Social media is a broad term that describes various online activities that integrate technology, social interaction, and sharing content like words, pictures, videos, and audio. Some key points about social media include: - It allows for instant messaging, social networking, sharing photos, videos, and more. - Popular social media platforms have massive user bases, with billions of videos and millions of Wikipedia entries and blog posts, including many related to boating safety. - Social media can help organizations build trust with consumers by becoming part of the conversation and establishing themselves as a reliable source of information.