Social Marketing for the Enterprise

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Marketing in large, complex organizations poses unique challenges and social marketing is no exception. Watch this session with Andrew Spoeth, Head of Social Media Marketing at CA Technologies, to learn how to design an over-arching social success framework, deliver value to the C-suite, mobilize internal resources, and engage with customers using social media. Check out this session from the record-breaking New Rules of Marketing Virtual Event to learn how to: -Design framework for success -Deliver value to the C-suite -Engage with customers -Mobilize internal resources

Social Marketing for the Enterprise
Andrew Spoeth
September 19, 2013

Social Marketing for the Enterprise
1. Design the Success Framework
2. Deliver Value to the C-Suite
3. Engage with Customers
4. Mobilize Internal Resources

Group Your Metrics
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Operationalize Advocacy
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