, and disease prevention
2. Indirect propaganda,
People who are unaware of the goal and purpose of propaganda are said to be engaging in indirect propaganda.
Using this method, propagandists attempt to subtly and tactfully alter public opinion in order to achieve their
desired results.
3. Primary and secondary propaganda,
Through primary propaganda, the propaganda seeks to understand and arouse preconceived notions that already
exist. There are no pre-existing attitudes, beliefs, biases, or mental frameworks in secondary propaganda.
4. Conscious and unconscious propaganda,
Conscious propaganda is produced intentionally and with a specific intention, such as propaganda supporting a
particular political party during an election. However, with unconscious propaganda, the propagandist has no
intention of spreading anything. It shows up unintentionally and accidently.

8. TECHNIQUES