Social media 101 PLN
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This session was provided in a computer lab setup for mid level and higher Cooperative Extension administrators.
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Social media 101 PLN
- 1. Social Media 101 Facilitators: Anne Mims Adrian @aafromaa eXtension Alabama Cooperative Extension System Karen Craig Tuskegee University Joy Moten-Thomas Fort Valley State University Southern Region Program Leaders Network August 21, 2012
- 3. What is social media?
- 4. Curation Collecting, filtering and making sense of information and putting findings into context Scoop.it Summify Pinterest Blogging Google Plus Others
- 5. Some benefits of social media ore ing. Reaching new audiences s m s cal It i n tha Reaching existing audiences in new, engaging ways Building relationships with new and existing clientele Building personal learning networks Rapid response to emerging situations
- 6. Extension's role "help people think critically, interpret, analyze and apply information they gather from all of the different platforms." Use available free tools to do our work better. Social media tools helps make our content more discoverable. Eli Sagor, Extension Specialist and Forester, University of Minnesota
- 7. Possible personal goals Improve my own professional and personal development. Listen to others and be open to many views and ways of communicating. Collaborate with others (colleagues and local partners). Bridge and maintain relationships with my current (local) clients. Listen to and engage in clientele I might not normally engage with.
- 8. Challenges to social media
- 10. Create Google Alerts for your name, your organization, and your topics
- 11. Social media applications to try Facebook Twitter LinkedIn Pinterest Google Plus Scoop.it Diigo Pearltrees
- 12. Create a Twitter account Depending on the social media tool, an account be created for an individual, a team, or an organization. Today in Twitter we will practice with creating an individual account.
- 13. Create a Twitter account Think of an account name. Use your own name. Don't use a lot of numbers. Use a strong password. Complete your profile. Upload a photo. Don't make your Twitter account private. There are exception, but you want people to find you and converse with you easily.
- 14. Send your first tweet Use the hashtag #PLN12
- 15. Anatomy of a Tweet http://www.extension.org/pages/62314/anatomy-of-a-tweet
- 16. Start following people in Twitter Find a few people you know and follow people they follow. Use Bobby Fletcher @bhfjr1 as the example today. https://twitter.com/bhfjr1
- 17. Start following people in this workshop Find them by searching on the #PLN12 Go to Twitter Search and Search for #PLN12 Follow people who have used the #PLN12 hashtag.
- 18. Reply to someone Hover over a tweet and you will see options. Use the Reply button. Then respond.
- 19. Retweet a tweet Retweet is "duplicating" someone tweets. It is the easiest way to share someone else's tweet. It will show up on your timeline indicating retweeting giving full credit to the original tweet.
- 20. Mention someone in a tweet
- 21. Make Twitter easier Install a Twitter app for your computer. Tweetdeck Hootsuite Install a Twiiter app for your smartphone. Twitter App Tweetdeck Hootsuite Send a few special Twitters tweets as SMS (text) messages to your phone
- 22. Make Twitter much easier. Utilize columns to manage tweets.
- 23. What is and why do people use hashtags http://www.extension.org/pages/63348/what-is-a-hashtag Starts with # Used to organize organically Used to catergorize or congregate Used to make a statement
- 24. Discussion about Facebook Accounts are for individuals (only one per person). Pages are organizations (analytics are available). Groups are for discussions.
- 25. Facebook privacy settings Learn the settings. Periodically remove apps that you have given access to your account. Continue to review the settings.
- 26. Discussion about Linkedin LinkedIn is a safe place to start. Complete profile and other information. Link to colleagues. Join groups. Start to engage in discussions.
- 27. Core Extension Mindset--Go where the people are Farmer generated Facebook group—Southern Farming --More active dialogue if initiated by the clientele.
- 28. Livestock Poultry Environmental Learning Center Integration of Traditional and New ---------
- 29. Livestock Poultry Environment Learning Center Twitter #ManureMonday started by @LPELC Reach: 12,000-15,000 Twitter accounts
- 30. Rutgers Extension Professor Barbara O'Neill Twitter
- 31. University of Alaska Extension Pinterest
- 34. Blog links to Facebook and Twitter Leads to calls from local reporters County Agents appreciate the ability to curate content Posting allows sharing of links
- 35. Social Media Just Another Set of Tools Examples of popular social media outlets
- 37. How do I find a friend or colleague? http://people.extension.org
Editor's Notes
- http://www.flickr.com/photos/soylentgreen23/491093601/
- Can ask which of these they have never heard of or don't understand.
- Tools…digital communication, using available free tools to do our work better, merging together through a single system 1. Social media…facebook, twitter, flickr Do it for discoverability…make it easy for people to find the information, want them to discover us (content, nugget, workshop, oneline presentation) bring the content to people, not make them come to our site, publish and promote content in multiple places 2. Email update…subscription list…put together content For awareness, we want them to see us on a regular basis… People don’t need info every day, but when they do, they should think of us. Unobtrusive, reminds them we are there, Adds value to other offerings (such as workshops) Discussion board…offers peer to peer learning; how can we facilitate…creating a space not just for us, but for discussions to take place, take advantage of teachable moments, not an ask the expert; responses here are read by muiltiple people Widgets (oak wilt) Embeddable on other websites…, click for info to send to our web pages, 61 percent came to oak wilt site; 45 percent wenton to read more content
- http://www.flickr.com/photos/g_kat26/3379204852/
- http://www.flickr.com/photos/hellogreenstar/5735502525/
- KEEP THIS EXAMPLE I spoke to the LSU AgCenter leadership class about social media for agvocacy and communication. Class members took it to heart. Many created profiles, and they also created a private group for communication. Many friended me and they also invited me to join their group. One of the class members, Nobel Guedon really started to use social media to share information and ask questions. I noticed this and asked him to speak in a forum on social media at the USA Rice Outlook conference in Austin 2011. In preparation for participation, he established the Facebook Group Southern Farming - according to Nobel, he did this because other online forums were dominated by northern row crops and he was having trouble finding information and convo he wanted with local/southern farmers. Recently, he requested LSU AgCenter publication. Farmers share with each other and extension faculty are involved in the conversation. This is a big mind-shift - we don't control the conversation, we simply participate!
- About a year after I started blogging, I set up a Facebook group page. It is not very interactive, but county agents have told me that they like having all the information in one place. I post blogs, pictures, videos, field observations and links to resources on the blog. I also use it to poll my audience on occasion. I also created a twitter account in the winter or 2011. I use it to post my blogs and observations during the season as well as an information gathering tool. Twitter is not reaching very many of my target clientele but it is connecting me with colleagues across the US. I used my contacts through twitter for a lot of background research for an app proposal, which has resulted in grant funds for the first app that LSU AgCenter has built - RiceScout. I call that time well spent!
- What we have to do is change our mindset and begin to add new tools to our tool box. I suggest that you start with one and find your comfort zone with the first before you add another. It’s too easy to become overwhelmed if you try all at once.
- http://couros.wikispaces.com/Media+Literacy