Social Media Optimization With Open Graph TagsUmut IŞIK
This document discusses optimizing websites for social media. It covers how social media has become an important way for users to discover websites and how integrating social media features can help drive traffic. It introduces Open Graph tags that allow social networks to understand how to display page content and recommends optimizing tags to create more informative social previews. Sample pages are shown to demonstrate the difference optimized versus non-optimized Open Graph tags can make.
This document provides an overview of social media monitoring tools and techniques for listening and searching social media platforms like Twitter, blogs, and RSS feeds. It lists relevant search tools from Google, Twitter, Technorati, IceRocket, and blog search engines. Additionally, it outlines social media monitoring tools like SocialMention, Radian6, and Kissmetrics and closes with an invitation for questions.
Social Media New Tips & Tricks June 2016 #SocialRemadanNight event at Zain Innovation Campus (ZINC) by DigiArabs
Facebook, LinkedIn & Instagram new tips & tricks
Powerpoint of presentation to area small business owners on using Facebook techniques to improve online connections with fans. Created and presented by the Arkansas State University Small Business and Technology Development Center for Advanced Facebook Marketing workshop held at the ASU Delta Center Thursday, August 8th 1-4 pm.
The document discusses how to use Facebook social plugins to maximize visibility and generate traffic. It describes plugins like the Like button, Send button, Comments, and Registration that allow users to engage with content on a brand's website and share it with their friends on Facebook. These plugins create links between content on the website and a user's social graph on Facebook.
This document discusses various social media platforms and strategies for using social media. It provides statistics on popular platforms like Facebook, Twitter, LinkedIn, and SlideShare. It also outlines key concepts for different platforms including followers, likes, shares, and hashtags. The document recommends observing a platform before interacting and developing a long-term social media strategy focused on telling your own story over time.
This document summarizes a workshop on using Facebook for business purposes. It provides tips on setting up business pages, promoting pages, creating engaging content for pages, and integrating Facebook into an overall social media strategy. The workshop was presented by the Social Media Club of Sacramento and focused on helping businesses and organizations make the most of the Facebook platform.
Social Media Optimization With Open Graph TagsUmut IŞIK
This document discusses optimizing websites for social media. It covers how social media has become an important way for users to discover websites and how integrating social media features can help drive traffic. It introduces Open Graph tags that allow social networks to understand how to display page content and recommends optimizing tags to create more informative social previews. Sample pages are shown to demonstrate the difference optimized versus non-optimized Open Graph tags can make.
This document provides an overview of social media monitoring tools and techniques for listening and searching social media platforms like Twitter, blogs, and RSS feeds. It lists relevant search tools from Google, Twitter, Technorati, IceRocket, and blog search engines. Additionally, it outlines social media monitoring tools like SocialMention, Radian6, and Kissmetrics and closes with an invitation for questions.
Social Media New Tips & Tricks June 2016 #SocialRemadanNight event at Zain Innovation Campus (ZINC) by DigiArabs
Facebook, LinkedIn & Instagram new tips & tricks
Powerpoint of presentation to area small business owners on using Facebook techniques to improve online connections with fans. Created and presented by the Arkansas State University Small Business and Technology Development Center for Advanced Facebook Marketing workshop held at the ASU Delta Center Thursday, August 8th 1-4 pm.
The document discusses how to use Facebook social plugins to maximize visibility and generate traffic. It describes plugins like the Like button, Send button, Comments, and Registration that allow users to engage with content on a brand's website and share it with their friends on Facebook. These plugins create links between content on the website and a user's social graph on Facebook.
This document discusses various social media platforms and strategies for using social media. It provides statistics on popular platforms like Facebook, Twitter, LinkedIn, and SlideShare. It also outlines key concepts for different platforms including followers, likes, shares, and hashtags. The document recommends observing a platform before interacting and developing a long-term social media strategy focused on telling your own story over time.
This document summarizes a workshop on using Facebook for business purposes. It provides tips on setting up business pages, promoting pages, creating engaging content for pages, and integrating Facebook into an overall social media strategy. The workshop was presented by the Social Media Club of Sacramento and focused on helping businesses and organizations make the most of the Facebook platform.
The U.S. Navy Facebook page aims to increase public understanding of the Navy's mission and rationale. The primary audience includes those interested in joining the Navy as well as veterans and supporters. Content on the page should educate audiences about the Navy's activities while encouraging enthusiasm. Administrators are responsible for monitoring the page, responding to comments, and removing any inappropriate posts according to the commenting policy. Metrics and lessons learned will be used to improve future content planning for the page.
This document provides information on various social media products and their key features. It discusses Google+, describing features like photos, profiles, circles, and account linking. It also outlines features of Instagram like the homepage, direct messages, stories, and account links. Snapchat's features discussed include the example profile page, friend lists, and streaks. The document then provides information on the demographics and target audiences of Google+, Instagram, and Snapchat. It concludes with a discussion of how these platforms generate revenue through advertising methods like pay-per-click, sponsored content, and personal recommendations.
Designing for the Social Web: Integrating Social Media into Web DesignEric T. Tung
How to design graphics for social media pages posts, how to use Facebook Plugins and Twitter Widgets to add social capabilities to your website, and how to use Facebook Open Graph and Twitter Cards to help increase engagement of social posts from your website.
This document discusses tools and tactics for competitive intelligence and social media monitoring. It provides details on what to monitor like traffic, conversations, and shares on social media. It then discusses various tools for monitoring buzz and trends, blogs, social conversations, forums, and social sharing. Specific tools mentioned include BuzzStream, TweetBeep, Google Alerts, Facebook Lexicon, Social Mention, and more.
The document discusses recommendations for mobile search engine optimization (SEO). It notes that 50% of mobile search queries fall into 7 categories and that Google dominates mobile search with 97.5% market share. It then provides tips for developers on proper coding techniques like using percentages for sizing, limiting file sizes, and avoiding flash. The document also lists directories for submitting mobile sites and resources for testing mobile compatibility.
Social Media Online Reputation Management (ORM)Jordan Kasteler
This document provides information on various social media sites, tools, and strategies for online reputation management and monitoring. It lists popular social networks, forums, blogs, microblogging and media sharing sites. It then discusses using company/brand names on profiles, keeping profiles active and engaged. Finally, it outlines several free tools for tracking brand mentions, trends, conversations and monitoring social media and the web for discussions related to a company or topic.
Suitable for:
Hospitality and Marketing professionals, who want up to date information and tips on how to improve and maximise their Facebook presence.
What we will cover:
The Current Landscape for Hoteliers
Stats and Facts
Housekeeping Checklist
Optimise your Page
Maximise your opportunities
Managing your time
The possible implication of Google +1
AACS Conference Owners Only Social Media Marketing WorkshopMatthew O'Brien
Have you "Googled" your beauty school lately? Our ever changing technology landscape requires cosmetology business owners to stay on top with online marketing to get a competitive edge. This presentation shares best practices for enhancing your website (responsive design), achieve more online reviews and understand the top social networks to drive inbound opportunities.
Decoding the Facebook News Feed By Maggie MalekMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Decoding The Facebook News Feed . PRESENTATION: Decoding the Facebook News Feed: Modern Day Code Breakers - Given by Maggie Malek, @MagsMac - MMI Agency, Head of Public Relations & Social Media. #SocialPro #14A
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
Are you missing out on these 22 social media linking opportunities matthew ...Matthew Woodward
Discover 22 awesome social media backlinking opportunities to turbo charge your link building.
You can apply these to your site immediately in less than 20 minutes!
This document discusses learning styles and how teachers can incorporate technology to engage students with different styles. It identifies several common learning styles such as auditory, visual, tactile, and kinesthetic. The document advocates that teachers understand students' individual styles and use technology like videos and blended learning to teach all students. By adapting to different learning styles with technology, teachers can motivate and prepare students to be successful leaders.
Özel Antalya Referans Kariyer ve Bilişim Merkezi, İnsan Kaynakları Kursu, bu alanda çalışan veya çalışmak isteyen kişilere bu alandaki bakış açılarını genişletme ve kendilerini geliştirme fırsatı sunar. Günümüzde işletmelerin alt yapısını oluşturan, sistemini kuran rekabet ortamında firmaların kendilerini ön plana çıkarmalarını sağlayan esas güç insan kaynağıdır. Bu kaynağı nasıl kullanacağını bilmek ise esas stratejik güçtür.
This document discusses learning styles and how teachers can incorporate technology to engage students with different styles. It identifies several common learning styles such as auditory, visual, tactile, and kinesthetic. The document advocates that teachers understand students' individual styles and use technology like videos and blended learning to teach all students. By adapting to different learning styles with technology, teachers can motivate and prepare students to be successful leaders.
This document discusses learning styles and how teachers can incorporate technology to engage students with different styles. It identifies several common learning styles such as auditory, visual, tactile, and kinesthetic. The document advocates that teachers understand students' individual styles and use technology like videos and blended learning to teach all students. By adapting to different learning styles with technology, teachers can motivate and prepare students to be successful leaders.
The U.S. Navy Facebook page aims to increase public understanding of the Navy's mission and rationale. The primary audience includes those interested in joining the Navy as well as veterans and supporters. Content on the page should educate audiences about the Navy's activities while encouraging enthusiasm. Administrators are responsible for monitoring the page, responding to comments, and removing any inappropriate posts according to the commenting policy. Metrics and lessons learned will be used to improve future content planning for the page.
This document provides information on various social media products and their key features. It discusses Google+, describing features like photos, profiles, circles, and account linking. It also outlines features of Instagram like the homepage, direct messages, stories, and account links. Snapchat's features discussed include the example profile page, friend lists, and streaks. The document then provides information on the demographics and target audiences of Google+, Instagram, and Snapchat. It concludes with a discussion of how these platforms generate revenue through advertising methods like pay-per-click, sponsored content, and personal recommendations.
Designing for the Social Web: Integrating Social Media into Web DesignEric T. Tung
How to design graphics for social media pages posts, how to use Facebook Plugins and Twitter Widgets to add social capabilities to your website, and how to use Facebook Open Graph and Twitter Cards to help increase engagement of social posts from your website.
This document discusses tools and tactics for competitive intelligence and social media monitoring. It provides details on what to monitor like traffic, conversations, and shares on social media. It then discusses various tools for monitoring buzz and trends, blogs, social conversations, forums, and social sharing. Specific tools mentioned include BuzzStream, TweetBeep, Google Alerts, Facebook Lexicon, Social Mention, and more.
The document discusses recommendations for mobile search engine optimization (SEO). It notes that 50% of mobile search queries fall into 7 categories and that Google dominates mobile search with 97.5% market share. It then provides tips for developers on proper coding techniques like using percentages for sizing, limiting file sizes, and avoiding flash. The document also lists directories for submitting mobile sites and resources for testing mobile compatibility.
Social Media Online Reputation Management (ORM)Jordan Kasteler
This document provides information on various social media sites, tools, and strategies for online reputation management and monitoring. It lists popular social networks, forums, blogs, microblogging and media sharing sites. It then discusses using company/brand names on profiles, keeping profiles active and engaged. Finally, it outlines several free tools for tracking brand mentions, trends, conversations and monitoring social media and the web for discussions related to a company or topic.
Suitable for:
Hospitality and Marketing professionals, who want up to date information and tips on how to improve and maximise their Facebook presence.
What we will cover:
The Current Landscape for Hoteliers
Stats and Facts
Housekeeping Checklist
Optimise your Page
Maximise your opportunities
Managing your time
The possible implication of Google +1
AACS Conference Owners Only Social Media Marketing WorkshopMatthew O'Brien
Have you "Googled" your beauty school lately? Our ever changing technology landscape requires cosmetology business owners to stay on top with online marketing to get a competitive edge. This presentation shares best practices for enhancing your website (responsive design), achieve more online reviews and understand the top social networks to drive inbound opportunities.
Decoding the Facebook News Feed By Maggie MalekMarketing Land
From the SocialPro Conference in Seattle, Washington, June 20-21, 2016. SESSION: Decoding The Facebook News Feed . PRESENTATION: Decoding the Facebook News Feed: Modern Day Code Breakers - Given by Maggie Malek, @MagsMac - MMI Agency, Head of Public Relations & Social Media. #SocialPro #14A
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
Are you missing out on these 22 social media linking opportunities matthew ...Matthew Woodward
Discover 22 awesome social media backlinking opportunities to turbo charge your link building.
You can apply these to your site immediately in less than 20 minutes!
This document discusses learning styles and how teachers can incorporate technology to engage students with different styles. It identifies several common learning styles such as auditory, visual, tactile, and kinesthetic. The document advocates that teachers understand students' individual styles and use technology like videos and blended learning to teach all students. By adapting to different learning styles with technology, teachers can motivate and prepare students to be successful leaders.
Özel Antalya Referans Kariyer ve Bilişim Merkezi, İnsan Kaynakları Kursu, bu alanda çalışan veya çalışmak isteyen kişilere bu alandaki bakış açılarını genişletme ve kendilerini geliştirme fırsatı sunar. Günümüzde işletmelerin alt yapısını oluşturan, sistemini kuran rekabet ortamında firmaların kendilerini ön plana çıkarmalarını sağlayan esas güç insan kaynağıdır. Bu kaynağı nasıl kullanacağını bilmek ise esas stratejik güçtür.
This document discusses learning styles and how teachers can incorporate technology to engage students with different styles. It identifies several common learning styles such as auditory, visual, tactile, and kinesthetic. The document advocates that teachers understand students' individual styles and use technology like videos and blended learning to teach all students. By adapting to different learning styles with technology, teachers can motivate and prepare students to be successful leaders.
This document discusses learning styles and how teachers can incorporate technology to engage students with different styles. It identifies several common learning styles such as auditory, visual, tactile, and kinesthetic. The document advocates that teachers understand students' individual styles and use technology like videos and blended learning to teach all students. By adapting to different learning styles with technology, teachers can motivate and prepare students to be successful leaders.
Özel Antalya Referans Kariyer ve Bilişim Merkezi, İnsan Kaynakları Kursu, bu alanda çalışan veya çalışmak isteyen kişilere bu alandaki bakış açılarını genişletme ve kendilerini geliştirme fırsatı sunar. Günümüzde işletmelerin alt yapısını oluşturan, sistemini kuran rekabet ortamında firmaların kendilerini ön plana çıkarmalarını sağlayan esas güç insan kaynağıdır. Bu kaynağı nasıl kullanacağını bilmek ise esas stratejik güçtür.
Program USPI menyalurkan nilai sosial produktif untuk membantu masalah masyarakat melalui belanja produktif dengan hadiah tunai dan kredit tanpa bunga untuk promosi penjualan yang dijamin mampu dikembalikan dari hasil penjualan.
Employability, The Labor Force and the Economynpologeorgis
Employability refers to an individual's ability to obtain and maintain employment. It depends on characteristics like skills, education, experience, and adaptability. High employability benefits both individuals and the overall economy. For individuals, it provides career opportunities and financial stability. For the economy, it leads to lower unemployment and higher productivity and economic growth. Maintaining employability requires continuous skills development, as labor market needs change rapidly. Workers need both technical skills specific to their occupation as well as soft skills like communication, problem solving, and cultural competence that facilitate employment across different roles and industries. Educational institutions, employers, workers, and policies all play a role in developing and sustaining employability.
This document discusses learning styles and how teachers can incorporate technology to engage students with different styles. It identifies several common learning styles such as auditory, visual, tactile, and kinesthetic. The document advocates that teachers understand students' individual styles and use technology like videos and blended learning to teach all students. By adapting to different learning styles with technology, teachers can motivate and prepare students to be successful leaders.
Pemerintah Indonesia berencana mengembangkan industri halal untuk meningkatkan ekspor dan pariwisata. Beberapa langkah yang akan dilakukan antara lain mempromosikan produk halal ke pasar global, meningkatkan sertifikasi produk halal, serta melatih SDM agar dapat bersaing di industri halal.
The Power of Like and Social Sharing ToolsDebra Askanase
Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This presentation comprehensively covers all of the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Like case study, the ROI of social sharing case study, and the primary social sharing widgets.
How to choose and implement these eight social media tools: social bookmarking, ratings and reviews, Scribd, RSS, Facebook, Twitter, Podcasts, and YouTube.
Presented at the 2009 Social Media for Government conference in Edmonton, Alberta.
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
This document discusses various social media tools and features provided by Twitter and Facebook that can be used to engage users and drive traffic. It covers Twitter features like embedded tweets, timelines and cards that allow sharing content and metadata. It also discusses Facebook tools like like, share and comment buttons, open graph protocol and APIs that enable custom integrations and actions. The document provides examples and documentation links for developers to utilize these social media features.
Creating More Engaging Content For SocialEric T. Tung
This document summarizes Eric T. Tung's presentation on optimizing social media for engagement. It discusses using tools like Facebook Open Graph and Twitter Cards to generate rich previews when sharing content. It also recommends building Twitter lists to curate content and using automation tools to schedule posts to multiple networks. Metrics like retweets, likes and shares are discussed to measure social media impact.
The document provides tips for vamping up a Facebook business page, including using a profile picture and cover image to visually represent the company, filling out the about section with key details, customizing the page URL with a vanity URL, adding up to 12 custom apps, importing feeds from other social channels, learning post settings and tips, using promoted posts and ads to boost content reach, incorporating hashtags, accessing insights on followers and referrals, and reviewing a GoPro Facebook success story. Resources for further information on optimizing the Facebook presence are also included.
A comprehensive overview of the intersection of PR and social media, including tips, examples and resources for marketing communications professionals on using social media to their advantage. Revised for a presentation to UMD-UC.
Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.
Download PowerPoint Project on social programming for engineering studentsSkyingBlogger
The document discusses how to integrate web pages into the social graph on Facebook. It provides information on adding metadata like title, image and URL to represent the object within the graph. It also discusses adding a like button to create a connection between the user and page. Finally, it discusses how this can help promote websites by attracting users with similar interests and increasing traffic.
The Power of Like and Other Social Sharing Tools4Good.org
Social sharing widgets like Wibiya, Facebook Like, and AddThis, among others, are jettisoning your content and brand throughout the web. What’s even more powerful is the return on social sharing from bringing even more people back to your site. This webinar will cover why it’s important to incorporate social sharing widgets into online content and the potential ROI of social sharing. There will be specific emphasis on Facebook social plugins, when to use them, where to use them, and how to get the most from them.
Pinterest for Business - For Placer School for Adults Fall 2014 Coryon Redd
This class is designed for beginners who are figuring out how to make Pinterest work for their marketing. We cover who's on Pinterest and why? Discover how to get active and show your personality and visual sense. Pinterest contests are a great way to build an audience. All that and it plays nice with Facebook.
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Social Media Webinar - STC CAC websites wikis part 2Viqui Dill
This session is Part II of a two part webinar series.
4 & 14 November 2:00-3:00 PM EDT
Here are the links to the webinar recordings:
Expose Yourself Online, Part I
http://stc.adobeconnect.com/p7brqhcwo3s/
Expose Yourself Online, Part II
http://stc.adobeconnect.com/p3z90v0ib8h/
Viqui Dill of the Washington DC Baltimore chapter of STC will present Part II.
See Part 1 at http://www.slideshare.net/roger-renteria/social-media-webinar-part-1-stc-cac
How much or how little you plan to communicate
depends on how many volunteers you have, their
communication skills and preferences, and the
preferences of your members. Keep in mind that any
communication is better than none, that your community
members understand that we are staffed by volunteers,
and that we have successful communities all across the
spectrum.
This is a basic Social Media plan, based on a Community
with limited super powers. Since your community will
have a different set of super powers and different
kryptonite, your basic plan will be your own. Use these as
a sample and then share your story with us.
The document discusses Open Graph, a protocol that allows websites to integrate with social media by including metadata like titles, descriptions and images. It describes how Open Graph is used by sites like Facebook, Twitter and Pinterest to display rich content summaries. It also provides best practices for Open Graph implementation, including using plugins to configure metadata, selecting high quality images, and debugging issues around caching and duplicate tags.
Successfully implementing open graph by steve mortiboySteve Mortiboy
The document discusses implementing Open Graph metadata and Twitter Cards to optimize content sharing on social networks. It explains that over 30% of web traffic now comes from social media, with Facebook, Pinterest and Twitter being the top sources. It provides best practices for Open Graph tags and Twitter Cards including recommended image sizes. Common issues like duplicate tags and caching are covered along with tools for debugging social metadata.
The Power of Like and Other Social Sharing Tools FirstGiving
This document summarizes a webinar presented by FirstGiving on using social media tools to engage donors and promote fundraising efforts. It discusses the power of the Facebook Like button and its impact on content visibility. Various Facebook plugins are described, including Like Box, Activity Feed, and Comments Box. The benefits of social sharing tools like AddThis are outlined. Analytics from case studies show high returns from social sharing and Likes. The webinar recommends integrating social plugins, understanding how Likes influence content visibility, and using sharing widgets to amplify content and drive viral traffic.
The document discusses best practices for using Google Analytics to track digital marketing campaigns across websites, social media, email, and multimedia properties. It recommends establishing consistent naming conventions for campaigns, tagging key elements to track user behavior, and creating dashboards and regular reports to share analytics data and insights with stakeholders. Examples are provided of how Harvard uses Google Analytics and other tools to measure performance across its digital properties and optimize content based on analytics.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
5. Facebook
Like Button
● Allow users to like the page they are on,
useful for blog posts or articles, or allow
users to like your Facebook Page
● Powerful analytics available through
Facebook about user demographics.
8. Facebook
Comments
● Drop-in solution for commenting which
doesn't require users to register with your
site to comment.
● Powerful moderation tools including
blacklisting words, banning users, and
enabling grammar filters.
9. Facebook
Comments
● Promotes socially relevant content from
friends and friends of friends, allowing users
to receive more targeted content.
● Allows wide spread distribution of comments
made on your page. Users can interact with
and post additional comments from their
newsfeed when their friends comment.
11. Facebook
Like Box
Allows users to:
● View the number of people who liked your
Facebook Page
● See which friends liked your Facebook Page
● View recent activity from your Facebook
Page
● Like your Facebook Page
13. Facebook
Recommendations Bar
● Scroll with users so they can engage with
Facebook at any time
● Provide relevant related content, providing
the user with additional value
● Unobtrusive, customizable options to control
how long until recommendations pop up
15. Facebook
Open Graph
Any page can be turned into an object by
adding metadata in accordance with the Open
Graph Protocol: http://bit.ly/17s2gmv
Specifying objects in this manner allows
Facebook to create a rich user experience
around your content, allowing users to do
things like stream your videos in their Timeline.
16. Facebook
Open Graph
What is metadata?
Metadata is data about data.
Example:
<meta name="keywords" content="HTML,CSS,XML,JavaScript">
17. Facebook
Open Graph
Allows for custom actions and objects to be
created by applications.
Allow users to tell a story through their timeline
by taking action on these objects.
19. Facebook
Open Graph
Standard Objects and Actions:
Music: Listen, Create a Playlist
Movies & Television: Watch, Rate, Wants to
Watch
Books: Rate, Read, Quote, Wants to Read
Fitness: Bike, Walk, Run
General: Like, Recommend, Follow
30. Facebook
Advertising
Takes advantage of word of mouth marketing
directed at a targeted audience:
● Users will see which of their friends endorse
you
● You can sponsor stories, causing previous
engagements with users to show up in
timelines of friends.
32. Twitter
Tweet Button
● Allows users to share your content or tell
their friends about your content without
having to navigate away from your site
● Include your Twitter account in the Tweet
using the "via" parameter, driving people to
visit your Twitter account
● Recommend up to two additional Twitter
accounts that the user may be interested in
following
35. Twitter
Embedded Tweets
● Allows you to embed a specific Tweet in any
given page, maintaining the Twitter look and
feel if desired
● Provides the same rich media experience
that users would find in their Timeline
● Allows users to follow the Tweeter, reply,
retweet, and favorite the Tweet all without
leaving your site
37. Twitter
Embedded Timelines
● Embed a timeline of your own tweets, or
those of any public user
● Embed a timeline of your favorite tweets, or
the favorite tweets of any public user
● Embed a timeline of tweets from a list of
users (great for a site that wants to promote
many local businesses)
● Embed a timeline for hashtags or other
search results
39. Twitter Cards
● Allow rich media from your website to be
embedded directly in Tweets
● Approval required for specific cards
● Implemented by adding metadata to the
page markup.
41. Twitter Cards
Summary Card
● Great for Blog Posts and Articles
● Allows users to preview your content without
having to leave their timeline
● Allows for site and content creator attribution
within the Tweet, increasing number of users
viewing your Twitter Account
43. Twitter Cards
Summary Card
Example Metadata
<!-- Card Type (optional for summary cards) -->
<meta name="twitter:card" content="summary">
<!-- Twitter Account for Website (optional) -->
<meta name="twitter:site" content="@nytimes">
<!-- Twitter Account for Content Creator (optional) -->
<meta name="twitter:creator" content="@SarahMaslinNir">
<!-- Title (required) -->
<meta name="twitter:title" content="Parade of Fans for Houston’s Funeral">
<!-- Description (required) -->
<meta name="twitter:description" content="NEWARK - The guest list and parade of limousines with celebrities
emerging from them seemed more suited to a red carpet event in Hollywood or New York than than a gritty stretch
of Sussex Avenue near the former site of the James M. Baxter Terrace public housing project here.">
<!-- Image (optional) -->
<meta name="twitter:image" content="http://graphics8.nytimes.com/images/2012/02/19/us/19whitneyspan/19whitney-span-article.jpg">
Additional Information: http://bit.ly/ZAoHVR
44. Twitter Cards
Large Image Summary Card
● Similar to Summary Card, but provides more
emphasis on the image
● Requirements are the same as the Summary
Card, except images should be at least
280px wide and 150px tall
46. Twitter Cards
Large Image Summary Card
Example Metadata:
<!-- Card Type (required) -->
<meta name="twitter:card" content="summary_large_image">
<!-- Title (required) -->
<meta name="twitter:title" content="Parade of Fans for Houston’s Funeral">
<!-- Description (required) -->
<meta name="twitter:description" content="NEWARK - The guest list and parade of limousines with
celebrities emerging from them seemed more suited to a red carpet event in Hollywood or New York
than than a gritty stretch of Sussex Avenue near the former site of the James M. Baxter Terrace public
housing project here.">
<!-- Image (optional) -->
<meta name="twitter:image" content="http://graphics8.nytimes.
com/images/2012/02/19/us/19whitney-span/19whitney-span-articleLarge.jpg">
Additional Information: http://bit.ly/ZTx3Cv
47. Twitter Cards
Photo Card
● Use when your image should be the center
of attention
● Useful for image sharing sites such as Flickr
and Instagram
● Useful for photography studios or other
businesses where the main content is
photographs
50. Twitter Cards
Gallery Card
● Similar to Photo Card but allows you to
display four photos in the Tweet
● Great for Blog Posts or Articles that revolve
around a group of photos
52. Twitter Cards
Gallery Card
Example Metadata:
<!-- Card Type (required) -->
<meta name="twitter:card" content="gallery">
<!-- Title (optional) -->
<meta name="twitter:title" content="Hack Week">
<!-- Description (optional) -->
<meta name="twitter:description" content="A look at Hack Week at Twitter HQ (@twoffice) and all of our offices
around the world.">
<!-- First Photo in Gallery (required) -->
<meta name="twitter:image0" content="http://farm9.staticflickr.com/8236/8383176221_44f50afaba_b.jpg">
<!-- Second Photo in Gallery (required) -->
<meta name="twitter:image1" content="http://farm9.staticflickr.com/8186/8393798794_3a3d27a621_c.jpg">
<!-- Third Photo in Gallery (required) -->
<meta name="twitter:image2" content="http://farm9.staticflickr.com/8189/8384260164_511782a797_c.jpg">
<!-- Fourth Photo in Gallery (required) -->
<meta name="twitter:image3" content="http://farm9.staticflickr.com/8188/8383177259_f927f13d81_b.jpg">
Additional Information: http://bit.ly/120pOtJ
53. Twitter Cards
App Card
● Use to embed mobile app descriptions
directly in user Timelines
● Allow users to spread the word about your
application, driving the number of installs
● Gathers all pertinent information ( # of
reviews, # of stars, etc) from app stores for
you
55. Twitter Cards
App Card
Example Metadata:
<!-- Card Type (required) -->
<meta name="twitter:card" content="app">
<!-- Additional Description (optional) -->
<meta name="twitter:description" content="The perfect for grabbing a nearby taxi. Try it by
downloading today.">
<!-- App ID for iPhone App (required)-->
<meta name="twitter:app:id:iphone" content="306934135">
<!-- Appi ID for iPad App (required, can be same as iPhone App) -->
<meta name="twitter:app:id:ipad" content="306934135">
<!-- App ID for Google Play (required) -->
<meta name="twitter:app:id:googleplay" content="com.example.app">
Additional Information: http://bit.ly/182CIL5
56. Twitter Cards
Product Card
● Allow potential customers to view your
products directly in their timeline
● Increased word of mouth about your
products
● Allow your users to advertise for you
58. Twitter Cards
Product Card
Example Metadata:
<!-- Card Type (required) -->
<meta name="twitter:card" content="product">
<!-- Title (required) -->
<meta name="twitter:title" content="Logo Mug">
<!-- Description (required) -->
<meta name="twitter:description" content="The perfect pick-me-up. Enjoy your favorite blend with this coffee mug
featuring the Twitter logo. Make every work day good to the lastdrop.">
<!-- Image (required) -->
<meta name="twitter:image" content="https://twitter.siglercompanies.com/graphics/00000001/mug-new.jpg">
<!-- Value of First Additional Detail (required) -->
<meta name="twitter:data1" content="$3">
<!-- Label of First Additional Detail (required) -->
<meta name="twitter:label1" content="Price">
<!-- Value of Second Additional Detail (required) -->
<meta name="twitter:data2" content="Black">
<!-- Label of Second Additional Detail (required) -->
<meta name="twitter:label2" content="Color">
Additional Information: http://bit.ly/Z00DqF
59. Twitter Cards
Player Card
● Allows users to view your video content
directly in their timeline
● Can drastically increase the number of
people that your video will reach
● Provides a consistent viewing experience for
all major platforms
61. Twitter Cards
Player Card
Do not:
● Automatically play content.
● Require users to sign-in to your experience.
● Commingle sharing features from other networks inside
your player.
62. Twitter Cards
Player Card
Example Metadata:
<!-- Card Type (required) -->
<meta name="twitter:card" content="player">
<!-- Title (required) -->
<meta name="twitter:title" content="Example Video">
<!-- Description (required) -->
<meta name="twitter:description" content="This is a sample video from example.com">
<!-- Preview Image (required) -->
<meta name="twitter:image" content="http://example.com/keyframe/a.jpg">
<!-- URL to Player iFrame (required) -->
<meta name="twitter:player" content="https://example.com/embed/a">
<!-- Player Width (required) -->
<meta name="twitter:player:width" content="435">
<!-- Player Height (required) -->
<meta name="twitter:player:height" content="251">
<!-- Video Stream (recommended) -->
<meta name="twitter:player:stream" content="https://example.com/raw-stream/a.mp4">
<!-- Video Stream Format (required if specifying a video stream) -->
<meta name="twitter:player:stream:content_type" content="video/mp4; codecs="avc1.42E01E1, mp4a.40.2""
>
Additional Information: http://bit.ly/15Xzcox
63. Twitter Cards
Deep Linking
Drive users to install your application right from
their timeline.
Allow users to open Tweet content within your
application, directing traffic from Twitter to your
application.
66. Twitter Cards
Deep Linking
Example Metadata:
<!-- Name of iPhone App -->
<meta name="twitter:app:name:iphone" content="Example App"/>
<!-- App Store ID for iPhone App -->
<meta name="twitter:app:id:iphone" content="306934135"/>
<!-- URL to open tweet in iPhone App -->
<meta name="twitter:app:url:iphone" content="example://action/5149e249222f9e600a7540ef"/>
<!-- Name of iPad App -->
<meta name="twitter:app:name:ipad" content="Example App"/>
<!-- App Store ID for iPad App (can be same as iPhone) -->
<meta name="twitter:app:id:ipad" content="306934135"/>
<!-- URL to open tweet in iPad App -->
<meta name="twitter:app:url:ipad" content="example://action/5149e249222f9e600a7540ef"/>
<!-- Name of Google Play App -->
<meta name="twitter:app:name:googleplay" content="Example App"/>
<!-- ID of Google Play App -->
<meta name="twitter:app:id:googleplay" content="com.example.app"/>
<!-- URL to open tweet in Google Play App -->
<meta name="twitter:app:url:googleplay" content="http://example.com/action/5149e249222f9e600a7540ef"/>
Additional Information: http://bit.ly/10GAuDy
68. API
What's an API?
An Application Programming Interface is used
to interact with services such as Facebook and
Twitter to provide additional functionality for
users.
69. API
What can be done using APIs?
Build applications that use APIs to make social networking
easier, e.g. Buffer http://bit.ly/ZYSZfs
Provide unique experiences for every user that enters your
site by extracting data from their social networks, e.g.
Books, Movies, etc. More info: http://bit.ly/ZYTOok
71. Thank you:
Contact Information:
Hilton Burlington
Curve Trends Marketing
Greane Tree Technology
All of You
Matthew Gerrior
mgerrior@greanetree.com
518-380-6500
Bitly Bundle:
http://bitly.com/bundles/mattytheg/1