The document discusses 7 ways to integrate outbound direct marketing campaigns with inbound marketing tactics. It focuses on tactic #1 of amplifying direct mail by bringing prospects and customers online and engaging them with sharable content. Some suggestions include including an online poll, contest, or multi-part information series in direct mail and directing recipients to engage with this content on the company's website or social media pages. The goal is to entice direct mail recipients to willingly connect with the company online.
Retailers must modernize their marketing approaches to better connect with customers today.
Using Facebook and Twitter can help any retailer create meaningful connections with customers at any time.
Retailers today need to connect with customers in different ways. Using social media is a key component to any retail marekting programs today. Learn how to use SM to help your business thrive. For more details, contact CBCG info@cbc-group.net
Retailers must modernize their marketing approaches to better connect with customers today.
Using Facebook and Twitter can help any retailer create meaningful connections with customers at any time.
Retailers today need to connect with customers in different ways. Using social media is a key component to any retail marekting programs today. Learn how to use SM to help your business thrive. For more details, contact CBCG info@cbc-group.net
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Creating a Successful Social Media Campaign (DIMA & PMA@CES)Grow Socially, Inc.
interlinkONE and Grow Socially CEO John Foley, Jr. spoke to the DIMA group at the 2012 PMA@CES event in Las Vegas.
In this presentation, "Creating a Successful Social Media Campaign", John shared information on how companies in the photo industry can utilize social networks to grow their business.
John covers this items such as:
- How to create a social media strategy
- Finding ways to connect with your audience
- Best practices on measuring social media efforts
- And more!
Digital Media Now for Yogis- Integrating Social MediaMelodie Tao
The first Digital Media Now for Yogis was hosted on Saturday July 28th at La Jolla Yoga Center. Marketing Melodie combines her 2 passions for Marketing and Yoga to teach Yoga, Fitness and Wellness professionals how to grow their business through their passions. The second session focuses on integrating social media into your marketing plan.
Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.
10 tips to increase sales and business efficiency thanks to social medias.
1.Start with the core
2.Frame your business social media strategy
3.Establish business goals
4.Choose your channels wisely
5.Design your business special media approach
6.Measure
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
From an Oct. 2012 talk given to the AMA at the University of Connecticut.
What social media is exactly.
How to use it for your business to generate leads & sales, build brand awareness, buzz, etc.
What most people are doing wrong.
Best practices for facebook and blogging.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Creating a Successful Social Media Campaign (DIMA & PMA@CES)Grow Socially, Inc.
interlinkONE and Grow Socially CEO John Foley, Jr. spoke to the DIMA group at the 2012 PMA@CES event in Las Vegas.
In this presentation, "Creating a Successful Social Media Campaign", John shared information on how companies in the photo industry can utilize social networks to grow their business.
John covers this items such as:
- How to create a social media strategy
- Finding ways to connect with your audience
- Best practices on measuring social media efforts
- And more!
Digital Media Now for Yogis- Integrating Social MediaMelodie Tao
The first Digital Media Now for Yogis was hosted on Saturday July 28th at La Jolla Yoga Center. Marketing Melodie combines her 2 passions for Marketing and Yoga to teach Yoga, Fitness and Wellness professionals how to grow their business through their passions. The second session focuses on integrating social media into your marketing plan.
Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.
10 tips to increase sales and business efficiency thanks to social medias.
1.Start with the core
2.Frame your business social media strategy
3.Establish business goals
4.Choose your channels wisely
5.Design your business special media approach
6.Measure
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
From an Oct. 2012 talk given to the AMA at the University of Connecticut.
What social media is exactly.
How to use it for your business to generate leads & sales, build brand awareness, buzz, etc.
What most people are doing wrong.
Best practices for facebook and blogging.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
"Learn how to drive traffic to your website and capture leads using inbound marketing" Presented by Ted Parisot, President at Informe, Inc., at the Fall 2012 ICCHE/ICCET Combined Conference
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
We held a sold-out Corporate Blogging Workshop at BlogWorld Expo in Los Angeles. Here's our presentation, walking businesses through the development of a strategy and understanding the efforts needed for a successful strategy that drives business results through blogging, search and social medai.
Aligning Your Social Media Strategies with Your Other Marketing Channels - Ju...Julie Perry
As of January 2014, 74 percent of Internet users are active on social networks, according to Pew Research. That percent, which has surely grown over the past 12 months, proves that social media is a channel marketers cannot ignore. But how do you coordinate social strategies with the other channels you market in? Julie Perry, will answer this question and more.
During this fast-paced webinar, you'll learn how to blend inbound, social media marketing strategies with your existing outbound and direct marketing campaigns to:
(1) Maximize your next tradeshow or networking event by harnessing the power of Twitter and Twitter Lists
(2) Amp up your direct mail campaigns by bringing prospects online and engaging them with sharable content
(3) Give your content marketing efforts a boost by amplifying them to your ideal target audience on Facebook (and yes, your audience IS on Facebook!) and LinkedIn
(4) Grow your email list and increase brand engagement with social media contests
We will also look at the difference between inbound marketing and outbound marketing, while discussing how the most effective marketing strategies today are ones that integrate the two. This presentation offers ways to use not just one channel or one mode of marketing, but rather, it recommends ways to integrate both push and pull marketing tactics and use them in tandem so they play off one another. There is currently a convergence of marketing channels: owned, earned and paid. Today, you must integrate your outbound and inbound marketing tactics in order to keep up with the new, dynamic customer journey.
Included in this presentation are examples of effective tradeshow marketing tactics (pre, during, and post), direct mail campaign tactics, LinkedIn Advertising campaigns, and leveraging social media contests using the service Rafflecopter on social sites like Facebook and Twitter to build your email subscribers.
This webinar was given on December 16, 2014 for Target Marketing’s Direct Marketing IQ: http://www.directmarketingiq.com/webinar/aligning-your-social-media-strategies-with-your-other-channels
Presented by Julie Perry, a digital media marketing strategist who offers consulting in the realm of digital-media marketing and converged media (owned, earned, and paid). This includes all aspects of social & new media, PR, paid online advertising, email, SEM and video marketing. You can find Julie on LinkedIn at http://www.linkedin.com/in/julieperry
This is a presentation I did for the CPMR course in January of 2013, at the University of Texas, Austin.
In this presentation I step independent manufacturer's representatives through the landscape and concepts of Inbound Marketing and appropriate uses of social media tools.
Do you triangulate your Social Marketing to achieve the greatest level of results when conducting business development or stakeholder relationship development?
The State of B2B Marketing: New Marketing Automation Stats for 2017Act-On Software
Many of the available marketing automation stats we regularly
use – to make strategic decisions, craft presentations, prepare
for sales calls – are getting a bit long in the tooth. So we set
off to uncover the most recent marketing stats by surveying
more than 350 marketing professionals in North America and
Europe to get their take on how investing in marketing
automation impacts business performance. The most
noteworthy results are included below.
Why Content Marketers Should Be Making Unicorn Babies Act-On Software
In this episode of the Rethink Podcast, we interview Larry Kim, CEO of Mobile Monkey, and founder of Wordstream. Larry is recognized as among the Top 50 Most Influential People in Digital Marketing. In this conversation, he talks about the differences between unicorn and donkey content, and how marketers can create unicorn babies.
Trust is a crucial part of attracting, converting, and retaining customers, and email newsletters are a great way to build that trust. A successful newsletter that is regular, reliable, and consistently delivers useful, interesting information can help you effectively nurture existing and future customers.
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a whopping 28% average overall return.
Our quick start guide will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
Marketing Automation Hacks: The Act-On EditionAct-On Software
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
Act-On's Director of Digital Marketing, Linda West shares various #MAHacks to help you get ahead!
Rethinking the Role of Marketing, reveals that top performing marketing teams are taking full control of the customer lifecycle – everything from customer acquisition, to the more lucrative customer retention and expansion.
Looking to make a lasting impression on potential buyers? Check out this presentation for the tips & tricks you need to really dazzle with your content!
Having a tough time selling your C-suite on the benefits of marketing automation? Give this presentation a gander for the tips, tricks, and best practices necessary to build the strongest possible business case for marketing automation!
Learn to separate the signals from the noise when it comes to search engine marketing in this exciting presentation on SEO basics, brought to you by Website Magazine!
What Sales Leaders Should REALLY Expect from Marketing AutomationAct-On Software
Having trouble selling your sales leadership on the benefits of marketing automation? Don't miss this exciting presentation from Ian Michiels of Gleanster Research on the returns you and your business can expect from automated programs!
Ever wondered what makes for exceptional marketing content, or struggled to strike a proper balance between selling and serving? Lucky for you, Act-On's top demand gen personnel have tips and tricks to share that are sure to help your online offers really resonate! Get to know the ins and outs of crafting killer content in this exciting presentation.
Looking to move beyond a batch-and-blast approach when it comes to emails you send? Find out how to create more targeted offers with our crash course on lead nurturing basics!
Preparing for Compliance: Canada's Anti-Spam Law (CASL)Act-On Software
Get to know the ins & outs of Canada's latest anti-spam legislation in this exciting webinar led by David Fowler, Act-On's Chief Deliverability Officer!
Who Is The Modern Customer? How Do They Want You to Talk to Them?Act-On Software
Ever wondered what makes the modern customer tick? See what some of today's top brands have done to engage buyers (and what buyers themselves have to say about brands) in this exciting presentation on leveraging social for brand awareness!
Brunch and Learn - Direct Marketing on a Shoestring Budget
7 Social Media Secrets That Make a Great Direct Marketing Campaign Great
1. 7 Social Media Secrets
That Make Good Direct Marketing
Campaigns Great
December 1, 2011
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Julie Perry
VP & Social Media Director
BLASTmedia
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Thorin McGee
Editor in Chief
Target Marketing
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