This session is Part II of a two part webinar series. 4 & 14 November 2:00-3:00 PM EDT Here are the links to the webinar recordings: Expose Yourself Online, Part I http://stc.adobeconnect.com/p7brqhcwo3s/ Expose Yourself Online, Part II http://stc.adobeconnect.com/p3z90v0ib8h/ Viqui Dill of the Washington DC Baltimore chapter of STC will present Part II. See Part 1 at http://www.slideshare.net/roger-renteria/social-media-webinar-part-1-stc-cac How much or how little you plan to communicate depends on how many volunteers you have, their communication skills and preferences, and the preferences of your members. Keep in mind that any communication is better than none, that your community members understand that we are staffed by volunteers, and that we have successful communities all across the spectrum. This is a basic Social Media plan, based on a Community with limited super powers. Since your community will have a different set of super powers and different kryptonite, your basic plan will be your own. Use these as a sample and then share your story with us.

1. WEBINAR SUGGESTIONS:
We recommend that you use your telephone
for the audio part of the webinar.
PLEASE MUTE YOUR PHONE / MICROPHONE
If your phone does not have a mute button,
select the green phone handset icon at the top of the display.

2. Part Two: Social Media
Viqui Dill, STC Senior Member

3. Eeny, meeny, miney, mo
 Who needs all these social media outlets anyway?
 Blogs
 Facebook
 Flickr
 Linked In
 Pinterest
 Twitter
 YouTube
 Instagram

4. 7 Social Media Outlets!!!
 How much or how little you plan to
communicate depends on
 # volunteers
 communication skills of volunteers
 preferences of volunteers
 preferences of members
 preferences of not-yet-members

5. 7 Social Media Outlets???
 Keep in mind
 any communication is better
than none
 we are staffed by volunteers
 successful communities all across
the spectrum

6. 7 Social Media Outlets!!!
 Social Media is FUN!
 Somebody in your
community will be
energized by one or
more SM outlets
 Give ‘em the car keys
& let ‘em run!

7. Want to know all you ever wanted to
know about who uses the internet?
 Check out Pew Internet
http://www.pewinternet.org/
 Websites
 Ages
 Demographics
 Devices
 Days of the week
 Times of day

8. 1>0

10. Step one: blog post
 More than 140 characters
 Graphics and photos
 Who/what/when/where/why
 All the info
 Links to related material
 Testimonials
 Gush
 Searchable
 Findable

11. Here are some blog post examples
 Summit announcement
http://notebook.stc.org/ca
lling-technicalcommunication-studentssubmit-a-summit-call-forproposals/
 Headline
 Who/what/when/where
 Target
 Links

12. Here are some blog post examples
 SIG Event
http://www.stcidlsig.org/wp/ne
ws-and-events/upcomingwebinar-112013/
 Headline
 Who/what/when/where
 Speaker info
 Links

13. Here are some blog post examples
 Society announcement
http://www.stc.org/mgam
 Headline
 Who/what/when
 How it works
 Snappy graphic
 Links

14. Did you catch Roger’s webinar
about Websites & Email?
 Roger’s slides are posted on slideshare
http://www.slideshare.net/roger-renteria/socialmedia-webinar-part-1-stc-cac

15. Tweet the blog post
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
140 characters
Link to blog post
Provocative statement
Tag @STC_org
Hashtag #STCorg #TechComm
Schedule lots and lots of tweets
Tweetdeck
Example:
Want to see some great #TechComm? @STC_org keeps a
library of member work samples. Find out more
http://notebook.stc.org/xxx #STCorg #TechComm

16. Tweet example
 Provocative
statement
 Link to blog post
 Hashtags
 Retweets!

17. Link In the tweet
 Choose the best tweet
 Convert back to English
 Attach the link
 Notifications to members emailed
 Post in many groups

18. LinkedIn examples
 http://www.linkedin.com/groups?gid=156478

19. LinkedIn examples
 http://www.linkedin.com/groups?gid=1785683

20. LinkedIn examples
 http://www.linkedin.com/groups?gid=2377298

21. Newletter/email
 Email voted #1
 Recycle the Linked In post
 Headline
 Body
 Link to blog post

22. Did you catch Roger’s webinar
about Websites & Email?
 Roger’s slides are posted on slideshare
http://www.slideshare.net/roger-renteria/socialmedia-webinar-part-1-stc-cac

23. Say cheese
 Make a simple graphic
 3 inch by 2 inch format
 Faces and text
 Any picture is better than no picture
 Power point to png

24. Facebook
 A short introductory




sentence or two
A link to the blog post within the
first few lines of text
A simple graphic that looks good in
a 3” x 2” format
Tag the graphic as much as possible
Most of the text after the link

25. Facebook examples
 Announcements with tagged
flyers
https://www.facebook.com/S
TCIDLSIG

26. Facebook
examples
 Announcement memes
with tagged photos
https://www.facebook.c
om/stccac

27. Facebook
examples
 Memes as messages
https://www.facebook.c
om/STC.org

28. Facebook examples
 Tagged photos of chapter events
https://www.facebook.com/STCWDCMB

29. Facebook examples
 Quotations
https://www.facebook.com/STC.org

30. Facebook examples
 Local interest
https://www.facebook.com/STCNewEngland

31. Facebook
examples
 Jokes
https://www.facebook.co
m/STCChicago

32. Facebook
examples
 Jokes
https://www.facebook.co
m/STCChicago

33. Facebook examples
 Simple autoposts from other social media outlets
https://www.facebook.com/nycstc

34. Facebook examples
 Simple autoposts
from other social
media outlets
https://www.facebo
ok.com/STCPMC

35. Facebook again
 Facebook posts can be scheduled.
 Weekdays are usually best.
 Mornings are usually best.
 Experiment with your group.

36. Facebook interactions
 Facebook has analytics by day and time of day
 Insights or View Insights
 See All Posts at bottom of Insights page

37. Questions
 Do you have any of these forms of Social Media?
 Do you have a Social Media guru for your group?
 What’s your super power?
 What’s your kryptonite?

39. STC Online Communications Survey
2013
 Take the survey! We want to hear from you!
https://docs.google.com/forms/d/1wsYFLGt_CHmz7d
msj9oc-t8er8TWtBil8LvG9oxOZgY/viewform

40. STC Online Communications Survey
2013
 20 communities responded
so far
 Northeast Ohio
 Philadelphia Metro
 AccessAbility SIG
 Policies & Procedures SIG
 Alberta
 Sacramento Metro
 Carolina
 Silicon Valley
 Chicago
 Southeastern Michigan
 Eastern Iowa
 Southern Nevada
 Europe
 Southwestern Ontario
 Instructional Design &
 Technical Editing SIG
Learning SIG
 Lone Star
 New England
 Twin Cities
 Washington DC Baltimore

41. STC Online Communications Survey
2013
 20 out of 20 communities
have websites
 http://www.stcpmc.org
 http://www.stcsig.org/pp/
 http://stc-access.org
 http://www.stcsacramento.org/
 http://www.stc-alberta.org
 http://www.stc-
 http://stc-carolina.org
 http://stc-chicago.com
 http://stc-easterniowa.org/
 http://www.stc-europe.org
 http://www.stcidlsig.org/wp/
 http://www.stc-dfw.org/cms/
 http://www.stcnewengland.org/
 http://www.neostc.org
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


siliconvalley.org/
http://www.stc-sm.org
http://www.stcnevada.com
http://www.stc-soc.org/
http://stc-techedit.org
http://stctc.org
http://stcwdc.org

42. STC Online Communications Survey
2013
 19 out of 20 communities have a LinkedIn group
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http://www.linkedin.com/groups?gid=1852045
http://www.linkedin.com/groups?gid=3904559
http://www.linkedin.com/groups?gid=21047
http://www.linkedin.com/groups?gid=121547
http://www.linkedin.com/groups/STC-Eastern-Iowa-Chapter-3083123
http://www.linkedin.com/groups/STC-Instructional-Design-Learning-SIG-2298157
http://www.linkedin.com/groups/North-Texas-Lone-Star-STC-71158
http://www.linkedin.com/groups/New-England-Chapter-STC-97548
http://www.linkedin.com/groups?home=&gid=1785683
http://www.linkedin.com/groups?home=&gid=104514
https://www.linkedin.com/groups/Society-Technical-Communication-Policies-Procedures-4462932
http://www.linkedin.com/groups/STC-Sacramento-Metro
http://www.linkedin.com/groups/STC-Silicon-Valley-Chapter-STCSVC-137239
https://www.linkedin.com/groups?gid=2867401
http://www.linkedin.com/groups?gid=3874523
http://www.linkedin.com/groups?gid=3688458
http://www.linkedin.com/groups?home=&gid=1983374
http://www.linkedin.com/groups?gid=1825146
http://www.linkedin.com/groups?gid=156478

43. STC Online Communications Survey
2013
 15 of 20 communities use an email
service
 13 use
http://mailman.stc.org/mailman/listinfo
 1 uses mailchimp
 1 uses constant contact

44. STC Online Communications Survey
2013
 14 out of 20
communities tweet
 @stcnewengland
 @stcpmc
 @stcaccess
 @STCSactoMetro
 @STCAlberta
 @stcsiliconvall
 @stc_carolina
 @stc_soc
 @stcchicago
 @stc_te_sig
 @stceusig
 @stcwdc
 @STC_IDL_SIG
 @STCLoneStar

45. STC Online Communications Survey
2013
 5 out of 20 communities tweet a special hashtag
 #STCAlberta
 #STC_IDL_SIG
 #stcorg
 #STCSVC
 #stcwdc

46. STC Online Communications Survey
2013
 10 out of 20 communities have a facebook page
 https://www.facebook.com/stcaccess
 https://www.facebook.com/pages/Carolina-

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Communique/108976275800735
http://www.facebook.com/stcchicago
https://www.facebook.com/STCIDLSIG
https://www.facebook.com/stclonestar
https://www.facebook.com/STCNewEngland
https://www.facebook.com/#!/neostc
https://www.facebook.com/STCPMC
https://www.facebook.com/pages/Sacramento-Society-for-TechnicalCommunication-STC/187691487923704
https://www.facebook.com/pages/Southeastern-MichiganSTC/371618938876
https://www.facebook.com/STCWDCMB

47. STC Online Communications Survey
2013
 1 out of 20 communities have a facebook group
 https://www.facebook.com/groups/2405569345/

48. STC Online Communications Survey
2013
 3 of 20 communities have a flickr photostream
 http://www.flickr.com/photos/27782310@N05/
 http://www.flickr.com/photos/stcchicago/
 http://www.flickr.com/photos/stcwdc/
 2 of 20 communities have a YouTube channel
 http://www.youtube.com/user/stcchicago
 http://www.youtube.com/user/STCSOC

49. STC Online Communications Survey
2013
 1 out of 20 communities have a pinboard on Pinterest
 http://pinterest.com/stcwdcmb/
 1 out of 20 communities have a Meetup group
 http://www.meetup.com/Society-for-Technical-
Communication-DC-Baltimore-Chapter/
 0 of 20 communities have an Instagram account

50. STC Online Communications Survey
2013
 Superpowers and kryptonite comments
available soon

51. STC Online Communications Survey
2013
 Take the survey!
 There’s still time.
 We will share the results.
 https://docs.google.com/forms/d/1wsYFLGt_CHmz7d
msj9oc-t8er8TWtBil8LvG9oxOZgY/viewform

53. 1>0

54. Questions?

55. Connect with me
 Read the bio
http://wdcb.stcwdc.org/about-us/chapterbios/dill-bio/
 Email
social_media@stcwdc.org
 @viqui_dill https://twitter.com/viqui_dill
 Linked In
http://www.linkedin.com/pub/viquidill/15/79/7a5
 Facebook
https://www.facebook.com/viqui.dill