2. Buyers are five times more likely to
engage if the outreach is through a
mutual connection.
Social selling also helps account
managers grow spend at their accounts
because it helps them find additional
influencers and decision makers.

23. LinkedIn’s SSI and Sales Navigator provide the foundational resources any
salesperson or sales team needs to master social selling.
The “4 Pillars of Social Selling” simplify the transformation by providing an ongoing
cycle of repeatable steps that anyone can follow.

24. Download the full eBook
“Achieving Social Selling”
Success”