Social media is the center of your communications universe, the hub of your wheel. Prepared by social media and social PR strategist and consultant and blogger, Giselle Bisson, http://www.visibilityshift.com

1. visibilityshift
shifting your visibility to a new level
Why social media is now the center
of your communication strategy.
Prepared by: Giselle Bisson, principal
Visibility Shift Communications
January 2011

2. the goals
• Customers - customer experience, customer service/support, feedback
• Community - build & engage with customers, media & fans
• Brand - awareness, thought leadership, image
• Business - web traffic, sales leads, revenue

3. Output
Thought
Sales Leads &
Leadership
Direct Sales
Print & Web Advertising,
Email Newsletter Website traffic
Press Releases
Press Relationships
Social
SEO/SEM
News, Videos,
Photos, etc.
Media
Product
Internal
Feedback/
Communications
Development
Customer
Promotions/ Service/
Special Offers Customer
Feedback
Feedback
Social media is the hub of your
new marketing strategy

4. website
blog
Your blog is center of your
social media universe...

5. for example:
Your keyword-embedded press release goes to your WordPress blog, then automatically goes to sites like
StumbleUpon, Delicious, Twitter, your Facebook personal and fan pages, it updates your LinkedIn personal
and business page status & hopefully spreads from there, virally, where it is “spidered” and picked up by
search engines and then RSS feeds are reprinted in blogs worldwide....all in minutes.
and so forth and so on....
One feeds the others creating....

6. Tens of thousands of links.
Page rank! and web traffic

7. Your information gets retweeted, Facebooked and
is syndicated as an RSS feed where it is picked up in
blogs all over the world creating...
Linkbacks to your
way better than SEO!
website

8. socialPR
• Social Media + Traditional
Press Relations = Social PR
• Press and influencers become
your friends.
• Micro-news releases --
140 characters or less.
• Drives traffic to blog/website
• Interactive relationship building
vs spamming.
• Your company story builds