April 11, 2018 - WAHA Luncheon at one of the newer Breweries in Wilmington Area- Waterman's Brewing! Our topic is not one to miss...Mike Duncan of Sage Island will discuss Digital Marketing! We believe this topic is highly-relatable to any of our members and are excited to learn more about how digital marketing can grow our member's business and Wilmington's Hospitality/Tourism Industry as a whole.

1. SHOWMETHE
MONEY.
SEO - Social Media - Marketing
Wilmington Area Hospitality Association - April 11, 2018

2. MIKE DUNCAN
CEO / CREATIVE DIRECTOR
MDUNCAN@SAGEISLAND.COM
SLIDESHARE.NET / SAGEISLAND

3. SAGEISLAND.COM / RESOURCES

5. • Most companies spend about 5% to 15% of annual revenue on
marketing (National Avg 10.6%)
• Of the total marketing budget, approximately 30% to 35%
should be spent on digital marketing activities
• Of the digital marketing budget, about 15% to 25% usually
gets spent on social media marketing efforts
(organic and paid)
Which Social Media Channels Allow Advertising?
• Facebook (the most popular) – 1.55 Billion Users
• Instagram (creative images) – 400 Million
• YouTube (video creation required) – 1 Billion
• LinkedIn (great for B2B) – 100 Million
• Snapchat (expensive) – 150 Million
• Twitter (in-the-moment advertising) – 320 Million
• Pinterest (smaller audience) – 100 Million
• Yelp (expensive) – 100 Million
How Much ShouldYour Business Spend on Social Media?

6. Digital Marketing Budget

7. Below is a rough estimate of how much to budget for
each of the various activities involved in social media
advertising:
• Strategy 10%
• Project Management 5%
• Design, Graphics, Videography, Visuals 30%
• Ad Spend 40%
• Copywriting 10%
• Tracking Results 5%

8. SOCIALMEDIA
SEO& SOCIALGOHAND-INHAND

10. ContentisQuality
Over Quantity
Have a Strategic Plan.

12. What is …
How do I …
Show me photos from …
Find best places to …

13. ContentMarketing

19. OptimizeYour Profile(s)

21. Hashtags immediately increase your post’s organic reach, helps
target your desired audience and builds brand exposure.

22. HASHTAGIFY.ME

24. Instagram

25. TrendingHashtags

26. #UserGeneratedContent
BrandHashtag

29. Quality Images

30. WhoDoesn’tLoveVideo?

35. Timing is Everything
Where is your target audience located &
when are they using social media?

38. iconosquare.com

39. Link back to your website

40. Leverage Brand and Ambassador Content
Target Key Influencers

42. BrandInfluence

43. RockstarInfluence

44. Local Influence

45. Search for Influencers
1. Deep Social
2. Discover.ly
3. Tweetdeck
4. Social Crawlytics
5. Alltop
6. Podbay.fm
7. Klout
8. Crowdfire
9. Full Contact
10. Klear
11. Hunter.io
12. Personapp
13. Similar Web
14. Buzzsumo
15. GroupHigh Monthly Influencer Lists

46. BuzzSumo - buzzsumo.com
Klear - klear.com
Ninja Outreach - ninjaoutreach.com

47. Give Incentives
Why should people follow you on social media?

50. StayOrganized

51. AIRTABLE.COM

53. LATERGRAM.ME

54. TWEETDECK.TWITTER.COM

55. HOOTSUITE.COM

56. YouHavetoInvest

57. Nearly 8 in 10 Americans use Facebook

59. Facebook Advertising
• Facebook’s changes have made
advertising a necessity for brands
and businesses. At the same time,
they’ve heavily increased their
advertising opportunities
• From website remarketing and
promoted posts, you can now build
highly targeted campaigns, reaching
users based on behaviors,
demographics, locations and more
• Use Facebook Business Manager
and Power editor for more targeted
and strategic ads: https://
business.facebook.com
https://www.wordstream.com/blog/ws/2016/07/13/facebook-ad-types-cheatsheet

63. MonitorBrand Reputation

66. MIKE DUNCANCEO / CREATIVE DIRECTOR
MDUNCAN@SAGEISLAND.COM
slideshare.net / sageisland
https://blog.bufferapp.com/state-of-social-2018