The document outlines an agenda for integrated digital marketing services. It discusses hypotheses around fragmented digital services and lack of expertise in converting social media followers to leads. It then summarizes key services like social marketing, social support, intelligence, and integrated offline and online strategies. The document provides details on each service pillar and concludes with information about the company's vision, clients, team structure and contact details.
Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...B2B Marketing Forum
The way we communicate is moving—literally. Successful marketers know they need to go where their customers are, and today that means being in several places at the same time, multiple times every day. As the world goes “mocial”—the convergence of mobile, social, local, and email—marketers must change the way they interact with customers and prospects to accelerate revenue growth. Join us to learn how to drive more revenue by meeting your customers whenever and wherever they are.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...B2B Marketing Forum
The way we communicate is moving—literally. Successful marketers know they need to go where their customers are, and today that means being in several places at the same time, multiple times every day. As the world goes “mocial”—the convergence of mobile, social, local, and email—marketers must change the way they interact with customers and prospects to accelerate revenue growth. Join us to learn how to drive more revenue by meeting your customers whenever and wherever they are.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
A precognitive marketing overview presented by Kathy Miller and Ric Lipman at the June 12, 2012 KCDMA luncheon. The discussion focused on the power of precognitive marketing and how it can be used to uncover unique audience insights that generate game-changing business results.
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
Your brand has advocates that can help increase sales, improve customer service and elevate how the marketplace perceives your products and services. In our latest white paper, we highlight the most effective ways to motivate and enable your advocates to become influencers.
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
A precognitive marketing overview presented by Kathy Miller and Ric Lipman at the June 12, 2012 KCDMA luncheon. The discussion focused on the power of precognitive marketing and how it can be used to uncover unique audience insights that generate game-changing business results.
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
Your brand has advocates that can help increase sales, improve customer service and elevate how the marketplace perceives your products and services. In our latest white paper, we highlight the most effective ways to motivate and enable your advocates to become influencers.
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
A publisher and developer of online Massively Multiplayer Online (MMO) games and related digital media, Game Power 7 emerged as the first online gaming company in the Arab World.
We published the first online Massively Multiplayer Online Role-Playing Game (MMORPG) in the region under the name “Arabic Rappelz”. Later, the company published 3 more online games : Arabic ASDA Story, X-Kick, and Ministry of War. Currently, we are localizing two new MMO games to be released Q3, and Q4 2011
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
How Infusionsoft Does Social Media MarketingInfusionsoft
Insights from VP of Communications, Kathy Sacks, on how Infusionsoft adopts and leverages social media marketing to grow the business. Great example for small business owners and entrepreneurs to draw from.
Questions? @KathySacks or @Infusionsoft
--
Web: http://www.infusionsoft.com/
Blog: http://www.infusionblog.com/
dbee is the world's first social platform designed specifically to produce genuine two-way conversationsbetween organisations, your people and the outside world.
This presentation pinpoints (i) the biggest problems big businesses face with their existing social media strategies and (ii) how dbee provides the precise solution to these.
Thanks for watching, and for more information, email me... guy@myplanetlife.com
Guy Flintham
CEO & Co-Founder, MyPlanet LIFE
Social media training for Otago Southland Employers AssociationRebecca Caroe
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
The purpose of this webinar is to highlight some of the awesome features available within the Salesforce that help companies adopt and manage social as part of their Marketing, Sales and Service DNA, rather than just something the marketing team takes care of.
These tips go beyond the 101 and 102 training and are hyper focused on hacks and focused tips that will add practical value to your social media workflow.
It doesn't matter whether you are currently a Salesforce customer, or are assessing Salesforce as a strategic technology platform - this training will highlight the cooler features that not everybody knows about.
This webinar will cover the following Salesforce 17 #ProTips created by seasoned Salesforce Social vet Robin Leonard:
1. Workspaces
2. Content Library
3. Publish Workflow
4. Content Reporting
5. Engage Workflow and Reporting
6. Enabling Social Cases, Social Leads and Social Journeys
7. Creating Dashboards
8. Using Workbenches for Reporting
9. Integrate Social with your BI Platform
10. Intelligent Tagging
11. Intelligent Crisis Notifications
12. Salesforce Live Message + Social Hub
13. Lightning Service Console
14. Social Sidebar
15. Using Milestones to track KPIs
16. Command Center
17. CRM targeted Social Advertising
18. Social Advertising Look-a-like Lead Gen Loop
Your Trusted Marketing Partner
We help our clients build smarter customer journeys through agile transformation, scaleable marketing operations and marketing technology consulting. We are a Tech-Enabled Full Service Digital Agency.
Our Services include:
- Email Marketing: Responsive and relevant email marketing.
- Social Management: Publishing, engagement and analytics.
- Content Marketing: Blog, Social and Web Content.
- Reporting & Insights: Enable data-driven agile
decision making.
- Marketing Automation: Build a smarter 1:1 customer journey.
- 1:1 Advertising: Target individuals with relevant ads using CRM data
How Clients think: From SMB to EnterpriseRobin Leonard
An exploration into how Clients think from a digital agency perspective, across Small to Medium, Mid-Market/Corporate and Enterprise. What are their problems, and what can agencies offer them? This presentation was originally given at the Digital Agency Summit 2017 - http://digitalagencysummit.com/
Analyze
- Shareable Dashboards
- Customer Service Workflow Metrics
- Additional Data Filters In Workbenches
- Journey Screen in Command Center
Publishing
- Web Analytics Date Variables
- Shared Content Labels
Engage
- Reply & DM with Rich Media on Twitter
- View Twitter DM History
- Sentiment and Influence Score in Engage
- Facebook Multi-Photo Display
Automation
- Build Threshold Alerts
- Create Post Labels to Identify @Mentions
- Drafts & Shared Content for Mobile
Salesforce Social studio February 2016 Release NotesRobin Leonard
Some VERY exciting updates here for Salesforce Social Studio in their latest release.
I'm particularly excited about:
New sentiment algorithm that learns based on user feedback! (huge change)
Can listen and engage with Instagram Hashtags
FB boosting and ad budget approval from within Social Studio
Analyze is becoming more like Radian6 - you can drill down etc
Social Customer Care integration is getting smoother
An Exploration Into Social Media Customer ServiceRobin Leonard
An overview and insight into the world of social media customer service including:
- Radian6 Social Media Maturity Scorecard
- Comcast Case Study
- Business Case for Social Media Customer Services
- How to Operationalize Social Media Customer Services
- Social Media Technology Roadmap
- Social Media Reporting and Governance
SEO Strategy and The Hummingbird EffectRobin Leonard
Talk given at #SEMCON2013 on SEO Strategy and the impact caused by Hummingbird.
http://www.pinasevents.com/wp-content/uploads/2013/10/The-7th-Search-Engine-Marketing-SEMCON-2013.jpeg
Philippines Airline Industry Report - August 2013Robin Leonard
Social media empowers the public to have their say on brands they buy from, or have an experience with. Using Radian6 we scanned over 8,000 social mentions for the top Airline brands in the Philippines, over the last 30 days.
Using Radian6 we scanned over 300,000 mentions on Twitter to better understand what the Filipino public think about the mobile phone market across the month of July.
Multi Platform Social Media Strategy IMMAP Summit 2013Robin Leonard
Multi-Platforms Social Media Strategy - They're
Everywhere, Not Just Two: Navigating Instagram,
Pinterest, Vine, YouTube, and LinkedIn
Robin Leonard, CEO, AllFamous Digital
Mobile Phone Social Media Industry Report Philippines June 2013Robin Leonard
Find out what people are saying on social media about their phones.
Did you know that in the month of June Blackberry users complained most about their battery, and more iPhone users broke their screen than any other handset.
Salesforce Marketing Cloud - How to get started with AllFamous DigitalRobin Leonard
Presentation I gave at the AllFamous Digital event where we announced our Authorized Reseller status of Salesforce Marketing Cloud to the top companies in the Philippines.
The Numbers Game - An Exploration into Social Media Analytics
Company profile 11 nov v1.1
1.
2. our agenda
1. hypothesis
2. value proposition
3. social marketing
4. social support
5. intelligence
6. integrated offline
7. about us
3. hypothesis
1. the average marketer lacks expertise, tools,
and team to deliver true integrated marketing
in the new digital / social world
2. typical digital agencies offer fragmented
services that do not compliment each other
4. hypothesis
many marketers use social platforms for vanity only,
but don’t know how to convert to leads
1,000,000x
s ROI
5. ROI activities
leads per $1000
happy
the right mix will delivery early medium
results and long term efficiency
pay per click
time
6. key facts
SEO Social Media Social Customer
• Google Panda/Penguin Marketing Service
change
• Marketers realize Facebook • Twitter customer service is
• SEO is now driven by Social
marketing isn’t working as common place in the west
backlinks, quality content
expected • Brands are impacted if they
and keywords
• Nobody knows how to do not respond
• Google penalizes websites
convert ‘likes’ to sales • There is no avoiding
using black-hat techniques
• There are new platforms
every day
Content Analytics Keywords
• Quality content is king • Analytics tools are • Little understanding of how
• Heavily supports search expensive and require to select keywords
ranking expertise • Keywords need to be
• Traditional marketers don’t • ROI understanding is weak integral in ALL digital
have the capability to • Digital enables new era of communications
produce information based decision • Need to keep track of
making keyword trends
7. why is digital important?
because that is where everybody’s attention is
Philippines Internet Usage Statistics 2010
8. our agenda
1. hypothesis
2. value proposition
3. social marketing
4. social support
5. intelligence
6. integrated offline
7. about us
15. social marketing
content marketing.
we create compelling content that engages
your communities and builds your fan base
• blog
• micro-blog
• meme
• visual quote
• animation
• video
16. social marketing
community engagement.
we proactively listen to social conversations
and engage accordingly..
if: angry buying curious happy high klout
?
?
then: resolve sell educate amplify offer
side benefit: organic SEO increase!
17. social marketing
social advertising.
amplify great content and drive traffic to your pages
what makes a great social ad?
• relevance
• value proposition
• call to action
• disruption
18. social marketing
SMS/email marketing.
stimulate, engage and create loyalty through email and SMS
using our own email and SMS
gateways we perform intelligent
loyalty marketing that engages
your customer base and directs
them to your online or on-ground
channels
19. our agenda
1. hypothesis
2. value proposition
3. social marketing
4. social support
5. intelligence
6. integrated offline
7. about us
20. social support
socialize your support.
• customer support
• social CRM
• SLA management
• quality assurance
• crisis management
21. social support
customer support.
40% cheaper than traditional call centers
people are going to complain in social whether you like it or not
socially ubiquitous – anytime, anywhere
22.
23. social support
social CRM.
CRM has become fragmented because of social
so why don’t you find a solution that integrates it?
24. social support
social SLA management. Companies can no longer afford to
“float” around on various social sites,
run your social pages like a contact center there needs to be some direction or
guidance for both the company and the
customer.
• ITIL standards ensure no social customer - GARTNER
interaction slips through the gap
• track and measure response times and
interaction lifecycles
• commit an SLA to your customers so they
know the channel is reliable
and the best thing is…
NO MORE ON-HOLD MUSIC!!!
25. social support
quality assurance.
all your communication channels must be consistent
we ensure quality:
• our clients can approve content before posting
• weekly performance auditing and metrics
• we make AB testing intelligent
you can’t afford to make
mistakes
26. social support
crisis management.
before we start doing anything, we will agree a clear engagement policy for how we
will respond to your fans, including script options that you will approve.
Green:
Can be answerable by AllFamous with no risk, there will be no escalation to client
since. Example: “what is your address?”
Amber:
Inquiries under this tier have the possibility to lead to green or red tier depending on
nature of the reply. Course of action is to seek internal approval (AllFamous) and
inform you later. Example: “nobody answered the phone when I rang?”
Red:
Inquiries that require a high-priority response from client. Course of action is to alert
the client (following escalation tree) immediately before taking action.
Example: “I hate your brand, you suck!”
27. our agenda
1. hypothesis
2. value proposition
3. social marketing
4. social support
5. intelligence
6. integrated offline
7. about us
28. intelligence
better decisions.
• digital health check
• social listening
• performance monitoring
29. social support
digital health check
we are social doctors, we will help you understand what you need help with
Its much easy looking from the
outside in
30. social support
• choose your keywords and listen in
social listening. • identify demographics, sentiment
you are what people say you are and buying intent
• get instant feedback on changes to
your products or services
34. integrated offline
social events.
we run world class socially integrated events
events team + social RFID technology
• event pre-registration
• reusable RFID tickets
• Facebook/Twitter Photobooth
• digital raffle management
• open bar reconciliation
41. about us > vision
vision:
to be the best social agency in the world
mission:
we exist to help our business partners leverage the evolving
social internet through the delivery of services that enable them
to understand, connect with and enrich their audience.
43. about us > our family
we belong to a family of multinational companies that
enable us to deliver technology integrated solutions.
#1 Google Apps Cloud Service Provider Leading mobile apps firm Cloud platform for Software as a
700+ domains, 1 million+ end users specializing in mobile financial Service (SaaS), key services are
services and mCommerce CRM, recruitment, ERP
Online training and BPO recruitment Offshore business incubation and
Big Data Microsoft practice Recruitment Process Outsourcing
portal
Social recruitment portal
44. about us > team matrix
Social Integrated Social
Client Team Intelligence
Marketing Offline Support
Business Dev Digital Event Community
BI Mgr.
Mgr. Project Mgr. Director Mgr.
Relationship Web Dev Event Social Radian6
Mgr. Vendor Coordinator Support Rep Analyst
Video Prod.
Content Mgr.
Vendor
{
Creative Director
shared
we dedicate a team
creative Graphic Artist to meet your social
services
team
Writer needs.
Animation Artist