10 tips to increase sales and business efficiency thanks to social medias.
1.Start with the core
2.Frame your business social media strategy
3.Establish business goals
4.Choose your channels wisely
5.Design your business special media approach
6.Measure
The document discusses how web presence and social media can fuel business growth for financial advisors. It argues that clients increasingly expect digital engagement with advisors and use online resources to research and compare advisors. The document debunks myths that social media is just for personal use or too risky due to regulations. It provides strategies for how advisors can use their web presence and social media including acquiring audience, engaging clients, influencing sharing, and optimizing their website for conversions. Compliance can be ensured by establishing guidelines around recommendations, archiving content, and controls.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
The document discusses using social media and web 2.0 technologies like LinkedIn, Facebook, Twitter, and podcasting to build relationships and expand client communications. It provides an overview of what constitutes web 2.0, different types of social media and their benefits. It then discusses how to build an online presence, manage online reputation, and offers specific tips on using platforms like LinkedIn, Facebook, and Twitter as well as creating podcasts.
Routes Online Presentation - The Chinese Social Media UniverseDr Matt McDougall
1) As of June 2011, there were 485 million internet users in China, with 318 million users of blogs and 301 million users of online video sites.
2) Chinese social media has grown rapidly in the past year, with microblog users increasing from 63.11 million to 195 million and mobile phone users reaching 318 million.
3) To leverage Chinese social media for tourism, companies should listen to understand Chinese user behaviors and motivations, ensure their brand is visible on the right channels, and provide incentives that drive interest while maintaining trust. Technology can help analyze social media conversations and competitive performance.
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
Facebook is the world's largest social network with over 300 million monthly active users. It has become a major platform for advertising, with Facebook's share of US display ad views increasing from 1.8% to 14.7% from January to August 2009. The document discusses how companies can use Facebook to humanize their brand, monitor their brand, provide customer service, build loyalty, collaborate, conduct public relations, network, share thought leadership, and acquire customers. It provides examples of companies like Vitaminwater that have used creative Facebook applications to engage customers.
The document discusses how web presence and social media can fuel business growth for financial advisors. It argues that clients increasingly expect digital engagement with advisors and use online resources to research and compare advisors. The document debunks myths that social media is just for personal use or too risky due to regulations. It provides strategies for how advisors can use their web presence and social media including acquiring audience, engaging clients, influencing sharing, and optimizing their website for conversions. Compliance can be ensured by establishing guidelines around recommendations, archiving content, and controls.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
The document discusses using social media and web 2.0 technologies like LinkedIn, Facebook, Twitter, and podcasting to build relationships and expand client communications. It provides an overview of what constitutes web 2.0, different types of social media and their benefits. It then discusses how to build an online presence, manage online reputation, and offers specific tips on using platforms like LinkedIn, Facebook, and Twitter as well as creating podcasts.
Routes Online Presentation - The Chinese Social Media UniverseDr Matt McDougall
1) As of June 2011, there were 485 million internet users in China, with 318 million users of blogs and 301 million users of online video sites.
2) Chinese social media has grown rapidly in the past year, with microblog users increasing from 63.11 million to 195 million and mobile phone users reaching 318 million.
3) To leverage Chinese social media for tourism, companies should listen to understand Chinese user behaviors and motivations, ensure their brand is visible on the right channels, and provide incentives that drive interest while maintaining trust. Technology can help analyze social media conversations and competitive performance.
This document provides an overview of social media best practices and strategies. It discusses 12 key principles for social media and focuses on platforms like Facebook, Twitter, Instagram and LinkedIn. For each platform, it covers engagement tactics, content planning, advertising and analytics. Additional topics include storytelling, influencer marketing, online tools and the importance of a consistent omnichannel strategy across all social networks and a brand's website. The goal is to generate leads, build the brand, drive awareness and traffic through social media.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
Facebook is the world's largest social network with over 300 million monthly active users. It has become a major platform for advertising, with Facebook's share of US display ad views increasing from 1.8% to 14.7% from January to August 2009. The document discusses how companies can use Facebook to humanize their brand, monitor their brand, provide customer service, build loyalty, collaborate, conduct public relations, network, share thought leadership, and acquire customers. It provides examples of companies like Vitaminwater that have used creative Facebook applications to engage customers.
This is a presentation done for Strategic Online PR and Media Relations Conference in Singapore from 23-25 Aug 2010, organised by TUN International.
It is presented by Andrew Chow (www.andrewchow.sg)
Social Media Marketing Channels - Initial EmbarkmentDuong Nguyen Thuy
The document discusses the Vietnamese social media landscape in 2013. It finds that Facebook, Zing Me, and Google+ were the most popular social networks, with Facebook dominating. Fanpages on Facebook had become effective for brands to engage customers, with 61% of users following and interacting with brands. Word-of-mouth marketing was also important and was empowered by social media. Mobile access to social networks was rising across age groups. Popular chat apps like Zalo, Viber, Kakao Talk and Line were providing new opportunities for social media marketing in Vietnam. Zalo in particular saw success with 2 million users by mid-2013 and useful tools for marketers.
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
You’ve seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They’re creating brand awareness and generating new customers—just by making it easy for customers to advocate on their behalf, engaging in conversations on discussion boards and Twitter, distributing video on YouTube, and forming groups on sites like Facebook. But how does it work for B2B marketers?
In this session, Erica Kuhl, the Community & Social Media Manager at salesforce.com will show you how they’ve created a successful social media strategy and leveraged social media tools and tactics—including some unusual practices for scaling up and working with high-touch customers. You’ll walk away with new ideas and information to help you get the most out of social media in a B2B setting.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
The document provides an overview of best practices for small businesses and nonprofits to utilize social media marketing. It discusses defining objectives, examining strengths, studying alternatives, and evaluating approaches. Key recommendations include connecting with customers on their preferred social channels, creating engaging content to inspire sharing, and actively engaging in conversations to build trust and address any issues. The document also covers managing time spent on social media and measuring the impact on brand, reach, and engagement.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
7 Social Media Secrets That Make a Great Direct Marketing Campaign GreatAct-On Software
The document discusses 7 ways to integrate outbound direct marketing campaigns with inbound marketing tactics. It focuses on tactic #1 of amplifying direct mail by bringing prospects and customers online and engaging them with sharable content. Some suggestions include including an online poll, contest, or multi-part information series in direct mail and directing recipients to engage with this content on the company's website or social media pages. The goal is to entice direct mail recipients to willingly connect with the company online.
Stand Out Social Marketing - FTB EvansvilleMike Lewis
The document discusses monetizing social marketing. It describes Mike Lewis, the VP of Marketing & Sales at Awareness, Inc. and author of the book "Stand Out Social Marketing". Lewis will give an interactive presentation on driving ROI with social scoring, targeting campaigns to segments and networks, identifying and targeting influencers, and leveraging customers and advocates. He will also discuss calculating social marketing ROI and metrics. The goal is to understand how to monetize social marketing.
B2B companies tend to utilize social media better than B2C companies in several key areas according to statistics. B2B companies more often maintain company profiles, participate in discussions, host blogs, monitor brand mentions, and engage in other important social media activities. However, B2C companies have an edge in some areas like producing webinars/podcasts and advertising on social networks. It is important for all companies to understand the nuances between different social media platforms and leverage them strategically for their business goals.
PR is now Social PR - Strategic Social Media is Highly Integrated Blend of PR...Giselle Bisson
Social media is the center of your communications universe, the hub of your wheel. Prepared by social media and social PR strategist and consultant and blogger, Giselle Bisson, http://www.visibilityshift.com
How to create and manage a healthy online presence in view of the web 2.0 tools that are available. How to communicate, sell, create a message and manage a brand online.
Pinterest is a social image sharing website where users create boards to organize pins of images they find interesting. The document provides guidance for brands on Pinterest, including that it has a growing user base of early adopters, interactions tend to be positive, and it can help extend brand reach and associate the brand with themes. It recommends brands pin from various sources, create broad interest boards, be responsive, and promote their presence. Considerations include using keywords for SEO and discovery, and linking social sites to a Pinterest account.
The document provides information about various social media platforms and how they can be used for business purposes. It discusses popular social media sites such as Facebook, Twitter, LinkedIn, YouTube, WhatsApp, Pinterest, and Instagram. It outlines key features of each platform, how businesses can create pages and leverage features to engage customers, and tips on an effective social media strategy. The document also provides statistics on active users for each site worldwide and in Pakistan. Overall, the document serves as a guide for businesses on understanding and utilizing major social media networks.
This document provides tips for promoting a YouTube video through search engine optimization, social sharing, and targeted advertising. It recommends optimizing the video title, description, and tags for keywords; sharing on social media, blogs, and websites with embedded video and relevant tags; and using Google AdWords TrueView to target specific audiences. TrueView allows paying only when viewers choose to watch and has four ad formats. YouTube Insights can analyze audience traffic breakdown by region and video views, similar to Google Analytics.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
This document discusses how social media can increase business success. It recommends listening to customers, delivering valuable content, engaging audiences, being creative, adapting to different data, and allocating appropriate resources to social media. Specific tips include engaging audiences on social platforms relevant to them, sharing valuable content that motivates people to engage, encouraging participation through questions and contests, being transparent and honest, and updating regularly. It stresses the importance of putting the right people in charge of social media and caring enough to dedicate hours to making strategies happen.
This is a presentation done for Strategic Online PR and Media Relations Conference in Singapore from 23-25 Aug 2010, organised by TUN International.
It is presented by Andrew Chow (www.andrewchow.sg)
Social Media Marketing Channels - Initial EmbarkmentDuong Nguyen Thuy
The document discusses the Vietnamese social media landscape in 2013. It finds that Facebook, Zing Me, and Google+ were the most popular social networks, with Facebook dominating. Fanpages on Facebook had become effective for brands to engage customers, with 61% of users following and interacting with brands. Word-of-mouth marketing was also important and was empowered by social media. Mobile access to social networks was rising across age groups. Popular chat apps like Zalo, Viber, Kakao Talk and Line were providing new opportunities for social media marketing in Vietnam. Zalo in particular saw success with 2 million users by mid-2013 and useful tools for marketers.
Are you a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, Here’s all you need to know as a small business owner to begin increasing revenues using social media.
You’ve seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They’re creating brand awareness and generating new customers—just by making it easy for customers to advocate on their behalf, engaging in conversations on discussion boards and Twitter, distributing video on YouTube, and forming groups on sites like Facebook. But how does it work for B2B marketers?
In this session, Erica Kuhl, the Community & Social Media Manager at salesforce.com will show you how they’ve created a successful social media strategy and leveraged social media tools and tactics—including some unusual practices for scaling up and working with high-touch customers. You’ll walk away with new ideas and information to help you get the most out of social media in a B2B setting.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
The document provides an overview of best practices for small businesses and nonprofits to utilize social media marketing. It discusses defining objectives, examining strengths, studying alternatives, and evaluating approaches. Key recommendations include connecting with customers on their preferred social channels, creating engaging content to inspire sharing, and actively engaging in conversations to build trust and address any issues. The document also covers managing time spent on social media and measuring the impact on brand, reach, and engagement.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
7 Social Media Secrets That Make a Great Direct Marketing Campaign GreatAct-On Software
The document discusses 7 ways to integrate outbound direct marketing campaigns with inbound marketing tactics. It focuses on tactic #1 of amplifying direct mail by bringing prospects and customers online and engaging them with sharable content. Some suggestions include including an online poll, contest, or multi-part information series in direct mail and directing recipients to engage with this content on the company's website or social media pages. The goal is to entice direct mail recipients to willingly connect with the company online.
Stand Out Social Marketing - FTB EvansvilleMike Lewis
The document discusses monetizing social marketing. It describes Mike Lewis, the VP of Marketing & Sales at Awareness, Inc. and author of the book "Stand Out Social Marketing". Lewis will give an interactive presentation on driving ROI with social scoring, targeting campaigns to segments and networks, identifying and targeting influencers, and leveraging customers and advocates. He will also discuss calculating social marketing ROI and metrics. The goal is to understand how to monetize social marketing.
B2B companies tend to utilize social media better than B2C companies in several key areas according to statistics. B2B companies more often maintain company profiles, participate in discussions, host blogs, monitor brand mentions, and engage in other important social media activities. However, B2C companies have an edge in some areas like producing webinars/podcasts and advertising on social networks. It is important for all companies to understand the nuances between different social media platforms and leverage them strategically for their business goals.
PR is now Social PR - Strategic Social Media is Highly Integrated Blend of PR...Giselle Bisson
Social media is the center of your communications universe, the hub of your wheel. Prepared by social media and social PR strategist and consultant and blogger, Giselle Bisson, http://www.visibilityshift.com
How to create and manage a healthy online presence in view of the web 2.0 tools that are available. How to communicate, sell, create a message and manage a brand online.
Pinterest is a social image sharing website where users create boards to organize pins of images they find interesting. The document provides guidance for brands on Pinterest, including that it has a growing user base of early adopters, interactions tend to be positive, and it can help extend brand reach and associate the brand with themes. It recommends brands pin from various sources, create broad interest boards, be responsive, and promote their presence. Considerations include using keywords for SEO and discovery, and linking social sites to a Pinterest account.
The document provides information about various social media platforms and how they can be used for business purposes. It discusses popular social media sites such as Facebook, Twitter, LinkedIn, YouTube, WhatsApp, Pinterest, and Instagram. It outlines key features of each platform, how businesses can create pages and leverage features to engage customers, and tips on an effective social media strategy. The document also provides statistics on active users for each site worldwide and in Pakistan. Overall, the document serves as a guide for businesses on understanding and utilizing major social media networks.
This document provides tips for promoting a YouTube video through search engine optimization, social sharing, and targeted advertising. It recommends optimizing the video title, description, and tags for keywords; sharing on social media, blogs, and websites with embedded video and relevant tags; and using Google AdWords TrueView to target specific audiences. TrueView allows paying only when viewers choose to watch and has four ad formats. YouTube Insights can analyze audience traffic breakdown by region and video views, similar to Google Analytics.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
This document discusses how social media can increase business success. It recommends listening to customers, delivering valuable content, engaging audiences, being creative, adapting to different data, and allocating appropriate resources to social media. Specific tips include engaging audiences on social platforms relevant to them, sharing valuable content that motivates people to engage, encouraging participation through questions and contests, being transparent and honest, and updating regularly. It stresses the importance of putting the right people in charge of social media and caring enough to dedicate hours to making strategies happen.
Business & Social media : How to achieve 5 business objectives ?Jean-Francois Messier
This document discusses how social media can increase business success in 5 ways:
1) Branding by promoting brands through engaging social media campaigns.
2) Research by using social media to gather customer feedback and ideas.
3) Customer retention by engaging with customers on social platforms to build loyalty.
4) eCommerce by driving sales through social media promotions and links.
5) Lead generation by sharing valuable content to attract an engaged audience.
Discover the best ways to engage your target audience through social media, Learn how social media campaigns are being executed and how you can achieve similar results, discover practical techniques that will maximize your results
Social media provides an online space for interaction, sharing of ideas and commentary. It has been used to increase business success for centuries by engaging customers and influencers, though the speed of innovation has accelerated dramatically in recent decades. The rise of easily accessible platforms like Facebook and Twitter have helped social media reach a critical mass that makes it difficult for businesses to ignore as a marketing channel.
YouTube is an internet website that specializes in publishing user-posted video clips. It was founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim. Originally intended as a video version of a dating site, it evolved into a platform for sharing all types of videos. YouTube's success is partly due to its simple interface that allows videos to play quickly. It was acquired by Google for $1.65 billion in 2006.
YouTube is a video sharing website launched in 2005 that allows users to upload, view and share videos. It has become one of the most visited websites globally with hundreds of millions of users. The site was created by Chad Hurley, Steve Chen and Jawed Karim and was later acquired by Google. Users can watch videos on a wide variety of topics that are uploaded by other users. While many find it useful for entertainment and sharing, others have criticized it for inappropriate content.
How youtube will change the face of digital advertising ?nous sommes vivants
- YouTube has become a major platform for online video and a key destination for brands to reach audiences through video brand content.
- Many brands are creating YouTube channels to broadcast their own professional video content and integrate it into digital campaigns.
- Successful brand videos on YouTube in 2012 performed well based on metrics like views, likes, shares, comments, and time spent watching rather than just views.
- As online video consumption grows, more brands and agencies are focusing on creating engaging video content for YouTube and measuring campaigns across digital and traditional media.
How to use all the major video platforms on social media, including Youtube, Facebook video, Snapchat and Twitter video. Are you paying attention to the market shifts, to the differences in platforms? This deck will help you see all the differences between them.
The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
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Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Social media it's changing the industry scra crane & rigging workshopJacob Voncannon
The document discusses best practices for business-to-business (B2B) social media marketing. It recommends building a strong online network, posting the right type of content for your audience, and making your company blog the central hub of social media efforts. Specifically, it suggests following the "10-4-1 rule" of posting content and using social media to generate leads, which are a proxy for sales. It also stresses testing strategies and using data to guide decisions.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
The document discusses how to effectively use various social media tools like Twitter, Facebook, LinkedIn, YouTube and blogs to achieve measurable goals related to engagement, awareness, sales and innovation. It provides examples of different types of social media mashups and recommends establishing an ideas calendar to address changing program needs. The document also outlines developing a social media plan with specific tools and strategies to measure progress against goals.
The document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media and social networks, discusses the most popular social media sites and how they can be used by businesses, and provides tips on getting started with social media and measuring success.
This document provides an overview of social media marketing. It defines social media as involving genuine conversations between people about topics of mutual interest. It then discusses how social media differs from traditional media by being participatory and collaborative. The document outlines several major social media channels like blogging, microblogging, social networking, and media sharing. It provides tips for using each channel effectively for marketing purposes. Finally, it discusses measuring the impact of social media marketing through analytics and metrics.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Social media involves online conversations between people about topics of mutual interest. It allows for sharing information and collective discussion to make informed choices. Some key social media channels discussed include blogging, microblogging on Twitter, social networking sites, and media sharing sites. The document provides tips for using each channel, such as establishing a consistent blog posting habit, engaging in two-way Twitter conversations, and leveraging existing media by sharing it on different sites. It also discusses measuring social media success through metrics like time on site, engagement, influence, and conversions. The overall strategy involves active listening, clear policies, organizational alignment, objectives, customer research, measurement, and integration into the business.
This document outlines a 9-step social media planning and strategy process. The steps include listening to understand conversations about the brand, identifying business needs for using social media, understanding the target audience, setting goals, developing strategies to achieve goals, selecting appropriate social media channels, creating engaging content, tracking performance, and building a team to execute the plan. The strategies aim to increase brand awareness, engagement, actions, and loyalty through an active presence and inspiring content across key social platforms. Metrics like impressions, engagement, and conversions will track success.
This document provides an overview of social media marketing from a training session. It discusses the key areas of building social media success: using the right social media platforms for your business, tips for using social media as part of everyday business, and the four S's of social media success - strategy, social, SEO, and search. It also covers topics like different types of social media, how businesses can use social media, measuring social media performance, and using tools like Hootsuite to target audiences and schedule posts.
Social media allows people and businesses to connect and form relationships online. It includes tools like blogs, social networks, photo and video sharing sites, which people use to communicate, learn and interact. Executives can use social media to demonstrate expertise, increase brand awareness, generate website traffic and sales, and foster better relationships with customers, media and employees. Setting clear goals, allocating resources, creating valuable content and listening to online conversations are important for businesses starting a social media presence.
This document discusses developing a social media strategy. It emphasizes that strategy should come before tactics and be aligned with business objectives. It also stresses integrating social media into company culture and values, and measuring and optimizing performance. It provides tips on empowering fans and employees as advocates through tools, promotions, and highlighting top contributors. An example strategy for Panasonic's community is outlined.
This document discusses developing a social media strategy. It emphasizes that strategy should come before tactics and be aligned with business objectives. It also stresses integrating social media into a company's culture and values. Finally, it recommends measuring, analyzing, and optimizing social media efforts on an ongoing basis.
This document discusses best practices for using various social media platforms to promote events and build relationships. It provides tips for using Facebook, LinkedIn, Twitter, Instagram, Pinterest, Google+, YouTube, Flickr, Foursquare, social bookmarking sites, SlideShare, and intention-based social networks. The key recommendations include creating branded profiles, sharing engaging content, listening to audiences, driving participation through promotions and contests, integrating social media into the overall event experience, and measuring results. The document emphasizes using social media to strengthen relationships and create memorable brand experiences.
The document provides an overview of social media and its benefits for businesses. It defines social media and social networks, describes popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It outlines how businesses can use each platform for marketing, sales, and other goals. The document also offers tips on getting started with social media, including setting objectives, guidelines, and measuring results.
Beginning Social Media Marketing WorkshopEarthsite
This document provides an overview of social media marketing concepts and best practices. It discusses key concepts like what social media is and how people trust recommendations from other people over advertising. It then covers networking on LinkedIn, building a Facebook page for a business, using Twitter to engage customers, and measuring the results of social media marketing efforts. The goal is to help people understand social media marketing basics and how to get started on major platforms like LinkedIn, Facebook, and Twitter.
Similar to Social medias and business : Setting up a strategy (20)
A 13 ans il fait une Présentation PowerPoint pour convaincre ses parentsJean-Francois Messier
Un ado a réalisé cette présentation PowerPoint pour convaincre ses parents qui lui interdisent GTA V ! Remarquable elle a été vue 450 000 fois en 8 jours. Elle doit nous interpeller sur le retard que les entreprises ont pris dans l’utilisation de ce média par rapport à ce qu’en font les générations Z que nous commençons à recruter.
7 précautions avant d'envoyer une présentation commerciale par emailJean-Francois Messier
7 précautions indispensables avant d'envoyer une présentation commerciale PowerPoint ou Keynote à un client: vos ventes en dépendent! Car les taux de transformations de vos présentations de vente en dépend.
How are new technologies revolutionizing the training landscape? From talking to learners and clients, we can identify fourteen trends that could well have an impact on learning in 2013.
En quoi les nouvelles technologies bouleversent-elles le paysage de la formation? 14 tendances se dégagent, qui pourraient bien impacter la formation de 2013.à 2015
The document proposes a blended learning approach to improving sales presentations. It involves online learning modules followed by in-person sessions. The online portion teaches techniques over 9 modules, with fact sheets summarizing key points. In-person sessions then allow applying techniques to sales proposals and practicing verbal communication skills. Students also get ongoing access to online resources. The blended approach is more effective and less expensive than only using in-person training.
Here are 5 tips to grow your LinkedIn database organically:
1. Find and invite old acquaintances from past jobs, schools, clubs, and organizations.
2. Send connection invites to new contacts met at networking events or through other business interactions.
3. Optimize your profile to appear in LinkedIn search results 20-70 times per day.
4. Import your email address book into LinkedIn to find potential connections.
5. Send mass emails and use the invitation feature to invite people you know to connect on LinkedIn.
L'impact des présentations de vente peut être amélioré en utilisant la roue des couleurs, qui est un outil intégré à Powerpoit et Keynotes, mais que la plupart des commerciaux ignorent.
This document summarizes key aspects of Steve Jobs' approach to innovation, design, and business leadership through a series of short statements and examples. Some of the main points covered include Jobs' emphasis on recruiting diverse talent from outside the industry, obsession with details and design perfection, preference for prototyping ideas extensively before release, and ability to motivate teams through enthusiasm rather than threats. The document aims to distill lessons from Jobs' success in transforming Apple and other companies.
Welcome to the social media galaxy and the global map of social tools that you can use to improve your business and sales: Just to name a few… 3 per topic, out of the hundreds per topic that exist.
Social media, especially Facebook, can increase business success through branding, customer retention, and B2C activities. Facebook has over 500 million active users and is the largest social media platform. However, the click-through rate on Facebook ads is typically lower than other channels at around 0.1%. While businesses can promote themselves, the broad audience on Facebook makes it difficult to target specific customers. Overall, Facebook is best for branding and promoting to consumers, rather than direct lead generation.
Social media, such as Twitter, can increase business success in several ways:
1. Twitter allows businesses to build networks, find partners, and promote themselves to a large audience.
2. Companies can use Twitter to provide customer service, respond to complaints, and turn unhappy customers into brand advocates.
3. Tools like contests and monitoring keywords can help businesses generate leads and sales from Twitter.
4. With tips on setup, content, and engagement, Twitter is a platform businesses can quickly start using to their advantage.
Les vendeurs utilisent souvent en rendez-vous de vente des présentations Powerpoint, respectant plus ou moins la charte graphique de leur entreprise. C’est cette présentation qui est également imprimée et qui fait office d’offre commerciale. Ces présentations censées servir à la fois de visuel au vidéoprojecteur et d’offre écrite ne fait rien de bon. Comment serait-il possible de faire des présentations de vente efficace et efficientes?
PowerPoint was invented 25 years ago: what progress have we made using it for 25 years? Are we able to get the best of PowerPoint in order to design great and efficient sales presentations?
PowerPoint a été inventé il y a 25 ans.... et nous, en 25 ans, quels progrès avons-nous fait dans son utilisation : en tire t-on toujours le meilleur parti quand nous l'utilisons pour faire des présentations de vente ?
Social media can increase business success in several ways:
1) It allows businesses to directly engage with customers and get feedback on products/services.
2) Examples show how social media campaigns for brands like Ford and Kellogg's increased sales, brand awareness, and customer engagement.
3) Most internet users, especially younger generations, now use social media which businesses must engage with to reach customers where they are online.
Social media can increase business success in several ways:
- Support customers and get customer feedback to improve products
- Generate leads and increase sales through platforms like Facebook and Twitter
- Build your brand's personality and improve customer retention
- Create opportunities for increased revenue through ecommerce
The key is to provide added value to customers by addressing their problems and deriving meaning from data, rather than just collecting the most data.
Most e-learning simply automates face-to-face training; e-learning is insufficient for the development of know-how and behavior. Creating multimedia courseware takes too much time & money. Blended learning provides limited interaction and communication with others. Employees (often) don’t like or fully use online courses etc... Should we consider that e-learning and blended learning are dead?
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popular canines. The French Bulldog is the new top dog in the
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Social medias and business : Setting up a strategy
1. How can social media increase
your business success?
Author Jean-Francois MESSIER
2. This document is part of “Social Media and Business” series
by JF MESSIER
3. 1. Start with the core
2. Frame your business social media strategy
3. Establish business goals
4. Choose your channels wisely
5. Design your business special media approach
6. Measure
15. Your
is framed
by the way you deliver
combines these two things.
Build an audience with , and use it to
develop a premium offer for
16. Realize that the social media
success equation isn‟t big moves on
the chess board, it‟s little moves
made every day, that eventually add
up to a major shift.
Jay Baer
19. Translate goals into
objectives
Grow through social media
Viewers : 200 000
Downloads : 10 000
Followers :50 000
Requests for proposals : 1 000
New customers : 500
35. The media you
choose depends on your target
Watched a video clip
Managed social network profile
Uploaded photo online
Used a consumer review site
Used a chat room / forum
Left a comment on a website
Uploaded a video online
Listened to / watched a podcast
Edited/managed own website
Wrote news / article
Wrote own blog
Used a micro-blogging service
0% 10% 20% 30% 40% 50% 60% 70%
Done in the last month
36. The media you
choose depends on your target
Watched a video clip
Managed social network profile
Uploaded photo online
Used a consumer review site
Used a chat room / forum
Left a comment on a website
Uploaded a video online
Listened to / watched a podcast Do you want to
Edited/managed own website address many
Wrote news / article people
Wrote own blog
managing
Used a micro-blogging service
social profiles?
0% 10% 20% 30% 40% 50% 60% 70%
Done in the last month
37. The media you
choose depends on your target
Watched a video clip
Managed social network profile
Uploaded photo online
Used a consumer review site
Used a chat room / forum
Left a comment on a website
Uploaded a video online
Listened to / watched a podcast Do you want to
Edited/managed own website address as
Wrote news / article many people
Wrote own blog as possible?
Used a micro-blogging service
0% 10% 20% 30% 40% 50% 60% 70%
Done in the last month
38. The media you
choose depends on your target
Watched a video clip
Managed social network profile
Uploaded photo online
Used a consumer review site
Do you want a
Used a chat room / forum
pull approach to
Left a comment on a website
identify people
Uploaded a video online interested in
Listened to / watched a podcast your key words?
Edited/managed own website
Wrote news / article
Wrote own blog
Used a micro-blogging service
0% 10% 20% 30% 40% 50% 60% 70%
Done in the last month
55. Design is the planning that lays the basis for
the making of every object or system
User
experience
Industrial User interface
design design
56. Design is the planning that lays the basis for
the making of every object or system
Social Business
Design
57. “Social Business Design is the intentional
creation of dynamic and socially calibrated
systems, process, and culture”
2009, Dachis Group
Social Business
Design
58. Three Pillars
of Online Community
Community Your Official Other
On Your Site Social Media Conversations
Channels About Your Brand
59. Three Pillars
of Online Community
Community Your Official Other
On Your Site Social Media Conversations
Channels About Your Brand
Blogs Facebook Microblogs
Learning Center LinkedIn Blogs
Answers Twitter Forums
Ideas YouTube Video
Profiles Slideshare Images
Groups Flickr Mainstream News
60. How Do These
Communities Intersect?
Community Your Official Other
On Your Site Social Media Conversations
Channels About Your Brand
Blogs Facebook Microblogs
Become a LinkedIn
Learning Center Social SSO Blogs
Fan
Answers Twitter Forums
Ideas YouTube Video
Profiles Embedded Slideshare Share with Images
YouTube Your
Groups Video Flickr Mainstream News
Network
63. High
engagement
Networks
Communities
Blogs
Microblogs
Banners
Microsites
Broadcast Email
Print Search
Radio
outdoor
Low
engagement
64. Social media marketing is
only one part of the equation
Legal
Supply chain
IT
Corporate
Distribution
R&D
Product development
Business functions Manufacturing
(that can be socialized) Etc…
67. Digital action
eturn n nteraction Digital inter-action
Sale
W.O.M.
eturn n nfluence Recognition
More Sales
eturn n nvestment
= A more realistic way to access
68. Digital action
Engagement Data Digital inter-action
Clicks – fans – Followers – views – RTs – Check-
ins – traffic – frequency – audience - downloads
W.O.M.
Social Media Analytics
Share of voice – WOM – Resonation – Recognition
Support response - insights intake
Business Metrics Sales
Revenue – Loyalty - CSAT -
Reputation More Sales
= Measure the Social Media
69. Engagement Data Community
Clicks – fans – Followers –
views – RTs – Check-ins Managers
Social Media Analytics Business
Share of voice – WOM – Resonation – Stakeholders
Support response - insights intake
Business
Business Metrics Executives
Revenue – CSAT - Reputation
A mistake is providing „engagement data‟ to
executives, instead focus on business metrics.
71. Synthesis
Establish
: pecific,
easurable, chievable, ealistic, ime-
bound
your strategy : free/paid, now/later
wisely
your approach
: Return on interaction,
Return on influence, Return on investment
72. Bibliography
Catching the tube, Putting social media to work, Executive Briefing, December 2010, Mal online engagement, slideshare
Chia - Digital Media Strategist - http://www.slideshare.net/malchia Social marketing playbook, Bryan Wiener, Jeremiah Owyang,Jeff Pulver,Gregory Galant,
The Mobile Internet Report, Morgan Stanley, December 2009 Pete Cashmore, Randall Rothenberg
Internet Trends, Morgan Stanley, April 2010 Social Media: Hype, Hell or Hope, Rick Mans, Global Social Media Lead at Cap Gemini
The 5 components of a complete social media program, Adam Kleinberg - CEO of How organisations can harness the power of Web 2.0
Traction, November 2010 WWW 3.0, Jenny Williams
IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? Robbert faase Social: A closer look at behaviour on YouTube & Facebook, September 2010, iab
The Future of Social Media, Tom Ollerton, Social Media Sharing Trends 2010,
Rewind 2010 Social and digital media, www.paratuscommunications.com Twitter Crushes Facebook for Marketing, Barbara E. Hernandez ,December 2010
Social Media Communication, slideshare DEMOGRAPHICS Jan 2011, Facebook’s Ad Platform
Social Business by Design, David Armano - Dachis Group Fancy Facebook Fan Pages - A Step By Step Guide Olaf Nitz
Social Media for Business, PresentationAdvisors The Science of Facebook, The science of social networking. Dan Zarrella - Social Media
WHAT THE F**K IS SOCIAL MEDIA NOW? Espresso- http://brandinfiltration.com/wtf Scientist
Five Tips for Landing Page Optimization, Tom Wentworth facebook-inside-out, TIJS VROLIX,
I’M ON FA C E B O O K NOW WHAT?!, Jesse Desjardins
Key Digital Trends for 2011, December 2010, Noah Elkin - Debra Aho Williamson - David SalesTweets: How to Boost Sales via Smart Chirps, Pattie Simone
Hallerman Twitter Crushes Facebook for Marketing, Barbara E. Hernandez
5 steps to exploring social media using visualthinking, Jocelyn Wallace Social CRM, How businesses can use Twitter to increase sales. Tatyana Kanzaveli
Social Media and you, Dani Nordin Twitter Success Stories, How 11 companies are achieving their marketing objectives, Ann
Handley, Shelley Ryan, Allen Weiss, MARKETINGPROFS LLC
N2 Social media HUB 101, What is social media really about?, Riku Vassinen Using Linkedin for business, P. Jay Massey
Social CRM: Connecting Online Communities with CRM, Jamie Grenney, Ryan Ellis, Mark Mashable’s twitter guide book
Brundage The twitter book, Tim O’Reilly – Sarah Milstein
Search + Social:How to Get More from Your Organic Marketing, Rand Fishkin, CEO + Co- Twitter for business, Laura Fitton
founder SEOmoz, December 2010 140 twitter marketing tips, David Spinks
How to use linkedin for promoting your business, Robin Goel
Social Business Forecast: 2011 The Year of Integration, December 2010, Jeremiah Owyang Linkedin Extras for SlideShare Pro Users
- Industry Analyst Guy Kawasaki’s 10 ways to use Linkedin
The Future of Social Media, Graeme Wood THEME DEVELOPMENT, an introduction to the basics of theming with WordPress, Thad
Digital Strangelove (or How I Learned To Stop Worrying & Love The Internet), Allender
Starting a blog, Dr. Corinne Weisgerber
The Social Graph Call, Wedbush Securities, November 2010, 10 ways to a killer blog, Robert and Maryam Scoble
NAVIGUER DANS LE CHAOS, UNE ÉTUDE SUR LES MÉDIAS SOCIAUX, LUC-ANDRÉ CORMIER How to Build a Blog, Mark James Normand
Social Media @ FORD, Scott Monty, November 2010 IS3241 Enterprise Social Systems, Technology Presentation, GameCheck
Slideshare Zeitgeist 2010, creative commons.org
How the Fortune 500 Use Social Media to Grow Sales and Revenue, Jamie Turner Channeling your inner youtube, Brad Richardson
Fashion and Digital Trends, Tom Ollerton How to create viral videos?m,November 2010, Tim Ho
Social Media in Four Minutes (or less), Tom Ollerton http://technmarketing.com/web/top-6-ways-to-benefit-from-twitter/
http://technmarketing.com/web/ten-things-you-must-know-before-using-twitter/
Social Networking Past, Present, Future, Mark Suster http://technmarketing.com/web/top-5-reasons-to-tweet/
Designing for interaction, Interfaces for socializing, Daniel Burka How to Pick Up Followers on Twitter, Guy Kawasaki
New business opportunities in retail, Hege Tenno
What is social media one year later, Espresso- http://brandinfiltration.com
OUT OF THE FISHBOWL, Marta Kagan Managing Director US | Espresso,
Illusions of Empowerment, Re-interpreting the Social Media Dream, Corinne Weisgerber
73. If you were interested in this presentation,
you may be interested in this one as well…
74. Author: Jean-François MESSIER
Global New Technologies Director at Mercuri International
Email: jfmessier@mercurifr.com
Photo Credit
All photos in this presentation were purchase on iStockPhoto.com.
All logos or brand references are copyright of their respective owners
Slides from this document may not be repurposed without express written consent. Send permission requests to
jfmessier@mercurifr.com