This document provides guidance on social media marketing strategies for week 4. It discusses understanding the power of social media, setting up profiles on multiple sites and connecting them through management systems. Specific guidance is given on using Facebook, including timeline banners and analytics. Other topics covered include building inbound leads through niche targeting and connections, using hashtags, QR codes and events for campaigns. Definitions and best practices are outlined for hashtag usage. Various social media symbols and their uses are also defined.