The document discusses the importance and best practices of using hashtags on social media. Some key points covered include: - Hashtags help identify common topics and themes, and aggregate all social media content with the same hashtag. - Hashtags make information searchable and allow posts to appear in a hashtag's stream, so people can follow hashtags to see posts. - Best practices include keeping hashtags short, relevant, specific to avoid being obscure, and limiting the number used to not appear spammy. - Different social media sites have guidelines for optimal hashtag use, such as 1-3 on Instagram and no more than 2 on Twitter. - Tools are available to research hashtags and analyze social mentions.

2. #RehashingHashtags

3. Hashtags

4. Help identify a
common topic or
theme.

5. Are critical to
communicating &
linking information
on Social Networks.

6. Aggregate all social
media content with
that same Hashtag.

7. Why Are
Hashtags
Important?

8. Hashtags make your
information searchable
by anyone.

9. Your post appears in
the stream of the
Hashtag you used.

10. People can choose to
follow Hashtags,
which means they
could see your
Hashtagged post.

11. Hashtag Basics

12. Hashtags always
start with #

13. Hashtags won’t work
if you use spaces,
punctuation or
symbols.

14. The best Hashtags
tend to be relatively
short and easy to
remember.

15. Don’t string too many
words together.

16. Use relevant and
specific hashtags.

17. If it is too obscure, it
will be hard to find
and it won’t be used
by other social media
users.

18. Limit the number of
Hashtags you use.
More isn’t better, It
looks “spammy”.

19. How do you use
a Hashtag
for your
business?

20. There is already a
Hashtag being used for
your area of
communication.

21. Identify where your
posts or subject fits
in.

22. Find someone who is
already active in your
field and see which
Hashtags they are using.

23. Every social media
site uses Hashtags
slightly differently.

25. LinkedIn is a
professional platform.
Keep Hashtags work
appropriate.

26. LinkedIn will
automatically suggest
relevant Hashtags
when you begin to write
a post.

27. Recommend using two,
to three hashtags per
update.

28. Create Hashtags based
on the primary topic(s)
covered in your shared
content.

30. You can include up to 30
Hashtags on a regular
post, and up to 10
Hashtags on a Story.

31. The consensus is that
about 11 Hashtags is a
good number to start
with.

32. The most common
number of Hashtags to
use on Instagram is
between 1 and 3.

33. You can hide Instagram
Hashtags in a comment.

35. Engagement decreases,
the more Hashtags you
use in Facebook posts.

36. Use Hashtags that are
trending or popular with
your audience.

37. Facebook recommends
one to two Hashtags per
post.

39. Tweets with Hashtags
increased engagement -
clicks, retweets,
favorites, and replies.

40. Twitter recommends
using no more than 2
Hashtags per Tweet.

42. You can use up to 20
Hashtags. 3 or 4 relevant
hashtags should do the
trick!

43. Branded Hashtags allow
Pinners to view all of the
Pins you’ve posted in one
place.

44. Best Practices
For Using
Hashtags

45. Research and see if your
planned Hashtag comes
up.

46. Capitalize the Hashtag
in the appropriate places
so it's easier to read.

47. Keep Hashtags Short.
Brevity makes them
easier to remember.

48. Use Trends Wisely
Be sure that trending
topics are relevant to
your brand.

49. Understand Hashtag
Use On Different Social
Media Sites.

50. Avoid "Bashtags”
Hashtags can have a
totally different meaning
from what you intended.

51. Hashtag Tools
http://best-hashtags.com
https://www.hashtags.org

52. What are
Social
Mentions?

53. Whenever someone
name-drops a person or
brand online. (Your
Handle)

54. A Handle is a name or
nickname for a social
media site. It's your
username.

55. Handles are not
Hashtags.

56. HANDLE
HASHTAGS

57. Mention Tools
Hootsuite Apps
Brandwatch
Talkwalker

58. Presentation available:
slideshare.net/hbram/
Henry Bramwell • 631-475-2959 • hb@vgl.com