SlideShare a Scribd company logo
ideas. work. results.
ideas. work. results.
Introduction Slide
ideas. work. results.
Introduction
• What is social media?
• Why should you care?
• Social media statistics
• How digital media is being consumed
• Effective social media
• Content marketer’s paradox
• Pay to play
• Content Strategy
• SEO
• Social media misconceptions
ideas. work. results.
What is
ideas. work. results.
ideas. work. results.
Quiz Slide
•Kahoot.It
•Pin: 946132
ideas. work. results.
Why Should You Care?
ideas. work. results.
Why Should You Care?
• Your audience is on social media - you should be, too!
• Be in control of your voice and messaging
• Social media is an extension of your brand’s customer service
• Social media is more than a message forum - it drivesACTUALresults
ideas. work. results.
ideas. work. results.
Social Media Statistics
• More than 2 billion people are on social media
➡ Facebook, Twitter, Google+, SnapChat, and Instagram
➡ Facebook adds 1/2 million new users every day
• Mobile users constitute half the world’s population
• 90% of companies claim social media is their most popular communications tool
ideas. work. results.
Digital Media Landscape
ideas. work. results.
Digital Media Landscape
• Mobile represents 65% of digital media time
• Smartphone users spend 88% of their time in apps
• 92% of U.S. adults own at least one cellphone or smartphone
• Content needs to be quick, engaging, and mobile optimized.
ideas. work. results.
ideas. work. results.
Effective Social Media
• Highly visual
• Include CTA’s
• Timely and relevant
• Social media rule of thirds
• Focus should be on relationship buildingAND ROI
• Humanizing your brand
• Native advertising
ideas. work. results.
Mo’ Content Mo’ Problems
• Content marketer’s paradox
• Social media is a busy space
• As more content is posted,
engagement decreases
• The bar for quality content is
rising
ideas. work. results.
Pay to Play
ideas. work. results.
Pay to Play
• Facebook and Instagram’s algorithm
• Multiple advertising objectives
• Relatively cost-effective compared to other advertising mediums
ideas. work. results.
ideas. work. results.
Content Strategy
• Importance of Content Strategy Plans
• Creating the RIGHT content
➡ “@“ mentions, #Hashtags, and tone
➡ Images and video are the most popular
types of brand content for consumers/
buyers
➡ Content supported by images gets 94%
more views
ideas. work. results.
ideas. work. results.
SEO
• Social media profiles rank in search engines
• Social media channels are search engines, too
• Google+ pages - Knowledge graph
• Google+ reviews
• Pinterest backlinks
ideas. work. results.
ideas. work. results.
Social Media Misconceptions
• “We should be on all social media channels.”
• “I have a personal Facebook page. Why can’t I do it?”
• “Social media is for Millennials.”
• “The customers in my industry don’t use social media”
• “Why bother? My competitor’s are already dominating in social media.”
• “Social media can’t drive actual leads or conversions for my business.”
Evok Social Media Lunch 'n Learn
Evok Social Media Lunch 'n Learn

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Evok Social Media Lunch 'n Learn

  • 1.
  • 4. ideas. work. results. Introduction • What is social media? • Why should you care? • Social media statistics • How digital media is being consumed • Effective social media • Content marketer’s paradox • Pay to play • Content Strategy • SEO • Social media misconceptions
  • 7. ideas. work. results. Quiz Slide •Kahoot.It •Pin: 946132
  • 8. ideas. work. results. Why Should You Care?
  • 9. ideas. work. results. Why Should You Care? • Your audience is on social media - you should be, too! • Be in control of your voice and messaging • Social media is an extension of your brand’s customer service • Social media is more than a message forum - it drivesACTUALresults
  • 11. ideas. work. results. Social Media Statistics • More than 2 billion people are on social media ➡ Facebook, Twitter, Google+, SnapChat, and Instagram ➡ Facebook adds 1/2 million new users every day • Mobile users constitute half the world’s population • 90% of companies claim social media is their most popular communications tool
  • 12. ideas. work. results. Digital Media Landscape
  • 13. ideas. work. results. Digital Media Landscape • Mobile represents 65% of digital media time • Smartphone users spend 88% of their time in apps • 92% of U.S. adults own at least one cellphone or smartphone • Content needs to be quick, engaging, and mobile optimized.
  • 15. ideas. work. results. Effective Social Media • Highly visual • Include CTA’s • Timely and relevant • Social media rule of thirds • Focus should be on relationship buildingAND ROI • Humanizing your brand • Native advertising
  • 16.
  • 17. ideas. work. results. Mo’ Content Mo’ Problems • Content marketer’s paradox • Social media is a busy space • As more content is posted, engagement decreases • The bar for quality content is rising
  • 19. ideas. work. results. Pay to Play • Facebook and Instagram’s algorithm • Multiple advertising objectives • Relatively cost-effective compared to other advertising mediums
  • 21. ideas. work. results. Content Strategy • Importance of Content Strategy Plans • Creating the RIGHT content ➡ “@“ mentions, #Hashtags, and tone ➡ Images and video are the most popular types of brand content for consumers/ buyers ➡ Content supported by images gets 94% more views
  • 23. ideas. work. results. SEO • Social media profiles rank in search engines • Social media channels are search engines, too • Google+ pages - Knowledge graph • Google+ reviews • Pinterest backlinks
  • 25. ideas. work. results. Social Media Misconceptions • “We should be on all social media channels.” • “I have a personal Facebook page. Why can’t I do it?” • “Social media is for Millennials.” • “The customers in my industry don’t use social media” • “Why bother? My competitor’s are already dominating in social media.” • “Social media can’t drive actual leads or conversions for my business.”