Social Media are meaningless. Social Media are not media, but have made us all media - resulting in a cacophony of voices on the Internet. The winners in this economy are the companies that can turn the cacophony into a conversation.

1. brings you a presentation Klik for at redigere titeltypografi i masteren Social Media Tuning Into the Cacophony

2. Social media is Meaningless!

3. Social media is not media

4. What is media?

5. Mediating a message Wewon the war

6. God is great

7. God is great

8. Wewon the war

9. Wewillwin the war

10. Mission accomplished

11. The Internet was just another Medium

12. Internet Newspapers

13. Internet Magazines

14. Internet ads

15. But the Internet is NOT another Medium

16. The Internet has mediatedus all

17. In a generation we have gone from…

18. The age of Media

19. The age of Mediation

20. And it goesbeyond bits and bytes

21. But why do we do it?

22. Because it has becomeour identity

23. Becausewecan’thelp it

24. Becauseweexist a littleless If wedon’tdo it But is not one of them…

25. Cogito ergo sum has become I blog/Tweet/Facebook/Youtube/flickrtherefore I am

26. ? Whatare the consequences

27. Somecalls it a conversation

28. A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

29. But it is actually a Cacophony

30. The winners in the 2.0 economyare the oneswho areable to tune in to the cacophony Thosewhocanexploitourneedto createcontent

36. But social media is primarily for geeks Isn’t it?

37. http://kortlink.dk/7kb4 Video:

38. But howcan real companies use social media?

39. Company Userreviews Wikipedia Companywebsite Blogs Facebook Pricecomparison Twitter Mobile apps Deportalization

40. Close your PR department

41. The companybecomes transparent                 Deportalizedservices Company      

42. Mentalt skiftMan må lægge sin medietankegang på hylden… Mental shift

43. Social media strategy

45. Productdevelopment Howcanyouimproveyourexistingproducts by adding social features?

46. Marketing Howcanyoumakeyour (potential) customers talk aboutyourproduct?

47. Marketing Howcanyoumakeyour (potential) customers talk aboutyourproduct?

48. Company positioning Howcanyourcompanybecome part of the conversationabout the company and itsproducts?

49. Howcanyouleverage social technologies to makeyouremployeesengage in conversation? Internalcommunications

50. [Heregoesclientspecific slides]

51. Challenges

52. Youloosecontrol

53. Canyou trust the externalchannels?

54. Canyou trust youremployees?

55. Do all youremployeesdigg social media?

56. Is yourorganization 1.0?

57. Remember!

58. Social media is Meaningless!

59. It is all abouttuning into the cacophony