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Case Studies In Social Media

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Dan Morrill
Dan Morrill

Jet Blue and Comcast are examined as case studies in using social media. Jet Blue effectively uses multiple social media platforms both internally and externally, including YouTube, Twitter, and blogs. Comcast also utilizes various social media but could better integrate their accounts and unify their online presence. Both companies are advised to further explain their social media policies and have dedicated community managers.

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Case Studies In Social Media Using Social Media to Reach Customers June 6, 2009 Dan Morrill, CityU of Seattle
Social Networking ,[object Object],[object Object],[object Object],[object Object],June 6, 2009 Dan Morrill
Case Study: Jet Blue ,[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009 Dan Morrill
Jet Blue Internal Web 2.0 ,[object Object],[object Object],[object Object],June 6, 2009 Dan Morrill
What Jet Blue is getting right ,[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009 Placeholder for Presentation Name
What Jet Blue should do next ,[object Object],[object Object],June 6, 2009 Placeholder for Presentation Name
What Jet Blue should do next ,[object Object],June 6, 2009 Placeholder for Presentation Name
Case Study: Comcast ,[object Object],[object Object],[object Object],[object Object],June 6, 2009 Placeholder for Presentation Name
Case Study: Comcast ,[object Object],[object Object],[object Object],[object Object],June 6, 2009 Placeholder for Presentation Name
What Comcast is Doing Right ,[object Object],[object Object],[object Object],June 6, 2009 Placeholder for Presentation Name
What Comcast is Doing Right ,[object Object],June 6, 2009 Placeholder for Presentation Name
What Comcast could do better ,[object Object],[object Object],June 6, 2009 Placeholder for Presentation Name
What Comcast could do better ,[object Object],[object Object],June 6, 2009 Placeholder for Presentation Name
What Comcast could do better ,[object Object],June 6, 2009 Placeholder for Presentation Name
Questions and Answers ,[object Object],[object Object],June 6, 2009 Placeholder for Presentation Name

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  • 1. Case Studies In Social Media Using Social Media to Reach Customers June 6, 2009 Dan Morrill, CityU of Seattle
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