Ncmm reload 2011 soc med workshop copy

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  • Whatever you do online needs to be relevant, real and relational. It doesn’t always have to be stirring or newsy but it needs to engage others as much as possible. Even if it’s just sharing what you’re doing. Which is better “I just had a cup of coffee” or “Had a great cup of coffee at Starbucks with my friend, Leary, whom I haven’t seen forever”? \n
  • Whatever you do online needs to be relevant, real and relational. It doesn’t always have to be stirring or newsy but it needs to engage others as much as possible. Even if it’s just sharing what you’re doing. Which is better “I just had a cup of coffee” or “Had a great cup of coffee at Starbucks with my friend, Leary, whom I haven’t seen forever”? \n
  • Whatever you do online needs to be relevant, real and relational. It doesn’t always have to be stirring or newsy but it needs to engage others as much as possible. Even if it’s just sharing what you’re doing. Which is better “I just had a cup of coffee” or “Had a great cup of coffee at Starbucks with my friend, Leary, whom I haven’t seen forever”? \n
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  • Ncmm reload 2011 soc med workshop copy

    1. 1. Social Media Made SimpleJeff Abramovitz2Degrees Media Strategieswww.2degreesmedia.comjeff@2degreesmedia.com/501-766-0522Facebook.com/2degreesmediaTwittter/2degreesmedia
    2. 2. OUR GOAL: TODEMYSTIFY SOCIAL MEDIA
    3. 3. DO YOU FEEL LIKETHIS COUPLE WHEN IT COMES TO SOCIAL MEDIA?
    4. 4. WANT TO SEE OTHER STATS? CHECK OUTHTTP://WWW.FRANKWBAKER.COM/MEDIAUSE.HTM
    5. 5. SHOCKER ALERT!!!!!
    6. 6. SHOCKER ALERT!!!!!
    7. 7. 10 Things you need to knowto be effective using SOCIAL MEDIA
    8. 8. Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTER LinkedIn Google+ Video/ Images Email
    9. 9. WHEN IS JUNK MAILNOT JUNK MAIL?
    10. 10. 2. Blah blah BLOG
    11. 11. Ministry Selling Products/ Expertise/ Events Localfocus --> Niche BLOGS
    12. 12. BLOGGING TIPSThe 5 A’s of Blogging (from Brian Clark)
    13. 13. BLOGGING TIPS The 5 A’s of Blogging (from Brian Clark) AuthenticStructure your content so that, over time, it tells a story that aligns with the viewsand interests of your target audience in a new and unexpected way. Use research, observation and direct interaction via social media to establish just what those views and interests are.
    14. 14. BLOGGING TIPSThe 5 A’s of Blogging (from Brian Clark)
    15. 15. BLOGGING TIPS The 5 A’s of Blogging (from Brian Clark) ATTENTION Capture attention with headlines that provoke curiosity andaddress the real needs of your target audience. Make sure the body content delivers on the headline’s promise!
    16. 16. BLOGGING TIPSThe 5 A’s of Blogging (from Brian Clark)
    17. 17. BLOGGING TIPS The 5 A’s of Blogging (from Brian Clark) AUTHORITYAim to become “the likeable expert” by offering relevant, helpful content that people want to share.
    18. 18. BLOGGING TIPSThe 5 A’s of Blogging (from Brian Clark)
    19. 19. BLOGGING TIPS The 5 A’s of Blogging (from Brian Clark) ACTIONElicit response by making offers and including calls to action in your posts. Directly ask readers to comment, follow you on Twitter, etc.
    20. 20. BLOGGING TIPSThe 5 A’s of Blogging (from Brian Clark)
    21. 21. BLOGGING TIPS The 5 A’s of Blogging (from Brian Clark) ACCELERATION Build on your success. Think like a media producer and consistently develop the best content you can. Leverageplatforms like Facebook, but don’t abandon your blog. It’s important that you retain ownership of your intellectualproperty and remain in control of the platform where it is housed.
    22. 22. Ministry Selling Products/ Expertise/ Events Localfocus --> Niche BLOGS
    23. 23. Email May be limping in some ways but it ISN’T dead3.
    24. 24. Email May be limping in some ways but it ISN’T dead Released just last week (early Aug 2011), the new Pew survey affirms email remains3. tied with search as the most popular online activity, with more than 90 percent of Internet users saying they use email and more than 61 percent saying they do so on a daily basis. -- Entrepreneur.com
    25. 25. So, make sure youmake Email worth the effort - GREAT CONTENT AND SHAREABLE
    26. 26. Some tips for email:
    27. 27. Some tips for email:Make “SUBSCRIBE” features easy to use (most email apps help you here)
    28. 28. Some tips for email:Make sure you have “calls to action integrated into your message
    29. 29. Some tips for email:Post Content in the channels wheremost of your guests/customers are located (share, share, share)
    30. 30. Some tips for email: Provide clear options for yourrecipients to share this with their friends and tell them where theymight be able to view the contentsonline (archive/blog; website; etc)
    31. 31. Some tips for email:Include a recognizable name and make your headlines attention grabbing
    32. 32. Some tips for email: Strongly consider making youremails opimized for mobile viewing
    33. 33. SOME GREAT TOOLS:
    34. 34. 4.
    35. 35. 4.
    36. 36. 4.
    37. 37. FACEBOOK
    38. 38. FACEBOOK BILLION MINUTES PEOPLE SPEND ON FACEBOOK IN THE US IN 2010 - 3 TIMES MORE THAN ANY OTHER SITE - NIELSEN RESEARCH
    39. 39. Facebook.com average user figures and facts:
    40. 40. Facebook.com average user figures and facts:• Average user has 130 friends on the site
    41. 41. Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month
    42. 42. Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth
    43. 43. Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month
    44. 44. Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80community pages, groups and events • Average user creates 90 pieces of content each month
    45. 45. Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80community pages, groups and events • Average user creates 90 pieces of content each month200 million people access Facebook via a mobile•device each day
    46. 46. Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80community pages, groups and events • Average user creates 90 pieces of content each month200 million people access Facebook via a mobile•device each day• More than 30 billion pieces of content are shared each day
    47. 47. Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80community pages, groups and events • Average user creates 90 pieces of content each month200 million people access Facebook via a mobile•device each day• More than 30 billion pieces of content are shared each day• Users than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
    48. 48. Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80community pages, groups and events • Average user creates 90 pieces of content each month200 million people access Facebook via a mobile•device each day• More than 30 billion pieces of content are shared each day• Users than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users 770 billion page views• Facebook generates a staggeringper month
    49. 49. Facebook.com average user figures and facts:• Average user has 130 friends on the site• Average user sends 8 friend requests per month 15 hours and 33 minutes• Average user spends an average on Facebook permonth• Average user visits the site 40 times per month• Average user spends an 23 minutes (23:20 to be precise) on each visit • Average user is connected to 80community pages, groups and events • Average user creates 90 pieces of content each month200 million people access Facebook via a mobile•device each day• More than 30 billion pieces of content are shared each day• Users than access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users 770 billion page views• Facebook generates a staggeringper month*** from The 2011 Facebook Statistics
    50. 50. Need More Convincing?You need to have a Facebook Page for your ministry
    51. 51. What’s the difference between a Facebook page and Group? ou p? Gr What should I post? ok c ebo Sho a Fa uld I mix h ave my ee d to orga pers ona o In niza tion l pa ge aD al p nd m t? age ? inis os try/ Ip d ul ost? o to p sh the day n te uring of ed er tim w tt Ho ere a be Is th
    52. 52. Check out the Science of Facebook Marketing by Dan Zarrellahttp://www.slideshare.net/HubSpot/science-of-facebook-marketing-by- dan-zarrella
    53. 53. Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups Groups
    54. 54. 5.
    55. 55. 5.
    56. 56. So, think Twitter is still just a “fleeting” fad?
    57. 57. So, think Twitter is still just a “fleeting” fad?
    58. 58. So, think Twitter is still just a “fleeting” fad?
    59. 59. Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTER
    60. 60. WHERE DO I START?
    61. 61. “More and more, I am transitioning in my thinking of Twitter as a social network, andmore as an information network.Twitter, in fact, calls itself a real- time information network that connects you to the latestinformation about what you find interesting.” Paul Chaney
    62. 62. TwitterDashboards:
    63. 63. TwitterDashboards: Hootsuite
    64. 64. TwitterDashboards: HootsuiteTweetdeck
    65. 65. TwitterDashboards: Hootsuite TweetdeckSocial Oomph
    66. 66. TwitterDashboards: Hootsuite TweetdeckSocial Oomph Seesmic
    67. 67. TwitterDashboards: Hootsuite TweetdeckSocial Oomph Seesmic TweetAdder
    68. 68. - Free or Paid- Web based and desktop- Monitor multiple channels- Schedule tweets- See how many are clicking your links
    69. 69. - Desktop (currently-working on Web based)
    70. 70. - Desktop (currently-working on Web based)- Monitor multiple channels (FB-Twitter-
    71. 71. - Desktop (currently-working on Web based)- Monitor multiple channels (FB-Twitter--
    72. 72. - Desktop (currently-working on Web based)- Monitor multiple channels (FB-Twitter--
    73. 73. Check out a great Twitter informational slideshow from Brandon Marketing: http://www.slideshare.net/ RitchBrandonmt/twitter-indepth- introduction-for-business? from=ss_embed
    74. 74. Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTER
    75. 75. 6.
    76. 76. Some General Thoughts:
    77. 77. Some General Thoughts:✴ Tools:
    78. 78. Some General Thoughts:✴ Tools: ✴ Google Alerts
    79. 79. Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader
    80. 80. Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search
    81. 81. Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search ✴ Social Mention
    82. 82. Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search ✴ Social Mention ✴ Addictomatic
    83. 83. Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search ✴ Social Mention ✴ Addictomatic✴ Time:
    84. 84. Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search ✴ Social Mention ✴ Addictomatic✴ Time: ✴ 15 min 2x/day at least 3x week
    85. 85. Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search ✴ Social Mention ✴ Addictomatic✴ Time: ✴ 15 min 2x/day at least 3x week✴ Talk
    86. 86. Some General Thoughts:✴ Tools: ✴ Google Alerts ✴ Google Reader ✴ Twitter Search ✴ Social Mention ✴ Addictomatic✴ Time: ✴ 15 min 2x/day at least 3x week✴ Talk ✴ Comment/like/follow/reply/ communicate
    87. 87. 7.
    88. 88. Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTER LinkedIn
    89. 89. Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTER LinkedIn
    90. 90. 8. VIDEO AND IMAGE SHARING
    91. 91. Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTERLinkedInYouTube, et al
    92. 92. VIDEO AND IMAGE SHARING Some general thoughts - Video: • Video is the most shared content on the web • doesn’t have to be professional but needs to match your brand • Mix in video on blogs, FB, Twitter (via TwitVid) and sometimes, try your own (newsletter, FB page update, etc.)--it gives a face to your minsitry • There are many simple editing packages or apps available. Don’t spend inordinate amount of time editing.
    93. 93. Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTERLinkedInYouTube, et al
    94. 94. WHAT DO I DO WITH9.
    95. 95. Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTERLinkedInYouTube, et al Google+
    96. 96. 10.MOBILE MADNESS & LOCATION LOCO
    97. 97. BOTH OF THESE WILL CONTINUE TO BE AGROWING FORCE IN THE SOCIAL MEDIA REALM
    98. 98. Ministry Selling Products/ Expertise/ Events Local focus --> Niche BLOGS Pages Pages PagesFACEBOOK Groups Groups GroupsTWITTER LinkedIn Esp if you use Esp if you use Esp if you use Google + other Google appsl other Google appsl other Google appslWebinar/Podcasts Email
    99. 99. REVIEW
    100. 100. REVIEW CONTENT
    101. 101. REVIEW CONTENT BLOGS
    102. 102. REVIEW CONTENT BLOGS EMAIL
    103. 103. REVIEW CONTENT BLOGS EMAIL FACEBOOK
    104. 104. REVIEW CONTENT BLOGS EMAIL FACEBOOK TWITTER
    105. 105. REVIEW CONTENT BLOGS EMAIL FACEBOOK TWITTER LISTEN
    106. 106. REVIEW CONTENT BLOGS EMAIL FACEBOOK TWITTER LISTEN LINKEDIN
    107. 107. REVIEW CONTENT BLOGS EMAIL FACEBOOK TWITTER LISTEN LINKEDIN VIDEO/IMAGES
    108. 108. REVIEW CONTENT BLOGS EMAIL FACEBOOK TWITTER LISTEN LINKEDIN VIDEO/IMAGES GOOGLE+
    109. 109. REVIEW CONTENT BLOGS EMAIL FACEBOOK TWITTER LISTEN LINKEDIN VIDEO/IMAGES GOOGLE+ MOBILE/LOCATION
    110. 110. SO, NOW WHAT
    111. 111. WHAT’S ONE THING YOU TOOK AWAY FROM TODAY THAT YOUCOULD DO TOMORROW (EVEN WITH A LITTLE HELP)?
    112. 112. ONLINE WEBINAR SERIES MID OCTOBER 2011(MAKE SURE YOU HAVE SIGNED THE SHEET TO BE CONTACTED IF INTERESTED IN HEARING MORE)
    113. 113. ★ SOCIAL MEDIA COACHINGPERSONAL HELP (AUTHORS/BLOGGERS/ETC)★ SOCIAL MEDIA STRATEGYHELP DEVELOP ORGANIZATIONAL STRATEGY★ SOCIAL MEDIA EXECUTION HELP DEVELOP AND EXECUTE CAMPAIGNS AND TACTICAL STRATEGY
    114. 114. JEFF ABRAMOVITZ 2DEGREES MEDIA 501-766-0522JEFF@2DEGREESMEDIA.COM WWW.2DEGREESMEDIA FACEBOOK/2DEGREESMEDIA TWITTER/2DEGREESMEDIA
    115. 115. THANK YOU!!

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