Strategic Social Media Marketing
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A presentation about social media marketing in a strategic perspective
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Strategic Social Media Marketing
- 1. Strategic Social Media Marketing
- 2. Something is rotten… (in the state of marketing)
- 9. What’s the lesson here?
- 10. You can win in court!
- 11. You can create stellar adevertising
- 12. You can be mr. Nice Guy
- 13. And the shit still hits the fan
- 14. What’s going on?
- 16. The old world Organization Message Media TV Radio Papers Communi- cation Recipient Consumer
- 34. We have lost control of the conversation
- 35. We need to get back into the conversation!
- 36. But how?
- 37. We need to create involvement!
- 39. Is this involving? Is this involving?
- 40. Is this involving? Is this involving?
- 41. Involvement • Co-creation of products High Low • Involvement in products • Creation of new involving product • Creation of involving campaign • Traditional one-way communication
- 45. But beware!
- 46. Can this be co-created? And would people buy it?
- 47. Involvement • Co-creation of products High Low • Involvement in products • Creation of new involving product • Creation of involving campaign • Traditional one-way communication
- 48. Sometimes it happens by itself!
- 49. Sometimes you need to nudge it! #delditkbh
- 50. And sometimes you need to listen
- 52. Involvement • Co-creation of products High Low • Involvement in products • Creation of new involving product • Creation of involving campaign • Traditional one-way communication
- 53. vs
- 54. Involvement • Co-creation of products High Low • Involvement in products • Creation of new involving product • Creation of involving campaign • Traditional one-way communication
- 61. It’s a balancing act
- 62. Brand Viral
- 63. Using the physical world
- 66. Strategic social media marketing is all about involvement
- 67. Go create some!