The document serves as a comprehensive guide for mortgage brokers on how to effectively use social media platforms such as Twitter, Facebook, and LinkedIn. It covers essential setup instructions, engagement strategies, and tips for maintaining a professional online presence while encouraging interaction and connection with potential clients. Additional resources and links are provided for further exploration of social media tactics and applications.

1. Introduction to Social Media by Lisa Theriault Mortgage Brokers Ottawa

2. Twitter – Getting Started Twitter.com Select user name – own name or ‘unique’ name? Avatar – you MUST upload a picture Bio – another must Follow/Be followed – search your area, interests, city, profession Get started – max 140 characters

3. RT = retweet (public) DM = direct message (private) Lingo – i.e. DH, DS, DD, DW – dear husband,son, dauther, wife Do not – just post listings, articles, links Do – interact, socialize, connect Tweetup – meeting tweeps in real life!

4. Shorten URLs – bit.ly Run polls – twtpoll.com Automatic updates to Facebook/Linkedin Upload pix or vids – twitpic/twitvid

5. Top Twitter Resources (courtesy of Skip Reardon Director of Digital Marketing Six Disciplines) Basic Twitter for Beginners http://bit.ly/2zZgo2 Essential Twitter Apps (desktop, mobile, search, business, media sharing, URL shorteners) http://bit.ly/31Zkpm Twitter Tips and Tactics – Best of 2009 http://bit.ly/2szb2y 80 Ways To Use Twitter for Small Biz (added 01/21/10) http://bit.ly/8rUTPl How To Use Twitter Lists (added 11/5/09) http:// bit.ly/RrXsp 8 Reasons You Need to Stop Ignoring Twitter http://bit.ly/2tk7gR (added 11/17/09) How Twitter is Revolutionizing Business (added 11/24/09) http://bit.ly/4OjBhZ 10 Tips for Getting Your CEO on Twitter (added 11/30/09) http://bit.ly/6N0BPA The Six Types of Twitter Users (chart added 12/15/09) http://bit.ly/835CQI 30 Predictions of the Future of Twitter (added 3/8/10) http://bit.ly/pl2Kj 5 Free Twitter Tools for Small Business Marketers (added 5/4/10) http://bit.ly/9hXdlp

6. Facebook Set up your account at facebook.com Set up your biz profile – consider hiring a VA company to do and brand Find friends – friend finder, suggested friends, who are your friends friends? Invite friends to ‘Like’ your biz profile Load listings, update your interests, stay connected

7. Facebook Do NOT – just post work related info Set your security settings as appropriate Photos – you can select who can and cannot see your pictures Upload all of your listings – people like to ‘share’ them Have fun! People want to KNOW about you, not just your biz

8. Linkedin Set up your profile at Linkedin.com Select your own name (if available) Find clients – ask for recommendations Find biz associates – ask for reco’s Make sure your profile is 100% complete Link your facebook/twitter/wordpress accounts It is your resume online – keep it clean