This document discusses analytics and insights for website optimization. It provides a strategic framework with 3 questions: 1) What's useful to stakeholders? 2) What's useful to you? 3) What tools do you need? For question 1, it lists top key performance indicators (KPIs) like unique visitors and bounce rates. For question 2, it discusses measuring traffic, content, user experience (UX), and conversion through the success funnel. It provides a 6-step guide to measuring UX and content through audience segmentation, experience testing, popular content analysis, navigation structure, and mobile optimization. It acknowledges the need for visual and actionable tools beyond traditional analytics to gain insight into how users interact with websites.
Better manage your personal and professional social media time based on impact and effectiveness. Learn how to measure and analyze effectiveness and outcomes of social media such as Facebook, Instagram, YouTube, and LinkedIn.
Measuring PR with Google Analytics Webinar - Walker Sands and Walker Sands D...beaslecb
The ROI of public relations is traditionally very difficult to measure, especially for B2B companies. But it’s not impossible. When you can’t turn to market research to assess PR success, we find it incredibly useful to dig into your Google Analytics.
Learn how to:
Gain additional insight into the success of your PR programs
Determine the right web pages to link to
Identify performance of website traffic from media placements
Dissect and monetize traffic once it hits your website
Tie leads to your PR activities and justify budget
The recorded presentation can be viewed at: http://www.walkersands.com/Measuring-PR-with-Google-Analytics-Webinar
OVERVIEW: USING DIGITAL METRICS TO GAIN MEMBER INSIGHTHighRoad Solution
Join us as we delve deeper into the best practices of Using Digital Metrics to Gain Member Insight. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it.
How To Effectively Train Autonomous Media BuyersAffiliate Summit
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: What are the vital traits of media buyers? How do you find these people? What is the best way to train them? And how do you give them the tools to run traffic both autonomously and profitably?
Better manage your personal and professional social media time based on impact and effectiveness. Learn how to measure and analyze effectiveness and outcomes of social media such as Facebook, Instagram, YouTube, and LinkedIn.
Measuring PR with Google Analytics Webinar - Walker Sands and Walker Sands D...beaslecb
The ROI of public relations is traditionally very difficult to measure, especially for B2B companies. But it’s not impossible. When you can’t turn to market research to assess PR success, we find it incredibly useful to dig into your Google Analytics.
Learn how to:
Gain additional insight into the success of your PR programs
Determine the right web pages to link to
Identify performance of website traffic from media placements
Dissect and monetize traffic once it hits your website
Tie leads to your PR activities and justify budget
The recorded presentation can be viewed at: http://www.walkersands.com/Measuring-PR-with-Google-Analytics-Webinar
OVERVIEW: USING DIGITAL METRICS TO GAIN MEMBER INSIGHTHighRoad Solution
Join us as we delve deeper into the best practices of Using Digital Metrics to Gain Member Insight. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it.
How To Effectively Train Autonomous Media BuyersAffiliate Summit
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: What are the vital traits of media buyers? How do you find these people? What is the best way to train them? And how do you give them the tools to run traffic both autonomously and profitably?
Live Webinar: The Sophisticated Marketer's Crash Course in Metrics & AnalyticsLinkedIn
Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.
Don't fret. In our upcoming webcast, LinkedIn's very own Sr. Content Marketing Manager, Megan Golden and Sr. Demand Generation Manager, Amanda Halle, will show you how you can get clear visibility into the impact of your programs throughout the purchase process.
Watch This Free Webinar On-Demand: http://dg-r.co/2gB7GFR - Artificial Intelligence is Here–4 Stories that Prove the Power of Predictive
Get an inside look at how your peers are embracing next generation AI to drive revenue
This session will provide a real-world look at where progressive adopters of predictive tools have found big impact and help marketers prepare for the next generation of analytics and artificial intelligence tools emerging.
Specific areas that will be addressed through use case examples and best practices tips will include:
• The impact of inaccurate and incomplete data;
• The need for a singular source of truth;
• The keys to utilizing predictive signals across channels; and
• An inside look at how four of your peers drive revenue with AI.
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path?
In this session, you will learn:
• How to move your prospect from awareness to consideration to decision
• The best types of content to create for people AND search engines
• How to produce the right content -- even if you think your business is boring!
• How traditional and digital marketing can be combined and leveraged to work better together than individually
Better manage your personal and professional social media time based on impact and effectiveness. Learn how to measure and analyze effectiveness and outcomes of social media such as Facebook, Instagram, YouTube, and LinkedIn.
Live Webinar: Crash Course to Marketing MetricsLinkedIn
Megan Golden, Senior Content Marketing Manager, LinkedIn
Amanda Halle, Senior Manager, Marketing, LinkedIn
Want to learn how to optimize how you measure full funnel impact? We've got you covered. The second webcast our Sophisticated Marketer's Webcast Series is our Crash Course in Metrics & Analytics and it's exactly what a data-driven marketer like you is looking for. We'll cover data accuracy, alignment, attribution challenges, and more to enable you to prove value.
How can you better leverage your users' behavior to find new opportunities for improving your Internet marketing, and increasing conversions? In this presentation we discusses 8 techniques within Google Analytics to help take your insight to the next level - beyond visits and pageviews. Topics will include: utilizing site search, using goals and funnels, campaign tracking and definition, and more.
Measuring and Optimizing Employee AdvocacyLinkedIn
Did you know that the click through rate on content is 2x higher when shared by an employee versus when shared by a company?
Employee sharing can have significant impact on your content's reach and engagement. However most companies struggle to measure or optimize the results driven by their employee advocacy programs.
Check out this deck to learn:
- What metrics to track to understand the impact of employee sharing
- Best practices from social media experts at 3M and Elanco
- How LinkedIn can help you succeed
Live Customer Webinar: Everything You Ever Wanted to Know about Nurture Strea...LinkedIn
Nurture streams are at the heart of your success with LinkedIn Lead Accelerator. This webinar will walk you through how to most effectively build a strategy around your nurture streams, from defining your audiences to understanding nurture stream performance and optimizing accordingly.
Anya Lamb, marketing automation consultant, walks you through essential nurture stream best practices for Lead Accelerator, including how to:
-Create and edit your nurture streams
-Choose the right audience segments for your nurture streams
-Understand key reports including audience insight, nurturing usage, and more
-Identify opportunities for optimization
Service Design Thinking - Designing services that people fall in love withRamakant Gawande
Slides from my service design talk & one day workshop @ Clarice Technologies, Pune, India.
- Why Service Design ? Todays Customers Trends ?
- Service Design Benefits ?
- Basic Process, Tools & Methods
- One day Workshop
Divorce is a difficult experience for any couple, but increasingly money and financial arrangements become entwined in difficult and hostile situations.
Live Webinar: The Sophisticated Marketer's Crash Course in Metrics & AnalyticsLinkedIn
Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.
Don't fret. In our upcoming webcast, LinkedIn's very own Sr. Content Marketing Manager, Megan Golden and Sr. Demand Generation Manager, Amanda Halle, will show you how you can get clear visibility into the impact of your programs throughout the purchase process.
Watch This Free Webinar On-Demand: http://dg-r.co/2gB7GFR - Artificial Intelligence is Here–4 Stories that Prove the Power of Predictive
Get an inside look at how your peers are embracing next generation AI to drive revenue
This session will provide a real-world look at where progressive adopters of predictive tools have found big impact and help marketers prepare for the next generation of analytics and artificial intelligence tools emerging.
Specific areas that will be addressed through use case examples and best practices tips will include:
• The impact of inaccurate and incomplete data;
• The need for a singular source of truth;
• The keys to utilizing predictive signals across channels; and
• An inside look at how four of your peers drive revenue with AI.
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path?
In this session, you will learn:
• How to move your prospect from awareness to consideration to decision
• The best types of content to create for people AND search engines
• How to produce the right content -- even if you think your business is boring!
• How traditional and digital marketing can be combined and leveraged to work better together than individually
Better manage your personal and professional social media time based on impact and effectiveness. Learn how to measure and analyze effectiveness and outcomes of social media such as Facebook, Instagram, YouTube, and LinkedIn.
Live Webinar: Crash Course to Marketing MetricsLinkedIn
Megan Golden, Senior Content Marketing Manager, LinkedIn
Amanda Halle, Senior Manager, Marketing, LinkedIn
Want to learn how to optimize how you measure full funnel impact? We've got you covered. The second webcast our Sophisticated Marketer's Webcast Series is our Crash Course in Metrics & Analytics and it's exactly what a data-driven marketer like you is looking for. We'll cover data accuracy, alignment, attribution challenges, and more to enable you to prove value.
How can you better leverage your users' behavior to find new opportunities for improving your Internet marketing, and increasing conversions? In this presentation we discusses 8 techniques within Google Analytics to help take your insight to the next level - beyond visits and pageviews. Topics will include: utilizing site search, using goals and funnels, campaign tracking and definition, and more.
Measuring and Optimizing Employee AdvocacyLinkedIn
Did you know that the click through rate on content is 2x higher when shared by an employee versus when shared by a company?
Employee sharing can have significant impact on your content's reach and engagement. However most companies struggle to measure or optimize the results driven by their employee advocacy programs.
Check out this deck to learn:
- What metrics to track to understand the impact of employee sharing
- Best practices from social media experts at 3M and Elanco
- How LinkedIn can help you succeed
Live Customer Webinar: Everything You Ever Wanted to Know about Nurture Strea...LinkedIn
Nurture streams are at the heart of your success with LinkedIn Lead Accelerator. This webinar will walk you through how to most effectively build a strategy around your nurture streams, from defining your audiences to understanding nurture stream performance and optimizing accordingly.
Anya Lamb, marketing automation consultant, walks you through essential nurture stream best practices for Lead Accelerator, including how to:
-Create and edit your nurture streams
-Choose the right audience segments for your nurture streams
-Understand key reports including audience insight, nurturing usage, and more
-Identify opportunities for optimization
Service Design Thinking - Designing services that people fall in love withRamakant Gawande
Slides from my service design talk & one day workshop @ Clarice Technologies, Pune, India.
- Why Service Design ? Todays Customers Trends ?
- Service Design Benefits ?
- Basic Process, Tools & Methods
- One day Workshop
Divorce is a difficult experience for any couple, but increasingly money and financial arrangements become entwined in difficult and hostile situations.
Building a social strategy on LinkedIn is vital for Hong Kong's small businesses today. With 1+ million members in Hong Kong, the network will not only give you exposure to potential leads, customers and candidates, but also the ability to engage in discussions that pertain to your industry, ultimately positioning you and your small business as a thought leader.
Led by our own experts Lauren Gilbert and Mandy Wong, the March session will focus on Building a Social Strategy:
- How does social change the way we do business?
- How does an effective content marketing strategy change the game?
- How do I measure my success on LinkedIn?
It may be easier than ever today to collect data, but many marketers still find themselves scratching their heads when trying to decide how best to sift through it to uncover the gems. What’s often even more difficult, however, is developing reports that incite action and encourage future investment in the right strategies and optimizations – especially when findings challenge the status quo.
In this session, Ben Magnuson, Senior Data Strategist at One North, explore how to deliver reports that your stakeholders will actually care to read. Specifically, he dives into how you can shift your reporting strategy to ensure you are:
* Establishing the right baselines and goals to help you more accurately benchmark your progress towards KPIs
* Moving beyond simply showing your work to provide the right level of context around data trends that matter
* Including stakeholders in the development of metrics to prevent surrogation, or the confusion of strategic intent with the metrics meant to represent it
* Creating an influential narrative around your results that helps you overcome bias, combat conventional thought and improve decision making
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
A Keynote delivered for the Comms Rewired conference organized by The Scottish Council for Voluntary Organisations (SCVO) - the membership organisation for Scotland’s charities, voluntary organisations and social enterprises.
Integrating digital channels in not-for-profit marketing: best practices and trends.
Covering examples of the latest best practices in digital marketing for charities
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?mRELEVANCE
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?Carol Morgan, MIRM
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Social Media Boot Camp - HARDI Sales And Marketing Conference 2015Brian Bluff
B2B social media requires a higher-level understanding of how the search and social pieces of the digital marketing pie fit together. This session explores how search, social and content marketing can be combined to form a winning solution for manufacturers and distributors serving B2B markets.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Five Ways Analytics Empowers Marketing LinkedIn eMetrics Jimmy WongJimmy Wong
As presented at the eMetrics Summit in Chicago on June 10, 2015, in this fast-paced session, Jimmy Wong from LinkedIn shares five ways in which marketers at the world’s biggest professional social networking company use custom-built analytical tools and techniques to acquire, delight, and retain B2B customers. See how a combination of open-source and commercial technologies can be leveraged to hack together optimal solutions for marketing. Learn how these in-house techniques can be applied to your own organization.
Jimmy Wong heads up the business analytics team for LinkedIn’s B2B marketing. At the intersection of marketing and technology, Jimmy has extensive experience in building scalable analytical products and optimizations for B2B marketing and sales. He also runs the local Toastmasters club and mentors college students on starting their careers in marketing and analytics. Jimmy is passionate about empowering marketers to succeed through analytics.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
{"16":"People track offsite content, but not online. And this part of our mission.\nsignificant opportunities lost in time, resource, spend and revenue\nif you do, you’re smart.\n","11":"There are plenty of meaningless data available, so it’s critical to strategically plan your approach to analytics and to insight at the outset before you starting actually doing it. \n","6":"Take a step back and ask \n- keep them happy\n- information you need\n- Have you got the tools \n","45":"this is not about getting rid of free analytics tools but to understand the limitations and the data that is really useful to impact performance\n","12":"more tables, graphs or metrics \nor do you need a better visual understanding. \n","1":"Welcome\n","13":"We first we need to understand what the constituent parts of success\n","2":"CRM: business objectives, what you wanted to put in it and what you wanted to get out of it, and then you’d go and pick your software, and when you installed it you’d plan how exactly how it would be used.\nThe problems with analytics started when GA became free \nPut on site\nStopped planning what they wanted out of it\njust log in and see what they can find\nStrategic business assets\n","41":"Once you’ve worked out what you would like to find out then, then you need to decide whether you have the tools you need? I hope you'\n","8":"Possible to understand much of this through standard metrics.\n","14":"So to achieve success, what do we need to track and measure? \nWhich sources provide good visitors?\nWhich sources provide most revenue?\nWhat is my ROI on each channel?\nAre there channels I didn’t know about?\nWhat experience are they having?\nHow are they navigating?\nWhat are they seeing?\nWhere are they clicking?\nWhat are they reading?\nWhich content influences them?\nWhat content should you create?\nHow does this differ on mobile?\nHow does this differ for each audience?\nThe cross between where data as a science meets creativity\n","3":"“I have analytics” “I do analytics”\n“Analytics -everyone else understand.\nSoftware/outline/analysis \nTwo people\nWikipedia. “a two sided coin”. \n1. gaining knowledge through analysis.\n2. using this insight to recommend action. \n","42":"In our opinion, traditional analytics such as google, are brilliant at reporting metrics but no so good at providing insight that can be used to action changes.\n","9":"Verified in a research \nThe top KPIs\nNo surprises here.\n","15":"49% of people are changing their content weekly\n","4":"Make it easy\n…information you can use\nDoing both lead to success.\n","43":"Understanding…\n","10":"Are they really useful?\nOne dimensional\n- marketing activity. graduate job ad \n- Dig deeper\nIf you have improved, analytics can’t tell you why and how to repeat this.\nKPIs give a general indicationbut not necessarily insight.\nWe need to be smart\n"}
