#PowerOfStory: the cultural program that got me clicks
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My current job is to do internal communications within my company for IT. It’s my job to help four thousand employees make friends with our programs, especially the much avoided Microsoft Office 365 suite of products. This presentation will explain how I was able to leverage our corporate #PowerOfStory program to engage employees online and help them get over the fear of change to be able to use the tools for content management and communication.
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#PowerOfStory: the cultural program that got me clicks
- 1. #PowerOfStory The cultural program that got me clicks Viqui Dill American Woodmark STC WDCB Chapter & STC IDL SIG #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 2. Icebreaker! Who is this? #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 3. Icebreaker! Who is this? Jesus of Nazareth (December 25, 00 - present) #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 4. Icebreaker! Who is this? #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 5. Icebreaker! Who is this? Harriet Elisabeth Beecher Stowe (June 14, 1811 – July 1, 1896) #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 6. Icebreaker! Who is this? #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 7. Icebreaker! Who is this? Walter Elias Disney (December 5, 1901 – December 15, 1966) #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 8. Icebreaker! Who is this? #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 9. Icebreaker! Who is this? Fred McFeely Rogers (March 20, 1928 – February 27, 2003) #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 10. Icebreaker! Who is this? #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 11. Icebreaker! Who is this? Bruce Frederick Joseph Springsteen (born September 23, 1949) #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 12. Icebreaker! Who is this? #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 13. Icebreaker! Who is this? Sheryl Kara Sandberg (born August 28, 1969) #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 14. Icebreaker! Who is this? #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 15. Icebreaker! Who is this? Karen Kilgariff (May 11, 1970) and Georgia Hardstark (June 8, 1980) #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 16. Icebreaker! Who is this? #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 17. Icebreaker! Who is this? Alexandria Ocasio-Cortez (born October 13, 1989) #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 18. Icebreaker What do they all have in common? #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 19. Icebreaker What do they all have in common? They told stories that changed the world. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 20. About storytelling ● Stories change hearts ● Stories sell merchandise ● Stories win political campaigns ● Stories make training sticky ● Stories communicate best practice in technical communication #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 21. About my job ● Technical Communications Leader ● Internal communication, training and evangelism ● Client base includes 4,000 employees with system access as well as 7,000 hourly employees with no access #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 22. About the tools ● Microsoft Office 365 ○ Outlook, Excel, Word, PowerPoint, OneNote ■ Old and beloved ○ SharePoint Online, Teams, Groups, Yammer, Stream, Video, Forms, Delve ■ New and scary ○ Log in with two factor authentication #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 23. About #PowerOfStory ● Started as lunch and learn with Key Manager speakers ● Grew to all employees brave enough ● Honest, first person ● Free food ○ Firefly Café and Bakery ● Scrapbook pages ● Wellness journal #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 24. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 25. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 26. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 27. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 28. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 29. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 30. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 31. What’s happening? Yammer ● Announcements ● Photos ● Video ● #PowerOfStory hashtag #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 32. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 33. Want lunch? ● Random lunch orders ○ Email for special needs ○ Oversharing special needs ● Excel surveys ● MS Forms #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 34. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 35. Can I watch? Add video ● O365 Video ● Stream ● #PowerOfStory hashtag #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 36. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 37. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 38. Stories for shy people Scrapbook pages ● SharePoint ● Delve blogs #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 39. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 40. Can I come? Sign up for events ● SharePoint calendar #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 41. #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 42. Now your turn What are your ideas for including stories in TechComm? ● Use scenarios in eLearning ● Add photos and video ● Seek testimonials ● Turn on comments #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 43. Questions? #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 44. Parting thought Share your own story ● Pulling together your story is life affirming ● Being vulnerable and sharing with someone is healing ● Encouraging others on the journey is generous I would love to swap stories with you #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
- 45. Connect with me ● Bio http://wdcb.stcwdc.org/about-us/chapter-bios/dill-bio/ ● Blog https://viquidill.wordpress.com/ ● Email social_media@stcwdc.org ● @viqui_dill https://twitter.com/viqui_dill ● Linked In http://www.linkedin.com/pub/viqui-dill ● Facebook https://www.facebook.com/viqui.dill #STC19 #Interchange2018 #Conduit19 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 05/07/19
Editor's Notes
- Jesus’ stories are so universal that we even have laws named after them. Harriet Beecher Stowe’s Uncle Tom’s Cabin helped carry the antislavery message that lead to the end of enslavement in the U.S. Walt Disney created a whole genre of movies and launched an entertainment empire. Fred Rogers told stories to generations of children and testified in a Senate hearing that secured $20 million for PBS in just six minutes. Bruce Springsteen told stories through his songs about the common people. Sheryl Sandberg established the Lean In community and shared the story of her grief when she was widowed in 2015, helping a community of women professionally and emotionally. Karen Kilgariff and Georgia Hardstark created a true crime comedy podcast that gives listeners a forum to share their own hometown murder stories. Alexandria Ocasio-Cortez won her primary election by going door to door, sharing her story and listening to stories of her constituents. She now continues to share her story on social media. The point of the icebreaker, aside from waking up and engaging with the audience, is to emphasize the power of a personal story.
- Stories change hearts. Stories sell merchandise. Stories win political campaigns. Stories make training sticky. Stories communicate best practice in technical communication. Let me explain.
- My official title is Technical Communications Leader. I work in IT doing internal communication, training and evangelism. My client base includes 4,000 employees with system access as well as 7,000 hourly employees with no access. It is my job to help employees master the skills needed to use our software. The goal is that they are so proficient that the tool becomes invisible. One of these tools is Office 365.
- Microsoft Office 365 is a suite of programs we implemented in 2016 and we’re still making struggling with it. Office 365 comes with some old favorites like Outlook, Excel, Word, PowerPoint, and OneNote. Adoption of these tools went smoothly. Office 365 also comes with newer, scarier tools like SharePoint Online, Teams, Groups, Yammer, Stream, Video, Forms, and Delve. Adoption of these tools went more slowly as employees are not motivated to learn a new tool just for the sake of exploration. To add insult to injury, we implemented two factor authentication for Office 365. To log in, out of the office, and sometimes when you’re in your office, you must have your phone nearby. Not every employee gets reimbursed for mobile expenses so this is a sensitive subject. So you can see that my job of getting employees to engage online and help them get over the fear of change to be able to use the tools for content management and communication is a challenging one.
- That’s where the #PowerOfStory program comes in. Let me tell you what the program is about. The program started out as “Leadership Lunch and Learns” with Key Manager (director level and above) speakers giving an overview of their functional area and how it fits into the organization as a whole. That was the stated objective. But the execution turned out to be totally different. Key Managers told their own personal stories instead. People loved it and these events typically had long waiting lists. Then the program grew to feature employees of all levels who were brave enough to share their stories. I did the first one with another employee and the program was themed for Autism Awareness month. To date, we have done 72 sessions. The program features an honest, first person story. There are times when I’ll get a call from HR, asking me to edit the video. I learned how to blur the faces of abusive ex-husband photos and edit out speakers flipping the bird. We cry some times. We laugh every time. Free food Who doesn’t like free food? Lunch is provided to attendees because they are expected to attend on their lunch breaks. This allows hourly employees to attend without having to get management permission. Each lunch comes in a box with the employee’s name on it, with the lunch option of the employee’s choice. We learned that when we contacted the attendees to see if they had any special dietary needs, we received way too much information. Employees feel that they need to justify special treatment and we learned more than we wanted to know about how some foods cause rashes and diarrhea. We avoid the problem if we just let attendees choose from a menu. We often order lunch from the Firefly Café and Bakery in Winchester. Firefly is a social enterprise, owned and operated by the Winchester based non-profit organization NW Works, Inc. Their mission is to enable adults with disabilities to select, secure, and sustain valued employment and training. Supporting Firefly is part of our commitment to outstanding citizenship through deep involvement in the overall betterment of the communities in which we live and work. Scrapbook pages Employees who are not brave enough for public speaking can tell their story through the scrapbook initiative. Employees are encouraged to do a scrapbook page of their own design, either in 12” x 12” paper format, or as a 12” x 12” PowerPoint slide. Three examples are shown below. Wellness journal The newest application of #PowerOfStory where I work are the personal stories in our monthly Wellness journal. Each month has a theme like weight loss, heart health, or autism. Every month, one of us will write up a personal story about the topic.
- We started with the Yammer platform. Yammer is the enterprise social media platform that comes with Office 365. Some employees adopted early, having discussions and sharing photos and links. Some employees thought it was a frivolous distraction. Some managers were genuinely suspicious of a platform that would allow private collaboration or allow company secrets to get out. We started with announcements before the events and photos after the events. We added video and marked the conversations with the hashtag #PowerOfStory so that visitors could find them more easily.
- We learned that when we contacted the attendees to see if they had any special dietary needs, we received way too much information. Employees feel that they need to justify special treatment and we learned more than we wanted to know about how some foods cause rashes and diarrhea. We avoid the problem if we just let attendees choose from a menu. We currently use Microsoft Forms to take the orders. Before Microsoft rolled out Forms, we used Excel Surveys. Before the rollout of Office 365, employees were using an assortment of survey programs including SurveyMonkey, Wufoo, and Google Forms.
- Microsoft Forms is phone friendly so we do get good engagement with survey responders. We have a lot of travelers so mobility is important.
- Two years into the program, we started capturing the presentations on video. Office 365 offers two options for video streaming. The older platform, Video, is more stable than the newer platform, Stream. Since some employees have trouble integrating with Stream, we post on both platforms in parallel. Yammer integrates well with both platforms.
- SharePoint The scrapbook pages offered an opportunity to increase engagement with SharePoint. Challenges with permissions interfered with engagement and this initiative did not increase adoption as well as we hoped. As an alternative, all 954 scrapbook pages were uploaded to our online employee directory. Delve We briefly attempted to get employees to upload their own scrapbook pages to their profiles in Delve. We abandoned the effort when it became clear that the Delve interface was confusing and the tool was difficult to find in the system.
- Adoption was much more successful when we moved the signup sheets for the events to SharePoint. We purchased a plugin that automated signups and waiting lists and integrated events with employee’s calendars in Outlook. We evangelized the tool by making a series of announcements at monthly all-hands meetings.
- Here are a few ideas for Ideas for including stories in your technical communication. · Use scenarios in eLearning · Add photos and video · Seek testimonials · Turn on comments If you have other ideas to share, feel free to contact me using the information below.
- Viqui would love to connect with you. Email her at social_media@stcwdc.org, follow her on twitter @viqui_dill https://twitter.com/viqui_dill, connect with her on Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5, or make her your friend on Facebook https://www.facebook.com/viqui.dill.