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Strategic Social Media Marketing
The document discusses the shift from traditional one-way marketing communications to more social and collaborative approaches. It notes that organizations have lost control of the conversation and need to get back involved by creating co-created products and campaigns. Strategic social media marketing is about high levels of involvement through techniques like co-creation, involvement in products, creation of new involving products and campaigns, and listening to audiences. The key is finding the right balance between traditional branding and going viral online through user generated content and physical world activations.
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Strategic Social Media Marketing
- 1. Strategic Social MediaMarketing
- 2. Something is rotten… (inthe state of marketing)
- 9. What’s the lessonhere?
- 10. You can winin court!
- 11. You can createstellar adevertising
- 12. You can bemr. Nice Guy
- 13. And the shitstill hits the fan
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- 16. The old world OrganizationMessage Media TV Radio Papers Communi- cation Recipient Consumer
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- 34. We have lostcontrol of the conversation
- 35. We need toget back into the conversation!
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- 37. We need tocreate involvement!
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- 39. Is this involving? Isthis involving?
- 40. Is this involving? Isthis involving?
- 41. Involvement • Co-creation ofproducts High Low • Involvement in products • Creation of new involving product • Creation of involving campaign • Traditional one-way communication
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- 46. Can this beco-created? And would people buy it?
- 47. Involvement • Co-creation ofproducts High Low • Involvement in products • Creation of new involving product • Creation of involving campaign • Traditional one-way communication
- 48. Sometimes it happensby itself!
- 49. Sometimes you needto nudge it! #delditkbh
- 50. And sometimes youneed to listen
- 52. Involvement • Co-creation ofproducts High Low • Involvement in products • Creation of new involving product • Creation of involving campaign • Traditional one-way communication
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- 54. Involvement • Co-creation ofproducts High Low • Involvement in products • Creation of new involving product • Creation of involving campaign • Traditional one-way communication
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- 63. Using the physicalworld
- 66. Strategic social mediamarketing is all about involvement
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