2013 Digital Marketing Trends, including Google+, Facebook engagement, Mobile friendly websites. WSI stays on top of the latest trends so clients can benefit.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
The B2B buying process and selling process don't match up as well as we'd like. Use Internet marketing - SEO, SEM, PPC, Social Media (LinkedIn, Twitter, Facebook, SlideShare, Google+...) - to fill the gaps.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Email Marketing Secrets Of The Inbox - Tech Thursdays SeriesRob Ainbinder
A presentation for the Greensboro Chamber Tech Thursdays Series on email marketing including list growth tactics, subscriber management,effective campaign design, benchmarks. Sponsored by: BEM, Greensboro Chamber, Microsoft, and the GTCC Small Business Center.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
Overview of InsideView as a sales intelligence application that adds more value than using pure data and marketing lists to drive revenue. also some information that we train on with leveraging social media for sales teams.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
The B2B buying process and selling process don't match up as well as we'd like. Use Internet marketing - SEO, SEM, PPC, Social Media (LinkedIn, Twitter, Facebook, SlideShare, Google+...) - to fill the gaps.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Email Marketing Secrets Of The Inbox - Tech Thursdays SeriesRob Ainbinder
A presentation for the Greensboro Chamber Tech Thursdays Series on email marketing including list growth tactics, subscriber management,effective campaign design, benchmarks. Sponsored by: BEM, Greensboro Chamber, Microsoft, and the GTCC Small Business Center.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
Overview of InsideView as a sales intelligence application that adds more value than using pure data and marketing lists to drive revenue. also some information that we train on with leveraging social media for sales teams.
With more and more people spending time online, local businesses NEED to have a website optimized to reach your target audience, and turn them into potential clients.
And that’s what Search Engine Optimization (SEO) is all about! SEO includes the techniques and optimizations that make your website more visible to those using search engines (like Google) to find products and services just like yours!
When you need a product or service, where do you look first? More and more people are getting leads and referrals from digital sources. With more and more web traffic being driven by smartphones, tablets, and PC’s, there is a growing need for businesses of all sizes, from startup to enterprise level organizations, to engage in Search Engine Optimization. Oftentimes, having a focused online strategy can be the difference between flat sales and business growth.
Schwartz Communications Converts More Leads with HubSpotHubSpot
Schwartz Communications is one of the top five independent communications agencies in the U.S. delivering PR, social media, public affairs, and digital content marketing services to innovative companies. As a HubSpot customer and partner, Schwartz now converts more leads and has expanded its social media reach.
Social Selling Apps Review: InsideView, LInkedin Sales Navigator, PeopleLinxxKurt Shaver
As Social Selling grows more common within the enterprise, leading companies are moving beyond individual skills and deploying applications that scale, provide management reporting, and integrate with existing marketing automation and CRM systems. Three social selling vendors have released significant new products in the past month.
•InsideView Open - for social intelligence
•LinkedIn Sales Navigator - for social prospecting
•PeopleLinx 3.0 - for social sales management
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
Modern marketing for associations with a heavy focus on digital marketing for small staff associations. Presentation created & delivered by Suzanne Carawan, CMO of HighRoad Solution, for Mortgage Bankers Association's state and local conference held April 8, 2014.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Digital Marketing For Real Estate ProjectsSumant Goenka
Digital marketing is an umbrella term for targeted measurable interactive marketing of products and services using digital technology to reach and convert leads into customers.
Objective for Real Estate Projects:
Generate Sales & Conversions
Generate Quality Enquiries and Leads
Bring Targeted Audience to Project Website
Advertise & Reach Local, Pan India and Global Audience for the Project
Create Branding & Awareness
Digital Strategy Develpments:
1: Development of Digital Assets & contents ie, website which is optimised for objectives, Creating Landing Pages & Communication, Social Medias etc on which Digital Advertising / Marketing can be created.
2: Target audience on both Paid and Free platforms, thru prudent selection of channels for Search Engine Marketing, Display Marketing, Database Marketing, Social Media Marketing, with the objective of Creating awareness, Getting traffic on Project Website & Generating Enquiries.
3. An enquiry is just the first step towards a sale, They have to be nurtured by engaging prospects with smart & intelligent engagement systems .
Increase the interest level of a prospect in the Project with state of art tracking & scoring systems we bring marketing and sales team to work in unison. This enable higher conversions /sales and bring down cost / sales
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
"The Flow is the state of being completely involved in an activity for it’s own sake” Mihaly Csikszentmihalyi
If you do something for its own sake, you do it because it is interesting and enjoyable, and not because you have or need to do it. (5)
In positive psychology, flow, also known as the zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does.(6)
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
Managing your Reputation via Search Engines and Social Media
Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program.
* Kent Lewis, President, Anvil Media, Inc.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Find out what kind of content is getting the most reach and engagement. Audit your strategy to get more out of your content.
Building Intelligent Websites with DrupalTom McCracken
The next generation of websites will do much more than manage content, they will integrate intelligence that will help you work smarter.
Ever wonder what content resonates best with your visitors, if social media or search engine marketing is the most effective, if your new site design is really making an impact? Maybe you are trying to find the answer to the ultimate web question, what is my ROI?
Website intelligence is the key to getting the answers you seek. Next generation websites will integrate data from across the web including analytics, social media and insightful cloud services. They will enable a whole new level of understanding of who is on your website and what they are doing – right down to the individual.
More importantly they will help you understand what of your efforts are producing results and which are not.
When will this website of the future be here? Then answer is now.
Content Curation: The Missing Link of B2B Content Marketing - Pawan DeschpandeOnline Marketing Summit
Content Curation: The Missing Link of B2B Content Marketing
B2B companies are increasingly investing in content marketing strategies by creating original content which is both time consuming and costly. Learn how to curate content and enables your brand to become industry thought leaders, nurture leads and boost lead generation efforts.
* Pawan Deshpande, CEO, HiveFire
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
With more and more people spending time online, local businesses NEED to have a website optimized to reach your target audience, and turn them into potential clients.
And that’s what Search Engine Optimization (SEO) is all about! SEO includes the techniques and optimizations that make your website more visible to those using search engines (like Google) to find products and services just like yours!
When you need a product or service, where do you look first? More and more people are getting leads and referrals from digital sources. With more and more web traffic being driven by smartphones, tablets, and PC’s, there is a growing need for businesses of all sizes, from startup to enterprise level organizations, to engage in Search Engine Optimization. Oftentimes, having a focused online strategy can be the difference between flat sales and business growth.
Schwartz Communications Converts More Leads with HubSpotHubSpot
Schwartz Communications is one of the top five independent communications agencies in the U.S. delivering PR, social media, public affairs, and digital content marketing services to innovative companies. As a HubSpot customer and partner, Schwartz now converts more leads and has expanded its social media reach.
Social Selling Apps Review: InsideView, LInkedin Sales Navigator, PeopleLinxxKurt Shaver
As Social Selling grows more common within the enterprise, leading companies are moving beyond individual skills and deploying applications that scale, provide management reporting, and integrate with existing marketing automation and CRM systems. Three social selling vendors have released significant new products in the past month.
•InsideView Open - for social intelligence
•LinkedIn Sales Navigator - for social prospecting
•PeopleLinx 3.0 - for social sales management
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
Modern marketing for associations with a heavy focus on digital marketing for small staff associations. Presentation created & delivered by Suzanne Carawan, CMO of HighRoad Solution, for Mortgage Bankers Association's state and local conference held April 8, 2014.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Digital Marketing For Real Estate ProjectsSumant Goenka
Digital marketing is an umbrella term for targeted measurable interactive marketing of products and services using digital technology to reach and convert leads into customers.
Objective for Real Estate Projects:
Generate Sales & Conversions
Generate Quality Enquiries and Leads
Bring Targeted Audience to Project Website
Advertise & Reach Local, Pan India and Global Audience for the Project
Create Branding & Awareness
Digital Strategy Develpments:
1: Development of Digital Assets & contents ie, website which is optimised for objectives, Creating Landing Pages & Communication, Social Medias etc on which Digital Advertising / Marketing can be created.
2: Target audience on both Paid and Free platforms, thru prudent selection of channels for Search Engine Marketing, Display Marketing, Database Marketing, Social Media Marketing, with the objective of Creating awareness, Getting traffic on Project Website & Generating Enquiries.
3. An enquiry is just the first step towards a sale, They have to be nurtured by engaging prospects with smart & intelligent engagement systems .
Increase the interest level of a prospect in the Project with state of art tracking & scoring systems we bring marketing and sales team to work in unison. This enable higher conversions /sales and bring down cost / sales
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
"The Flow is the state of being completely involved in an activity for it’s own sake” Mihaly Csikszentmihalyi
If you do something for its own sake, you do it because it is interesting and enjoyable, and not because you have or need to do it. (5)
In positive psychology, flow, also known as the zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does.(6)
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
Managing your Reputation via Search Engines and Social Media
Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program.
* Kent Lewis, President, Anvil Media, Inc.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Find out what kind of content is getting the most reach and engagement. Audit your strategy to get more out of your content.
Building Intelligent Websites with DrupalTom McCracken
The next generation of websites will do much more than manage content, they will integrate intelligence that will help you work smarter.
Ever wonder what content resonates best with your visitors, if social media or search engine marketing is the most effective, if your new site design is really making an impact? Maybe you are trying to find the answer to the ultimate web question, what is my ROI?
Website intelligence is the key to getting the answers you seek. Next generation websites will integrate data from across the web including analytics, social media and insightful cloud services. They will enable a whole new level of understanding of who is on your website and what they are doing – right down to the individual.
More importantly they will help you understand what of your efforts are producing results and which are not.
When will this website of the future be here? Then answer is now.
Content Curation: The Missing Link of B2B Content Marketing - Pawan DeschpandeOnline Marketing Summit
Content Curation: The Missing Link of B2B Content Marketing
B2B companies are increasingly investing in content marketing strategies by creating original content which is both time consuming and costly. Learn how to curate content and enables your brand to become industry thought leaders, nurture leads and boost lead generation efforts.
* Pawan Deshpande, CEO, HiveFire
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
LinkedIn Training for Entrepreneurs. Explains the business essentials, Marketing Plan, Digital Marketing, Social Media Optimization and Marketing, Linked Profile, Networking, Company management etc.
How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
All businesses should be taking advantage of the internet for marketing their brand, generating leads, nurturing their existing customers, and reducing expense. Find out what major components are important for an overall internet marketing strategy.
Empower your Digital Journey through Digital Knowledge With Digital Rahul.
Learn the latest developments and best practices to get better results from today’s Online Marketing and eCommerce opportunities. There is so much to -learn-&-share- in this Digital World, which is why I decided to share my collective knowledge based on latest smart insights & best practices, on several digital marketing campaigns, blogs, webinars, etc. Discover digital facts, stats & stories & feed your mind with the daily digital marketing news & events.
Explore various Digital Marketing and Other Useful Content that will connect you with the latest technology.
DigitalRahul.in is all about making Digital Marketing as simple as possible for it’s readers.
Find more about me and My Services on my personal website www.SocialRahul.in
https://www.flawless-media.com/
FLAWLESS MEDIA …
Are Conducted By Professionals is the best Digital Marketing Company offering interactive solutions & Courses which are specialized and digital focused. We provide various Services like SEO, SEM, PPC, Website development, website design, Branding and Corporate Identity are the leading structure of the company. Being a digital focused digital marketing , the main aim is to inspire, innovate and energize brand conversations, engagements in mobile, online and all other media`s
Optimize Every Area of Your Business!
From market research, design and prototyping to production and delivery, we cover it all.
Our primary Mission is to innovate, prepare & provide adaptable, profitable solutions to present and future requirements in the digital marketing industry. Improve ROI for your business with revolutionary digital marketing campaigns. Empower you with after-sales support!
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Jasmine sandler media and agent cy small business services deck - 2019Jasmine Sandler
Digital Marketing & PR agency in NYC for Small Businesses. JS Media has over 10 years and 100 small business branding, social media, PR and Influencer Marketing clients under their belt. The Jasmine Sandler media team works with clients around the U.S. with its main location in NYC and satellite in LA. The agency provides full capabilities in services to small businesses including:
Digital Marketing Strategy Training & Consulting
Branding & Design
E-commerce Website Design and Development
E-Mail Marketing
Influencer Marketing
Sales Funnels & Lead Generation
SEO & Paid Search Marketing
Social Media Marketing
Video Production & Editing
Service overviews, pricing and some client testimonials are included in this agency capabilities deck for small businesses.
Social Media Advertising With Google Wildfire and Polk Data Brian Pasch
Brian Pasch discusses Social Media Advertising with the Google Wildfire in this webinar that was presented in September 2013. Learn how to leverage Facebook advertising and Polk data targeting to sell more cars.
Similar to It's Worth a Google-2013 Digital Marketing Trends (20)
11. Google+
• Create an account on Google +
(Business Page)
• Populate it with your keywords
• Grow your ‘circle’ of fans
• +1 = Facebook Like
• Publish your postings on Google Plus
17. Build Engagement
1. Use Pictures (or videos) – have higher engagement
(180%)
2. Keep posts short (100 characters or less)
3. Post at ideal time for your fans
• Time 1:00 pm – 4:00 pm
• Thurs-Friday engagement highest
4. At the end of posts – ask users to like or comment on the
status
5. Ask questions. Use the poll feature.
6. Have fun. Post pictures and ask fans to leave the best
caption. Anything that will get users to participate
7. Pin your interesting posts.
23. About Us
• Provide advanced digital marketing solutions
• Businesses of all sizes and industries
• Our goal is to help businesses:
– Elevate their online brand reputation
– Generate more leads through the Internet
– Tap into new revenue opportunities
– Take their profit potentials to higher levels
• World’s largest network of Internet Consultants
• Service more than 80 countries internationally
• Corporate head office in Toronto, Canada
24. WSI Corporate Mission
To enhance the
profitability and growth
of
small and medium-sized businesses
by continuing as the global leader
and provider of Internet
Solutions.
25. Who is Bryce Miller?
• Owner-WSI Strategic Marketing
• Local, Independent, WSI Digital Marketing
Consultant
• CPA (not practicing)
• 25 Years Banking Experience
• Former Chief Administrative Officer of a
publically traded financial institution
• IT Management
• Controller
• Compliance Officer
• Operations Manager
26. My Mission Statement
To leverage WSI’s proven
processes and my
business experience
to make businesses more successful
28. Three Core Strategies
Online Brand Online Prospect &
Online Lead
Credibility & Client
Generation
Exposure Communication
29. A Range of Powerful Services
Online Brand Online Prospect
Online Lead
Credibility & and Customer
Generation
Exposure Communication
Paid Search (PPC) Website Customer E-mail
Organic Search Development Communication
(SEO) Landing Page Prospect and Lead
Social Media Development Nurturing E-Mail
Optimization and Social Media Communication
Syndication Profile Social Media
Website Development Optimization &
Conversion Reputation Syndication
Optimization Management
30. The Solution is an Income Producing Asset
• Understand organizational
needs
• Build a tailored solution
• Measure the results
• Continually improve the
results
31. What We Can Do
Develop Comprehensive Digital Marketing
Strategies
Build Websites – desktop, and mobile
Implement web tracking tools (“analytics”)
Optimize for search engines
Facebook Envy
Develop and execute paid search advertising
campaigns
Develop and execute digital banner and
content advertising campaigns
Create and manage social presence
Create and manage local presence
32. Other Services
• Competitor Analysis
• Webscan/Website Audit
• Online Reputation Management
• Enterprise Social Technology
• LinkedIn Training/Coaching
• --Coming Soon---Social Media Legal Audits