Want to better understand how to use Instagram, Twitter, Facebook, Google+, LinkedIn, and YouTube for your business? Review these quick tips to simplify and maximize your social media platforms.

1. Social Media Best Practices
3 Tips, 6 Platforms: Rule Them All
Things you may not be doing, but should be.

2. Define Your Strategy
Whose attention are you seeking?
What do you want your community to do?
Why are you investing time in these spaces?

3. “Social media is the vehicle,
not the strategy.”

4. Social Media Effectiveness Checkpoint:
Is social media an integral part of your overall sales and
marketing approach? Are you using it for branding and
customer service?

5. FACEBOOK
LINKEDIN
Platforms Included:
TWITTER
GOOGLE+
INSTAGRAM
YOUTUBE

6. FACEBOOK
Posting frequency guide:
2 times per day,
seven days a week,
10:08 a.m. and 3:04 p.m.
(-as per @buffer)

7. FACEBOOK “Stop trying to be amazing and start trying to be
useful.” -Jay Baer
Engage, engage, engage.

8. FACEBOOK
Promote your page
with a small dollar
amount.

9. FACEBOOK Understand and track your Facebook insights month over month.
○ Fan increase
○ Post performance
○ Post reach
○ Engagement
○ Your target demographic
○ EXPORT
Example stats:
● On November 23rd alone, we gained 142 Facebook fans (AMAs)
● The weekend of the gala, we had 2600 engaged users on Facebook.
● For the month of November we had 11,000 people engaged with our content on
Facebook.
● Our content reached just under 150,000 people on Facebook.
● Our most popular Facebook post in November was the sharing of the Jeep
commercial. It was seen 12,000 times, had a total of 464 likes, comments, and
shares.

10. TWITTER
Posting frequency guide:
14 times per day, from midnight to 10:00 p.m.
Central Time, never more than once per hour;
seven times per day on weekends, from 3:00
a.m. to 9:00 p.m., roughly every three hours.
The life of a tweet is about 18 minutes.
(as per @buffer)

11. TWITTER
Your Twitter account should not be on auto-
pilot.
Add value and have no agenda.

12. TWITTER
Designate time each day to engage.
Search keywords.
Search hashtags.
Jump into conversations.
Retweet and reshare.

13. TWITTER
Study and understand your Twitter stats:
analytics.twitter.com

14. TWITTER Example Stats:
● On Monday, the day after the AMAs, we had 162,000
impressions on Twitter.
● Over the course of November, we had 205,000 impressions
on Twitter.
● We had a total of 13,916 retweets on Twitter in November.
● We had a total of 18,228 tweets favorited by fans in
November.

15. INSTAGRAM
“POSTING FREQUENTLY ON
INSTAGRAM WON'T COST BRANDS
FOLLOWERS, BUT NOT POSTING
MIGHT.”
-fastcompany.com

16. INSTAGRAM
Hashtags, Hashtags, Hashtags
Tag with relevant, popular hashtags:
The relevant, popular hashtags are the ones that may be
relevant for the keywords in your photo description or popular
among the community.
http://websta.me/hot - top 100 tags being used on Instagram
Also tag with branded hashtags.

17. INSTAGRAM
Mix business & pleasure.
Examples of Taco Bell on Instagram

18. INSTAGRAM iconosquare.com:
free Instagram
analytics
● We had 11,517
collective "likes" on
our Instagram
images in
November.
● We had 331
collective
comments on our
Instagram images
in November.

19. LINKEDIN
Posting Frequency Guide:
LinkedIn – 1 time per day, 8:14 a.m., no weekends
20 posts per month.

20. LINKEDIN
COMPLETE YOUR PROFILE:
Complete every section.
Use industry relatable keyword (yes, LinkedIn is searchable).
Upload a current headshot that is professional and represents you within your
industry.
Create a vanity URL: http://www.linkedin.com/in/lindseymillerpetersen
Get recommendations.
Add skills, get endorsements.

21. LINKEDIN
JOIN GROUPS:
Find groups related to your industry or niche then make sure
that you join them and, if at all possible, be an active participant
in two or three of them.
According to LinkedIn, your profile is five times more likely to be
viewed if you join and are active in groups.
Just remember, if you’re going to participate in group
discussions, groups are about COMMUNITY not YOU.

22. LINKEDIN
Send personalized connection requests.
Reach out to potential clients/leads with
personalized messages.
Engage in your newsfeed. Comment and
reshare good content.

23. GOOGLE+
Posting Frequency Guide:
2 times per day, 9:03 a.m. and 7:04 p.m., no weekends
Google+ isn’t just another social
network, it’s a powerful weapon in
your SEO arsenal.

24. GOOGLE+ Google+ does not control which of your audience sees your
message.
Google+ supports high resolution, full sized images.

25. GOOGLE+ Quickly & easily find those talking about the same
things as you, in real time by clicking the hashtag in
the top right hand side of your update.

26. GOOGLE+
JOIN COMMUNITIES:
Find groups related to your industry or niche then make sure
that you join them and, if at all possible, be an active participant
in two or three of them.

27. YOUTUBE

28. YOUTUBE
CUSTOMIZE YOUR CHANNEL:
Use brand colors, images, links, logos, tones,
slogans, etc.

29. YOUTUBE
Optimize your YouTube video descriptions.
Choose the right categories and tags.
Use other more robust social channels to direct
your community to your YouTube content.
Consider YouTube advertising.

30. Lindsey Miller Petersen
lindsey@chiefmo.co
@linzlinzlinz